Saturday, September 14, 2024

WhatsApp Beta Tests Meta AI Voice Feature with UK and US Accent Options

WhatsApp Beta for Android version 2.24.19.32 is here and there are some exciting features in the latest update. WhatsApp is currently working on a new feature with Meta AI voice which will allow users to choose different voices for Meta AI. This feature will surely make user interactions with Meta AI more personalized and fun.

The Meta AI voice feature is still under development but WhatsApp developers are working hard to make the feature perfect before its official release. WhatsApp Beta for Android version 2.24.19.32 is available on Google Play Store and that's where we came to know about Meta AI voice update.

WhatsApp is exploring different voices for its AI, including voices from the UK and USA. There will be three UK voices and two US voices. The voices will be in different pitches and tones and users will be able to choose from them. Users will be able to choose the voice which resonates the most with them to make their AI experience personalized. If you prefer a British accent, choose from UK voices and if you prefer an American one, choose a US voice.

WhatsApp is also working on giving AI voices that will be modeled after celebrities or public figures. This feature is still under development and it will take some time for it to get released, probably after the release of Meta AI voice. WhatsApp will also add more Meta AI languages and voices soon.


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by Arooj Ahmed via Digital Information World

Friday, September 13, 2024

What Factors are Important for a Link to Get Featured on Google's AI Overviews?

If website owners and SEOs want to establish the visibility for their content, they need to know how Google AI Overviews work. If they get to know how to identify links in AI Overviews with existing search results, websites can work on SEO. When you search something on Google, small AI generated responses appear at the top of the page and their sources appear at the right side along with the links. According to a survey, 21.1% of queries on Google trigger an AI Overview response out of 11,163 responses which have been analyzed. Each AI Overview summary had 8.9 links on average.

The link domains which saw the most AI Overviews youtube.com (3.88%), m.youtube.com (2.59%) and Wikipedia (3.76%). The report also found out that 46.3% of AI Overviews included links from top search results in the same query. 60.4% links in AI Overviews were also from related queries or had direct matches.

The researchers also integrated direct match, related and reformulated queries to search and found that 67.3% of the links in AI Overviews were from organic top search results. If a link has a high SERP position, there is a higher chance that the link will be featured on AI Overviews. If a link is ranked first, it has a 53% chance to be featured while a link which is ranked tenth has a 36.9% chance to be featured in AI Overviews. This trend isn't only for direct query, as it is also seen in related and reformulated queries. Other analysis included trends in unaccounted links which showed that YouTube and Wikipedia had a higher presence in specific AI Overviews domains.

So it is advised that websites should focus on having high SERP positions to get a position in AI Overviews. It is also important that they optimize YouTube content for relevant queries and target related and unformulated queries too.

Image: DIW-Aigen

Read next: Study Shows Privacy Policies on Different Tech Platforms Give a Hard Time to Advertisers to Manage their Ads
by Arooj Ahmed via Digital Information World

Top AI Companies Commit To The White House’s Initiative Of Curbing Creation And Distribution Of Explicit Images

The White House has recently confirmed that a number of top tech giants are more than eager to curb the issues related to AI misuse. This includes the problem linked to producing and distributing explicit images.

The list includes Adobe, OpenAI, Common Crawl, Anthropic, Microsoft, and Cohere. All those participating in the cause also rolled out the measures they’re taking to stop their platforms from being used for this unlawful act. This includes the generation of nonconsensual pictures of adults and children which are classified as NCII and CSAM.

The issue is nothing new and has been gaining a lot of negative publicity for so long, especially since the trend of generative AI took center stage. The tech giants claimed to be committed more now than ever to safeguarding users from such acts that’s sexual abuse.

All the companies other than Common Crawl also mentioned how they would add feedback loops and stress-testing maneuvers to developmental processes. This is to protect against any AI models rolling out sexual abuse images. It would similarly be deleting nude pictures made through AI datasets when applicable.

The commitment is a serious one and from what we can tell from today’s announcement, it’s not any different from what we’ve heard from the past. All companies have made similar ones but no laws were outlined to action those that don’t stay true to their promises. Still, the fact that they do care and consider the need for change is a great step forward.

Meanwhile, it’s not hard to see that some tech giants were missing from the list including Meta, Apple, Google, and Amazon. These companies have been slammed since day one for not doing enough and not being on the list sends out a loud and clear message.

We’ve seen several big AI and tech firms make efforts for victims in the past that were impacted by non consenual images produced of them in a sexual manner. Their goals were linked to stopping their distribution, other than the usual federal way.

We’ve seen companies like StopNCII collaborate with other leading tech giants for a more impactful approach to deleing such content from databases. Meanwhile, other companies are committed to rolling out new tools that report these kinds of deepfakes and sexual images of users made without consent.


Image: DIW-Aigen

Read next: OpenAI Says Its Latest ‘o1’ Model Excels In Complex Reasoning And Performs Better Than Humans In Math, Science, And Coding
by Dr. Hura Anwar via Digital Information World

OpenAI Says Its Latest ‘o1’ Model Excels In Complex Reasoning And Performs Better Than Humans In Math, Science, And Coding

OpenAI is making some extraordinary claims about its newest language model o1.

The company was seen announcing some breakthrough advancements in human reasoning and also outperforming the average human mind in certain domains. This includes math, coding, and also science.

The biggest advantage spoken about was certainly complex reasoning. This came in the form of a new blog post released by the AI giant who says it’s at the same level of human performance, if not better. This is the first time we’ve seen OpenAI claim such features but the actual benefits are still speculative.

For instance, it was hailed as scoring in the 89th percentile across various programming challenges which are brought out by Codeforces. Similarly, the firm talks about the model performing at the same level that would ensure it was amongst the top 500 students performing at the top of the AIME.

Furthermore, the company mentioned how o1 goes above and beyond the average performer in human subjects including those with PhD on a combination of chemistry, biology, and physics examinations. Wow, that’s certainly a major accomplishment, if that’s really the case.

However, experts are skeptical as testing in real-time is yet to be done. And until and unless that occurs, it’s hard to confirm.

Other than that, reinforced learning was discussed in detail including how o1 can simplify even the most complex equations through a chain of thought mechanism. This is done through a step-by-step maneuver where mistakes are rectified and adjusted before a final reply gets generated.

OpenAI also spoke about how the o1 model developed the best reasoning skills when compared to standard models out there today. But it’s still quite unclear how claimed reasoning might better comprehension of complex questions throughout certain areas like coding, math, science, and beyond.

When you look at things from the SEO perspective, content interpretation is enhanced and the capability to answer queries directly might be useful. It’s so wise to be careful and see testing done through third parties.

Remember, OpenAI needs to go above and beyond the classic benchmark that entails browbeating and rolling out objectives. Remember, the world needs evidence to understand if these claims are true or not. Adding capabilities to the AI model can better display realistic uses. What do you think?

Image: DIW-Aigen

Read next: Gamelight Effect: Setting the Standard for Success in Rewarded UA
by Dr. Hura Anwar via Digital Information World

Thursday, September 12, 2024

Gamelight Effect: Setting the Standard for Success in Rewarded UA


Gamelight has emerged as a game-changer in the mobile gaming industry. Through its fresh take on rewarded user acquisition (UA), it has turned a once-overlooked tactic into a central driver for user growth. Gamelight's success has sparked a trend in the industry. Seeing the potential, startups and established companies are quickly introducing their own rewarded products, changing the way user acquisition is done.

Gamelight's Distinctive Strengths

Gamelight has revolutionised the rewarded UA landscape by deeply integrating user behaviour analysis, app usage data, and demographic insights to create comprehensive user profiles. These profiles enable the platform to deliver highly personalised game recommendations that align perfectly with individual preferences, significantly boosting user engagement and satisfaction. Furthermore, Gamelight’s platform rewards players by offering bonuses for extended gameplay and achieving milestones, which can be redeemed for gift cards and vouchers—strategies that not only enhance retention but also build strong player loyalty.

The platform’s AI-driven targeting ensures that users are presented with games they are most likely to enjoy, which results in improved retention rates and higher lifetime value (LTV). By focusing on key performance metrics such as ROAS, LTV, and long-term retention, Gamelight consistently delivers excellent results, giving its partners a distinct edge in both user acquisition and revenue growth.

What truly sets Gamelight apart is its ability to deliver users at scale. In a short time, it has become the leading rewarded channel in the industry, quickly surpassing its competitors.

Driving Industry-Wide Innovation

Gamelight's groundbreaking success has spurred a wave of innovation, inspiring both new startups and established ad companies to develop their own rewarded products. These companies recognised the potential of the rewarded UA model and have contributed to reshaping the industry landscape. As more businesses enter this space and innovate, the entire ecosystem benefits, leading to further growth and new opportunities.

Additionally, Gamelight has played a crucial role in expanding iOS's presence within the rewarded UA space. Previously, iOS had a minimal role in this area, but Gamelight’s influence has led to broader adoption, with more companies adopting its product model and integrating similar approaches into their offerings.

Rewarded Channels: Redefining the UA Landscape

Gamelight’s success has significantly shifted the role of rewarded channels in mobile gaming. Rewarded UA has now become a primary focus for many companies, with substantial portions of their marketing budgets allocated to these strategies. This transition is driven by the high-quality users and superior retention rates that rewarded channels offer compared to traditional methods. As a result, companies are able to attract more dedicated and engaged players, establishing new benchmarks in user acquisition.

Gamelight's innovative approach has transformed rewarded UA from a niche practice into a fundamental aspect of mobile game marketing. By redefining how game publishers interact with users, Gamelight has set new standards for retention and lifetime value (LTV). As the rewarded UA model gains traction, Gamelight continues to lead the way, driving success for its partners and shaping the future of mobile marketing through ongoing innovation.

Conclusion: The Path Forward for Rewarded UA

The landscape of rewarded UA has changed significantly thanks to Gamelight's groundbreaking innovations:

  • Rewarded UA has grown into a vital strategy for mobile gaming, largely due to Gamelight’s innovative approach.
  • Gamelight’s AI-driven platform has revolutionised user engagement for game publishers, resulting in higher retention rates and lifetime value (LTV).
  • The success of Gamelight has sparked an increase in rewarded apps, validating the model and expanding the ecosystem.
  • Gamelight views this growth as a positive trend, one that encourages ongoing innovation within the industry.
  • As the rewarded UA sector continues to expand, Gamelight remains at the forefront, shaping the future of mobile game marketing and driving success for its partners.
  • With its ongoing advancements, Gamelight is well-positioned to continue leading the evolution of the rewarded user acquisition landscape, setting the stage for future industry breakthroughs.

by Web Desk via Digital Information World

Study Shows Privacy Policies on Different Tech Platforms Give a Hard Time to Advertisers to Manage their Ads

According to a new study from the University of Notre Dam, tech companies that remove their user data after some time are a big threat to advertisers. One of the examples of this is Google who started removing their user data if their account was inactive for 18 months. This was a move to preserve user data and privacy but this type of practices can limit ad variety. The study looked at how the designs to protect users’ privacy can have negative effects on the advertising industry.

The study focused on Multiple-Purpose Ads (MPAs) where different ads are present within the same space. When companies protect their user data, it results in fewer user engagements on ads and the click through rate of ads also reduces. Due to this, the ad varieties also decline and users cannot find relevant ads in MPAs. It is because the time ad companies get to target consumer data becomes shorter. When the companies look for user data in a short time, they cannot find many specific categories to target the users with relevant advertisements.

For instance, if a user has searched for men’s shoes, hiking and basketball within 14 days, advertisers won’t know which types of ads to show. If they show the ads in the same categories, the consumers will lose interest. If they get the exposure of different ads, there is a chance that it will strike consumer interest. The author of the study said that these kinds of things are important to consider if advertisers want to balance consumer privacy and effective advertising strategies.

The study looked at two additional policies which are related to ad variety. The first one was the economic impact of ad policies and how advertisers can incorporate clicks and bids according to consumer interest. The next one was how researchers can modify the reservation price in ad auctions. By making use of both factors, advertisers can make their ads effective and increase their revenue on different platforms. This research shows how advertisers should maintain a harmony between user privacy and ad effectiveness.

Image: DIW-Aigen

Read next: Tech Jobs Seen as Best for Family Balance, Survey Finds 17% Prefer Their Flexibility
by Arooj Ahmed via Digital Information World

Meta Under Fire After Australian Government Questions Company About Scraping Users’ Data For AI Training

Meta’s Privacy Director is under fire after a new inquiry by the Australian Government spoke about its data collection practices in the country.

Surprisingly, it was found that no Meta user was given the option to opt out of data-collecting practices. Now, the tech giant is asked why users’ data was scrapped to train its AI models.

As per reports from ABC News, Melinda Claybaugh denied all the claims at the start but after being pressurized to give more answers, she admitted that the company does indeed take part in scrapping all images and texts from social media posts that go as far back as the year 2007.

The only condition where that may not have taken place is if posts were put on private settings. Furthermore, she did admit how the organization is not offering Australians any option for opting out at the moment, similar to the benefits allocated for those in the EU.

She also confirmed that Meta does not take part in scraping user accounts of those below the 18-year age group. However, she did mention another alarming point on how it collects images and other data if it's posted to their parents’ accounts.

Then came the tricky part where she was asked why Australians don’t get any option for consenting to data collected. To that her response was vague, adding how the EU one comes as a reply to legal regulations. This is likely to be linked to the GDPR.

Meta did notify several users across the EU about how it was collecting their data for the sake of training AI unless they checked the opt-out feature.

While Meta might have agreed to the EU’s framework, she still thinks the legal query linked to interpreting any privacy law related to AI is questionable. Meta also opted to avoid rolling out new multimodal AI models and future variants as it feels unclear about what regulators really want.

A lot of issues are related to the issues that have to do with training AI models and using data from EU users while still being in line with the GDPR.

Despite legal queries related to adopting AI in the EU, the conclusion is that Meta is providing EU users more benefits than those in Australia. The reason is simple, they have no other option. Only if such a law is present in Australia can users benefit from similar functionalities.

Now is that really fair? To brush off users’ privacy rights for a poor justification like that does not seem like Meta is winning votes from policymakers in the country, any time soon.

The government has failed big time in terms of acting on privacy and therefore seems to be more focused on monetizing and exploiting the data collected by users. This includes minors on its Facebook app. What do you think?

Image: DIW-Aigen

Read next: Data Shows Consumers Have Lost $5.6 Billion in Cryptocurrency in 2023
by Dr. Hura Anwar via Digital Information World