Tech giant Meta just shared the
latest overview of transparency report, coupled with hacking attacks and feed engagement.
The latest ordeal entails a new arrangement of stats with notes on what users see on the app, what they report, and what is taking up most of their time. For instance, the latest content report on this front entails how the majority of feed posts across Facebook in the US didn’t entail an external-link. It’s quite different from the past where the figure stood at 86%.
It means that getting organic referrals from Facebook has become even more difficult now than before. We are also seeing the platform de-prioritize links as a means to move one step away from the domain of news. However, the recent changes made to the app are signaling more towards the return of politics on the platform.
The top ten viewed links last quarter had to do with junk topics that made many in the Facebook viewers happy. You’ll see people in space celebrating holidays, Neil Patrick singing festive tunes, and even an image of Mark Wahlberg.
You will get a bigger idea of the usual array of tabloid headlines from supermarket dominating the entire Facebook discussion, along with tales of holiday sentiments. Meanwhile, the most shared posts are also on a different level. You'll see a child asking Santa for help for his mother, rather than the usual list of toys.
As far as violations are concerned, there aren’t any major spikes during the time, but the company did share a rise in Violent and Graphic Content on the app. This is all thanks to adjustments it made to the proactive detection tech program.
Meta claims fake accounts stood for nearly 3% of the MAU for Facebook last quarter. That’s a great feature as there is really no way to figure out the real value but Meta continues to revise it down. This does mean the firm has more belief in the process of detection or it just altered the base figure.
The report doesn’t entail any data linked to the policy changes done for January this year. They are monitoring things and they’ve not seen any major impact of the rate of violence, although it’s not being proactive towards content removal. Some enforcement errors have declined with the new method being used.
The change on Meta’s controversial end towards Community Notes is drastic. We’re talking about third party fact checkers not being present anymore. They’ve similarly altered policies such as those linked to hate speech that are more in tune with what the Trump administration wants.
Yes, violations are rising but Meta feels that at least it’s not banning accounts by error. That’s what Facebook’s parent firm feels, but critics argue whether or not the right actions remain the same as it transforms to a less strict model for supervision.
As far as threats and attacks are concerned, Meta took pride in saying they encountered a few small-scale attempts during the last quarter. Most of them arose from China, Benin, and Ghana. Another major one was based in Russia called Doppleganger that has been observed for years.
Beginning in the middle of November, operators put a pause on targeting America, Poland, Ukraine through Meta’s apps. However, it does tend to target those in France, Israel, and Germany. Moreover, it does appear that after the recent US elections, Russian operations are no longer interested in impacting US sentiments and those in Ukraine, which is a unique shift.
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