Microsoft is Making Batteries With AI, Here’s What You Need to Know

Batteries are quickly becoming the name of the game, especially given how central they are to renewable energy as well as electric vehicles. It appears that Microsoft is leveraging AI and quantum computing to create the most powerful battery they can, and the tech juggernaut is collaborating with the Department of Energy in order to get to the finish line.

With all of that having been said and now out of the way, it is important to note that this collaboration will take place over several years. Microsoft is trying to use the Azure Quantum platform in order to speed up the process by which research is conducted, so there is a high level of likelihood that decades of studies can be done within the span of a few years.

Image: Microsoft / YT

It bears mentioning that this project has already seen a few successes in its short lifetime. The AI was able to comb through 32 million chemical combinations that would make for an ideal battery and narrow it down to just 500,000 with all things having been considered and taken into account. The Department of Energy’s Pacific Northwest National Laboratory is currently in the process of testing out the best candidates in its advanced simulations.

Material science research is proving to be fertile ground in which the capabilities of AI can be tested out. Google is yet another tech titan that managed to discover 2 million materials that can be used in this context with its GNoME AI. Its Deep Mind division is managing this project, and it will be interesting to see what other results it yields in the long run.

These two projects are competing with each other, with Google trying to come up with new chemical compositions and Microsoft utilizing AI to explore currently known molecular structures. No matter ends up winning this race, the truth of the situation is that these projects are revealing just how critical both cloud computing and AI are becoming in the realm of scientific discovery. It may be the key that helps us solve the climate change crisis once and for all.



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by Zia Muhammad via Digital Information World

How Effective Are AI Content Detectors?

Ever since ChatGPT made it far easier to create written content than might have been the case otherwise, a slew of AI content detectors have popped up. Many have begun using these detectors because of the fact that this is the sort of thing that could potentially end up allowing them to spot AI generated content. Even so, how effective are these content detectors? A study conducted by the Department of Computer Science at Southern Methodist University tried to come up with answers.

Researchers analyzed Claude, Bard as well as ChatGPT in order to ascertain which of them were easier to detect. With all of that having been said and now out of the way, it is important to note that Claude actually provided content that evaded detection for the most part. As for ChatGPT and Bard, they were better at detecting their own content, but they weren’t quite as good as Claude when it came to avoiding detection by third party tools.

The manner in which AI content detectors function is that they look for artifacts, or in other words, signs that a piece of content was made using large language models. Each LLM comes with its own unique set of artifacts, all of which can contribute to them becoming more or less challenging to pinpoint with all things having been considered and taken into account.

The way this study was conducted involved generating a 250 word piece of content for around 50 topics or so. The three AI models that were being analyzed were then asked to paraphrase this content, and fifty human generated essays were also factored into the equation.

Zero shot prompting was then utilized for the purposes of self detection by these AI models. Bard had the highest level of accuracy when detecting its own content, followed by ChatGPT and Claude in dead last.

As for ZeroGPT, an AI content detector offered by Open AI, it detected Bard content around 75% of the time. It was slightly less effective at detecting GPT generated content, and Claude managed to trick it into believing the content wasn’t AI generated the most times out of all the models.

One thing that must be mentioned here is that ChatGPT’s self detection hovered at around 50%. This seems to suggest that it has the same accuracy rate as guessing, which was considered to be a failure in the context of this study. The self detection of paraphrased content yielded even more interesting results. Claude registered a much higher self detection score, and it also had the lowest accuracy score when being detected by ZeroGPT.

• Also read: What's the Best Tool for Detecting AI Generated Content?

In the end, researchers concluded that ChatGPT is able to detect content that it was used to generate, but it appears to be less effective at registering paraphrased content. Bard was able to perform reasonably well in both cases, but each of these models were far outstripped by Claude.

Claude was able to outsmart not only other AI models, but also its own detection. This seems to suggest that it had the fewest artifacts that could be used to determine the origin of is content. More study will be needed to obtain further evidence, but the signs are pointing to Claude being the most reliable text generator of all.

Read next: AI Systems Are Facing Increasing Threats According to This Report
by Zia Muhammad via Digital Information World

AI Systems Are Facing Increasing Threats According to This Report

As AI systems continue to grow, so too does the threat landscape targeting them. The National Institute of Standards and Technology just released a report stating that malicious actors are using adversarial machine learning in order to circumvent these systems. Based on the findings presented in this report, this threat is likely going to grow in the near future with all things having been considered and taken into account.

One example of an attack that can be conducted is known as data poisoning. This is when malicious actors sabotage training data for AI models, and this type of attack requires hardly any financial resources due to its ability to scale. Backdoor attacks are also dangerous because of the fact that this is the sort of thing that could potentially end up leaving triggers in the training data which would allow malicious actors secret entry into the database by inducing misclassifications.

With all of that having been said and now out of the way, it is important to note that these attacks can be extremely difficult to ward off. They are just two of the many examples of AI based threats that can compromise a wide range of systems in the long run, and many of the risks have to do with privacy as well.

Using something called membership inference, malicious actors can figure out if a string of data was used to train a particular AI. Yet again, there is no consensus on how systems can be protected from such incursions. This casts some doubts on the ability of AI to transform industries in the way that many are expecting.

The nascent stage that this tech is still within the confines of requires a deep understanding of where the threats might lie. In spite of the fact that this is the case, many companies that are investing in AI systems aren’t doing all that much to mitigate the risk of attack. A reactive approach will only lead to malicious actors gaining a foothold. As a result of the fact that this is the case, researchers are urging decision makers to adopt a proactive approach using this report.

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by Zia Muhammad via Digital Information World

Search Snippets Come From Page Content, Google Clarifies

Search snippets have become a useful way for SEO professionals to get ahead, but in spite of the fact that this is the case, they have also caused a considerable amount of confusion. When Google released documentation pertaining to these snippets, people were led to believe that they were gleaned from meta descriptions in the HTML code as well as structured data.

Search giant Google has now set the record straight. The tech juggernaut has clarified that the content present within these snippets is sourced largely from the content contained within pages rather than what SEOs initially assumed.

Google automatically detects what content on a given page would be appropriate to use within the context of a search snippet. The company has altered the document to avoid further confusion, and it bears mentioning that all mentions of rich results have also been removed

These changes are important because of the fact that this is the sort of thing that could potentially end up determining how content will be structured on a page. Now that SEOs are aware that HTML elements are not part of the equation, they will be less likely to focus on them when trying to get content included in snippets.

One thing that must be clarified here is that HTML elements aren’t entirely ignored. They are used on occasion, but by and large Google relies on page content for snippets so that they can be made more accurate and useful to searchers than might have been the case otherwise.

If the meta description happens to offer a more suitable summary of the contents of a page, it might end up being used instead. Website owners would do well to keep this at the forefront of their minds with all things having been considered and taken into account. It can have an enormous impact on the manner in which their sites appear on the SERP, something that can drive considerable traffic and ensure organic growth without requiring any manipulation of meta descriptions and the like.

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Read next: Google is Planning to Crack Down on Search Spam
by Zia Muhammad via Digital Information World

Google is Planning to Crack Down on Search Spam

Google has a major spam problem, with many examples popping up of top ranking sites being replete with affiliate links and irrelevant content. This poses a problem due to how untrustworthy Google will become if its SERP consists solely of websites that are trying to game the algorithm with all things having been considered and taken into account. However, it turns out that Google is developing a strategy that will make spam far less commonplace than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that Google Search Liaison Danny Sullivan took to X, formerly known as Twitter, to announce that the company is finally cracking down on the problem. In spite of the fact that this is the case, he hasn’t really provided a timeline for the implementation of this solution.

Solving the issue is essential because of the fact that this is the sort of thing that could potentially end up restoring user trust in the search engine. Sullivan has stated that the solution will take time, and that users need to wait and see what Google has in store.

Responding to a post about a particularly spam heavy site, the search liaison suggested that it was a one off issue. The site in question didn’t appear to know about the content that was being pointed out, so according to Google, it was a case of accidental spam rather than malicious intent.

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Whether or not this is true remains to be seen. Many are criticizing the algorithm update for ruining the SERP instead of making it better. Google’s attempts to improve the quality of the content people can find through it appears to be doing more harm than good, and instead of reverting to the tried and trusted algorithm, the company is doubling down.

The main issue here is that top ranking sites are full of spam. Since most users rarely ever go past the top two or three sites, this might bring down the quality of the entire SERP if steps aren’t taken fast.

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by Zia Muhammad via Digital Information World

SGE Searches Don’t Match Organic Search Results 94% of the Time, New Study Reveals

Google has made its foray into the world of AI with its Search Generative Experience, or SGE for short, but how accurate are these results in a real world setting? A recent study conducted by Authoritas has revealed that 93.8% of the search results obtained through SGE don’t match Google’s top 10 organic search results with all things having been considered and taken into account.

Such a trend matters because of the fact that this is the sort of thing that could potentially end up giving websites some hope in the age of AI. It’s looking like Google will funnel as much traffic as possible into its SGE, leaving many website owners in the lurch. In spite of the fact that this is the case, it appears that websites that don’t rank in the top 10 organically might still have a fighting chance.

It is important to note that there isn’t all that much overlap between SGE and organic search. Just 4.5% of the content derived through SGE matches organic search, and just 1.6% involves any kind of domain overlap whatsoever. Out of the ten links offered by SGE, just 4 end up being unique.

"If you are wondering whether SGE results will affect your website then the answer is 'Yes'. In our study, 86.83% of all keywords we checked had an SGE result.", explained Laurence O'Toole in a blog post.

As for keywords, about 13.2% of them didn’t trigger SGE content, which makes them more likely to turn up in organic search than might have been the case otherwise. What's more is that the generate button is only appearing in 65.9% of cases based on the findings presented in this report, although this is still a higher proportion than the Show More button.

It will be interesting to see where things go from here on out, because SGE is perhaps one of Google’s most exciting projects in the recent past. The manner in which it could fundamentally alter search experiences across the board remains to be seen, but it is all but certain that it will have some kind of an impact. As the tech juggernaut continues to refine SGE, there might be more overlap than what can be seen right now.

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by Zia Muhammad via Digital Information World

The Importance of Corporate Videos for Your Business

In today's competitive business landscape, staying ahead of the curve is essential for success. One powerful tool that can help the business stand out and connect with your audience is corporate video. In this article, explore the reasons why corporate videos are crucial for your business and how they can benefit your brand.

Enhancing Brand Identity and Awareness

Corporate video production is an effective way to establish and reinforce your brand identity. Through visually compelling storytelling, you can convey your brand's values, mission, and unique selling propositions to your target audience. A well-crafted corporate video can leave a lasting impression on viewers by making them more likely to remember and also to recognize your brand in the future.

Building Trust and Credibility

Trust is a cornerstone of a successful business relationship. Corporate videos can help build trust by showcasing your expertise, showcasing customer testimonials, and providing a behind-the-scenes look at your company's operations. When potential customers see real people and real stories associated with your brand, they are more likely to trust your products or services.

Engaging Your Audience

In the digital age, attention spans are shorter than ever. Corporate video production offers a dynamic and engaging way to deliver your message quickly and effectively. Videos can captivate your audience, making them more likely to consume and retain the information you present. This engagement can lead to increased customer interest and conversion rates.

Effective Communication

When it comes to conveying complex information, corporate videos are often more effective than text-based content. You can use visuals, animations, and graphics to simplify complex concepts and make them easier for your audience to understand. Whether you are explaining a new product, demonstrating a process, or presenting financial data, videos can communicate information more efficiently.

Search Engine Optimization (SEO) Benefits

Search engines, like Google, favour websites with video content. By incorporating corporate videos into your website and online marketing efforts, you can improve your SEO rankings. This leads to increased organic traffic to the website, helping you reach a wider audience and potential customers.

Versatile Marketing Tool

Corporate videos can be used across various marketing channels, making them a versatile asset for your business. One can share videos on websites, social media platforms, email marketing campaigns, and even at trade shows or conferences. This versatility ensures that the message reaches your target audience through multiple touchpoints.

Demonstrating Product or Service Features

If you have a complex product or service, a corporate video can effectively demonstrate its features and benefits. Visualising how a product works or how a service can solve a problem is often more compelling than reading about it. This leads to higher conversion rates as potential customers gain a better understanding of what you offer.

Expanding Reach and Accessibility

Corporate videos can be easily shared and distributed online, making them accessible to a global audience. By creating videos with subtitles or multiple language options, you can reach customers from different regions and backgrounds. This accessibility can help your business expand into new markets and demographics.

Leveraging Social Media

Social media platforms thrive on visual content, making corporate videos a perfect fit for social media marketing. Videos on platforms like Facebook, Instagram, and YouTube can attract more likes, shares, and comments than text-based posts. This increased engagement can boost your brand's visibility and drive more traffic to your website.

Measuring and Analysing Performance

One of the advantages of using corporate videos is the ability to track their performance. You can analyse metrics such as view counts, click-through rates, and audience engagement to understand how well videos are resonating with the target audience. This data-driven approach allows you to refine your video marketing strategy over time for better results.

In conclusion, corporate videos are a valuable asset for your business that can enhance your brand identity, build trust, engage your audience, and drive growth. By incorporating video content into the marketing strategy, you can effectively communicate your message, improve online visibility, and also connect with the target audience on a deeper level. Whether you're a small startup or a large corporation, corporate videos can play a crucial role in your business's success.

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by Web Desk via Digital Information World