"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
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Friday, April 11, 2025
Google Uses Education Products to Track Online Activity of Students and Steal Personal Data
A new lawsuit filed by concerned parents speaks about how the tech giant is making use of education products deployed at schools to highlight every student on an individual basis. They can track all online activity, including websites they visit and any links they click, using that to steal personal information.
The matter is an alarming one because nearly 70% of all American schools make use of Google Workspace inside classrooms. The latest review by a media organization shared several Bay Area School districts utilizing the exact same software.
Google embeds this tracking tech that is disguised to follow the whereabouts of the kids online. This gives rise to a new fingerprint unique to every student, as shared in the legal case. The legal case goes on to speak about how Google is harming the youth by invading privacy and making personal information vulnerable to criminals. They don’t compensate them for any of this, nor do their parents know who collects the data and where it goes.
Google was similarly accused of violating state laws related to wiretapping and privacy. This is why plaintiffs want compensation from the company for damages linked to this unauthorized student-information collection.
The latest fingerprint enables the Android maker and more to highlight individual phones and specific people. The company can, in this manner, track kids, no matter where they might be and where they’re traveling to.
The company has previously been accused of similar behavior in the past. In 2019, the tech giant paid out damages worth $170 million to settle all the claims made by the FTC. This had to do with unlawfully getting personal data from the youth who use YouTube.
As per the lawsuit, Google is transforming troves of information from millions into very intricate student profiles. It then uses them to market goods and services to schools and gives rise to economic value. All stolen data, including information about kids below 13, exceeds what is needed for kids to take part in that activity facilitated through Google’s products. The fact that kids cannot opt out of using these products makes it all the worse.
Since then, Google has released a statement on this front but refuted the allegations. It did, however, agree to data collection from educational products.
Image: DIW-Aigen
Read next: Phone Charging Anxiety Kicks in Early for Most, Even Before Battery Hits 40%
by Dr. Hura Anwar via Digital Information World
Thursday, April 10, 2025
AI Nation Divided — Experts See Promise, Public Sees Peril
The survey found that AI experts are more optimistic about AI usage than the public, with 56% of the experts saying that AI is going to have a positive effect in the US as compared to 17% of the public. 47% of the experts said that they are more excited than concerned about the use of AI in daily life, while only 11% of the public feels the same. On the other hand, 51% of the American public said that they are more concerned than excited about using AI in daily lives, as compared to 15% of AI experts who said so.
76% of the experts believe that AI is going to give them a lot of benefits, while 15% think that it is going to cause harm. On the other hand, 24% of the public thinks that AI is going to benefit them personally as compared to 43% who think AI is going to cause them harm. When it comes to using AI in a professional setting, 73% of experts and 23% of the public believe that AI is going to improve how people do their jobs over the next 20 years. There are also big differences in opinions between AI experts and the public when it comes to their thoughts about AI’s impacts on healthcare, the economy, art, and education
Both the AI experts and the American public have doubts when it comes to AI’s usage in elections and news, with only one in ten people in both groups thinking that AI will positively impact elections. Both of the groups also want more regulations and personal control over AI, with 55% of the US adults and 57% of the AI experts wanting control over AI in their lives.
There are also differences among how people view AI according to their genders, with 22% of US men thinking AI will positively impact the US as compared to 12% of women. Among AI experts, this gap is even bigger with 63% of male experts saying AI will positively impact the US as compared to 36% of female experts. 81% of men think that AI will personally benefit them as compared to 64% of women. 60% of the people who are in academia say that they aren't confident that US companies will develop AI responsibly, while 39% of experts working in private companies also think the same.
- Also read: Study Finds Public Can Detect AI Content Easily, But Acceptance Depends on Context and Purpose
The survey also asked people what concerns they have about AI and 56% of the public said that they are very concerned about AI causing job loss while 25% of the experts felt the same. 66% of the public and 70% of experts are concerned about AI spreading inaccurate information, 55% from both groups are concerned about bias in AI decisions and both of these groups are also concerned about data misuse and impersonation by AI. 57% of the public and 37% of experts are worried about loss of human connection because of AI and issues like bias and discrimination in AI are a big concern for both groups.
- You might like: AI-Fueled Side Hustles Are Booming: How Entrepreneurs Are Building Businesses in Record Time
Take a look at these charts for more insights:
Read next: AI Index Report Shows How Adoption of AI Systems is Impacting Society and Global Economy
by Arooj Ahmed via Digital Information World
Immigrants Face Visa Denials for Antisemitic or Extremist Social Media Posts Under New Trump Policy
This means strict monitoring of accounts belonging to immigrants, as well as foreign students and resident applicants. The organization will be hunting down those individuals promoting antisemitic activity, alongside reports linked to physical harassment against the Jewish community.
Any such activity found during screening would be held against the individual and therefore would deny them immigration benefits. Some examples of what content falls under this category include the likes of marketing, sponsoring, and showing support for terrorism, extremist groups, or negative content promoting antisemitic behavior.
They will refuse to tolerate anyone who sympathizes with terrorists in an attempt to make the country safe again, the USCIS shared. This is why all foreigners entering the country, especially those linked to educational institutions across America, will be subjected to the latest scrutiny guidelines.
The news was first teased last month and seems to be in line with a crackdown against anti-semitism across the nation. This includes a growing rise in terrorist threats from foreigners. The law was signed immediately by President Trump after he took charge this year.
The news also comes after several years of demonstrations against Israel for the war in Gaza, causing many foreign students to raise their voices against the atrocities committed against Palestinians. Many privacy rights advocates and HR groups had called out the latest policy as unfair. They also felt it was a clear violation of free speech and singles out immigrants in the most unfair manner.
The move was called out as the most formalizing censorship ordeal by the Trump administration. Advocates warned that the current policy is trading free speech for silence and fear. There is also going to be more surveillance of those holding US visas and green cards, the US Department of Homeland Security confirmed.
They hope the latest changes can provide greater guidance and make the American public a safe place and free from terrorist aliens. This includes those who they claim show support for groups such as Hamas, Hezbollah, and the Houthis.
Image: DIW-Aigen
Read next: Google All Set to Launch its Discover Feature to Desktop Homepage After Years of Testing
by Dr. Hura Anwar via Digital Information World
Google All Set to Launch its Discover Feature to Desktop Homepage After Years of Testing
We’ve been hearing about the launch since 2018, but it seems after years of experimenting, Google is finally ready to give in. The exciting news was first confirmed on the X app, where two users shared slides from a Googler that detailed more on the matter. Google shared this at the Search Central Live program that was held in Spain this morning.
The slide boldly stated that Google Discover is going to expand its surfaces to Desktop Search after years of testing. The alert is great as it really can transform the news landscape and alter the business model used by media publishers in real time.
Image: @talksaboutseo / X
The company also dropped hints about the latest feature when one tester was able to identify the details of a test carried out. Experts feel this is huge news and can give rise to major traffic across various publishers. For now, it’s mostly focusing on mobile phones when getting access to the various mobile platforms or the homepage for Google Mobile.
If it arrives on Google’s desktop home page, it can double as exposure for Google Discover traffic for different publishers. This can be a great thing for a lot of users, especially those who attain great amounts of traffic through the Discover feature.
Read next:
• From LinkedIn’s Engagement Surge to X’s Plunge: Unseen Shifts in Social Media Engagement
• Introduction to Digital Transformation in Finance
by Dr. Hura Anwar via Digital Information World
Introduction to Digital Transformation in Finance
Digital transformation in finance extends beyond online banking to encompass mobile apps, e-payment systems, and cutting-edge technologies such as artificial intelligence (AI), machine learning, and blockchain. These innovations are revolutionizing how banks operate, enhancing customer experiences, and streamlining financial operations. The integration of traditional finance with digital assets promises greater financial inclusivity, interoperability, and economic empowerment.
What is a Fiat Wallet?
A fiat wallet is a digital platform designed to store and manage government-issued currencies, such as the US dollar, euro, or British pound. It functions similarly to an online bank account but is optimized for online transactions and integrated with cryptocurrency exchanges. This integration allows users to seamlessly convert fiat currency into cryptocurrency and vice versa, providing a versatile tool for managing both traditional and digital assets.
Fiat wallets offer several key features:
- Security Measures: They employ robust security measures, including encryption and multi-factor authentication, to protect user funds from unauthorized access. It is important to choose reputable providers to benefit from advanced security features.
- Convenience and Accessibility: Users can store, send, and receive fiat currencies digitally, with easy deposits via bank transfers, credit cards, or online banking services. This makes them accessible from anywhere with an internet connection.
- Seamless Trading Experience: Fiat wallets connect directly to cryptocurrency exchanges, facilitating quick conversions between fiat and crypto currencies. This makes them essential for crypto traders and investors who need rapid access to funds to capitalize on market opportunities.
In essence, a fiat wallet serves as a bridge between traditional banking systems and the cryptocurrency ecosystem, enhancing financial inclusivity and efficiency by providing a secure and convenient way to manage traditional currencies.
Role of Fiat Wallets in Bridging Traditional and Digital Finance
Fiat wallets are digital platforms designed to store and manage government-issued currencies, such as the US dollar, euro, or British pound. They function similarly to online bank accounts but are optimized for online transactions and integrated with cryptocurrency exchanges. This integration allows users to seamlessly convert fiat currency into cryptocurrency and vice versa, providing a versatile tool for managing both traditional and digital assets.
Impact on Financial Systems
The integration facilitated by fiat wallets has several implications for financial systems:
- Enhanced Efficiency: By reducing the need for intermediaries and facilitating quick conversions, fiat wallets enhance transaction efficiency and reduce costs associated with traditional banking methods.
- Increased Adoption of Digital Assets: By making it easier for users to engage with cryptocurrencies, fiat wallets contribute to the broader adoption of digital assets, further integrating them into mainstream financial systems.
- Regulatory Considerations: The use of fiat wallets also raises regulatory considerations, as governments and financial institutions work to ensure compliance and security standards are met in this evolving financial landscape.
Overall, fiat wallets are instrumental in bridging the gap between traditional and digital finance, offering a secure, efficient, and convenient way to manage both fiat and crypto assets.
Integration of Traditional and Digital Finance
The convergence of traditional finance with digital assets is facilitated by several key trends:
1. Blockchain Technology and Decentralized Finance (DeFi)
- Transparency and Security: Blockchain technology underpins digital assets, providing transparency, security, and efficiency in financial transactions. DeFi platforms leverage blockchain to offer decentralized alternatives to traditional financial systems, promoting faster settlements and reduced fraud.
- Decentralization: Digital assets transcend traditional banking systems and geographic boundaries, enabling global accessibility and financial inclusivity.
2. Central Bank Digital Currencies (CBDCs)
- Regulatory Frameworks: CBDCs are being explored by central banks to further integrate traditional finance with digital assets. This could enhance financial stability and efficiency while maintaining regulatory oversight.
3. Embedded Finance and Open Banking
- Seamless Financial Experiences: Embedded finance integrates financial services into non-financial platforms, such as e-commerce sites or social media, allowing users to access financial products without switching apps. Open banking enables secure data sharing, promoting innovation and competition in the financial sector.
Future of Money Management
The future of money management will be characterized by a seamless integration of traditional financial structures with the flexibility and innovation of digital finance. This integration will focus on enhancing accessibility, efficiency, and personalization while addressing regulatory and security challenges.
Key Trends Shaping the Future
- Hyper-Personalization through AI and Machine Learning: Financial institutions will leverage AI and ML to offer tailored products and services, enhancing customer experiences and operational efficiency.
- Blockchain and DeFi: These technologies will continue to revolutionize financial transactions, providing secure, transparent, and decentralized alternatives to traditional systems.
- Embedded Finance: Financial services will be integrated into everyday platforms, making transactions more seamless and accessible.
In summary, the future of money management will be shaped by the convergence of traditional finance with digital assets, driven by technological innovation and changing consumer needs. This transformation promises to enhance financial inclusivity, efficiency, and personalization, setting the stage for a more integrated and dynamic financial landscape.
by Web Desk via Digital Information World
Wednesday, April 9, 2025
From LinkedIn’s Engagement Surge to X’s Plunge: Unseen Shifts in Social Media Engagement
According to the calculations by Buffer, LinkedIn has the highest engagement rate, with an average engagement rate of 6.50%. It was followed by a 5.07% engagement rate on Facebook which is steady and a 4.86% engagement rate on TikTok. YouTube’s engagement rate was 4.41%, especially in short-form videos. The lowest engagement rate calculated was on Instagram with a 1.16% engagement rate, but there is also a chance of hidden engagement through private interactions on the app.
Engagement rates on those apps from January 2024 to January 2025 were also analyzed, which shows how engagement trends have changed over time. It was found that LinkedIn’s engagement rate was steadily rising over this period to reach 6.50% average which is the highest. In January 2024, the median engagement rate of LinkedIn was 6.00% which reached 8.01% in January 2025. There were some factors like less content saturation, conversations getting rewarded by algorithm, and diverse content formats which contributed towards the overall growth of engagement rates on LinkedIn.
The analysis also found that even though Instagram has the lowest median interaction rate right now at 1.16%, it declined slowly over the past year. In January 2024, Instagram’s engagement rate was 2.94% which declined to 0.61% in January 2025. It doesn't mean that Instagram is disappearing, it just means that it is moving behind the scenes. More content consumption, private engagement, and reel performance are some factors that are bringing a shift in user behavior which is then contributing to the decline in Instagram engagement.
Meta's Threads had the highest engagement rate when it was initially launched, but its engagement rate declined from 4.76% in February 2024 to 3.60% in February 2025. Even though it is still doing better than X, its engagement rate has leveled out because of increased competition and algorithm changes. The early adopter effect is also fading but it is still a high-engagement platform because of its interactive content and real-time engagement.
TikTok has surpassed YouTube in engagement rate and now has an engagement rate of 4.86%. Its median engagement rate was 5.14% in January 2024 which decreased to 4.56% in January 2025. Longer videos on TikTok are performing better and creators are making content that keeps users hooked. There is also a competition of short-form videos with YouTube Shorts and Instagram Reels being there so TikTok is no longer the only major player. Users have also complained about the content being more polished and predictable on TikTok because of the increase in the presence of brands. YouTube Shorts are quickly catching up with TikTok, with a median engagement rate of 4.41%. Its median engagement rate increased from 3.95% in January 2024 to 4.71% in January 2025. YouTube Shorts is doing well because its content is more discoverable than TikTok, there is higher audience intent and there are more ad revenue opportunities for creators.
In January 2024, Pinterest’s median engagement was 3.08% which increased to 5.26% in January 2025 which shows that it has potential for long-term engagement. Pinterest is a search-driven platform which means that users actively seek out content there and pins get longer engagement, unlike engagement on other platforms which fade quickly. Most users are also using Pinterest as a search engine for ideas and inspiration. Facebook’s engagement rate is as steady as ever at 5.45% over the past year mostly because of Facebook groups, demographic engagement, and new monetization tools.
X has recently seen a drop in its engagement, from 3.47% in January 2024 to 2.15% in January 2025, which makes it the second-lowest platform in terms of engagement after Instagram. There have been major algorithm changes on X which are prioritizing subscribers and recommended content instead of organic reach and there's a lot of lurking behavior seen on the platform with users passively consuming the content without liking or commenting. Many creators have left the platform as well because of its instability and frequent policy changes.
So, if you are making a strategy for your content and need a platform that can get you the highest engagement, make sure to pick one that aligns with your goals. Each platform has a different content requirements so adapt your strategy in a way that goes well with all platforms if you are posting on multiple apps. LinkedIn and Facebook prefer quality over quantity, while platforms like TikTok, Instagram, and YouTube Shorts want frequency as well. Consistently engaging in real-time conversations on platforms like Threads and X will help you build a community and get high engagements.
H/T: Buffer Blog.
Read next:
• 68% to Increase Social Spend in 2025, 63% Say GenAI Will Shape Consumer Behavior
• Study Finds Public Can Detect AI Content Easily, But Acceptance Depends on Context and Purpose
by Arooj Ahmed via Digital Information World
Meta Expands Teen Safety Controls on Instagram With Parental Approvals and Daily Usage Limits
The platform explains anyone below the age of 16 won’t be allowed to go live until they receive permission from their parents. They’ll also require parental approval to switch off protection for explicit content such as nudity. The latter is a protective feature that blurs any age-sensitive pictures sent through DMs when detected.
We first saw the app roll out Teen Accounts last year in September. Now, it’s carrying limitations like private accounts. With the default settings in place, teenagers would need to accept new followers, and users who don’t follow them cannot see their material or interact with them.
The features in discussion include restrictions on texting, where teens would need to deal with strict messaging settings. This way, they can only be texted by those they’re following or connected to. Another feature, dubbed sensitive content restrictions, will have teens put out the most restrictive settings for sensitive material. This will limit the kind of sensitive material teens witness in different parts of the app, like Reels or Explore.
Then there will be limited interactions where teens can only receive tags or mentions from those on their followers list. They will similarly switch on the most restrictive type of anti-bullying feature out there called Hidden Words. In this way, all offensive terms and phrases would get filtered from DMs and requests.
Teens would similarly get notifications requesting them to leave the platform after an hour every day to prevent excessive use of the app. Lastly, there will be a new option for enabling sleep mode where users are reminded of their bedtime between 10pm to 7am so they can mute alerts and send out auto-replies for DMs.
Meta explained how Teen Accounts were shared to ensure teens remain guarded at all times. 97% of all teenagers between the ages of 13 to 15 will remain under the restrictions that Meta feels provide the most age-appropriate experience for youngsters.
Teen Accounts are making their way to Meta’s Facebook and Messenger apps too, beginning today. Therefore, they’ll also be very similar to Instagram and will be restricting all kinds of inappropriate material and unwanted feeds.
Meta confirmed how the release begins in the US, Canada, Australia, and the UK, while other nations will be following soon. As per a new survey, 94% of all parents claim Teen Accounts are useful, and 85% feel it’s getting easier to support positive experiences on the Instagram platform for teenagers. Meanwhile, more than 90% claim that default protections inside Teen Accounts are useful for showing support to this age bracket.
In terms of minor protection and providing control for parents, TikTok was seen updating the platform with a host of new features. These entail giving parents a chance to produce customized screen time schedules and also view who that teenager would follow.
Read next: WhatsApp Tests Advanced Chat Privacy to Block Exports and Auto Media Downloads
by Dr. Hura Anwar via Digital Information World












