Google AI Overviews are getting more common on search results but this isn't all, because they are also growing in pixel sizes which is becoming a problem to SEO. BrightEdge's Jim Yu shared the data showing that the size of AI Overviews is growing and if this continues, all ads and AI Overviews will cover more than half of space on search results, leaving little space for organic search results. Google AI Overviews have always been controversial among SEOs and publishers ever since its release because Google is taking advantage of user content to make AI results. This makes users not click organic search results and they just read through the AI Overviews answers, but it is influencing the earnings of publishers and small blogger as well.
Around 600 pixels of screen space on Google search results was for AI Overviews when it got released in May 2024, while ten blue links or organic search results weren't getting any space. If there are many advertisements of the topic the user has searched for, then no space is left there for organic search results. Now AI Overviews pixels have increased to 800 and BrightEdge is predicting that it can even get to 1000 pixels. 600 pixels is typically the space that users can still see without scrolling, and now it seems that Google is planning to take over the whole space.
Most of the queries where AI Overviews creeps up are health related, followed by queries related to e-commerce, B2B Technology and finance. 70% of the time, AI Overviews was triggered by health queries previously, and now it gets triggered 80% of the times on health queries. 30% of the B2B Technology queries triggered AI Overviews initially and now they trigger AI Overviews 50% of the times. There was also a 15% increase in AI Overviews by finance queries. Google says that AI Overviews are going to soon cover entertainment, travel and restaurant queries too. This shows that Google AI Overviews started out small but now it is getting comfortable in its answers.
AI Overviews are going to handle more sophisticated queries now, which will be more actionable now. So now publishers need to get ready to plan their strategies and content around that. AI Overviews also does citations about the websites from where it gets the content so SEO should be strong if you want your website to get featured.
Read next:
• Meta Quest Downloads Surge on Google Play as Apple Vision Pro Stumbles on App Store
• Mastering Instagram in 2025: How Carousels, Reels, and User-Generated Content Shape Engagement
by Arooj Ahmed via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Wednesday, January 1, 2025
India Lifts Payment Restrictions for WhatsApp Pay, Boosting Meta’s Market Reach
Meta has just received some great news for the new year as India opts to lift all payment restrictions for WhatsApp. This is a major win for the tech giant as the country is one of the biggest in terms of user market.
It’s also great news for Meta which seeks to compete against other leading fintech rivals operating in that region. The NPCI (National Payments Corporation of India) shared more on this front including how the leading payment regulator overseeing the instant payment domain gave the green signal on Tuesday.
This means WhatsApp can roll out its popular WhatsApp pay to all users across the industry. Today, the platform has more than 500 million users in the country. This decision removes the previous 100M user cap seen for WhatsApp Pay. it’s also a major move that highlights a significant shift in the cautious approach taken for the company’s payment ambitions.
As per the NPCI, the company insisted more on how it’s a slow rollout where the initial service was limited to just 40M at the start before extending it to hit a cap of 100M in 2022. This expansion comes under the country’s UPI which processes nearly 13B transactions monthly. It’s now going back and forth with the concerns linked to market concentration. The majority of the market share belongs to Google Pay and PhonePe which gets its support from Walmart. This makes up 85% of the overall transaction share.
We saw the NPCI push back another proposal to put this 30% cap on any app’s transaction share related to this network. Per the NPCI, the rule won’t come into play until 2026.
For now, they are committed to giving rise to payments on the popular texting platform that makes things simple, safe, and reliable. As per one WhatsApp spokesperson, the goal is to increase value and make users’ lives more convenient. With such means, people can book tickets easily and go shopping. They also hope to increase digital payments and carry on with contributions to India’s digital agenda.
Image: DIW-Aigen
Read next: Meta Quest Downloads Surge on Google Play as Apple Vision Pro Stumbles on App Store
by Dr. Hura Anwar via Digital Information World
It’s also great news for Meta which seeks to compete against other leading fintech rivals operating in that region. The NPCI (National Payments Corporation of India) shared more on this front including how the leading payment regulator overseeing the instant payment domain gave the green signal on Tuesday.
This means WhatsApp can roll out its popular WhatsApp pay to all users across the industry. Today, the platform has more than 500 million users in the country. This decision removes the previous 100M user cap seen for WhatsApp Pay. it’s also a major move that highlights a significant shift in the cautious approach taken for the company’s payment ambitions.
As per the NPCI, the company insisted more on how it’s a slow rollout where the initial service was limited to just 40M at the start before extending it to hit a cap of 100M in 2022. This expansion comes under the country’s UPI which processes nearly 13B transactions monthly. It’s now going back and forth with the concerns linked to market concentration. The majority of the market share belongs to Google Pay and PhonePe which gets its support from Walmart. This makes up 85% of the overall transaction share.
We saw the NPCI push back another proposal to put this 30% cap on any app’s transaction share related to this network. Per the NPCI, the rule won’t come into play until 2026.
For now, they are committed to giving rise to payments on the popular texting platform that makes things simple, safe, and reliable. As per one WhatsApp spokesperson, the goal is to increase value and make users’ lives more convenient. With such means, people can book tickets easily and go shopping. They also hope to increase digital payments and carry on with contributions to India’s digital agenda.
Image: DIW-Aigen
Read next: Meta Quest Downloads Surge on Google Play as Apple Vision Pro Stumbles on App Store
by Dr. Hura Anwar via Digital Information World
Meta Quest Downloads Surge on Google Play as Apple Vision Pro Stumbles on App Store
Meta Quest saw some spike in its unit sales on Christmas, as it was declining in 2023 after seeing its all time high downloads in 2022. It was probably assumed that Apple’s Vision Pro took all the sales of Meta Quest in 2023 but that's not the case. Appfigures Intelligence reported that Meta Horizon reached 6.6 million downloads with an increase of 18% YoY in 2024. Meta Horizon is a companion app of Physical Quest, and it just got about a million more downloads in 2024 as compared to 2023. Even though this rise in downloads still isn't enough to reach the numbers made in 2022, they are still something as compared to 2023. There is at least a difference of 3 million downloads of Meta Horizon between 2022 and 2024.
After looking at competitors' comparison reports it was also found that the downloads of the app on Google Play Store rose, but they actually decreased on App Store. The downloads of the app on Google Play Store increased from 1.6 million to 2.8 million in 2024, while downloads on App Store came down to 3.7 million from 4 million in 2023.
It isn't a huge decline on the App Store but it still shows that Apple Vision Pro isn't doing well enough. It is because it has a small ecosystem with a big price, and it isn't even game focused like Quest. Meta has targeted users through advertising and it shows by the number of downloads of Meta Quest on Google Play Store. Apple has promised a cheaper version of Apple Vision Pro so maybe many users are not buying a VR headset in expectation of an affordable version.
Read next:
by Arooj Ahmed via Digital Information World
After looking at competitors' comparison reports it was also found that the downloads of the app on Google Play Store rose, but they actually decreased on App Store. The downloads of the app on Google Play Store increased from 1.6 million to 2.8 million in 2024, while downloads on App Store came down to 3.7 million from 4 million in 2023.
It isn't a huge decline on the App Store but it still shows that Apple Vision Pro isn't doing well enough. It is because it has a small ecosystem with a big price, and it isn't even game focused like Quest. Meta has targeted users through advertising and it shows by the number of downloads of Meta Quest on Google Play Store. Apple has promised a cheaper version of Apple Vision Pro so maybe many users are not buying a VR headset in expectation of an affordable version.
Read next:
• Selling What You Haven’t Decided: The Alarming Reality of AI’s Intention Economy
• US Consumer Media Spending Report 2024: This is How Much the Average American Spends on Internet, TV, and Mobile
• Mastering Instagram in 2025: How Carousels, Reels, and User-Generated Content Shape Engagement
• US Consumer Media Spending Report 2024: This is How Much the Average American Spends on Internet, TV, and Mobile
• Mastering Instagram in 2025: How Carousels, Reels, and User-Generated Content Shape Engagement
by Arooj Ahmed via Digital Information World
Tuesday, December 31, 2024
Mastering Instagram in 2025: How Carousels, Reels, and User-Generated Content Shape Engagement
The SocialInsider team has released its Instagram Benchmarks 2025 Report, offering key insights and content performance statistics to help businesses optimize their presence on the platform. The first key insight is that Instagram saw a 16% YoY decline in engagement and this is because users have become selective in the content they want to consume. In 2024, the engagement rates were 0.50% for carousels, 0.45% for reels, and 0.40% for single images. This means that if someone wants to stand out on the platform, they have to produce different and high quality content that holds some value in users’ eyes. It is also important that content creator/mangers post reels and stories frequently, reels for the general audience and stories for followers. Users always get attracted towards content that is relatable with some humor, and creativity through user-generated content holds value like no other.
Carousels on Instagram are doing way better than reels and stories, but what's the reason behind it? It's simple; users just love swiping through different slides especially if they are based on tutorials, storytelling and even content that evokes emotions. Carousels are a great way to boost engagement and you can make them interesting by creating carousels in a way that they seem like mini-guides, starting them off with a strong hook that immediately catches the interest of users, wrapping the last slide with urging followers to like, save and comment and creating the content so creative and interesting that people cannot help but save it. Instagram pages of Airbnb and Headspace have great examples of carousels which hook up with the users from start to finish.
The report also found that brands posted 11% more reels in 2024 as compared to last year which means that many brands are prioritizing reels over posting content like single post or carousels. As reels have good reach potential and most users love watching reels, brands love making unique and creative reels to gain followers. Reels aren't really made for followers, they are made to reach a general audience and they can discover the brands. If you want to create an effective reels strategy, it is important to add reels into your weekly posts, and share them at least twice a week. Keep the reels short but make them fun so that users cannot help but stay on them and keep wanting to come back to watch the unique blend of creativity, humor and your brand value. Instagram pages of Sephora and Allbirds have some good examples of reels that are a shadow of their brands.
Another thing that reels attract are comments, especially if the brands have less than 100k followers. On the other hand, brands with more than 100k followers get more comments on images. When you are getting comments on your Instagram post, it means that you have an engaged audience who loves your content and shares feedback about it. To further improve the engagement, it is best to reply to those comments to keep the audience hooked. If you want to get more comments on your posts, always end the content with a question or ask the audience some question in the caption. Keep the content trendy with some humor and try to share some behind the scenes moments too as the audience loves to see what goes beyond the Instagram posts. Ben & Jerry and Glossier’s Instagram pages have some good content that engages the followers and they cannot help but comment.
It was also found that carousels on Instagram get saved the most, especially for large brands. If an account has less than 5k followers, their carousel posts get average 3 saves, while accounts with more than 100k followers get average 134 saves on carousels. Users save carousels because they find them save-worthy, valuable and because they have a good hook, ever-green and interesting like Headspace and National Geographic. The award for highest impression rates goes to reels, with average 30% impressions on accounts with less than 5k followers. Reels also get the highest impressions on accounts with more than 100k followers at 12%. To get more engagements on reels, always make sure to do big announcements through them that hook viewers from the start, use them to create hype around some of your content or big moments and share all the customer stories through them. Check out some reels of nike to gain insights about how to make reels that get more impressions.
Why do small brands get the most impression on reels? It is because Instagram gives some extra visibility boost to them to help small accounts get attention they need. There will be a 13% average view rate on reels from small brand accounts in 2025, as compared to 6.5% reel view rate on large brand accounts. So small businesses should use this advantage from Instagram to show off their brand’s personality by keeping their content simple but authentic, targeting niche audiences and sharing relatable content everyday. Small brands also have the highest potential to increase their Instagram followers and according to the analytics, there will be a 40% average follower growth rate for small brands under 5k followers in 2025. To get more followers, small brands should share unique content, connect with their followers, and team up with like minded influencers or creators.
Read next: From Algorithms to Cancellations: Why Streaming Services Leave Subscribers Overwhelmed
by Arooj Ahmed via Digital Information World
Carousels on Instagram are doing way better than reels and stories, but what's the reason behind it? It's simple; users just love swiping through different slides especially if they are based on tutorials, storytelling and even content that evokes emotions. Carousels are a great way to boost engagement and you can make them interesting by creating carousels in a way that they seem like mini-guides, starting them off with a strong hook that immediately catches the interest of users, wrapping the last slide with urging followers to like, save and comment and creating the content so creative and interesting that people cannot help but save it. Instagram pages of Airbnb and Headspace have great examples of carousels which hook up with the users from start to finish.
The report also found that brands posted 11% more reels in 2024 as compared to last year which means that many brands are prioritizing reels over posting content like single post or carousels. As reels have good reach potential and most users love watching reels, brands love making unique and creative reels to gain followers. Reels aren't really made for followers, they are made to reach a general audience and they can discover the brands. If you want to create an effective reels strategy, it is important to add reels into your weekly posts, and share them at least twice a week. Keep the reels short but make them fun so that users cannot help but stay on them and keep wanting to come back to watch the unique blend of creativity, humor and your brand value. Instagram pages of Sephora and Allbirds have some good examples of reels that are a shadow of their brands.
Another thing that reels attract are comments, especially if the brands have less than 100k followers. On the other hand, brands with more than 100k followers get more comments on images. When you are getting comments on your Instagram post, it means that you have an engaged audience who loves your content and shares feedback about it. To further improve the engagement, it is best to reply to those comments to keep the audience hooked. If you want to get more comments on your posts, always end the content with a question or ask the audience some question in the caption. Keep the content trendy with some humor and try to share some behind the scenes moments too as the audience loves to see what goes beyond the Instagram posts. Ben & Jerry and Glossier’s Instagram pages have some good content that engages the followers and they cannot help but comment.
It was also found that carousels on Instagram get saved the most, especially for large brands. If an account has less than 5k followers, their carousel posts get average 3 saves, while accounts with more than 100k followers get average 134 saves on carousels. Users save carousels because they find them save-worthy, valuable and because they have a good hook, ever-green and interesting like Headspace and National Geographic. The award for highest impression rates goes to reels, with average 30% impressions on accounts with less than 5k followers. Reels also get the highest impressions on accounts with more than 100k followers at 12%. To get more engagements on reels, always make sure to do big announcements through them that hook viewers from the start, use them to create hype around some of your content or big moments and share all the customer stories through them. Check out some reels of nike to gain insights about how to make reels that get more impressions.
Why do small brands get the most impression on reels? It is because Instagram gives some extra visibility boost to them to help small accounts get attention they need. There will be a 13% average view rate on reels from small brand accounts in 2025, as compared to 6.5% reel view rate on large brand accounts. So small businesses should use this advantage from Instagram to show off their brand’s personality by keeping their content simple but authentic, targeting niche audiences and sharing relatable content everyday. Small brands also have the highest potential to increase their Instagram followers and according to the analytics, there will be a 40% average follower growth rate for small brands under 5k followers in 2025. To get more followers, small brands should share unique content, connect with their followers, and team up with like minded influencers or creators.
Read next: From Algorithms to Cancellations: Why Streaming Services Leave Subscribers Overwhelmed
by Arooj Ahmed via Digital Information World
US Secret Service Admits to Tracking People with Location Details Taken Without Consent
The American Secret Service has made some shocking confessions about tracking users. This includes making use of location details that may have never been given with consent.
The top security agency made the confessions in a new email that was first spotted by 404 Media. They spoke about tracing people down through a monitoring tool found on a mobile phone.
The content of the email screenshot in transcript form:
------ start -------
The email brings to light for the first time how the Secret Service and a host of leading American federal agencies might be monitoring citizens unlawfully through data taken commercially. Without a warrant and consent attained, this could be categorized as unlawful behavior/activity.
More information about the tool was released including how it’s dubbed Locate X and under the ownership of Babel Street. The email shared from 2022 had the Secret Service provide exact details on which steps it took to verify the data that was bought from the company. Also, it was asked which measures it implemented to make sure consumers provided consent to selling and sharing of data.
Remember, location data can arise from a host of different sources. This includes some apps found on different people’s phones including weather and navigation. To many people’s dismay, their answer was none and consumers were stunned. Remember, this is American leading security agency for intelligence and it’s alarming for it to not verify the information.
A few weeks back, reports from 404 Media were published that put never-before-seen pictures with details on display about Locate X. In the demo videos that were leaked, one user drew geofence around a specific area and that followed mobile phones that were in the location.
There was one instance where users could track movements for the phones that paid visits to sensitive areas like abortion clinics. There was another bombshell email where officials from the Secret Service squad would argue over warrants needed for using Locate X.
For usual cellphone history data, warrants are needed but when consent is provided, no such warrant is necessary. This is because people agree to the terms of service put forward. But the latest email on discussion shows how that was not provided.
It’s outrageous to make claims about users waiving off privacy rights for any agency from the government that wishes to attain location data. Looking back at 2022, the Secret Service shared more about how no action was further taken on this front.
Instead, they tried to justify the act at first with claims about using different tools in investigations that apply to current policies and laws. Whatever the case might be, it’s alarming to see what happened and how big agencies are breaking the law by utilizing commercially attained location information. There was even one case in the discussion where a leading official used the information to track the locations of different colleagues without any real purpose.
Image: DIW-Aigen
Read next:
• Study Reveals AI's Growing Role in Job Loss Across Writing and Design Fields
• Did Apple Keep You in the Dark About Data Sharing in ‘Enhanced Visual Search’?
by Dr. Hura Anwar via Digital Information World
The top security agency made the confessions in a new email that was first spotted by 404 Media. They spoke about tracing people down through a monitoring tool found on a mobile phone.
The content of the email screenshot in transcript form:
------ start -------
-------- end ----------Please see the below response from INV. In addition, if a SME is needed, Supervisory Cyber-Financial Forensic Analyst ███████ will be your POC. Please keep INV-SP in the loop with any additional needs.Whether the Secret Service is obtaining a warrant before querying the Locate X service to track the movement of a phone located in the United States.No.Whether the Secret Service's general counsel has taken the position that purchased location data is not subject to protections under the Fourth AmendmentOn September 25, 2020, the DHS Office of the General Counsel issued a memorandum on the use of commercially available geolocation data associated with the advertising identifier (AdID). The Senior Official Performing the Duties of the General Counsel determined that the use of AdID data can continue being incorporated into investigative techniques and protocols without a warrant, because there is "a strong argument that the use of AdID data does not constitute a 'search." This memorandum was specific to the use of AdID data by Immigration and Customs Enforcement (ICE) and Customs and Border Protection (CBP). The USSS, as a component of DHS, relies on this memorandum as instructive.What steps the Secret Service has taken to verify that the location data it purchased from Babel Street was obtained by consumers who consented to the onwards sale and sharing of the data* and not just to the initial collection and use by a mobile app.None.
The email brings to light for the first time how the Secret Service and a host of leading American federal agencies might be monitoring citizens unlawfully through data taken commercially. Without a warrant and consent attained, this could be categorized as unlawful behavior/activity.
More information about the tool was released including how it’s dubbed Locate X and under the ownership of Babel Street. The email shared from 2022 had the Secret Service provide exact details on which steps it took to verify the data that was bought from the company. Also, it was asked which measures it implemented to make sure consumers provided consent to selling and sharing of data.
Remember, location data can arise from a host of different sources. This includes some apps found on different people’s phones including weather and navigation. To many people’s dismay, their answer was none and consumers were stunned. Remember, this is American leading security agency for intelligence and it’s alarming for it to not verify the information.
A few weeks back, reports from 404 Media were published that put never-before-seen pictures with details on display about Locate X. In the demo videos that were leaked, one user drew geofence around a specific area and that followed mobile phones that were in the location.
There was one instance where users could track movements for the phones that paid visits to sensitive areas like abortion clinics. There was another bombshell email where officials from the Secret Service squad would argue over warrants needed for using Locate X.
For usual cellphone history data, warrants are needed but when consent is provided, no such warrant is necessary. This is because people agree to the terms of service put forward. But the latest email on discussion shows how that was not provided.
It’s outrageous to make claims about users waiving off privacy rights for any agency from the government that wishes to attain location data. Looking back at 2022, the Secret Service shared more about how no action was further taken on this front.
Instead, they tried to justify the act at first with claims about using different tools in investigations that apply to current policies and laws. Whatever the case might be, it’s alarming to see what happened and how big agencies are breaking the law by utilizing commercially attained location information. There was even one case in the discussion where a leading official used the information to track the locations of different colleagues without any real purpose.
Image: DIW-Aigen
Read next:
• Study Reveals AI's Growing Role in Job Loss Across Writing and Design Fields
• Did Apple Keep You in the Dark About Data Sharing in ‘Enhanced Visual Search’?
by Dr. Hura Anwar via Digital Information World
Study Reveals AI's Growing Role in Job Loss Across Writing and Design Fields
New research by Imperial College London highlights growing concerns about AI's impact on the labor market. While a decade-old Oxford University study examined technology's effects on employment, these concerns have intensified with AI's increasing integration into everyday life. The study by Imperial College looks at effects AI can cause in the freelance market such as graphic designing and content writing. For the study, the researchers looked at 1.4 million freelancing jobs posted on different websites from July 2021 and July 2023. The results of the study showed that there was a 30% drop in jobs related to content writing because of artificial intelligence. Even though there is only a slight drop in jobs related to web development and software development due to AI, the jobs are still less than what they were before AI. There was also some drop in jobs related to graphic designing and 3D Modeling after AI models like DALL-E-2 and Midjourney got introduced.
The researchers say that this drop doesn't seem to be temporary because now companies are experimenting with newer technologies which can make their work easier and automated. The researchers compared this decline in jobs caused by AI to the loss of factory jobs during the automation era, when robots replaced human workers. But the drop because of robotic implementation in factories wasn't as much as drop in jobs due to current AI wave. One of the researches show that when there was a 20% increase in robots adoption in France, there was only a 3% drop in jobs in industries and factories. This is actually concerning, especially the drop in content writing jobs because it makes us question our capabilities as AI is more than enough to write content. But there are many problems regarding ChatGPT’s research on various topics and the content it produces doesn't stand out too much.
University of Alberta names content generated by AI as “botshit” and University of Zurich says that AI generated content is less trustworthy to readers if it is labeled as AI generated. Instead of completely relying on AI, organizations are asking writers to oversee AI generated content and make it more human-like. This means a pay cut for writers and they cannot show their capabilities and creativity fully, as well as their identity and motivation. Employees are not happy with this deployment of AI because it is adding no value to the work and they cannot engage fully with what they work for.
Image: DIW-Aigen
Read next: Global Survey Unveils Influencer Aspirations, Social Media Trends, and AI's Growing Role in Content Creation
by Arooj Ahmed via Digital Information World
The researchers say that this drop doesn't seem to be temporary because now companies are experimenting with newer technologies which can make their work easier and automated. The researchers compared this decline in jobs caused by AI to the loss of factory jobs during the automation era, when robots replaced human workers. But the drop because of robotic implementation in factories wasn't as much as drop in jobs due to current AI wave. One of the researches show that when there was a 20% increase in robots adoption in France, there was only a 3% drop in jobs in industries and factories. This is actually concerning, especially the drop in content writing jobs because it makes us question our capabilities as AI is more than enough to write content. But there are many problems regarding ChatGPT’s research on various topics and the content it produces doesn't stand out too much.
University of Alberta names content generated by AI as “botshit” and University of Zurich says that AI generated content is less trustworthy to readers if it is labeled as AI generated. Instead of completely relying on AI, organizations are asking writers to oversee AI generated content and make it more human-like. This means a pay cut for writers and they cannot show their capabilities and creativity fully, as well as their identity and motivation. Employees are not happy with this deployment of AI because it is adding no value to the work and they cannot engage fully with what they work for.
Image: DIW-Aigen
Read next: Global Survey Unveils Influencer Aspirations, Social Media Trends, and AI's Growing Role in Content Creation
by Arooj Ahmed via Digital Information World
Monday, December 30, 2024
From Algorithms to Cancellations: Why Streaming Services Leave Subscribers Overwhelmed
A survey of 2,000 American streaming subscribers by UserTesting reveals 20% find it harder to choose content today than a decade ago. A total of 120 hours per year are spent by scrolling through streaming services because users cannot find something to watch. Even though there is too much content on streaming services nowadays, subscribers seem to be overwhelmed with the amount of content that they end up watching nothing at all. 26% of the respondents said that there is too much original content that is being produced while 41% said that they get confused about what to watch because there is too much to watch in content libraries.
75% of the respondents said that the algorithm of their streaming service is helpful for them as it recommends things to watch according to their taste, but 51% admitted that they get overwhelmed with the recommendations because they want to watch everything at once. 48% of the respondents of the survey admitted not having traditional cable TV now, with 43% saying that they choose to watch content on streaming services because it has variety and 34% said that the content they like to watch isn't on traditional TV. 29% also said that it is also easy to watch content streaming services while on-the-go as compared to traditional cable.
Even though many people are choosing streaming services, 51% are still dissatisfied with it and say that they should have more options and the streaming services. 40% defined their dream streaming service as the streaming platform with premium channels with no additional cost and 39% defined it as a platform where they can easily navigate through content. There were also respondents who said that they like it when a streaming service has an easy to navigate interface (52%).
11% of the respondents said that they are willing to pay more than $100 for a streaming service if it has all the features and content they want, while most of the respondents said that an average $46 a month is best for streaming service subscription. 79% of the respondents said that they feel extreme frustration if the streaming service they are using charge extra for some selected content, with 59% saying that it is very unlikely that they pay for that additional content and 77% saying that they watch something else instead. 19% also said that they often subscribe to the free trial of a platform if it has the content they want to watch.
69% of the respondents reported opening an account on a streaming service and subscribing to it only to find out that it doesn't have the content they were looking for. 56% said that they cancel their subscription on a streaming platform as soon as they finish the show they were watching, but 23% said that they have faced difficulties while cancelling the subscription. 36% said that they found the cancellation process of subscriptions on streaming platforms too difficult and with multiple steps.
Read next: Mobile Addiction Soars, Americans Check Phones 205 Times Daily, Survey Reveals
by Arooj Ahmed via Digital Information World
75% of the respondents said that the algorithm of their streaming service is helpful for them as it recommends things to watch according to their taste, but 51% admitted that they get overwhelmed with the recommendations because they want to watch everything at once. 48% of the respondents of the survey admitted not having traditional cable TV now, with 43% saying that they choose to watch content on streaming services because it has variety and 34% said that the content they like to watch isn't on traditional TV. 29% also said that it is also easy to watch content streaming services while on-the-go as compared to traditional cable.
Even though many people are choosing streaming services, 51% are still dissatisfied with it and say that they should have more options and the streaming services. 40% defined their dream streaming service as the streaming platform with premium channels with no additional cost and 39% defined it as a platform where they can easily navigate through content. There were also respondents who said that they like it when a streaming service has an easy to navigate interface (52%).
11% of the respondents said that they are willing to pay more than $100 for a streaming service if it has all the features and content they want, while most of the respondents said that an average $46 a month is best for streaming service subscription. 79% of the respondents said that they feel extreme frustration if the streaming service they are using charge extra for some selected content, with 59% saying that it is very unlikely that they pay for that additional content and 77% saying that they watch something else instead. 19% also said that they often subscribe to the free trial of a platform if it has the content they want to watch.
69% of the respondents reported opening an account on a streaming service and subscribing to it only to find out that it doesn't have the content they were looking for. 56% said that they cancel their subscription on a streaming platform as soon as they finish the show they were watching, but 23% said that they have faced difficulties while cancelling the subscription. 36% said that they found the cancellation process of subscriptions on streaming platforms too difficult and with multiple steps.
Read next: Mobile Addiction Soars, Americans Check Phones 205 Times Daily, Survey Reveals
by Arooj Ahmed via Digital Information World
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