Wednesday, February 26, 2025

Apple Retains Smartwatch Lead at 28% in Q4 2024, Huawei and Xiaomi Gain

According to Counterpoint's Smartwatch Market Analysis and Insights, global smartwatch shipment saw a decline of 9% in Q4 2024. The company leading in the smartwatch market was Apple with a 28% share. It was followed by Huawei with a share of 14% and Xiaomi with a 10% share. The fastest year-over-year growth was by Huawei and Xiaomi among the top ten brands in Q4 2024. Apple saw an 18% year-over-year growth only because of a decrease in consumer demand and fewer expectations with new models.

In Q4 2024, the highest share of global smartwatch shipments went to China, followed by India. There was also a 29% YoY shipment growth in China because of Xiaomi, Huawei, and BBK. HLOS smartwatches had the highest shares (88%) in North America which were mostly because of Samsung, Apple, and Garmin. Apple had a 31% market share in Q4 2023 which decreased to 28% in Q4 2024. Other smartwatch brands had 69% market share in Q4 2023 which increased to 72% in Q4 2024.


Read next: Global In-App Purchases Hit $39.4B in Q4 2024, Fastest Growth in Three Years
by Arooj Ahmed via Digital Information World

Nine American States Consider Holding Apple and Google Responsible For Age Verification

Age verification for social media platforms has been a long-debated subject.

Many apps continue to struggle today in terms of verifying the exact age of users, to try and keep those below the minimum age bracket away. This is why up to nine different American states are rolling out more laws to ensure both Apple and Google realize the great responsibility resting on their shoulders.

In case you're wondering, that responsibility rests on the shoulders of developers today. With the latest change, it would be shifted to tech giants who need to verify the age before providing access to platforms having age restrictions.

The problem is usually applicable to several different social media apps that usually have a minimal age limit bracket of 13. It’s an approach promoted by Meta CEO Mark Zuckerberg. So many platforms were accused of forcing teens to become addicted to the platforms. Therefore, they failed to take the right steps to make sure users met the respective age requirements.

The problem right now is that it’s becoming more and more of an issue as laws are trying to impose legal requirements for age. At the same time, some want to enforce parental control for using social media.

Right now, so many app developers need to ensure the right age requirements continue to be met. However, Meta did argue in 2023 that plenty of app stores do exist and are in better positions to carry on with this.

The company was able to lobby against a law in Louisiana that would force app stores to have greater responsibility for verifying user age. Now, many different American states want to propose something similar.

Several states including the likes of Utah and South Carolina recently put out bills that would force app-store owners to confirm the ages of users first and even attain parental consent before enabling minors to install platforms. Today, up to 60 different advocates for child safety are producing a new coalition to push for the passage of the laws around the country.

Before we saw states like Utah and South Carolina on the list but quite a few others were added including Alaska, Kentucky, South Dakota, New Mexico, West Virginia, Alabama, and Hawaii. They’ve all shared laws in the past several months and are aimed at the app stores.

There are several arguments in favor of the laws including apps to perform age verification that forces them to collect date of birth when a person registers to use social media platforms.

Many argue that privacy ends up being a risk for kids. Having both these tech giants in charge would mean less risk. They’re bound to serve as stronger protective entities when it comes to ensuring user safety.

The matter happens to be so much more practical for a few organizations like Google, Apple, Microsoft, and Amazon. They always carry out the necessary checks and feature the right details on file for authentication and matters such as Family Sharing. This means the company also has signals indicating that some users are kids.

We’ve already seen that iOS 18.4 ensures age verification is an integral part of its setup. You need to select a certain age range of the user who uses this device. The iPhone maker shared how this data will assist with putting out the necessary parental controls and safety offerings.

While no verification of this kind of selection is done, it’s another battle altogether that Apple is currently in the right position to carry out such checks.

For now, Meta is trying to shun its responsibilities by putting the blame on app stores but they’re not wrong as the more privacy and protection, the better for users in the long run.

Image: DIW-Aigen

Read next: YouTube Shares It’s Making Changes to Mid-Roll Ads To Better User Viewing Experience
by Dr. Hura Anwar via Digital Information World

YouTube Shares It’s Making Changes to Mid-Roll Ads To Better User Viewing Experience

Video sharing giant YouTube has confirmed that it’s making some major changes to mid-roll ads that will work towards bettering user viewing experience. The goal is to assist creators earn greater revenue, the company shared.

The change will come into play beginning May 12, as the platform will display fewer ads during instances that feel like interruptions or result in viewers abandoning videos. Instead, they plan to share more ads in the middle that serve as natural break instances during the video. So it will appear more like a short pause or a transition.

The app plans to update older variants launched before February 24 to automatically entail advertising slots. Therefore, creators can choose to opt out of the endeavor on the YouTube Studio if they want to manage ads in a manual method. However, videos featuring ad slots that are more interruptive in nature could end up earning less after the May 12 date.

The platform is well aware that creators adding ads in the middle manually might need to think about ads deemed interruptive to viewers. To assist, it’s now sharing a new feature that gives creators oversight about when and where to put ads that are less disruptive in terms of timing.

Furthermore, the app wants to give creators the chance to make the most of a 5% rise in the app’s revenue when compared to ads placed manually inside slots. So as you can tell, the goal remains providing more data and better options.

The platform shared how users will always remain in control of displaying mid-roll ads on content and where they’d like its placement. It also shared that limiting interruptive ads will give them the chance to keep more viewers glued to their screens.


Read next: Global In-App Purchases Hit $39.4B in Q4 2024, Fastest Growth in Three Years
by Dr. Hura Anwar via Digital Information World

Global In-App Purchases Hit $39.4B in Q4 2024, Fastest Growth in Three Years

According to Sensor Tower’s latest Digital Market Index report, developments across digital advertising, app performance, and retail media didn't slow down in Q4 2024. The global in-app purchase (IAP) revenue on Google Play and iOS reached $39.4 billion, a 13.5% YoY increase and the fastest growth seen in the last three years. The digital ad market in the USA reached $34 billion in Q4 2024 with 3.8 trillion in expressions.

$39 billion in revenue for IAP on Google Play and iOS came from Q4 2024, while it was $150 billion overall. There was a 12.5% increase from 2023 in global IAP revenue in 2024. Most of the IAP revenue was from non-gaming apps with 28.2% YoY which reached $19.2 billion. There was only a $1 billion difference between IAP revenue from gaming and non-gaming apps. On the other hand, gaming apps had $5 billion more IAP revenue than non-gaming apps in Q4 2023. Mobile app revenue reached $20.2 billion in 2024 on Google Play and iOS. It saw some decline in past years but has stabilized with 2% to 4% YoY.



The app that reached $6 billion in IAP revenue in 2024 was TikTok, while it reached $4.4 billion in 2023. TikTok got $1.9 billion in IAP revenue in Q4 2024. YouTube and Google One were trailing behind while ChatGPT raised some spots in Q4 2024 and made it to the top 10. Instagram was the top downloaded app globally, followed by TikTok and WhatsApp. ChatGPT also quickly became the sixth most downloaded app globally in Q4 2024. The global IAP revenue increased 46% YoY while global downloads increased by 17% YoY.

The digital ad spend in the USA across desktop, mobile, and OTT reached $34 billion in Q4 2024, with a 9% increase YoY. Ad spending in the digital advertising market peaked in Q4 because demand for shopping increased during the holiday season. Digital ad spend in France and Canada also saw a 10% YoY growth, while it saw a 7% YoY growth in the UK. Japan and South Korea also emerged as the newest markets in the global digital ad market.

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by Arooj Ahmed via Digital Information World

Tuesday, February 25, 2025

AI vs. Human Content: Study Finds Minimal Ranking Differences on Google

Semrush analyzed 20,000 articles and surveyed more than 700 marketers to know if AI generated content ranks on Google or not. The results of the analysis showed that AI generated can get ranked on Google and generally performs a little better than human created content. The analysis showed that out of top ten ranked articles on Google, 57% of them were AI generated while 58% of them were human created. Human content did 2.1% better than AI content when it came to rankings in the top positions. In the top 3 positions, human content did 6.2% better and 4.6% better in the top five positions. In the top ten rankings, there was only a difference of 1% between human created and AI generated content.



Users were also surveyed so they can share their experiences when it comes to their page rankings on Google search. 31% said that their rankings are the same for human and AI generated content, while 27% were not sure about it. 23% said that their AI generated content performs better than human written content while 10% said it performs much better on search engine rankings. Only 9% of the respondents said that their AI content performs worse than human written content. 30% said that they found no noticeable change in their organic traffic after publishing AI content, while 39% saw an increase in their organic traffic. Only 4.8% said that they experienced a traffic decrease after publishing AI content.

68% said that AI helps them create content faster which helps them boost SEO and content ROI and 57% said it helps them save time so they can use it somewhere else. AI content also helps them save money on writing and editing (48%) as well as helps generate more engagements with the content (34%). This all means that AI can be used for content generation as long as it is high-quality and that's what makes it rank among human written content. 39% of the respondents said that they combine human written and AI generated content for their website while 34% write the content themselves and only use AI for assistance. 5% only use AI generated content while 18% still don't use AI at all.

When respondents were asked how they incorporate AI into content creation, 62% said they use it for their topic research and idea generation, 51% each use it for editing and rewriting, optimizing content for SEO and generating content outlines. Long form articles and blog posts (70%), meta descriptions (55%) and product descriptions (42%). Marketers are using AI to make their content more engaging, interesting and readable to users by using human editors to refine AI generated content (69%), humanising the AI generated content (60%) and only using AI to create the initial draft and then adding more content (48%).

Upon asking marketers how they make their content more original and expertise driven, they answered by conducting original research (55%), adding useful statistics to content (53%) and sharing personal experiences in the content (49%).

Read next: Office Workers Struggle With Communication Overload, AI Users Report Increased Efficiency
by Arooj Ahmed via Digital Information World

Apple Makes Major Splash With $500B Investment in US to Support American Innovation

Tech giant Apple is making waves with a new announcement involving a $500B investment in America.

The company says its goal right now is to support innovation in the country including state-of-the-art manufacturing and producing more jobs involving high tech. This will take place over the next four years, it shared. The gesture appears to be a thoughtful one but experts are still questioning the move.

There are no doubts about Apple taking part in this maneuver, after all, their yearly revenues hit the $400B mark in the past couple of years. However, it hopes to be spending more funds domestically now to help its nation. But the real thought of the matter has to do with how trade politics plays a role here. Remember, they’ve made similar commitments on a huge scale in the past so this shouldn’t be too surprising, right?

Now the question is what the mega $500B actually includes. As per the iPhone maker, it’s aligned with other similar alerts linked to worldly infrastructure spending that other arch rivals are making. Amazon said it would be spending $100B in 2025 while Microsoft has set out a $80B budget. Alphabet stands at $75B while Meta wants to spend $60 to $65B in 2025.

The total $500B budget from Apple is in line with the amount pledged by other leading companies including Oracle, OpenAI, Stargate, and SoftBank. Will we see that level of investment take place? Well, only time can tell as the figures are huge and it’s not easy to verify.

Now so many questions remain in terms of the math behind Apple’s major commitments. It’s not because there’s not going to be a single line item in this filing or any shareholders' yearly report that can be highlighted if we want to see it follow the pledge after that. This has to do with the mere fact that Apple wishes to break up AI investments across both CapEx and OpEx through materials from its big cloud service providers. Today’s announcement is also linked to what it hopes to attain through partners and suppliers.

Image: DIW-Aigen

Read next: New Study Shows People are Still Reluctant to Use AI in High-Stakes Decision-Making
by Dr. Hura Anwar via Digital Information World

New Study Shows People are Still Reluctant to Use AI in High-Stakes Decision-Making

AI has become an important part of our lives now and people are using it for making a lot of decisions but what do people feel about AI making serious decisions for them? According to a new study by the University of South Australia, most people trust AI while making decisions that aren't too deep but are hesitant when it comes to using AI for making high-stakes decisions like in healthcare or hiring new employees for the company. But people who aren't too statistically literate or have specific knowledge of AI tend to trust AI in low-stakes as well as high-stakes decisions.

The study analyzed responses from 2000 participants from 20 different countries and found that people trust AI based on their knowledge of its systems like how AI algorithms work. They know that AI gives its responses through pattern based predictions so there are a lot of biases and errors too so they try not to use it for making critical decisions. The study also found that people from highly industrialized countries like the US, Japan and UK were less likely to trust AI in making critical decisions, as did men and older people.

The study also showed that 72% of the organizations are now using AI so it is important to understand when people trust AI and why its adoption is increasing so much. The lead author of the study, Dr. Fernando Marmolejo-Ramos, said that even though AI technologies are being incorporated into society, we still do not know how to effectively make them function as they can have a lot of impact on us. If we are going to use AI for making decisions, we have to trust their reliability and that's why we also have to understand how they are influencing people’s trust in decision-making.

Image: DIW-Aigen

Read next: Office Workers Struggle With Communication Overload, AI Users Report Increased Efficiency
by Arooj Ahmed via Digital Information World