Google To Profit Billions From Changes To Its Search Thanks To Generative AI

BrightEdge has looked closely at Google’s Search Generative Experience and from what we can see right now.

The company says they’ve undertaken a host of investigations related to keywords spanning a long list of industries seen today. The wide variety of markets is determined to cause a huge change coming to both marketing as well as search advertising.

Such changes are all linked to the company’s SGE and are better-supported thanks to Generative AI.

Once this endeavor gets rolled out as a whole completely, we are sure to see it affect close to $40 billion each year in terms of advertising revenue for marketers across Google’s network.

This is clearly a huge breakthrough as it’s the first of its kind of rollout, not to mention the first time that we will witness search engines giving rise to opinions as explained by the CEO of the firm. The latter is one organization that keenly supports the world of organic search, content, and then digital marketing.

In the past, people are said to have looked for vehicles like BMW X3 and gotten close to 10 links. Now, the results are going to be much more informative as unveiled to Google Search.

All the SGE responses powered by GAI means people could see reviews that combine information on a host of various subjects like maintenance expenses, supply of uncomfortable interiors, and beyond. This could even end up predicting yearly maintenance costs too.

The amendments will alter the world of marketing as explained by the CEO.

Now, Brightedge has even shared more data on this front and given out tools like AI gestures for mobile phones. These make it possible for GAI to give rise to a whole new world of search and Google is said to benefit from this tremendously.

While it’s yet to be rolled out as a whole right now, we’re seeing more information on this front including how an estimated 84% of all queries carried out on Search would be benefited from this. The world of Healthcare, B2B, and e-commerce will be impacted greatly as mentioned in these reports.

The company just rolled out all the detailed stats on this front. This includes healthcare being impacted by 76% and ecommerce being impacted by 49%. The world of B2B would be impacted by 48% while insurance would be affected by 45% and education similarly.

Food industries, entertainment, travel, and even finance would be affected less significantly but it’s still going to happen, the study added.

So as one can see, businesses are all set to get a massive shift, thanks to the world of GAI. The latter would completely alter the way brands market and enable product sales because they can now carry out content analysis, intentions, and sentiments of users, and also detail nuances linked to personal search.

Every question put out would get an immediate response with an opinion and experts think search will change forever after this with Google and its related advertisers benefiting big time.

Chart: Brightedge

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by Dr. Hura Anwar via Digital Information World

Market Saturation: The Dilemma of Major Internet Players in 2024

One of the top Wall Street’s analysis firms, Bernstein research, says that many of the internet businesses all over the world are experiencing slower growth in their business. They said that the biggest internet investors are seeing a slow period in their business because of saturation and in future, this saturation is said to keep on increasing. This analysis was made after studying top contributors in internet business that are digital advertising, e-commerce, cloud computing, ridesharing and delivery. When their growth rates were predicted for 2024, it was found that they are half of what they were in 2019. The biggest business that can get affected is digital advertising where the online penetration rate is more than 70%.

If we talk about e-commerce, its penetration rate is 20% but if it gets to 30%-40%, it will reach the migration curve. It is all because new users are adapting to new ways because of modernization. There are also some other causes why internet businesses are going down. One of the reasons is that now users are relying more on apps than the internet to order different services. Many consumers have used internet services for over 10 years so now it is time that they are starting to download apps that are convenient. Many companies like Meta and Alphabet have changed their names and mission statements which has also resulted in some saturation in the market.

Now that everyone’s businesses are at risk, they are trying to sell products that they were not selling before. For instance, Amazon has started to sell cars as well as started digital marketing to give competition to Google and Meta. Google is going against Microsoft while Meta is competing with Apple. TikTok wants its share from Amazon due to e-commerce. But now as generative AI is getting popular, everyone is chasing it to make their business grow more than the other. Even though the percentages of these businesses are getting lower, their revenue in dollars has increased a lot since the decade. But no company wants to talk about their lower growth rate. They all are happy with the amount of dollars they are getting.

Photo: Digital Information World - AIgen

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by Arooj Ahmed via Digital Information World

What Can People Expect in Journalism, Media and Technology in 2024?

The world is changing at a fast pace and that’s the reason the role of journalism, media and technology is also changing. In 2024, there are many changes that can occur in these fields so people belonging to journalism and media should start rethinking their roles. We all know that wars in different parts of the world are happening right now and even in 2023, Ukraine and Palestine was amidst war. There are also some major issues like climate change and uncertain economic conditions that have put journalism in danger. Moreover, there is no big ad market, third-party cookies and less traffic has started the decline of journalism and it’s going to continue in 2024 too.The shifts in social media sites are also expected to decline more in 2024. Facebook and other social media platforms like TikTok are prioritizing content over news on their platforms. Traffic on X has also declined because of removal of headlines from the news. That’s why many sites that people referred to frequently for news are seeing decline in their traffic.

AI is also playing a big part in traffic decline because now it is also being used in many search engines. Many AI models from Google and Microsoft are trying out AI models that can give direct answers to queries, rather than showing different websites. Microsoft Bing was powered by ChatGPT to give real-time news after studying news all over the internet. Google has also released an AI model known as Gemini that will power Google Bard. Many conversational AI assistants will be seen in computers, mobiles and cars in 2024. Many people are now starting to become familiar with AI models with ChatGPT being the most popular. Some use AI chatbots to play around while some use them for useful purposes.

If we see the decline of journalism from a business perspective, about 20,000 media jobs in the US were lost in 2023. There are also ‘ghost newsrooms’ with only one reporter employed. On the other hand, digital newsrooms who became popular through social media are doing good. News has been about text based articles for the past years but now news will focus more on audios and videos because of the changing behavior of the audience about news. It will be a ‘second phase, in digital newsroom and will change the outlook of news in 2024. Many platforms and businesses try to make different news formats to gain more traffic. But the result shows that if the news options are too much, the people will get confused and overwhelmed. There is also news avoidance among young people that needs to be addressed.

Ever since ChatGPT got launched, newsrooms are trying to adapt to AI because they know that they have to use AI one way or another to excel in today’s world. There are many ways that the media uses AI for things like summarisation of news, making headlines, copy editing, transcription, translation, image generation and article generation.

Elections in about 40 countries are expected to happen in 2024 and people are curious to see how AI will play its role in elections. In the recent Argentina elections, candidates used AI imagery to gain attention of the public. It didn’t bring any grand results but we will have to see how AI will be used for elections in 2024. Another thing that people can expect to see in 2024 is new devices that can work well with AI. There will be AI hearables, pins, pendants, smart glasses and VR headsets. There are also many more predictions about AI in 2024 that we will have to look forward to and see if they become true.

H/T: ReutersInstitute

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by Arooj Ahmed via Digital Information World

Threads is Working on a Post Saving Feature, Privacy Improvements and More

Threads has emerged as the top contender to take X/Twitter’s status as the biggest micro-blogging platform on the internet. It turns out that the Meta owned social media site is introducing a slew of new features to offer users a better experience than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that the first of these features has already been rolled out. It gives users the ability to hide their like and share counts if they so choose, which might be useful because of the fact that this is the sort of thing that could potentially end up introducing a new layer of privacy.

H/T: Mattnavarra

Users can opt into this feature by default, or alternatively switch it on for each post that they choose. This might be a great way to keep control over who gets to see your metrics, and it follows Instagram’s lead after the platform rolled out a similar feature back in 2021.

Another feature that is reportedly in the works according to reverse engineer Alessandro Paluzzi involves post saving. This might be one thing that X has which Threads currently does not, and it has the potential to improve the user experience by allowing them to save any and all content that they want to circle back to at some point or another in the near to distant future.

Paluzzi also revealed another experiment that Threads is conducting pertaining to post dates. As of right now, any post that you see on Threads will show you the number of weeks that have passed since it was posted. However, the expert’s screenshots reveal that we might soon start to see the actual date of the post.

It will be interesting to see where things go from here on out, since Threads is clearly trying to up the ante and entice more users to switch over. This threatens to derail X’s already precarious position which has continually worsened after the controversial tenure of Elon Musk began following his acquisition of the company.

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by Zia Muhammad via Digital Information World

Meta’s Still Building the Metaverse Despite $47 Billion Loss

One of the most striking changes that came to the tech landscape so far this decade has been Facebook’s sudden name change to Meta. CEO Mark Zuckerberg claimed that the company was pivoting its focus from social media to the metaverse, but this hasn’t really panned out in subsequent years.

With all of that having been said and now out of the way, it is important to note that Meta has lost an estimated $47 billion on this project since it was first launched in 2019. In spite of the fact that this is the case, Mark Zuckerberg is pressing on with the plan, even though AI has clearly dominated the industry and provides more realistic value for shareholders.

When speaking to investors, Zuckerberg denied that the company was abandoning the metaverse for AI. Instead, the company will be focusing on both niches simultaneously with all things having been considered and taken into account.

However, it bears mentioning that any updates the company has released regarding the Metaverse has been met with widespread ridicule. When the Zuckerberg published an image of his metaverse avatar in front of the Eiffel tower, users noted how low quality the graphics were, and that the avatar was incomplete.

According to Bloomberg, the designer that came up with Zuckerberg’s metaverse likeness experimented with 40 different versions before settling on the one that people saw. Despite the immense effort that was put into the avatar, it still didn’t impress anyone, which seems to suggest that the company is wasting its resources on a failed endeavor.

Nicola Mendelsohn, the head of Meta’s global business group, in a recent interview with CNBC, said that the company’s vision for the metaverse will take at least a decade to pay off. Until that time, Meta will likely continue to hemorrhage money, although she acknowledged that they were also investing in AI.

Whenever the final version of the metaverse gets released, it will either defy all expectations or sink the company once and for all. Zuckerberg seems to strongly believe in the idea, but shareholders might soon start to take issue with his myopic approach to the expensive project.

Photo: Digital Information World - AIgen

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by Zia Muhammad via Digital Information World

Mr Beast Directly Uploaded a Video to X, Here’s Why That Matters

X’s struggle for survival has led to many haphazard attempts to cater to as many users as possible. With advertisers exiting en masse, Elon Musk has tried his level best to turn X into a video streaming platform to improve its chances for the future. This has involved imploring Mr. Beast, the most popular YouTuber in the world, to upload videos directly to X, but his requests were denied due to the lower ad revenue he expected to receive.

Image: MRBeast

In spite of the fact that this is the case, Elon Musk seems to have managed to get some success at long last. Mr. Beast has now uploaded a video to X, which Linda Yaccarino, the new CEO, has proudly reposted about on her profile. X is claiming that this is the platform’s first step into becoming a video streaming hub, but with all of that having been said and now out of the way, it is important to note that this isn’t a new video.

$1 Car vs $100,000,000 Car!!!

I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️ pic.twitter.com/amSSmddFht

— MrBeast (@MrBeast) January 15, 2024

Rather, Mr. Beast has reuploaded a popular video from his YouTube channel because of the fact that this is the sort of thing that could potentially end up testing out the revenue share. He has stated that he will post his earnings in a week, but regardless, this is certainly a victory for Elon Musk.

The embattled owner of X has frequently claimed that his platform can compete with YouTube. The results of this test may very well end up determining whether or not there is any degree of veracity to his claims.

Of course, Musk’s outspoken views about certain matters might get in the way, particularly his views on trans rights. Since Mr. Beast has a transgender team member, this might become a cause for friction down the line. For now, it seems that the fate of the platform lies in how much money Mr. Beast earns from this particular video. Considering he rakes over $1 million per video on YouTube, it will be a tall hill for X to climb, and Musk might throw every dollar he has at it to make it happen.

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Federal Appeals Court Denies X’s Latest Challenge For A Non-Disclosure Order For Trump’s Twitter Account Data

Elon Musk’s X Corp just received a rejection from a US Federal Appeals Court for a non-disclosure order to attain data from the Twitter account of Donald Trump.

The matter arose after Jack Smith issued a search warrant for the former President’s account on the leading social media app but it seems like the judges in service hold a conservative mind frame and will not provide any kind of executive privileges for this matter.

Smith is a former employee of Twitter, now X, and he got a search warrant last year in January for the act of investigating the country’s former commander-in-chief. The goal was regarding a criminal case to see if Trump did actually make efforts to try and turn the election results in his favor as he was losing to Biden.

During that time, he also got a non-disclosure order on this front that prevented X from revealing the search warrant to Trump or any other person. So as a part of allowing Smith to keep the search warrant, the court mentioned how it was a reasonable ordeal to believe that such acts could result in evidence tampering, intimidate any witnesses, or simply cause major jeopardy in the legal case.

At the start, X did not wish to comply with this warrant and the court in DC penalized the firm with $350k. On that note, X turned over all the information that Smith was in search of.

Then in August of last year, X’s appeal on this matter was rejected. And that’s when the tech giant looked to gain momentum by appealing again and asking for a rehearing. This is when the host of judges argued about the last decision being made in error.

Then on Tuesday, the matter was returned to the appeals court and that is where the firm’s challenge was denied again in a new order. But it did not seem to be a unanimous call as four of the 11 judges did condemn the court for giving Smith a new secretive search warrant.

A statement was also released that mentioned how such a gambit shouldn’t have been endorsed to begin with and then an order for a rejection of the rehearing was performed.

They felt strongly about how it was a historic event to see judges not following precedents that were created for years. In the same way, they feel the efforts made by Smith bypassed any kind of executive privilege and disregarded the balance in place toward the Presidential Records Act.

For now, no comments were made by reps of Smith who in fact refused to pass remarks on the recent filing made by the court. Similarly, no replies were made to requests for comments by media outlets too.

It’s clearly a controversial matter and one that is not going unnoticed.

Photo: Digital Information World - AIgen

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