According to Enterprise GenAI Data Security Report 2025 by LayerX, there are major security risks of AI use in enterprises because 90% of the AI usage happens outside IT visibility. This can increase the risks of data leaks and unauthorized access, so enterprises should have proper training about how to use AI in workplaces. Even though there is a lot of hype around GenAI, its adoption in the industry is still moderate and only 15% of the employees are using GenAI tools daily. On the other hand, 50% of the employees use GenAI tools twice a week, which suggests that GenAI usage is going to increase soon.
Most of the users of GenAI (39%) are software developers, so they are more at risk for unknowingly leaking data, which could involve proprietary codes and can integrate insecure codes into computer systems. LayerX says that most of the employees are relying on Shadow SaaS and they use most of the GenAI tools without IT approval and 72% use them through their personal accounts. Only 12% of the employees who access GenAI tools through their corporate accounts do so with SSO (Single Sign-On). This means that 90% of the GenAI usage by the employees is invisible to the organizations, which makes them more vulnerable to unauthorized sharing of data and data leakage.
It was also found that employees who use GenAI daily tend to copy corporate data about four times on average in a day. The data includes customer data, business information, financial plans, and even source code, which increases the risks of data exposure in AI tools. This means that organizations need new security strategies to keep their data safe from GenAI. They have to integrate Data Loss Prevention (DLP) solutions in enterprises so GenAI can be safely incorporated without any risks.
Image: DIW-Aigen
Read next: Microsoft to Discontinue Skype on May 5, 2025, Urges Users to Switch to Teams
by Arooj Ahmed via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Saturday, March 1, 2025
Trust Over Rankings: Americans Prefer Familiar Brands and Organic Results in Search!
According to a new survey by Page One Power, most of the searchers prefer clicking on brands they know rather than the top results on Google search results. The survey found that 59% of Americans click on search results of the brands they are familiar with, while less than one-third click on top-ranked results. User trust is an important thing in SEO and building a brand that the audience recognizes has become very crucial. The brand doesn't even have to be large-scaled like Amazon or Google, but it has to be something the audience connects with.
49% of the Americans said that they trust and prefer organic results over the paid results, while 46% trust them equally. There are also 5% of Americans who trust paid results more than organic results. Millennials (56%) and men (54%) are more likely to trust organic results, while Gen-X (52%) and women (50%) trust paid and organic results equally.
The survey also found that there are different reasons why Americans click on search results and they vary from generation to generation.
Gen-X (52%) and Baby Boomers (50%) click on results because of their compelling headlines, while Gen-Z (63%) and Millennials (55%) click on results based on their ratings and reviews. 12% of the Americans said that they fully trust search results while 52% named search engines as their most trusted sources of information.
When asked what is America’s top choice for search engine, 44% of Baby Boomers, 55% of Gen-X, 64% of Millennials and 64% of Gen-Z answered Google. 28% of Americans said that their trust in search engines is increasing, while 27% said that their trust is decreasing, which means that search engines are stable in America. Google was named a monopoly by 25% of Americans while 33% said that Google’s clout is okay because of its performance and reach. But there were also 40% of Americans who believe that there are better alternatives to Google. Americans want a wide range of viewpoints (47%) and personalized content (28%) in their search results.
Read next: New Survey Shows that Most of the Users Feel that Google’s Search Results Quality has Deteriorated
by Arooj Ahmed via Digital Information World
49% of the Americans said that they trust and prefer organic results over the paid results, while 46% trust them equally. There are also 5% of Americans who trust paid results more than organic results. Millennials (56%) and men (54%) are more likely to trust organic results, while Gen-X (52%) and women (50%) trust paid and organic results equally.
The survey also found that there are different reasons why Americans click on search results and they vary from generation to generation.
Gen-X (52%) and Baby Boomers (50%) click on results because of their compelling headlines, while Gen-Z (63%) and Millennials (55%) click on results based on their ratings and reviews. 12% of the Americans said that they fully trust search results while 52% named search engines as their most trusted sources of information.
When asked what is America’s top choice for search engine, 44% of Baby Boomers, 55% of Gen-X, 64% of Millennials and 64% of Gen-Z answered Google. 28% of Americans said that their trust in search engines is increasing, while 27% said that their trust is decreasing, which means that search engines are stable in America. Google was named a monopoly by 25% of Americans while 33% said that Google’s clout is okay because of its performance and reach. But there were also 40% of Americans who believe that there are better alternatives to Google. Americans want a wide range of viewpoints (47%) and personalized content (28%) in their search results.
Read next: New Survey Shows that Most of the Users Feel that Google’s Search Results Quality has Deteriorated
by Arooj Ahmed via Digital Information World
Friday, February 28, 2025
Microsoft to Discontinue Skype on May 5, 2025, Urges Users to Switch to Teams
Microsoft has announced that Skype will be discontinued on May 5, 2025, marking the end of an era for the once-dominant internet calling service. The company confirmed that existing Skype users will be able to migrate their chats and contacts to Microsoft Teams (free).
Microsoft acquired Skype in 2011 for $8.5 billion, making it the company’s largest purchase at the time. Over the years, the service was integrated into various Microsoft products, including Office and the now-defunct Windows Phone platform.
Despite a brief resurgence during the pandemic, Skype has steadily lost ground to competitors such as Zoom, Google Meet, and Cisco Webex. Additionally, Apple’s FaceTime and Meta’s WhatsApp further diminished its relevance. Meanwhile, Microsoft has invested heavily in Teams, which offers similar communication features and was introduced in 2017.
Skype was founded in Estonia in 2003 and quickly gained traction as a free alternative to expensive international calls. Its success led to eBay acquiring the company for $2.6 billion in 2005. However, that deal proved unfruitful, and eBay sold 65% of its stake to investors for $1.9 billion in 2009, before Microsoft’s full acquisition in 2011.
As the May 2025 shutdown approaches, Microsoft encourages users to transition to Teams (free) to maintain access to their conversations and contacts.
Image: Microsoft
Read next:
• Global Smart Glasses Shipments are Expected to Grow in 2025 After the Success of Ray-Ban Meta Smart Glasses
• New Survey Shows that Most of the Users Feel that Google’s Search Results Quality has Deteriorated
by Asim BN via Digital Information World
Microsoft acquired Skype in 2011 for $8.5 billion, making it the company’s largest purchase at the time. Over the years, the service was integrated into various Microsoft products, including Office and the now-defunct Windows Phone platform.
Despite a brief resurgence during the pandemic, Skype has steadily lost ground to competitors such as Zoom, Google Meet, and Cisco Webex. Additionally, Apple’s FaceTime and Meta’s WhatsApp further diminished its relevance. Meanwhile, Microsoft has invested heavily in Teams, which offers similar communication features and was introduced in 2017.
Skype was founded in Estonia in 2003 and quickly gained traction as a free alternative to expensive international calls. Its success led to eBay acquiring the company for $2.6 billion in 2005. However, that deal proved unfruitful, and eBay sold 65% of its stake to investors for $1.9 billion in 2009, before Microsoft’s full acquisition in 2011.
As the May 2025 shutdown approaches, Microsoft encourages users to transition to Teams (free) to maintain access to their conversations and contacts.
Image: Microsoft
Read next:
• Global Smart Glasses Shipments are Expected to Grow in 2025 After the Success of Ray-Ban Meta Smart Glasses
• New Survey Shows that Most of the Users Feel that Google’s Search Results Quality has Deteriorated
by Asim BN via Digital Information World
New Survey Shows that Most of the Users Feel that Google’s Search Results Quality has Deteriorated
According to a new survey of 2,000 US adults by Vox Media/TheVerge, 42% of the respondents feel that Google search is becoming useless. 53% of the millennials and 61% of the Gen-Z reported using AI tools for searching because traditional search engines like Google do not give them their desirable results. Google’s market share has dropped below 90% for the first time since 2015 and one of the reasons is that most users aren't preferring Google search for their queries. Most users say that they aren't liking the search quality on Google, so they are preferring to ask their queries on AI chatbots or searching social media platforms like Instagram, TikTok, and Pinterest.
76% of the respondents said that when they search on Google, more than a quarter of the results are promoted or sponsored and only 14% of them said that those results are helpful. 55% said that they prefer getting information more from their community than Google search, because it never gives quality information, while 52% said that they are using alternative search engines and AI chatbots for getting information. 66% of the respondents said that Google's quality has decreased a lot and that's why they are unable to find reliable sources there.
Read next: Instagram Beats Facebook in Q1 2025 as Brands’ Preferred Platform for Marketing
by Arooj Ahmed via Digital Information World
76% of the respondents said that when they search on Google, more than a quarter of the results are promoted or sponsored and only 14% of them said that those results are helpful. 55% said that they prefer getting information more from their community than Google search, because it never gives quality information, while 52% said that they are using alternative search engines and AI chatbots for getting information. 66% of the respondents said that Google's quality has decreased a lot and that's why they are unable to find reliable sources there.
Read next: Instagram Beats Facebook in Q1 2025 as Brands’ Preferred Platform for Marketing
by Arooj Ahmed via Digital Information World
Meta’s Transparency Report Reveals Decline in External Links, Rising Engagement With Lighthearted Content
Tech giant Meta just shared the latest overview of transparency report, coupled with hacking attacks and feed engagement.
The latest ordeal entails a new arrangement of stats with notes on what users see on the app, what they report, and what is taking up most of their time. For instance, the latest content report on this front entails how the majority of feed posts across Facebook in the US didn’t entail an external-link. It’s quite different from the past where the figure stood at 86%.
It means that getting organic referrals from Facebook has become even more difficult now than before. We are also seeing the platform de-prioritize links as a means to move one step away from the domain of news. However, the recent changes made to the app are signaling more towards the return of politics on the platform.
The top ten viewed links last quarter had to do with junk topics that made many in the Facebook viewers happy. You’ll see people in space celebrating holidays, Neil Patrick singing festive tunes, and even an image of Mark Wahlberg.
You will get a bigger idea of the usual array of tabloid headlines from supermarket dominating the entire Facebook discussion, along with tales of holiday sentiments. Meanwhile, the most shared posts are also on a different level. You'll see a child asking Santa for help for his mother, rather than the usual list of toys.
As far as violations are concerned, there aren’t any major spikes during the time, but the company did share a rise in Violent and Graphic Content on the app. This is all thanks to adjustments it made to the proactive detection tech program.
Meta claims fake accounts stood for nearly 3% of the MAU for Facebook last quarter. That’s a great feature as there is really no way to figure out the real value but Meta continues to revise it down. This does mean the firm has more belief in the process of detection or it just altered the base figure.
The report doesn’t entail any data linked to the policy changes done for January this year. They are monitoring things and they’ve not seen any major impact of the rate of violence, although it’s not being proactive towards content removal. Some enforcement errors have declined with the new method being used.
The change on Meta’s controversial end towards Community Notes is drastic. We’re talking about third party fact checkers not being present anymore. They’ve similarly altered policies such as those linked to hate speech that are more in tune with what the Trump administration wants.
Yes, violations are rising but Meta feels that at least it’s not banning accounts by error. That’s what Facebook’s parent firm feels, but critics argue whether or not the right actions remain the same as it transforms to a less strict model for supervision.
As far as threats and attacks are concerned, Meta took pride in saying they encountered a few small-scale attempts during the last quarter. Most of them arose from China, Benin, and Ghana. Another major one was based in Russia called Doppleganger that has been observed for years.
Beginning in the middle of November, operators put a pause on targeting America, Poland, Ukraine through Meta’s apps. However, it does tend to target those in France, Israel, and Germany. Moreover, it does appear that after the recent US elections, Russian operations are no longer interested in impacting US sentiments and those in Ukraine, which is a unique shift.
Read next: ChatGPT Identifies Medical Emergency Doctors Missed, Helping Woman Get Critical Care
by Dr. Hura Anwar via Digital Information World
The latest ordeal entails a new arrangement of stats with notes on what users see on the app, what they report, and what is taking up most of their time. For instance, the latest content report on this front entails how the majority of feed posts across Facebook in the US didn’t entail an external-link. It’s quite different from the past where the figure stood at 86%.
It means that getting organic referrals from Facebook has become even more difficult now than before. We are also seeing the platform de-prioritize links as a means to move one step away from the domain of news. However, the recent changes made to the app are signaling more towards the return of politics on the platform.
The top ten viewed links last quarter had to do with junk topics that made many in the Facebook viewers happy. You’ll see people in space celebrating holidays, Neil Patrick singing festive tunes, and even an image of Mark Wahlberg.
You will get a bigger idea of the usual array of tabloid headlines from supermarket dominating the entire Facebook discussion, along with tales of holiday sentiments. Meanwhile, the most shared posts are also on a different level. You'll see a child asking Santa for help for his mother, rather than the usual list of toys.
As far as violations are concerned, there aren’t any major spikes during the time, but the company did share a rise in Violent and Graphic Content on the app. This is all thanks to adjustments it made to the proactive detection tech program.
Meta claims fake accounts stood for nearly 3% of the MAU for Facebook last quarter. That’s a great feature as there is really no way to figure out the real value but Meta continues to revise it down. This does mean the firm has more belief in the process of detection or it just altered the base figure.
The report doesn’t entail any data linked to the policy changes done for January this year. They are monitoring things and they’ve not seen any major impact of the rate of violence, although it’s not being proactive towards content removal. Some enforcement errors have declined with the new method being used.
The change on Meta’s controversial end towards Community Notes is drastic. We’re talking about third party fact checkers not being present anymore. They’ve similarly altered policies such as those linked to hate speech that are more in tune with what the Trump administration wants.
Yes, violations are rising but Meta feels that at least it’s not banning accounts by error. That’s what Facebook’s parent firm feels, but critics argue whether or not the right actions remain the same as it transforms to a less strict model for supervision.
As far as threats and attacks are concerned, Meta took pride in saying they encountered a few small-scale attempts during the last quarter. Most of them arose from China, Benin, and Ghana. Another major one was based in Russia called Doppleganger that has been observed for years.
Beginning in the middle of November, operators put a pause on targeting America, Poland, Ukraine through Meta’s apps. However, it does tend to target those in France, Israel, and Germany. Moreover, it does appear that after the recent US elections, Russian operations are no longer interested in impacting US sentiments and those in Ukraine, which is a unique shift.
Read next: ChatGPT Identifies Medical Emergency Doctors Missed, Helping Woman Get Critical Care
by Dr. Hura Anwar via Digital Information World
ChatGPT Identifies Medical Emergency Doctors Missed, Helping Woman Get Critical Care
A woman named Bethany Crystal, a writer for Hard Mode First shared how ChatGPT could be used for medical diagnosis because she used it for hers. She went to the doctor because she was feeling unwell but the doctors didn't find anything wrong with her after a general checkup. They sent her home with a diet recommendation but she could feel that something was wrong with her. One night, she used ChatGPT for some diet advice and the next day she spotted some tiny red spots on her leg. She shared the images of those spots with the AI model and ChatGPT suggested her dietary changes that could be the cure for it.
She was still feeling unwell so Bethany told ChatGPT her blood work results and ChatGPT warned her about her platelet count being dangerously low, and asked her to go to the ER immediately. At first, she dismissed it but then decided to go because no one had reviewed her blood work results yet. When she messaged her doctor, she got a response that they would get back to her in two days, but the red spots were spreading. ChatGPT asked her to seek medical help urgently and provided a step-by-step instruction about things she has to explain to the doctor so they can understand her condition.
Bethany Crystal said that ChatGPT simplified complex medical terms for her so she understood her condition well. ChatGPT saved her life because when she went to the hospital, she was diagnosed with an extremely low platelet count, which was a dangerous and rare condition. When doctors asked what made her come to the ER, she told them how she had used ChatGPT. Bethany also used ChatGPT to understand different procedures to her. She was taking help from ChatGPT at every step of her recovery and she didn't have to ask doctors to explain everything to her and that made her feel informed and at ease.
While ChatGPT helped Bethany, it’s important to remember that AI isn’t a doctor with practical experience. It can simplify medical jargon, highlight concerns, and offer insights, but it doesn’t replace professional medical advice. AI models don’t have full patient context, and relying on them alone can be risky. If something feels off, always cross-check with a real expert doctor. ChatGPT is a tool—useful, but not infallible.
Image: DIW-Aigen
Read next:
• New Report Confirms Nearly All Undergraduate Students are Using AI
• Instagram Beats Facebook in Q1 2025 as Brands’ Preferred Platform for Marketing
• Influencers Are Instilling Fear On Social Media to Promote Controversial Medical Tests, New Study Claims
by Arooj Ahmed via Digital Information World
She was still feeling unwell so Bethany told ChatGPT her blood work results and ChatGPT warned her about her platelet count being dangerously low, and asked her to go to the ER immediately. At first, she dismissed it but then decided to go because no one had reviewed her blood work results yet. When she messaged her doctor, she got a response that they would get back to her in two days, but the red spots were spreading. ChatGPT asked her to seek medical help urgently and provided a step-by-step instruction about things she has to explain to the doctor so they can understand her condition.
Bethany Crystal said that ChatGPT simplified complex medical terms for her so she understood her condition well. ChatGPT saved her life because when she went to the hospital, she was diagnosed with an extremely low platelet count, which was a dangerous and rare condition. When doctors asked what made her come to the ER, she told them how she had used ChatGPT. Bethany also used ChatGPT to understand different procedures to her. She was taking help from ChatGPT at every step of her recovery and she didn't have to ask doctors to explain everything to her and that made her feel informed and at ease.
While ChatGPT helped Bethany, it’s important to remember that AI isn’t a doctor with practical experience. It can simplify medical jargon, highlight concerns, and offer insights, but it doesn’t replace professional medical advice. AI models don’t have full patient context, and relying on them alone can be risky. If something feels off, always cross-check with a real expert doctor. ChatGPT is a tool—useful, but not infallible.
Image: DIW-Aigen
Read next:
• New Report Confirms Nearly All Undergraduate Students are Using AI
• Instagram Beats Facebook in Q1 2025 as Brands’ Preferred Platform for Marketing
• Influencers Are Instilling Fear On Social Media to Promote Controversial Medical Tests, New Study Claims
by Arooj Ahmed via Digital Information World
Thursday, February 27, 2025
Influencers Are Instilling Fear On Social Media to Promote Controversial Medical Tests, New Study Claims
Social media and influencers are known for creating a serious impact on our daily lives. However, you should know by now that not everything you see or read is worth believing.
A new study is shedding light on the role of influencers who continue to instill fear on social media about highly debatable medical tests. The information is not only misleading but also does not highlight the great harm that such actions can produce.
The news comes to us thanks to a new study shared by the University of Sydney in the AMA journal JAMA Network Open. They were seen investigating five different tests that were shared in detail online despite the evidence being limited on the benefits of healthy individuals and the limitations of overdiagnosis.
These included so many kinds of tests. Of special note were full MRI scans and genetic tests, which could detect the early signs of more than 50 kinds of cancers. Then there was even an egg timer test that could determine a female’s reproductive egg count.
The study showed how there were more than 100 posts published for every test through apps like TikTok and Instagram between 2015 to 2024. And some of the followers of these influencers were in the hundreds of millions. So you can only imagine the damage that they were doing, willingly.
The lead author for the study, Dr. Brooke Nickel says that the tests ranged from users with different accounts and some of them were big names while others were on a more low scale. Whatever the case might be, it’s sad that such information keeps getting promoted misleadingly.
Health experts claim that such tests are not only harmful but give rise to unnecessary information or diagnosis which could again mean useless medical treatments or dangerous effects on your mental health.
Some of the posts were really intriguing and it started to instill fear that if a test wasn’t done, it would mean you’re compromising on your health and long life.
One user with over 65k followers spoke about the gut microbiome test being done in the early stage and if not, you’ll never know the specific illness that you’re suffering from.
As per the study’s results, more than 87% of the tests featured its benefits but less than 15% spoke about the dangers of the tests. Only 6% shared the harm of overusing or overdiagnosis.
So the question is why these tests are being promoted so much. Well, it’s simple. Where there are financial incentives involved, you’re likely to see an influencer take on the project to mint more money, even if it comes at a serious cost to people’s health.
One medical expert shared how early detection tests including multi-screening for cancer were necessary as you get older so doing the test every year was important to detect cancer. That is not true as some tests are invasive and doing them every two or three years is enough.
So the take-home message from this study is that not everything you read online should be tried and tested without evidence. Overdiagnosis can give rise to more mental stress and unnecessary treatments such as huge surgery.
Image: DIW-Aigen
Read next: Trump Administration Investigates If UK Broke Bilateral Agreement When Privately Demanding Apple Design Global Backdoor in iCloud
by Dr. Hura Anwar via Digital Information World
A new study is shedding light on the role of influencers who continue to instill fear on social media about highly debatable medical tests. The information is not only misleading but also does not highlight the great harm that such actions can produce.
The news comes to us thanks to a new study shared by the University of Sydney in the AMA journal JAMA Network Open. They were seen investigating five different tests that were shared in detail online despite the evidence being limited on the benefits of healthy individuals and the limitations of overdiagnosis.
These included so many kinds of tests. Of special note were full MRI scans and genetic tests, which could detect the early signs of more than 50 kinds of cancers. Then there was even an egg timer test that could determine a female’s reproductive egg count.
The study showed how there were more than 100 posts published for every test through apps like TikTok and Instagram between 2015 to 2024. And some of the followers of these influencers were in the hundreds of millions. So you can only imagine the damage that they were doing, willingly.
The lead author for the study, Dr. Brooke Nickel says that the tests ranged from users with different accounts and some of them were big names while others were on a more low scale. Whatever the case might be, it’s sad that such information keeps getting promoted misleadingly.
Health experts claim that such tests are not only harmful but give rise to unnecessary information or diagnosis which could again mean useless medical treatments or dangerous effects on your mental health.
Some of the posts were really intriguing and it started to instill fear that if a test wasn’t done, it would mean you’re compromising on your health and long life.
One user with over 65k followers spoke about the gut microbiome test being done in the early stage and if not, you’ll never know the specific illness that you’re suffering from.
As per the study’s results, more than 87% of the tests featured its benefits but less than 15% spoke about the dangers of the tests. Only 6% shared the harm of overusing or overdiagnosis.
So the question is why these tests are being promoted so much. Well, it’s simple. Where there are financial incentives involved, you’re likely to see an influencer take on the project to mint more money, even if it comes at a serious cost to people’s health.
One medical expert shared how early detection tests including multi-screening for cancer were necessary as you get older so doing the test every year was important to detect cancer. That is not true as some tests are invasive and doing them every two or three years is enough.
So the take-home message from this study is that not everything you read online should be tried and tested without evidence. Overdiagnosis can give rise to more mental stress and unnecessary treatments such as huge surgery.
Image: DIW-Aigen
Read next: Trump Administration Investigates If UK Broke Bilateral Agreement When Privately Demanding Apple Design Global Backdoor in iCloud
by Dr. Hura Anwar via Digital Information World
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