"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
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Thursday, April 24, 2025
Creator Economy Evolves: 59% Now Identify as Entrepreneurs, Surpassing Social Media Reliance
These Entrepreneurial Creators are using social media to build their audience and invest in their own platforms through coaching, memberships, newsletters, and digital products. TikTok’s disappearance in January 2025 was the biggest turning point for many content creators turning into entrepreneurs, because they cannot risk relying on a single platform. Entrepreneurial Creators are earning 25% more than creators who are relying on social media platforms only, and are choosing ownership over instability.
This shift from being creators over social media platforms to being entrepreneurs isn't only boosting the earnings of creators but is also improving their lives. Entrepreneurial Creators reported having better personal and professional outcomes than Social-First Creators. 58% of Entrepreneurial Creators reported having more control over their content as compared to 36% of Social-First Creators. Similarly, 49% of Entrepreneurial Creators, as compared to 28% of Social-First Creators, enjoy more creative freedom, while 42% also reported having a stronger work-life balance as compared to 28% of Social-First Creators.
Creator economy is evolving at a rapid speed, and now it's an era to choose ownership over algorithms. 55% of the Entrepreneurial Creators say that it is important to have direct audience ownership. It is also important to have niche expertise, which can help monetize the content, and diversifying revenue streams can also help in stabilizing the income.
Image: DIW-Aigen
Read next: Which Tech Giants Are Leading with the Toughest Interviews and Earning Candidates' Praise?
by Arooj Ahmed via Digital Information World
Tariffs Threaten PC Demand but Apple’s Momentum Shows No Signs of Slowing
Before the tariff rush, there were also some other PC makers that saw growth. 11% growth was seen by Lenovo, after Apple’s 17% growth. Other companies that saw a rise in global PC shipments in Q1 2025 were Asus (9%), HP (6%), and Dell (4%). Overall, the leading PC maker in 2024 was Lenovo, with 25% of market share, followed by HP (21%) and Dell (16%). One of the biggest issues many PC makers are experiencing is that a lot of PCs are manufactured in China, which is the country facing the most US tariff threats.
Apple has also announced a $500 billion investment that it is going to open a 250,000 square foot facility in Houston, which will have servers for Apple Intelligence over the next four years. Many of the US assembled machines also import many parts like GPUs, CPUs, and motherboards, and shifting production to other countries isn't an option as well either. These uncertainties about tariffs can make new devices even more costly which will discourage purchases and slow down growth.
Read next: IEA Report: AI Won't Worsen Climate Change, But Data Center Energy Usage Must Be Managed
by Arooj Ahmed via Digital Information World
Wednesday, April 23, 2025
Government Data Networks Evolve into Stealth Surveillance Engine
These seemingly unrelated events are examples of recent developments in the transformation of the structure and purpose of federal government data repositories. I am a researcher who studies the intersection of migration, data governance and digital technologies. I’m tracking how data that people provide to U.S. government agencies for public services such as tax filing, health care enrollment, unemployment assistance and education support is increasingly being redirected toward surveillance and law enforcement.
Originally collected to facilitate health care, eligibility for services and the administration of public services, this information is now shared across government agencies and with private companies, reshaping the infrastructure of public services into a mechanism of control. Once confined to separate bureaucracies, data now flows freely through a network of interagency agreements, outsourcing contracts and commercial partnerships built up in recent decades.
These data-sharing arrangements often take place outside public scrutiny, driven by national security justifications , fraud prevention initiatives and digital modernization efforts . The result is that the structure of government is quietly transforming into an integrated surveillance apparatus, capable of monitoring, predicting and flagging behavior at an unprecedented scale.
Executive orders signed by President Donald Trump aim to remove remaining institutional and legal barriers to completing this massive surveillance system.
DOGE and the private sector
Central to this transformation is DOGE, which is tasked via an executive order to “promote inter-operability between agency networks and systems, ensure data integrity, and facilitate responsible data collection and synchronization.” An additional executive order calls for the federal government to eliminate its information silos.
Understand how AI is c
By building interoperable systems, DOGE can enable real-time, cross-agency access to sensitive information and create a centralized database on people within the U.S . These developments are framed as administrative streamlining but lay the groundwork for mass surveillance.
Key to this data repurposing are public-private partnerships. The DHS and other agencies have turned to third-party contractors and data brokers to bypass direct restrictions. These intermediaries also consolidate data from social media, utility companies, supermarkets and many other sources , enabling enforcement agencies to construct detailed digital profiles of people without explicit consent or judicial oversight.
Palantir, a private data firm and prominent federal contractor, supplies investigative platforms to agencies such as Immigration and Customs Enforcement , the Department of Defense , the Centers for Disease Control and Prevention and the Internal Revenue Service . These platforms aggregate data from various sources – driver’s license photos , social services , financial information , educational data – and present it in centralized dashboards designed for predictive policing and algorithmic profiling. These tools extend government reach in ways that challenge existing norms of privacy and consent.
The role of AI
Artificial intelligence has further accelerated this shift.
Predictive algorithms now scan vast amounts of data to generate risk scores, detect anomalies and flag potential threats.
These systems ingest data from school enrollment records, housing applications, utility usage and even social media, all made available through contracts with data brokers and tech companies . Because these systems rely on machine learning, their inner workings are often proprietary, unexplainable and beyond meaningful public accountability.
Data privacy researcher Justin Sherman explains the astonishing amount of information data brokers have about you.
Sometimes the results are inaccurate, generated by AI hallucinations – responses AI systems produce that sound convincing but are incorrect, made up or irrelevant . Minor data discrepancies can lead to major consequences: job loss, denial of benefits and wrongful targeting in law enforcement operations. Once flagged, individuals rarely have a clear pathway to contest the system’s conclusions.
Digital profiling
Participation in civic life, applying for a loan, seeking disaster relief and requesting student aid now contribute to a person’s digital footprint. Government entities could later interpret that data in ways that allow them to deny access to assistance. Data collected under the banner of care could be mined for evidence to justify placing someone under surveillance. And with growing dependence on private contractors, the boundaries between public governance and corporate surveillance continue to erode.
Artificial intelligence , facial recognition systems and predictive profiling systems lack oversight . They also disproportionately affect low-income individuals, immigrants and people of color , who are more frequently flagged as risks .
Initially built for benefits verification or crisis response, these data systems now feed into broader surveillance networks. The implications are profound. What began as a system targeting noncitizens and fraud suspects could easily be generalized to everyone in the country.
Eyes on everyone
This is not merely a question of data privacy. It is a broader transformation in the logic of governance. Systems once designed for administration have become tools for tracking and predicting people’s behavior. In this new paradigm, oversight is sparse and accountability is minimal.
AI allows for the interpretation of behavioral patterns at scale without direct interrogation or verification. Inferences replace facts. Correlations replace testimony.
The risk extends to everyone. While these technologies are often first deployed at the margins of society – against migrants, welfare recipients or those deemed “high risk” – there’s little to limit their scope. As the infrastructure expands, so does its reach into the lives of all citizens.
With every form submitted, interaction logged and device used, a digital profile deepens, often out of sight. The infrastructure for pervasive surveillance is in place. What remains uncertain is how far it will be allowed to go.
Written by: Nicole M. Bennett Ph.D. Candidate in Geography and Assistant Director at the Center for Refugee Studies, Indiana University. Disclosure statement: Nicole Bennett is affiliated with Indiana University's Center for Refugee Studies and the Indiana University Refugee Task Force.
This article first appeared in The Conversation under a Creative Commons license.
Read next:
• Trump’s Tough China Tariffs Could See Meta Take Mega $7 Billion Plunge in 2025
• Which Tech Giants Are Leading with the Toughest Interviews and Earning Candidates' Praise?
• What Countries Are Leading In Investment In AI? The 2025 Index Report Reveals!
by Web Desk via Digital Information World
What Countries Are Leading In Investment In AI? The 2025 Index Report Reveals!
According to the 2025 AI Index Report, the USA tops the list of countries that invested heavily in AI since 2013, with private investment of $471 billion dollars. China is in second place with private investment of $119 billion dollars. It is not surprising to see these two topping the list. The USA and China are the two biggest economies in the world having both money and talented people to invest in AI. Both are already the leaders in innovation and technology.
At number 3, 4, 5 are the UK, Canada and Israel, with private investment during the period of $28, $15 and $15 billion dollars respectively. Again, the UK and Canada are well developed countries. Israel in recent years has become one of the countries investing in technology and innovation. Its technology sector is responsible for one-fifth of its GDP.
| Geographic area | Investment ($Billion, 2013-2024) |
|---|---|
| U.S. | 471 |
| China | 119 |
| UK | 28 |
| Canada | 15 |
| Israel | 15 |
| Germany | 13 |
| India | 11 |
| France | 11 |
| South Korea | 9 |
| Singapore | 7 |
| Sweden | 7 |
| Japan | 6 |
| Australia | 4 |
| Switzerland | 4 |
| UAE | 4 |
| Hong Kong | 4 |
| Netherlands | 3 |
| Spain | 3 |
| Austria | 2 |
| Brazil | 2 |
| Ireland | 2 |
| Argentina | 2 |
| Rest of World | 18 |
What is interesting in this list is that the investment in the USA is more than the combined investment of all other countries. This shows the potential and edge the USA has over the rest of the world.
The report also reveals other aspects of the investment in AI. There have been 6,956 new AI companies in the USA since 2013. This figure is again way bigger than the number of AI companies stated in all other countries. China comes next, with 1,605 new AI companies during this period. The UK, Israel and Canada are next in the list, with 885, 492 and 481 new AI companies since 2013, respectively. These countries invested the most, so definitely they lead the list of new AI companies in the last decade also.
AI has a huge potential, and its application is potentially in many fields. But in what sectors are these countries investing the most? The report has also provided details of in which sectors these countries are investing.
As per the report, $37.3 billion dollars have been spent on AI research and infrastructure. Definitely, much research still remains in AI, so countries are competing in AI search to unlock all of its potential. As a result of which, better and more AI infrastructures are being built. $16.6 billion dollars have been spent on data processing and management. Governments around the world want to use AI to store, collect and use data security for social and as well as military purposes. So data management has to be at number 2.
Medical and healthcare received $10.8 billion dollars. Because breakthroughs in medical science using AI will allow humans to treat diseases more conveniently and efficiently, this aspect of AI has made governments and private investors to help scientists create AI models designed for medical purposes. Also, AI will be helpful in creating better medicine.
Automobile industry received $9.4 billion dollars. There has been a rise in electric and automated vehicles in the last decade. Tesla has become the leader in electric and automated vehicles. Its rise shows that people are interested in such vehicles that utilize AI. Not only Tesla, but Chinese companies have also entered the automated vehicles market.
Financial technology also received a lot of investment, $6.9 billion dollars. The improvement of financial technology to make transactions secure has always been a top priority of private companies as well as governments. The investment shows that they want secure financial technology as much as possible using AI. Hacking and scams in financial transactions have also made such investment necessary.
The developed countries have many reasons for investing in AI. AI can cause many breakthroughs in medical, programming and other fields. But also the leadership of the world economy in the future will be associated with the innovations in AI. Just like the USA ruled the world due to being the leader in technology and innovation. Therefore, all developed countries know the value of investment in artificial intelligence.
The sectors mentioned above indicate why private investors are investing such a large amount of money on AI and how these sectors will be reshaped by it in the future. The report is telling the world that the investments in AI will exceed investments in any other sectors in the near future. So we will soon witness a world dominated by AI.
Read next: These Are the Countries Offering the Best Opportunities for Immigrants in Terms of Career Growth
by Ehtasham Ahmad via Digital Information World
Carnegie Mellon Builds Kirigami to Remove Human Speech from Audio and Block AI Reconstruction
There are many methods used to protect privacy in audio recordings, like sensing the sounds by removing certain frequencies or training the systems to ignore human speech. These kinds of methods made it hard for people to understand conversations, but they are less effective because of AI now. AI tools like Whisper can piece together fragments of conversation from the parts of audio that are altered to make them safe. But not anymore, because these AI models have too much data, and tiny amounts of speech in the audio can still be used to reveal complete speech. Kirigami will be used to filter those fragments of conversations, and AI models won't be able to access them.
Privacy is one of the biggest issues in today's world, and devices like smart speakers often prioritise convenience over privacy, which means that they end up listening to everything around them. Even though avoiding using microphones is the best option, we cannot stop using them. Kirigami acts as a simple yes or no tool, which means that if there is any speech in an audio, it simply removes it. Developers are also allowed to adjust how much speech it can filter. The higher setting removes any kind of speech but can also cut out useful speech, while lower settings only remove noises but can overlook sensitive bits of speech. Kirigami can also be used with older methods for extra privacy.
Image: DIW-AIgen
Read next: Claude Follows Your Lead but Knows When to Say No According to New Anthropic Research
by Arooj Ahmed via Digital Information World
Tuesday, April 22, 2025
New Studies Show that Google’s AI Overviews Negatively Impact Click-Through Rates
According to Ahrefs, there was a 34.5% drop in click-through rates for position 1 results when AI Overviews were shown. According to Amsive, there was a drop of 15.49% in click-through rates among 700,000 keywords. It was also found that there was a 33.04% decline in CTR when AI Overviews appeared with featured snippets, while the most impacted by this was non-branded keywords (-19.98%).
Amsive also found that when a website is not among the top three, it gets more affected by AI Overviews, and a drop of 27.04% is seen in its click-through rates. Branded queries were found to be less impacted, and sometimes even benefit because they rarely trigger AI Overviews, but when AI Overviews appear, branded queries see a rise of 18.68% in their CTRs. Mostly, this is because of brand familiarity, as users click on the websites even when AI summaries are shown. These studies challenge Google’s claim that AI Overviews increase click-through rates because the situation seems otherwise right now.
Read next:
• US Department of Justice Proposes Remedies Aimed to Dismantle Google’s Illegal Monopoly
• Study Shows Instagram and TikTok Are Toughest for Achieving Social Media Virality
• These Are the Countries Offering the Best Opportunities for Immigrants in Terms of Career Growth
by Arooj Ahmed via Digital Information World
These Are the Countries Offering the Best Opportunities for Immigrants in Terms of Career Growth
Switzerland tops the list with an aggregate score of 84 percent. The country has a high earning potential and a high probability of career advancement. It is also home to seven of the best universities in the world. Switzerland is followed by Singapore with an aggregate score of 79. The country has one of the top economies and education systems in the world, making it an attractive choice for immigration.
The USA, the world's largest economy, secures third place, with a total score of 78%. Along with being the global economy driver, the country is also the leader in technology and home to the giant tech companies. Its universities, like Harvard and MIT, consistently make it to the top five universities of the world. Moreover, its EB-5 Immigrant Investor Program helps provide permanent residency to immigrants. Just recently, the US president announced gold visas for $5 million investment in exchange for residency.
- Also read: AI-Fueled Side Hustles Are Booming: How Entrepreneurs Are Building Businesses in Record Time
The UK is placed on the sixth spot with an aggregate score of 70. The UK is one of the great economies of Europe with high employment prospects. The country is home to some of the well-known universities, like Cambridge university and Oxford university, where students from around the world come every year for studying. The UK is followed by the UAE with an aggregate score of 67. The country is a tourist attraction with a high employment rate and earning potential due to it being a favorite place for investors from around the world.
New Zealand, Austria and Italy follow with the aggregate scores of 65, 65 and 64 respectively. New Zealand due to its low population and remoteness has high economic mobility and livability rates. Austria, again a country with low population and being a part of the continental Europe, has high economic mobility, livability and employment prospects rates. Italy is one of the top four economies of Europe with high economic mobility and employment prospects rates.
| Country | Earning potential | Career Advancement | Employment Prospects | Premium Education | Economic Mobility | High Livability | Total Opportunity Score (%) |
|---|---|---|---|---|---|---|---|
| Switzerland | 100 | 81 | 85 | 73 | 92 | 75 | 84% |
| Singapore | 100 | 61 | 99 | 58 | 92 | 64 | 79% |
| USA | 89 | 75 | 85 | 77 | 75 | 66 | 78% |
| Australia | 69 | 66 | 77 | 80 | 92 | 74 | 76% |
| Canada | 66 | 74 | 80 | 73 | 75 | 73 | 73% |
| UK | 62 | 58 | 71 | 89 | 76 | 65 | 70% |
| UAE | 78 | 51 | 84 | 65 | 66 | 56 | 67% |
| New Zealand | 61 | 54 | 60 | 55 | 92 | 67 | 65% |
| Austria | 58 | 56 | 69 | 50 | 92 | 68 | 65% |
| Italy | 53 | 61 | 65 | 52 | 93 | 59 | 64% |
| Hong Kong | 85 | 52 | 81 | 52 | 50 | 47 | 61% |
| Latvia | 73 | 59 | 48 | 38 | 90 | 53 | 60% |
| Malta | 44 | 62 | 58 | 40 | 92 | 56 | 59% |
| Hungary | 71 | 43 | 49 | 43 | 91 | 52 | 58% |
| Greece | 48 | 44 | 59 | 43 | 92 | 53 | 56% |
| Portugal | 41 | 50 | 52 | 44 | 92 | 59 | 56% |
Overall, out of top 16 countries, 9 countries are European, which is not a surprise at all, for Europe is the most developed and peaceful continent. Only 3 Asian countries are included in the list: the UAE, Hong Kong and Singapore. Hong Kong and Singapore are too small countries to compare them to the Europeans. The countries, like New Zealand, Australia and Canada, which are far away from the political and regional issues faced by Asia and are economically stable, then become the favourite destinations for immigrants.
The Threat of Climate Change
The threat of climate change must remain in mind while choosing the country of your choice, which was not considered in Henley Opportunity Index. As predicted by scientists, some countries will be badly affected by climate change, making them less habitable and causing migration. Due to the rising sea levels and increasing temperature, some current popular destinations will not remain the same.Although Australia is in the top ten, the rising temperature will make the continent too hot in the coming decades. Similarly, some areas in the USA will also feel the impact of climate change along with most of the countries in the global South. So the countries with cold climates in the global North, like Canada, Sweden, Denmark and Finland, will be more suitable for living.
These countries are economically stable, have a high livability rate and will become the destination of most migrants in near future, which makes them the best options to choose from.
Read next: The Smartest CEOs in 2025: What It Takes to Be on Top
by Ehtasham Ahmad via Digital Information World








