"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
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Thursday, May 1, 2025
Creators Become Fastest Growing Job Segment in the Digital Economy
As per a new study from the Interactive Advertising Bureau (IAB), the creator position is now the fastest-growing job segment across the digital economy. Moreover, the jobs in this field grew nearly 7.5 times in the past four years.
Total job opportunities for creators rose from 200k in the year 2020 to nearly 1.5M last year, so as you can see, it’s a massive jump. Total job chances for creators grew from 200k in 2020 to 1.5 million in the past year. Above all, creators make up one out of every ten full-time positions online.
The term creator was defined in the report as an individual who rolls out original content while using a certain talent, passion, skill, or expertise in the domain. The value comes from what is on display. It could be knowledge, entertainment, or some kind of creativity.
The audience here follows them as they keep on rolling out the most engaging and top-quality material that gives intrinsic value. The report went on to add how the massive growth stems from several factors, like shifts in ad budgets to digital apps, streaming programs, and online publishing houses. It also comes through the simplicity of producing and rolling out the digital posts. Lastly, it also has to do with the fact that there is a rise in the creator economy on a more professional level.
So far, the study shared how the digital world is not slowing slow with zero signs of slowing down. In fact, it’s now hailed as the fastest and best driver for US GDP growth, which stands at a value of $4.9 trillion. This might have to do with consumers getting so many choices thanks to social media and the web.
The stats come at a time when the majority of the population wants to transform their jobs to include the title of an influencer. As per the Morning Consult survey shared in 2023, about 57% of the youth are keen on getting the role of an influencer. Moreover, 41% of the adults felt the same way about selecting the job of an influencer.
Read next: Product Returns Reach $890B in 2024 as Clothing Leads and Half of Americans Avoid Sending Items Back
by Dr. Hura Anwar via Digital Information World
Meta Updates Privacy Policy for Its Ray-Ban AI Glasses So It Can Store More User Data
The company just adjusted the privacy policy on this front, which means the tech giant gets more control of users’ data in general. Which also means they have greater control over what is stored and used for training the AI systems.
All owners of the product received emails from the tech giant about a shift in the privacy policy. This includes how all AI features would turn on by default. So Meta AI can analyze users’ images and videos through the glasses when the features are in action. Similarly, it can store the users’ voice to better its products in the future. How’s that for a clear invasion of privacy? Remember, there is no option for opting out either.
Let's make things so much clearer on this front. The glasses aren’t consistently recording and storing all things around the person wearing the product. It only does that after the prompt is made by the user for ‘Hey Meta’.
The company’s privacy policy regarding voice services for all wearables claims that all voice transcripts are to be stored for nearly one year to assist with the firm’s products. If a client does not want Meta to train using their voice, they would need to delete every recording manually from the product’s companion platform.
The change in words is along the lines of Amazon’s quick policy changes impacting Echo users. Last month, we saw Amazon claim it would run Echo commands via the cloud. So that would get rid of the privacy option to gather and store voice data of all users.
So many tech giants like Meta are keen on grabbing users’ voice data because they feel it’s great for training purposes for different AI products. With a huge range of audio, Meta’s AI could do a great job at processing various accents, speech patterns, and dialects.
Now that’s great for big companies, but it’s at the cost of the user, who loses out big time on privacy. Users couldn’t understand how using the product to take clicks of speaking to loved ones means having all data transferred to Meta’s database. It would benefit Amazon and Meta to train any AI system using human data currently in use.
We have to admit that this news is not new, as Meta is known for its data hoarding practices. It already trains the AI models, such as Llama, using public posts that US users share through Instagram and Facebook.
Image: Meta
Read next: Meta Publishes First Earnings Report for 2025 with 80M New Users and Strengthened Ad Business with Ambitious Forecasts for the Future
by Dr. Hura Anwar via Digital Information World
Microsoft's LinkedIn Sees Modest Growth in Sessions and Revenue While Analysts Question Repeated Engagement Claims
The app witnessed a 9% session growth during the measurement period, with high engagement figures. This is the same update that we’ve seen in its parent firm's report in each quarter.
It’s not just exaggerations, but now even analysts are questioning the stats because how come it’s the same each time? The session growth for LinkedIn stood at 11% during the same reporting period of 2024, but right now, it’s just 8%.
Now, if the stats keep going up, then great. But provided the limited stats, all we can confirm is how LinkedIn continues to produce funds with a 7% YoY revenue, and the popularity keeps rising. Users are returning for more.
Microsoft did share some more LinkedIn performance notes during the earnings call this year. Membership for LinkedIn has now hit double-digit growth YoY. We have to admit that even this is misleading because members aren’t the same as active users. Considering that more and more people enter the workforce, you’d expect the figures for people signing up on the app to rise.
We don’t believe this means a lot as far as understanding how valuable or popular it is. We can confirm that, depending on the EU data for the app, nearly 28% of the app features members from Europe every month.
If this is to be believed, then that means the app’s MAU is nearly 280M as compared to the headline figure of billions. We would assume that in America, the usage is greater. But you’d also be shocked to learn how the userbase is nearly that of Reddit as compared to big giants like Instagram or X.
When comparisons are done in this way, it assists in informing about ad spending. Still, the app is unique, so it might not make a big difference in that manner. Microsoft shared how the time spent seeing videos on the platform rose by 36% YoY, while comments grew by 32%.
So this time around, the engagement data is quite a bit. Comments keep rising, and that could give rise to a more informed approach. Video posts are driving so much engagement, and LinkedIn also shared how the video content generates 1.4 times more engagement than other formats. Carousel posts attract more engagement, as per an analysis conducted by third parties.
LinkedIn also saw a lot of its audience tap into the world of AI to get better skills and find better jobs. The figure for learners who use AI-based coaching rose nearly double QoQ. More users get more aware of AI, and that means they’ll use more of it. Remember, everyone is looking for ways to make posting better and beneficial.
Microsoft confirmed how signups for the company’s Premium page rose 75% QoQ. Some feel even this is misleading as signups will increase, depending on availability. Hence, we’re not too sure about it being indicative.
This is the means LinkedIn has been since it was taken under the wings of Microsoft in 2016. It’s no longer required to provide detailed performance reports as it’s not a separate entity as it once used to by. So if Microsoft says vague stats like record engagement, then that’s the best you’ll get.
Image: DIW-Aigen
Read next:
• The Real Reason Some Brands Grow Internationally While Others Stall — It Starts With Better Localization
• Product Returns Reach $890B in 2024 as Clothing Leads and Half of Americans Avoid Sending Items Back
by Dr. Hura Anwar via Digital Information World
Wednesday, April 30, 2025
Product Returns Reach $890B in 2024 as Clothing Leads and Half of Americans Avoid Sending Items Back
On the other hand, Statista Consumer Insights found that clothing was the most returned shopping item in 2024, with 25% of the respondents returning clothing parcels. It was followed by shoes (17%) and accessories (12%). 12% of the respondents also said that they returned food & beverage items to their sellers. This was found after surveying 9,778 US adults between April 2024 to March 2025.
Other returned items in 2024 by the US respondents included consumer electronics (10%), cosmetics & body care (9%), books and entertainment goods (9%), and furniture & household items (8%). 50% of the respondents of the survey also said that they didn't return any product in the last 12 months, while 7% said they haven't even made an online purchase in the last 12 months.
While returns are an inevitable part of retail, both consumers and businesses can benefit from greater transparency and proactive strategies. For shoppers, checking sizing guides, product reviews, and return policies can reduce unnecessary purchases. For brands, clearer product information, predictive sizing tools, and smoother return logistics can lower costs and enhance trust, while minimizing environmental impact.
Read next: Workplace AI Adoption Soars as Risky Practices and Poor Oversight Undermine Organizational Safety
by Arooj Ahmed via Digital Information World
Meta Launches Independent AI Platform with Personalized Features from Facebook and Instagram Data
The news comes after the company combined Meta AI with Instagram, Facebook, Messenger, and WhatsApp. The grand unveiling for the product was done recently at the company’s LlamaCon event. This platform gives users the chance to get access to Meta AI through a single platform, very much similar to ChatGPT and numerous other AI assistant platforms.
To win over many other people’s hearts, the company has been in the works to develop something that differentiates it from other AI giants in the industry, like OpenAI and Anthropic. Therefore, Meta says they’ve got the sense of who a certain individual is, what they like, and who they’re hanging out with, depending on years of information that they shared through apps like Instagram and Facebook.
Meta’s AI platform can differentiate itself from currently existing AI assistants because it could draw on data that was already chosen to share on Meta’s various offerings, the company adds. This could include your profile or any posts users engage with. Right now, the customized replies would be up for grabs in places like America and Canada.
You can also provide Meta with more data about you as a person so it can remember for further chats linked to AI. You can tell AI that you are allergic to nuts, and it could go on to recall that for a long time, and even provide recommendations when you’re on holiday next time.
Similar to any other AI offering, users need to be aware of how the firm could use this kind of personal data as it's shared with chatbots. Remember, the firm relies more on prized user data to power users with targeted ads. In case you were not already aware, it makes up the majority of the revenue.
Meta’s AI platform also shared a new Discover Feed. This is where users can share how they use AI with close friends, as part of a mock-up picture. Meta shared an example where a user asked the AI to describe them using emojis. This was shared with friends. So, as you can tell, all interactions would only be limited to which feed is chosen.
This feed could amplify specific generative AI trends like the viral one where users try to appear as a Barbie Doll or the ever-so-controversial Studio Ghibli character. Some do feel that every platform doesn’t need a social feed, but let’s see how this turns out.
Read next: 2025 Email Threat Report: PDFs Carry 68% QR Phishing, 1 in 5 Firms Hit Monthly, DMARC Absent in 47%
by Dr. Hura Anwar via Digital Information World
2025 Email Threat Report: PDFs Carry 68% QR Phishing, 1 in 5 Firms Hit Monthly, DMARC Absent in 47%
The report also found that 20% of the organizations have experienced account takeover (ATO), whether attempted or successful, at least once every month. Most of the time, access to the account is gained through credential stuffing, phishing scams, and exploiting passwords that are very weak. It was also found that 83% of malicious Microsoft documents and 68% of malicious PDF attachments contain QR codes that take users to malicious websites for phishing. 12% of the Bitcoin sextortion scams also happen because of PDF attachments, which have malicious code.
DMARC (Domain-based Message Authentication, Reporting and Conformance) was not present in 47% of the email domains which makes it easy for cybercriminals to attack organisations through impersonation and spoofing attacks. 24% of the messages received via email are malicious or unwanted spam, which is complicating the security of emails, as it is getting harder to know which emails are truly malicious. Email security is important, and it can be done through different threat detectors and AI to identify hidden attacks in attachments and any malicious signs within an email.
Image: DIW-Aigen
Read next: Workplace AI Adoption Soars as Risky Practices and Poor Oversight Undermine Organizational Safety
by Arooj Ahmed via Digital Information World
Workplace AI Adoption Soars as Risky Practices and Poor Oversight Undermine Organizational Safety
Artificial intelligence (AI) tools are rapidly transforming the world of work. Released today, our global study of more than 32,000 workers from 47 countries shows that 58% of employees intentionally use AI at work – with a third using it weekly or daily.
Most employees who use it say they’ve gained some real productivity and performance benefits from adopting AI tools.
However, a concerning number are using AI in highly risky ways – such as uploading sensitive information into public tools, relying on AI answers without checking them, and hiding their use of it.
There’s an urgent need for policies, training and governance on responsible use of AI, to ensure it enhances – not undermines – how work is done.
Our research
We surveyed 32,352 employees in 47 countries, covering all global geographical regions and occupational groups .
Most employees report performance benefits from AI adoption at work. These include improvements in:
- efficiency (67%)
- information access (61%)
- innovation (59%)
- work quality (58%).
These findings echo prior research demonstrating AI can drive productivity gains for employees and organisations .
We found general-purpose generative AI tools, such as ChatGPT, are by far the most widely used. About 70% of employees rely on free, public tools, rather than AI solutions provided by their employer (42%).
However, almost half the employees we surveyed who use AI say they have done so in ways that could be considered inappropriate (47%) and even more (63%) have seen other employees using AI inappropriately.
Sensitive information
One key concern surrounding AI tools in the workplace is the handling of sensitive company information – such as financial, sales or customer information.
Nearly half (48%) of employees have uploaded sensitive company or customer information into public generative AI tools, and 44% admit to having used AI at work in ways that go against organisational policies.
This aligns with other research showing 27% of content put into AI tools by employees is sensitive.
Check your answer
We found complacent use of AI is also widespread, with 66% of respondents saying they have relied on AI output without evaluating it. It is unsurprising then that a majority (56%) have made mistakes in their work due to AI.
Younger employees (aged 18-34 years) are more likely to engage in inappropriate and complacent use than older employees (aged 35 or older).
This carries serious risks for organisations and employees. Such mistakes have already led to well-documented cases of financial loss , reputational damage and privacy breaches .
About a third (35%) of employees say the use of AI tools in their workplace has increased privacy and compliance risks.
‘Shadow’ AI use
When employees aren’t transparent about how they use AI, the risks become even more challenging to manage.
We found most employees have avoided revealing when they use AI (61%), presented AI-generated content as their own (55%), and used AI tools without knowing if it is allowed (66%).
This invisible or “ shadow AI ” use doesn’t just exacerbate risks – it also severely hampers an organisation’s ability to detect, manage and mitigate risks.
A lack of training, guidance and governance appears to be fuelling this complacent use. Despite their prevalence, only a third of employees (34%) say their organisation has a policy guiding the use of generative AI tools, with 6% saying their organisation bans it.
Pressure to adopt AI may also fuel complacent use, with half of employees fearing they will be left behind if they do not.
Better literacy and oversight
Collectively, our findings reveal a significant gap in the governance of AI tools and an urgent need for organisations to guide and manage how employees use them in their everyday work. Addressing this will require a proactive and deliberate approach.
Investing in responsible AI training and developing employees’ AI literacy is key. Our modelling shows self-reported AI literacy – including training, knowledge, and efficacy – predicts not only whether employees adopt AI tools but also whether they critically engage with them.
This includes how well they verify the tools’ output, and consider their limitations before making decisions.
We found AI literacy is also associated with greater trust in AI use at work and more performance benefits from its use.
Despite this, less than half of employees (47%) report having received AI training or related education.
Organisations also need to put in place clear policies, guidelines and guardrails, systems of accountability and oversight, and data privacy and security measures.
There are many resources to help organisations develop robust AI governance systems and support responsible AI use .
The right culture
On top of this, it’s crucial to create a psychologically safe work environment, where employees feel comfortable to share how and when they are using AI tools.
The benefits of such a culture go beyond better oversight and risk management. It is also central to developing a culture of shared learning and experimentation that supports responsible diffusion of AI use and innovation.
AI has the potential to improve the way we work. But it takes an AI-literate workforce, robust governance and clear guidance, and a culture that supports safe, transparent and accountable use. Without these elements, AI becomes just another unmanaged liability.
This article first appeared on The Conversation.
Read next:
• 2025’s Best Social Sentiment Tools to Help Brands Know Customers Better
• A New Survey Shows Many Companies are Adopting AI But Only Some of them Are Aware of Its Risks
• Bigger Isn’t Better: Meta’s AI Chief Says Larger-Scaled Models Are Far from Impressive
by Web Desk via Digital Information World






