AI Revolution Reshapes Work and Home, Accelerates Faster Than Any Previous Technology

A new research by the Federal Reserve Bank of St. Louis, Vanderbilt University, and Harvard Kennedy School finds the true extent of AI filtration in our daily lives. The research found five key takeaways by surveying thousands of US workers to see how AI adoption is happening at work and at home.

The research found that generative AI has been adopted faster than any other new technology in the past. 39.4% of Americans between the ages of 18-64 have reported using ChatGPT. It’s been only two years since the release of ChatGPT and it has crossed 30% adoption rate while PCs took three years to hit 20% adoption rate. It is probably due to the cost difference between AI and PC. The adoption of AI at home isn't that costly but PCs used to cost a large amount.

Another finding by the research showed that AI is being used by everyone and not just tech workers. It is most commonly being adopted in business, management and computer related fields and the usage rate has already surpassed 40%. As PC adoption resulted in workplace inequality, AI adoption is also increasing inequality at workplaces. 60% of workers with bachelor's degrees are using AI as compared to 20% of workers without a degree. The researchers say that this could lead to inequalities in the labor market.

Artificial Intelligence is also saving a lot of time in a number of tasks. 57% of respondents are using AI for writing and 49% are using it for searching for information. AI is also saving employees time by summarizing their reports and generating new ideas. The research also talked about how AI can report user productivity but it is still in its early stages. Currently, 0.5% and 3.5% of all US work hours are being assisted by AI and they increase the labor productivity up to 0.125% and 0.875%. Researchers say that we cannot assume anything right now because AI is still in the early stages of its adoption and it will take some time for it to be completely adopted in workforces.

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by Arooj Ahmed via Digital Information World

Is Google Giving YouTube Unfair Advantage? AI Overviews See Huge Spike in Citations

As per the new findings from the BrightEdge, YouTube citations grew by 310% in Google AI Overviews (AIO) in August and 200% in September.

The reason for such a high surge is that Google is self-preferencing YouTube, a property they own. Another reason is that using Google’s Gemini multimodal model can cite created content in spoken form into generated AI answers.

Besides that, Google’s AIO trends related to shopping and e-commerce were also shared by the BrightEdge SEO platform. There was a 7% drop in shopping keywords from 12.4%, which were the organic search ranking and AIO citations. Nonetheless, the ranking of overall keywords remained in the top 10 and saw an increase from 21.6% in July to 24.5% in September.

The AIO E-commerce queries dropped to 7.63% from 12.04%. But the most significant increase was for unordered collapsed lists for shopping as it went up from 1.3% to 15.9%. At the same time, the volatility for shopping queries fell from 37% to 26%, and the E-commerce AIO height increased from 651 pixels to 914 pixels which is 40.4%.

The changes happened for a reason for queries related to E-commerce, there is a greater focus on supplemental information by Google’s AI Overview. Additionally, since the holidays are coming for Christmas and New Year’s Eve, there is an increase in stabilization so that the optimization efforts are consistent.

Image: DIW-Aigen

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• Meta’s LeCun: General AI Still Distant, World Models Key to Progress


by Ahmed Naeem via Digital Information World

Meta’s LeCun: General AI Still Distant, World Models Key to Progress

There have always been debates about whether AI can compete with the human brain or not. Some people think that it can but Yann LeCun, Meta’s chief AI scientist, says that it's not possible. He says that they can make AI come close to the human brain in ten years only by using a method called “world model”. OpenAI has already released a new feature on ChatGPT called “Memories” that makes the AI model remember all of the conversations. OpenAI says that the model they used for it, o1, can also make AI capable of complex reasoning.

Image: Hudson Forum / YT

Even though it seems like we are closer to general artificial intelligence (AGI), LeCun says that we have a long way to go to achieve it. He said that even though there are many AI optimists claiming that human-like AI is closer, it is still going to take a lot of time. He added that the latest large language models like MetaAI and ChatGPT are still far from human-level AI. The reason for this is obvious. Most large language models are one dimensional which means that they can predict things in just one way and cannot understand the three dimensional world.

This is the reason AI models cannot do tasks a human can. AIs are not reliable in the physical world because they cannot even do simple tasks even if they are trained on millions of data. LeCun suggests that building a three dimensional world, Work Models, for AI can be a solution. He described the world model as a mental model of how you perceive a world behaving. Try to understand it with an example of a dirty room. When a human looks at a dirty room, he makes a mental image of what he has to do to clean it. Your brain looks at the space in three dimensions and creates a plan to achieve the goal of cleaning the room.

This is what the AI world model is trying to achieve and a world model can also take more data than LLMs. Many AI labs are chasing this idea and trying to start their work on it. LeCun says that Meta AI research lab, FAIR (Fundamental AI Research), is also working towards this idea. LeCun says that it isn't easy to achieve and there are a lot of complicated things they would have to work with. So, it's probably going to take a lot of years.



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by Arooj Ahmed via Digital Information World

WhatsApp To Soon Launch New Chat Memory Feature For Meta AI

Meta AI is getting more enhanced features including a new chat memory for WhatsApp.

The news comes after Mark Zuckerberg confirmed adding a more personalized voice chat mode for the app. This seems to be in line with just that as revealed in the latest WhatsApp Beta for Android, as per WBI.

The goal appears to be giving users a more tailored experience when asking for queries through the platform. This would make it specific and relevant to users, depending on what the chatbot retains from their chat experience.

Remember, Meta AI can recall a long list of personal details like if users are vegan or when their birthday falls or even for situations that are more specific like formal conversations or tone of speaking. Similarly, AI can remember the users’ interests, likes, and enjoyment of all things entertainment.

This kind of memory feature can better AI interactions on Meta in terms of giving the best advice and replies which go hand in hand with users’ lifestyles. Hence, the next time you need help with what to eat or what color to wear, this might be your go-to gadget.

Experts feel such kinds of customization give rise to natural and engaging conversations, giving the app a more personalized AI assistant. Users will ensure full control over what the chatbot recalls and they can select when to remove and update certain data.

For now, the feature is still under development but it’s going to be up for grabs in another future update. We’ll keep an eye out and let you know when tat happens and when more details are released.

Read next:

• How To Pick Your Next Laptop?

• Are You Using Google Trends? Here’s Why You Should Before Your Competitors Do!
by Dr. Hura Anwar via Digital Information World

How To Pick Your Next Laptop?

When it comes to picking your next laptop, the options can seem overwhelming with so many models and brands available. However, with the right approach, you can find the perfect laptop that suits your needs without breaking the bank. Whether you're after something for work, entertainment, or a bit of both, there are plenty of ways to make an informed decision. And if you're looking for deals, don't forget to check out Laptop Outlet discount vouchers at Latest Deals for savings on a range of top brands.

1. Identify Your Needs

The first step to picking the right laptop is understanding what you need it for. Different users have different priorities:

• Students may need a lightweight laptop with enough power for research, writing essays, and streaming content.
• Professionals might need a more robust device that can handle multitasking, video conferencing, and specific software for productivity.
• Gamers often look for laptops with high-end graphics cards and powerful processors to run the latest games smoothly.
• Creative professionals such as designers and video editors will want a laptop with high-resolution displays and powerful hardware to handle demanding tasks.

By pinpointing your primary use, you can focus on the laptops that meet your specific requirements.

2. Choose Between Mac and Windows (or Even Chromebook)

Image: Unsplash / Andras Vas

The next major decision is the operating system. Your choice will depend on your comfort level with the software and the ecosystem you’re already using.

• Windows laptops are versatile and available in a wide range of prices. They’re compatible with a variety of software and are ideal for general use, gaming, and professional applications.
• MacBooks, powered by macOS, are known for their sleek design and excellent performance. They tend to be more expensive but are popular among creative professionals and users who enjoy a streamlined, secure system.
• Chromebooks run on Google’s Chrome OS and are typically more affordable. They’re perfect for basic tasks such as browsing the internet, using cloud-based apps, and media consumption.

Deciding which operating system best aligns with your needs will help narrow down your choices.

3. Consider Performance: Processor, RAM, and Storage

Image: Unsplash / tanit boonruen

When it comes to performance, three key factors come into play: the processor, the amount of RAM, and storage options.

• Processor (CPU): The CPU is the brain of your laptop. Intel and AMD are the two leading processor manufacturers. Intel Core i5 or i7 processors are great for general multitasking and performance, while AMD Ryzen processors offer similar performance at a typically lower cost. For heavy tasks like gaming or video editing, you might want a more powerful CPU such as Intel Core i9 or AMD Ryzen 9.
• RAM: Random Access Memory (RAM) determines how much multitasking your laptop can handle. For general use, 8GB of RAM is sufficient, but if you’re into gaming, video editing, or heavy multitasking, 16GB or more is ideal.
• Storage: You'll need to choose between a Hard Disk Drive (HDD) and a Solid-State Drive (SSD). SSDs are faster, quieter, and more durable, but they tend to be more expensive. If speed is a priority, opt for an SSD. A minimum of 256GB of storage is standard for most users, but if you deal with large files, you may need more.

4. Pay Attention to Display and Graphics

If you’ll be spending long hours looking at your laptop screen, the display quality is important. For general use, a Full HD (1920x1080) display will suffice. However, if you’re into photo editing, graphic design, or gaming, you might want to consider a higher resolution (like 4K) and colour accuracy.

For gamers and creative professionals, graphics cards also matter. Integrated graphics (found in most laptops) are fine for basic use, but for gaming or video editing, a dedicated GPU such as an NVIDIA GeForce or AMD Radeon is a better choice.

5. Battery Life Matters

If you're on the go, battery life is critical. The advertised battery life doesn’t always reflect real-world usage, so look for laptops with solid reviews from users with similar needs. For general use, aim for 8-10 hours of battery life, but if you need more, some ultrabooks offer up to 15 hours or more.

6. Portability: Size and Weight

Laptop sizes vary from ultra-portable 11-inch models to larger 17-inch models. While larger screens are great for entertainment and multitasking, smaller laptops are ideal if you need to travel frequently. A balance of portability and functionality is found in 13- to 15-inch laptops, which are light enough to carry but still offer sufficient screen real estate.

7. Connectivity and Ports

Think about the types of ports you’ll need. If you use a lot of external devices like USB drives, external monitors, or memory cards, you’ll need a laptop with multiple ports, such as USB-A, USB-C, HDMI, and an SD card slot. Some laptops, like the MacBook, only feature USB-C ports, so you may need adapters.

8. Budget and Discounts

Lastly, your budget will largely influence the laptop you choose. Fortunately, there’s a laptop for every price range. Entry-level models start around £300, while high-end laptops can go well beyond £1,000. The trick is to find the right balance of features and price.

And don’t forget about saving money! Laptop Outlet discount vouchers at Latest Deals can help you find great deals on a wide range of laptops, whether you're looking for a budget-friendly option or something more high-end.

Picking your next laptop doesn't have to be daunting. By focusing on your primary use, performance requirements, portability, and budget, you can find a laptop that fits your needs perfectly. And by using Laptop Outlet discount vouchers at Latest Deals, you can save even more on your purchase. Happy laptop shopping!

by Web Desk via Digital Information World

Are You Using Google Trends? Here’s Why You Should Before Your Competitors Do!

Google Trends provides users a large amount of data about various items, countries and products along with their evolution over the years. That data has mainly been used for simple statistical purposes, but the same data can be used by digital marketers for finding out competition analysis, best products and consumer behavior. Using this information digital marketers could devise future strategies about their products and services.

In a recent video, Google Trends team shared tips on maximizing its tools for benchmarking against competitors, analyzing brand awareness, and forecasting product demand. Curious? Dive into the details below.

Competition Analysis

The level of competition among businesses can be assessed using the graphical and visual data provided by Google Trends. By entering two names, users can explore their historical performance. Additional options, such as country and subregion, enable the display of more precise data.

Follow the steps to find out how to use Google Trends for competition analysis data.

1) Open Google Trends using the search engine.

2) Add a search term in the search box and click on explore.

3) Add the other search term (Competitor’s name) in Compare search box (in our demonstration we are comparing KFC with McDonald's).

4) Select from the available options a country, starting time period, a category and search option (Whether you want image-related data or Youtube data), as per your wishes.

5) To make data more specific, select a subregion of the country to find out about consumers’ behavior in that area.

6) Related search terms are also given for more related-comparisons.

The graphical data shows which fast food chain has been in business in the last 30 days, especially in the subregion. BTW, users can change the date range to include data from the past five years or further back. The data provided by Google Trends would allow digital marketers to invest and promote the brand which is more in demand in their area.

Tracking Awareness about a Brand

The data also helps digital marketers to know how popular a brand has been over the years. The past trajectory allows them to see when a specific brand gained popularity in a specific area and what caused that sudden boom in the business. Similarly, related terms give clues about what people mostly associate with the brand in question.

Changing the category from web search to Youtube search can also provide data from across the web for better decision making.

Potential Future Trajectory

Moreover, a prediction could be made on the basis of the data about the future trajectory of a brand. By analyzing what caused the boom in the past and whether those elements still exist, the potential future of a brand could be predicted.

By reviewing seasonal data and competition with other brands, the future of a specific brand could be seen hidden in the past trajectory. To find out about other brands, related terms given at the end give clues about what might occur in the future.

Conclusion

The just mentioned ways using Google Trends would provide great insights to digital marketers before they make important decisions. Data provided by Google Trends would save many from committing mistakes by investing in the wrong place. Moreover, they could trace the popularity of their brands.

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by Ehtasham Ahmad via Digital Information World

Survey: 40% of Small Businesses Now Using AI, With Marketing and Customer Insights Leading

According to a new research by the US Chamber of Commerce, there has been a 17% increase in small businesses using AI in 2024 from 2023. In 2023, 23% of the small businesses were using AI but now 40% of small businesses have integrated AI into their workspaces. This survey was based on 1,100 people working as small businesses in the US.

Upon asking what purposes these small businesses are using AI for, 51% said they use it for marketing and promoting purposes. 56% said so in 2023, marking a 5% decline this year. Marketing and promoting was still the top purpose for using AI in 2023 as well as 2024.

46% of small businesses are also using AI for developing customer insights, a 14% up from 32% in 2023. 41% of small businesses are also using AI for communicating with their customers. There has also been a 10% increase seen in usage of AI for managing customer relationships in 2024 (38%) from 2023 (28%).

The top AI enabled tools small businesses in the US are using are search engines (63%), social media (61%) and email services (58%). Financial management tools (51%), digital cameras on smartphones (46%) and computer virus detection and cybersecurity tools (44%) are also some AI enabled tools used by small businesses in 2024 .

31% of the US small businesses have been using AI for more than a year, with 12% using it for three to four years. 27% of the small businesses have started the use of AI just this year. 60% of the respondents of the survey also said that they believe that AI can help their business in the future. 5% also think that AI can hurt their business in the future.

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by Arooj Ahmed via Digital Information World