Mobile usage has become common in today's world, but a study published in Computers in Human Behavior found that not using a smartphone for 72 hours can change our brain activity in areas which are linked to self-control and reward. Researchers wanted to know how short breaks from smartphones can change our brain functioning because too much smartphone use shares similarities between gaming addiction and substance use. There had been some studies done which talked about differences between light and heavy smartphone users, but this study wanted to know how short-term restriction of smartphones can affect our brain activity.
For the study, the researchers recruited 25 young adults between the ages of 18 and 30 who were regular smartphone users. They were also examined for any mental health conditions or gaming addiction. The study made participants grow through a brain scan called functional magnetic resonance imaging in two sessions. The participants were asked to fill a questionnaire about their smartphone usage habits before the first scan. When the first brain scan was done, they were asked to restrict their smartphone use completely for the next 72 hours.
After 72 hours, participants returned for a second brain scan and again filled a questionnaire about their moods and smartphone cravings. Participants were also shown some blocks of images to monitor responses of their brains to smartphone cues. Some of the blocks contained images of everyday objects, some were pictures of turned off smartphones, and some were pictures of turned on smartphones. The researchers then analyzed the data of first and second scans. They focused on brain regions which were related to attention and reward processing.
The results of the questionnaire, which the participants were asked to fill, didn't show any significant differences before and after 72 hours. But on the other hand, the brain scans showed significant differences. The scans, while seeing the smartphone images (turned off and turned on), showed increased activity in the nucleus accumbens and anterior cingulate cortex, which wasn't there when participants saw images of everyday objects.
The activity observed when participants saw images of smartphones was similar to studies related to substance craving, which suggests that smartphone usage works in a similar way. The study also found a connection between activity in the parietal cortex and craving which suggests that this brain region may influence the urge to use smartphones. The researchers say that even a short break from smartphones can alter the brain activity, but these changes are mostly neural and not behavioral. There are some other limitations to the study, too, like it only focuses on short-term effects and not long-term.
Image: DIW-Aigen
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by Arooj Ahmed via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Sunday, March 2, 2025
Saturday, March 1, 2025
Hackers Steal Data in Hours Without Encryption as AI Tools Speed Up Cyber Attacks
According to new findings from ReliaQuest’s Annual Cyber Threat Report, hackers only need 48 minutes on average to locate and access key assets after breaching a network, and within a few hours, they steal the data and leave without bothering to encrypt it. Now attackers are also using advanced AI tools for their attacks and the quickest exfiltration time recorded by the hackers was just 4 hours and 29 minutes.
ReliaQuest reported that cyber threats have become more common but quicker as well and defenders do not get enough time to detect and respond when critical data is being stolen. Mist ransomware attacks involve encryption because 80% of the time, attackers only focus on the exfiltration of data. The fastest encryption reported in 2024 was just six hours. Researchers say that advanced security tools and strong backups have made encryption not that important in cyber attacks. Attackers prefer data exfiltration because it is faster and also because encryption is more complex.
The researchers also found that 60% of the time, the stolen days are uploaded to legitimate cloud platforms like Mega, Google Drive, or Amazon S3. Organizations need to rethink their strategies because ransomware attacks are going to get more common in 2025. 85% of the data breaches had compromised service accounts which made attackers remain undetected for a long time. 45% of the attacks happen with the abuse of external remote services like VPNs, and drive-by and phishing attacks remain at the top for attackers to gain initial access.
Image: DIW-Aigen
Read next: Internet Vulnerability Scans Rise, Leaving Outdated Routers at Higher Risk
by Arooj Ahmed via Digital Information World
ReliaQuest reported that cyber threats have become more common but quicker as well and defenders do not get enough time to detect and respond when critical data is being stolen. Mist ransomware attacks involve encryption because 80% of the time, attackers only focus on the exfiltration of data. The fastest encryption reported in 2024 was just six hours. Researchers say that advanced security tools and strong backups have made encryption not that important in cyber attacks. Attackers prefer data exfiltration because it is faster and also because encryption is more complex.
The researchers also found that 60% of the time, the stolen days are uploaded to legitimate cloud platforms like Mega, Google Drive, or Amazon S3. Organizations need to rethink their strategies because ransomware attacks are going to get more common in 2025. 85% of the data breaches had compromised service accounts which made attackers remain undetected for a long time. 45% of the attacks happen with the abuse of external remote services like VPNs, and drive-by and phishing attacks remain at the top for attackers to gain initial access.
Image: DIW-Aigen
Read next: Internet Vulnerability Scans Rise, Leaving Outdated Routers at Higher Risk
by Arooj Ahmed via Digital Information World
Internet Vulnerability Scans Rise, Leaving Outdated Routers at Higher Risk
Even if we are casual internet users, our router is still being scanned for vulnerabilities. Most of the scans are harmless and get blocked by basic firewalls, but outdated or poorly secured routers can still be exploited. Oren Koren, the co-founder and CPO of Veriti, says that tools like Censys and Shodan scan the internet to find any exposed devices, ports or systems. Even though most scans happen routinely, some scans can be dangerous as attackers can probe the network and search for weak points and vulnerabilities. The scans are of four types: mapping tools, targeted attacks, spray and pray, and organizational tools.
Chief Product Officer at ThreatLocker, Rob Allen, says that everyone should be concerned with internet scans, but they should be more concerned about modern firewalls blocking low-level attacks than port scanning. Attackers mostly scan for vulnerable ports like Remote Desktop Protocol (RDP) from which unpatched devices and leaked credentials can be exploited. Many of the attackers have accessed devices without authentication by using crafted HTTP requests. Most of the unpatched and older routers are more at risk and even if your security features are in place, zero-day vulnerabilities can still lead to breaches.
Most users ask whether being attacked reduces their internet speed and the answer is no. But attackers can launch a denial of service (DoS) attack which acts like a traffic jam. But DoS is rare and home users are not vulnerable to it because they can easily change their IP address. F5 Labs reports that network scanning activity has increased by 94% last year and this trend is likely to gain momentum. Organizations are being scanned more than 40 million times a month, which shows that higher-value targets face more probes. To keep yourselves safe from port scanning, make sure your firewalls are enabled and all firmware is updated.
Image: DIW-Aigen
Read next:
• Clean200 List Shows Top Countries and Companies Transitioning to Sustainable Economy
• 72% Use Personal Accounts for AI, 90% Bypass IT, Shadow SaaS Expands, Increasing Data Exposure
• Trust Over Rankings: Americans Prefer Familiar Brands and Organic Results in Search!
by Arooj Ahmed via Digital Information World
Chief Product Officer at ThreatLocker, Rob Allen, says that everyone should be concerned with internet scans, but they should be more concerned about modern firewalls blocking low-level attacks than port scanning. Attackers mostly scan for vulnerable ports like Remote Desktop Protocol (RDP) from which unpatched devices and leaked credentials can be exploited. Many of the attackers have accessed devices without authentication by using crafted HTTP requests. Most of the unpatched and older routers are more at risk and even if your security features are in place, zero-day vulnerabilities can still lead to breaches.
Most users ask whether being attacked reduces their internet speed and the answer is no. But attackers can launch a denial of service (DoS) attack which acts like a traffic jam. But DoS is rare and home users are not vulnerable to it because they can easily change their IP address. F5 Labs reports that network scanning activity has increased by 94% last year and this trend is likely to gain momentum. Organizations are being scanned more than 40 million times a month, which shows that higher-value targets face more probes. To keep yourselves safe from port scanning, make sure your firewalls are enabled and all firmware is updated.
Image: DIW-Aigen
Read next:
• Clean200 List Shows Top Countries and Companies Transitioning to Sustainable Economy
• 72% Use Personal Accounts for AI, 90% Bypass IT, Shadow SaaS Expands, Increasing Data Exposure
• Trust Over Rankings: Americans Prefer Familiar Brands and Organic Results in Search!
by Arooj Ahmed via Digital Information World
Clean200 List Shows Top Countries and Companies Transitioning to Sustainable Economy
The Carbon Clean200 list by Corporate Knights and As You Show, California-based advocacy groups, shows 200 publicly traded companies that have been transitioning to a sustainable economy. These companies are located in different countries like France, China, and the UK, and have generated $2.5 trillion in revenue from products and services, which has made them reduce their reliance on water and fossil fuels. The Clean200 data shows that major corporations make up 80% of the global market capitalization and their capital expenditures and sustainable revenues have grown more than twice compared to their other revenues in the past five years.
According to the Clean200 list, the top countries that have contributed the most to the Clean200’s performance are China, the US, France, Taiwan and Germany. These countries have tech hardware that is sustainably certified, and have electric vehicles and rail equipment. The top 10 companies that made it to the Clean200 list are Apple, Microsoft, Taiwan Semiconductor Manufacturing Co., Contemporary Amperex Technology, Tesla, and Volkswagen.
Image: Apple Park headquarters / Carles Rabada Unsplash
There were 35 countries that were represented in the Clean200 list, with the US and China taking the lead. Most of the companies on the list are related to the industrial sector, with information technology, consumer discretionary, and materials companies being the most represented. There was a $10,000 investment in the Clean200 in 2016, which has now grown to $29,090 in 2025, while the fossil fuel benchmark has just $17,670.
The Clean200 ranks the world's top companies driving sustainability across sectors. Below is a look at the top 200.
Read next: Bill Gates Says There’s More to Worry About In Today’s Time Than Just A Nuclear War
by Arooj Ahmed via Digital Information World
According to the Clean200 list, the top countries that have contributed the most to the Clean200’s performance are China, the US, France, Taiwan and Germany. These countries have tech hardware that is sustainably certified, and have electric vehicles and rail equipment. The top 10 companies that made it to the Clean200 list are Apple, Microsoft, Taiwan Semiconductor Manufacturing Co., Contemporary Amperex Technology, Tesla, and Volkswagen.
Image: Apple Park headquarters / Carles Rabada Unsplash
There were 35 countries that were represented in the Clean200 list, with the US and China taking the lead. Most of the companies on the list are related to the industrial sector, with information technology, consumer discretionary, and materials companies being the most represented. There was a $10,000 investment in the Clean200 in 2016, which has now grown to $29,090 in 2025, while the fossil fuel benchmark has just $17,670.
The Clean200 ranks the world's top companies driving sustainability across sectors. Below is a look at the top 200.
| Rank | Name | Country | GICS Sector |
|---|---|---|---|
| 1 | Apple Inc | United States of America | Information Technology |
| 2 | Contemporary Amperex Technology Co Ltd | China | Industrials |
| 3 | Microsoft Corp | United States of America | Information Technology |
| 4 | Tesla Inc | United States of America | Consumer Discretionary |
| 5 | Volkswagen AG | Germany | Consumer Discretionary |
| 6 | LG Energy Solution, Ltd. | South Korea | Industrials |
| 7 | LG Chem Ltd | South Korea | Materials |
| 8 | Schneider Electric SE | France | Industrials |
| 9 | Taiwan Semiconductor Manufacturing Company Limited | Taiwan | Information Technology |
| 10 | CRRC Corp Ltd | China | Industrials |
| 11 | HP Inc | United States of America | Information Technology |
| 12 | Daimler AG | Germany | Consumer Discretionary |
| 13 | Alphabet Inc | United States of America | Communication Services |
| 14 | Li Auto Inc | China | Consumer Discretionary |
| 15 | Alstom SA | France | Industrials |
| 16 | Merck & Co Inc | United States of America | Health Care |
| 17 | Bayerische Motoren Werke AG | Germany | Consumer Discretionary |
| 18 | Deutsche Telekom AG | Germany | Communication Services |
| 19 | Samsung SDI Co Ltd | South Korea | Information Technology |
| 20 | Vinci SA | France | Industrials |
| 21 | Vestas Wind Systems A/S | Denmark | Industrials |
| 22 | Iberdrola SA | Spain | Utilities |
| 23 | Cisco Systems Inc | United States of America | Information Technology |
| 24 | Lenovo Group Ltd | Hong Kong | Information Technology |
| 25 | GlaxoSmithKline PLC | United Kingdom | Health Care |
| 26 | Deutsche Post AG | Germany | Industrials |
| 27 | Sungrow Power Supply Co Ltd | China | Industrials |
| 28 | Rio Tinto Ltd | Australia | Materials |
| 29 | Siemens Healthineers AG | Germany | Health Care |
| 30 | Steel Dynamics Inc | United States of America | Materials |
| 31 | Nokia Oyj | Finland | Information Technology |
| 32 | Acciona SA | Spain | Utilities |
| 33 | Hyundai Mobis Co Ltd | South Korea | Consumer Discretionary |
| 34 | Johnson Controls International PLC | Ireland | Industrials |
| 35 | AT&T Inc | United States of America | Communication Services |
| 36 | NIO Inc | China | Consumer Discretionary |
| 37 | Banco do Brasil SA | Brazil | Financials |
| 38 | Central Japan Railway Co | Japan | Industrials |
| 39 | Ricoh Co Ltd | Japan | Information Technology |
| 40 | CEMIG | Brazil | Utilities |
| 41 | Telefonaktiebolaget LM Ericsson | Sweden | Information Technology |
| 42 | Neoenergia SA | Brazil | Utilities |
| 43 | Goldwind Science & Technology Co., Ltd. | China | Industrials |
| 44 | Adidas AG | Germany | Consumer Discretionary |
| 45 | Industria de Diseno Textil SA | Spain | Consumer Discretionary |
| 46 | EVE Energy Co., Ltd. | China | Industrials |
| 47 | Hanwha Solutions Corp | South Korea | Materials |
| 48 | Kering SA | France | Consumer Discretionary |
| 49 | Nike Inc | United States of America | Consumer Discretionary |
| 50 | China Tower Corp Ltd | China | Communication Services |
| 51 | CPFL Energia SA | Brazil | Utilities |
| 52 | East Japan Railway Co | Japan | Industrials |
| 53 | Fresenius Medical Care AG & Co KGaA | Germany | Health Care |
| 54 | Geely Automobile Holdings Ltd | Hong Kong | Consumer Discretionary |
| 55 | Essity AB | Sweden | Consumer Staples |
| 56 | Abb Ltd | Switzerland | Industrials |
| 57 | SAP SE | Germany | Information Technology |
| 58 | Intel Corp | United States of America | Information Technology |
| 59 | Sumitomo Electric Industries Ltd | Japan | Consumer Discretionary |
| 60 | Hewlett Packard Enterprise Co | United States of America | Information Technology |
| 61 | Nordex SE | Germany | Industrials |
| 62 | Orange SA | France | Communication Services |
| 63 | Volvo Car AB (publ.) | Sweden | Consumer Discretionary |
| 64 | Bharti Airtel Ltd | India | Communication Services |
| 65 | SoftBank Group Corp | Japan | Communication Services |
| 66 | Prysmian SpA | Italy | Industrials |
| 67 | Outokumpu Oyj | Finland | Materials |
| 68 | Abbvie Inc | United States of America | Health Care |
| 69 | Orsted A/S | Denmark | Utilities |
| 70 | Panasonic Corp | Japan | Consumer Discretionary |
| 71 | T-Mobile US Inc | United States of America | Communication Services |
| 72 | Enerjisa Enerji AS | Turkey | Utilities |
| 73 | Verbund AG | Austria | Utilities |
| 74 | Signify NV | Netherlands | Industrials |
| 75 | Yadea Group Holdings Ltd | China | Consumer Discretionary |
| 76 | Risen Energy Co Ltd | China | Information Technology |
| 77 | Ecopro BM. Co., Ltd. | South Korea | Industrials |
| 78 | Enel Americas SA | Chile | Utilities |
| 79 | Smurfit WestRock PLC | Ireland | Materials |
| 80 | Kone Oyj | Finland | Industrials |
| 81 | Aperam SA | Luxembourg | Materials |
| 82 | Renault SA | France | Consumer Discretionary |
| 83 | Astellas Pharma Inc | Japan | Health Care |
| 84 | Charter Communications Inc | United States of America | Communication Services |
| 85 | XPeng Inc. | China | Consumer Discretionary |
| 86 | Commercial Metals Co | United States of America | Materials |
| 87 | Trane Technologies PLC | Ireland | Industrials |
| 88 | Ball Corp | United States of America | Materials |
| 89 | AstraZeneca PLC | United Kingdom | Health Care |
| 90 | Gotion High-tech Co Ltd | China | Industrials |
| 91 | Dr. Ing. h.c. F. Porsche AG | Germany | Consumer Discretionary |
| 92 | DS Smith PLC | United Kingdom | Materials |
| 93 | Republic Services Inc | United States of America | Industrials |
| 94 | Sanofi SA | France | Health Care |
| 95 | WSP Global Inc | Canada | Industrials |
| 96 | Companhia Paranaense de Energia | Brazil | Utilities |
| 97 | GEM Co Ltd | China | Industrials |
| 98 | Takeda Pharmaceutical Co Ltd | Japan | Health Care |
| 99 | Asustek Computer Inc | Taiwan | Information Technology |
| 100 | Henkel AG & Co KgaA | Germany | Consumer Staples |
| 101 | Xylem Inc | United States of America | Industrials |
| 102 | West Japan Railway Co | Japan | Industrials |
| 103 | Albemarle Corp | United States of America | Materials |
| 104 | Konica Minolta Inc | Japan | Information Technology |
| 105 | China Three Gorges Renewables Group Co Ltd | China | Utilities |
| 106 | Crown Holdings Inc | United States of America | Materials |
| 107 | H & M Hennes & Mauritz AB | Sweden | Consumer Discretionary |
| 108 | Brambles Ltd | Australia | Industrials |
| 109 | BCE Inc | Canada | Communication Services |
| 110 | Eiffage SA | France | Industrials |
| 111 | Dassault Systemes SE | France | Information Technology |
| 112 | Air Liquide S.A. | France | Materials |
| 113 | Acerinox SA | Spain | Materials |
| 114 | Darling Ingredients Inc | United States of America | Consumer Staples |
| 115 | Bridgestone Corp | Japan | Consumer Discretionary |
| 116 | GS Yuasa Corp | Japan | Industrials |
| 117 | Quanta Services Inc | United States of America | Industrials |
| 118 | Beijing Enterprises Water Group Ltd | Hong Kong | Utilities |
| 119 | ACS Actividades de Construccion y Servicios SA | Spain | Industrials |
| 120 | Ganfeng Lithium Group Co., Ltd. | China | Materials |
| 121 | Canadian Solar Inc | Canada | Information Technology |
| 122 | Rengo Co Ltd | Japan | Materials |
| 123 | FirstGroup PLC | United Kingdom | Industrials |
| 124 | voestalpine AG | Austria | Materials |
| 125 | Giant Manufacturing Co Ltd | Taiwan | Consumer Discretionary |
| 126 | Ecolab Inc | United States of America | Materials |
| 127 | Canadian National Railway Co | Canada | Industrials |
| 128 | DaVita Inc | United States of America | Health Care |
| 129 | Flat Glass Group Co., Ltd. | China | Information Technology |
| 130 | Zhuzhou CRRC Times Electric Co Ltd | China | Industrials |
| 131 | Newmont Corporation | United States of America | Materials |
| 132 | Autodesk Inc | United States of America | Information Technology |
| 133 | Manulife Financial Corp | Canada | Financials |
| 134 | Xinyi Solar Holdings Ltd | China | Information Technology |
| 135 | Broadcom Inc | United States of America | Information Technology |
| 136 | Sims Ltd | Australia | Materials |
| 137 | Telus Corp | Canada | Communication Services |
| 138 | Telkom Indonesia (Persero) Tbk PT | Indonesia | Communication Services |
| 139 | Sekisui Chemical Co Ltd | Japan | Industrials |
| 140 | Companhia de Eletricidade do Estado da Bahia Coelba | Brazil | Utilities |
| 141 | MLS Co Ltd | China | Information Technology |
| 142 | Norsk Hydro ASA | Norway | Materials |
| 143 | Rivian Automotive, Inc. | United States of America | Consumer Discretionary |
| 144 | Posco Chemical Co Ltd | South Korea | Industrials |
| 145 | Eisai Co Ltd | Japan | Health Care |
| 146 | Tung Ho Steel Enterprise Corp | Taiwan | Materials |
| 147 | Pandora A/S | Denmark | Consumer Discretionary |
| 148 | Kimberly-Clark Corp | United States of America | Consumer Staples |
| 149 | Acer Inc | Taiwan | Information Technology |
| 150 | Interconnection Electric SA ESP | Colombia | Utilities |
| 151 | Adani Green Energy Ltd | India | Utilities |
| 152 | Waste Connections Inc | Canada | Industrials |
| 153 | Sonoco Products Co | United States of America | Materials |
| 154 | Valeo SA | France | Consumer Discretionary |
| 155 | Companhia de Saneamento Basico do Estado de Sao Paulo SABESP | Brazil | Utilities |
| 156 | Umicore SA | Belgium | Materials |
| 157 | Shimano Inc | Japan | Consumer Discretionary |
| 158 | Greif Inc | United States of America | Materials |
| 159 | Arcelik AS | Turkey | Consumer Discretionary |
| 160 | CapitaLand Investment Ltd | Singapore | Real Estate |
| 161 | Engie Brasil Energia SA | Brazil | Utilities |
| 162 | Kurita Water Industries Ltd | Japan | Industrials |
| 163 | Equinix Inc | United States of America | Real Estate |
| 164 | Swatch Group AG | Switzerland | Consumer Discretionary |
| 165 | Emirates Telecommunications Group Co PJSC | United Arab Emirates | Communication Services |
| 166 | BT Group PLC | United Kingdom | Communication Services |
| 167 | China Railway Signal & Communication Corp Ltd | China | Information Technology |
| 168 | GFL Environmental Inc | Canada | Industrials |
| 169 | Canadian Pacific Kansas City Limited | Canada | Industrials |
| 170 | Olympus Corp | Japan | Health Care |
| 171 | Camel Group Co Ltd | China | Industrials |
| 172 | EDP Renovaveis SA | Spain | Utilities |
| 173 | Siemens Ltd | India | Industrials |
| 174 | Taiwan High Speed Rail Corp | Taiwan | Industrials |
| 175 | Amgen Inc | United States of America | Health Care |
| 176 | Pactiv Evergreen Inc | United States of America | Materials |
| 177 | Ferrovial SA | Spain | Industrials |
| 178 | Xerox Holdings Corp | United States of America | Information Technology |
| 179 | SK Telecom Co Ltd | South Korea | Communication Services |
| 180 | Etihad Etisalat Company SJSC | Saudi Arabia | Communication Services |
| 181 | Delta Electronics Thailand PCL | Thailand | Information Technology |
| 182 | Stadler Rail AG | Switzerland | Industrials |
| 183 | Rockwool A/S | Denmark | Industrials |
| 184 | First Solar Inc | United States of America | Information Technology |
| 185 | Andritz AG | Austria | Industrials |
| 186 | Cascades Inc | Canada | Materials |
| 187 | Advanced Micro Devices Inc | United States of America | Information Technology |
| 188 | Longchen Paper & Packaging Co Ltd | Taiwan | Materials |
| 189 | Stantec Inc | Canada | Industrials |
| 190 | Elia Group SA | Belgium | Utilities |
| 191 | Corporacion Acciona Energias Renovables S.A. | Spain | Utilities |
| 192 | SMA Solar Technology AG | Germany | Information Technology |
| 193 | Puma SE | Germany | Consumer Discretionary |
| 194 | Veralto Corp | United States of America | Industrials |
| 195 | City Developments Ltd | Singapore | Real Estate |
| 196 | Clean Harbors Inc | United States of America | Industrials |
| 197 | Solaredge Technologies Inc | Israel | Information Technology |
| 198 | Suzlon Energy Ltd | India | Industrials |
| 199 | Analog Devices Inc | United States of America | Information Technology |
| 200 | Sibanye Stillwater Ltd | South Africa | Materials |
Read next: Bill Gates Says There’s More to Worry About In Today’s Time Than Just A Nuclear War
by Arooj Ahmed via Digital Information World
72% Use Personal Accounts for AI, 90% Bypass IT, Shadow SaaS Expands, Increasing Data Exposure
According to Enterprise GenAI Data Security Report 2025 by LayerX, there are major security risks of AI use in enterprises because 90% of the AI usage happens outside IT visibility. This can increase the risks of data leaks and unauthorized access, so enterprises should have proper training about how to use AI in workplaces. Even though there is a lot of hype around GenAI, its adoption in the industry is still moderate and only 15% of the employees are using GenAI tools daily. On the other hand, 50% of the employees use GenAI tools twice a week, which suggests that GenAI usage is going to increase soon.
Most of the users of GenAI (39%) are software developers, so they are more at risk for unknowingly leaking data, which could involve proprietary codes and can integrate insecure codes into computer systems. LayerX says that most of the employees are relying on Shadow SaaS and they use most of the GenAI tools without IT approval and 72% use them through their personal accounts. Only 12% of the employees who access GenAI tools through their corporate accounts do so with SSO (Single Sign-On). This means that 90% of the GenAI usage by the employees is invisible to the organizations, which makes them more vulnerable to unauthorized sharing of data and data leakage.
It was also found that employees who use GenAI daily tend to copy corporate data about four times on average in a day. The data includes customer data, business information, financial plans, and even source code, which increases the risks of data exposure in AI tools. This means that organizations need new security strategies to keep their data safe from GenAI. They have to integrate Data Loss Prevention (DLP) solutions in enterprises so GenAI can be safely incorporated without any risks.
Image: DIW-Aigen
Read next: Microsoft to Discontinue Skype on May 5, 2025, Urges Users to Switch to Teams
by Arooj Ahmed via Digital Information World
Most of the users of GenAI (39%) are software developers, so they are more at risk for unknowingly leaking data, which could involve proprietary codes and can integrate insecure codes into computer systems. LayerX says that most of the employees are relying on Shadow SaaS and they use most of the GenAI tools without IT approval and 72% use them through their personal accounts. Only 12% of the employees who access GenAI tools through their corporate accounts do so with SSO (Single Sign-On). This means that 90% of the GenAI usage by the employees is invisible to the organizations, which makes them more vulnerable to unauthorized sharing of data and data leakage.
It was also found that employees who use GenAI daily tend to copy corporate data about four times on average in a day. The data includes customer data, business information, financial plans, and even source code, which increases the risks of data exposure in AI tools. This means that organizations need new security strategies to keep their data safe from GenAI. They have to integrate Data Loss Prevention (DLP) solutions in enterprises so GenAI can be safely incorporated without any risks.
Image: DIW-Aigen
Read next: Microsoft to Discontinue Skype on May 5, 2025, Urges Users to Switch to Teams
by Arooj Ahmed via Digital Information World
Trust Over Rankings: Americans Prefer Familiar Brands and Organic Results in Search!
According to a new survey by Page One Power, most of the searchers prefer clicking on brands they know rather than the top results on Google search results. The survey found that 59% of Americans click on search results of the brands they are familiar with, while less than one-third click on top-ranked results. User trust is an important thing in SEO and building a brand that the audience recognizes has become very crucial. The brand doesn't even have to be large-scaled like Amazon or Google, but it has to be something the audience connects with.
49% of the Americans said that they trust and prefer organic results over the paid results, while 46% trust them equally. There are also 5% of Americans who trust paid results more than organic results. Millennials (56%) and men (54%) are more likely to trust organic results, while Gen-X (52%) and women (50%) trust paid and organic results equally.
The survey also found that there are different reasons why Americans click on search results and they vary from generation to generation.
Gen-X (52%) and Baby Boomers (50%) click on results because of their compelling headlines, while Gen-Z (63%) and Millennials (55%) click on results based on their ratings and reviews. 12% of the Americans said that they fully trust search results while 52% named search engines as their most trusted sources of information.
When asked what is America’s top choice for search engine, 44% of Baby Boomers, 55% of Gen-X, 64% of Millennials and 64% of Gen-Z answered Google. 28% of Americans said that their trust in search engines is increasing, while 27% said that their trust is decreasing, which means that search engines are stable in America. Google was named a monopoly by 25% of Americans while 33% said that Google’s clout is okay because of its performance and reach. But there were also 40% of Americans who believe that there are better alternatives to Google. Americans want a wide range of viewpoints (47%) and personalized content (28%) in their search results.
Read next: New Survey Shows that Most of the Users Feel that Google’s Search Results Quality has Deteriorated
by Arooj Ahmed via Digital Information World
49% of the Americans said that they trust and prefer organic results over the paid results, while 46% trust them equally. There are also 5% of Americans who trust paid results more than organic results. Millennials (56%) and men (54%) are more likely to trust organic results, while Gen-X (52%) and women (50%) trust paid and organic results equally.
The survey also found that there are different reasons why Americans click on search results and they vary from generation to generation.
Gen-X (52%) and Baby Boomers (50%) click on results because of their compelling headlines, while Gen-Z (63%) and Millennials (55%) click on results based on their ratings and reviews. 12% of the Americans said that they fully trust search results while 52% named search engines as their most trusted sources of information.
When asked what is America’s top choice for search engine, 44% of Baby Boomers, 55% of Gen-X, 64% of Millennials and 64% of Gen-Z answered Google. 28% of Americans said that their trust in search engines is increasing, while 27% said that their trust is decreasing, which means that search engines are stable in America. Google was named a monopoly by 25% of Americans while 33% said that Google’s clout is okay because of its performance and reach. But there were also 40% of Americans who believe that there are better alternatives to Google. Americans want a wide range of viewpoints (47%) and personalized content (28%) in their search results.
Read next: New Survey Shows that Most of the Users Feel that Google’s Search Results Quality has Deteriorated
by Arooj Ahmed via Digital Information World
Friday, February 28, 2025
Microsoft to Discontinue Skype on May 5, 2025, Urges Users to Switch to Teams
Microsoft has announced that Skype will be discontinued on May 5, 2025, marking the end of an era for the once-dominant internet calling service. The company confirmed that existing Skype users will be able to migrate their chats and contacts to Microsoft Teams (free).
Microsoft acquired Skype in 2011 for $8.5 billion, making it the company’s largest purchase at the time. Over the years, the service was integrated into various Microsoft products, including Office and the now-defunct Windows Phone platform.
Despite a brief resurgence during the pandemic, Skype has steadily lost ground to competitors such as Zoom, Google Meet, and Cisco Webex. Additionally, Apple’s FaceTime and Meta’s WhatsApp further diminished its relevance. Meanwhile, Microsoft has invested heavily in Teams, which offers similar communication features and was introduced in 2017.
Skype was founded in Estonia in 2003 and quickly gained traction as a free alternative to expensive international calls. Its success led to eBay acquiring the company for $2.6 billion in 2005. However, that deal proved unfruitful, and eBay sold 65% of its stake to investors for $1.9 billion in 2009, before Microsoft’s full acquisition in 2011.
As the May 2025 shutdown approaches, Microsoft encourages users to transition to Teams (free) to maintain access to their conversations and contacts.
Image: Microsoft
Read next:
• Global Smart Glasses Shipments are Expected to Grow in 2025 After the Success of Ray-Ban Meta Smart Glasses
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by Asim BN via Digital Information World
Microsoft acquired Skype in 2011 for $8.5 billion, making it the company’s largest purchase at the time. Over the years, the service was integrated into various Microsoft products, including Office and the now-defunct Windows Phone platform.
Despite a brief resurgence during the pandemic, Skype has steadily lost ground to competitors such as Zoom, Google Meet, and Cisco Webex. Additionally, Apple’s FaceTime and Meta’s WhatsApp further diminished its relevance. Meanwhile, Microsoft has invested heavily in Teams, which offers similar communication features and was introduced in 2017.
Skype was founded in Estonia in 2003 and quickly gained traction as a free alternative to expensive international calls. Its success led to eBay acquiring the company for $2.6 billion in 2005. However, that deal proved unfruitful, and eBay sold 65% of its stake to investors for $1.9 billion in 2009, before Microsoft’s full acquisition in 2011.
As the May 2025 shutdown approaches, Microsoft encourages users to transition to Teams (free) to maintain access to their conversations and contacts.
Image: Microsoft
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