In 2023, the average length for blog posts was 1,427 words but it decreased to 1,394 words in 2024. In 2014, the average length of blog posts was 800 words and there was a 72.5% increase seen in the length of blog posts in a decade. Master Blogging reports that the average length for blog posts is 1416 words and only 14% of the bloggers consistently write posts with more than 2,000 words. It was also reported that people spend three times more time on reading blogs than on emails. 32% of the bloggers write between 1,000 to 1,500 words, 31% write between 500 to 1,000 words, and 18% write between 1500 to 2000 words. 75% of the readers prefer reading blogs that are no more than 1000 words long.
Marketing/advertising blogs have 2500-3000 words, sales blogs have 2500-2700 words, gadgets blogs have 300-350 words and fashion blogs have 800-950 words on average. Data suggests that the ideal length for a blog post should be around 1500-2500 words, with longer blogs performing better than shorter ones. Visitors stay 40% more on long blogs than short ones and they get 56.1% more social shares and 77.2% more backlinks. The average time it took to write a blog in 2024 was 3 hours and 48 minutes. In 2014, it used to only take an average of 2 hours 24 minutes to write a blog, and the writing time increased by 119% between 2014 and 2022. 23% of bloggers reported posting several times a month while 22% posted weekly, 20% monthly, and 14% reported posting irregularly.
It is estimated that there are more than 600 million bloggers worldwide and over 6 million daily blog posts. There is no exact number of bloggers because there is a lot of unshared data, inactive sites, and non-traditional blogging platforms. How-to articles (74%) are the most popular blog type, followed by list posts (50%), guides/ebooks (46%), news/trends content (45%), and original research posts (43%). 50% of the blogs included 2-3 visuals to enhance their content, while 26% reported including only 1 visual, and 26% included more than 10 visuals. 25% of the bloggers also reported using video content in their blogs, which is a 15% increase from 2014.
As per Orbit Media report, 47% of the bloggers reported never collaborating with influencers while 8% said that they always collaborate with influencers. 46% reported collaborating with influencers 10%-50% of the time. 71% also reported updating their old posts while 53% used to do so in 2017. When asked if they use analytics, 29% said they use it always, 28% use them usually, 13% use them rarely or never and 5% reported having no access to analytics.
Orbit Media also shared some insights into the most effective blog posting strategies based on data from 2024. According to this data, posts that take more than 6 hours to create are more likely to have better results than posts that only take 1-2 hours to create. The ideal blog post length should be between 2000-3000 and posts with this length have a 4× more chance to succeed than posts under 500 words. It is recommended to blog multiple times monthly and there should be a consistent publishing schedule to post blogs in a month. AI use is also appreciated but it should be used strategically, and it can best be used for draft writing (25%), visual creation (24%), and editing suggestions and outlines (21%). Doing keyword research and prioritizing SEO gets 4.5× better outcomes than never doing keyword research and it is recommended to do it before writing, not after.
1 in 3 bloggers saw success when they used around 10 visuals in their posts and bloggers should mix charts, images, infographics, and even GIFs when appropriate. The strongest-performing content types on blogs are roundups (28%), infographics and original research (25%), audio (39%), and video (25%). Bloggers who collaborated with influencers in 50-90% of their content saw 3× better results than bloggers who didn't collaborate so it is best to do interviews, guest posts, and social media shout-outs on blogs. Influencer outreach (30%) generated more traffic than using only social media (19%). It is best to diversify traffic sources by using platforms like Facebook groups, Pinterest, and email newsletters in addition to traditional platforms.
According to blog readership statistics by Master Blogging, 83% of internet users read blogs which makes about 4.58 billion people globally. 29% of the people reported reading blogs 1-4 times a month, 18% read them daily and 17% reported never reading blogs. As per Zippia, most blog readers are between 21-35 years old (53.3%), followed by those under 21 (20.1%), and between 36-50 years old (19.4%). 26.5% of blog readers reported getting blog content from search engines, 24.2% get it from Facebook and 20.9% go directly to the publisher’s website. When people were asked why they read blogs, they answered with learning (62.2%), entertainment (51.1%), keeping up with trends (42%), and work or school (10.7%).
The most popular blog in January 2025 was skysports.com (47.7 million monthly visits), followed by people.com (37.1 million monthly visits) and sports.yahoo.com (27.7 million monthly visits). According to the stats, skysports.com will see 72.5 million monthly visitors by 2026 while mashable.com is the fastest-growing blog, and is expected to see a 456% rise in its monthly visitors by 2026. Tech is the top popular blogging category, with 63,843 mentions in 2025, followed by music and sports with 61,535 and 57,032 mentions respectively. There has been a 12% growth in blogs since 2015 and they are expected to grow by 40% by 2028.
If we talk about business blogging statistics, 80% of Fortune 500 companies have a dedicated blog, while 36% of marketers use blogs for brand promotion. 23% of B2B companies are using blogs for their content strategy as compared to 20% of B2C companies. There can be a 55% increase seen in web traffic, a 97% increase in inbound links, and 126% higher lead growth through blogging. The average conversion rate for blogs is 5% with 35% of the businesses also reporting rates between 2-5%. 73% of B2B marketers reported using case studies in their blogs, with 36% of readers saying that they find blogs more credible when case studies are included in them. 61% of US consumers reported that they have made a purchase based on a recommendation from a blog, while 70% said that they prefer learning about a company through blogs rather than ads. It was also found that companies that prioritize blogs are 13 times more likely to see a positive ROI than companies that don't.
Gary Vaynerchuk is the blogger with the most followers (19.23 million) while Tony Robbins has second place (19.2 followers). The average blogger's salary in the US is around $103,446 per year with California being the highest-paying state ($123, 543 annually). In the first two years, bloggers can earn $100,000 annually, while the first year earnings range from $500 to $2000 per month, depending on efforts and industry.
The biggest market share for any blogging platform goes to Tumblr (72.27%) followed by Medium (22.41%), and Google Blogger (5.25%). 20.5% of blogging platform customers are represented by marketing, 16.3% by social media, and 15.4% by digital marketing. 53% of the bloggers said that the biggest challenge they faced in 2024 was struggling to attract visitors from search engines while 52% faced difficulties in engaging readers with their content and not getting traffic at all. 49% of the bloggers said that it is a challenge for them to create and promote content while 48% are unable to attract visitors from social media. 80% of the bloggers have used AI for blogs in 2024, compared to 65% who used AI tools in 2023.
Read next: Survey: 32% of Consumers Want Human Responses Within an Hour from Brands on Social Media
by Arooj Ahmed via Digital Information World
