"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
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Wednesday, May 21, 2025
Rising Digital Discontent: UK Gen Z Shows Deep Regret Over Online Life
The research, conducted by the British Standards Association, surveyed 1,293 individuals in this age range. Its results reflect a profound shift that is nearly half of the participants expressed a desire to live disconnected from the web, a sentiment that underscores growing emotional strain linked to modern digital habits.
When asked about social platforms, a large majority admitted feeling worse after browsing apps such as Instagram and TikTok. This aligns with broader concerns that these platforms erode confidence, increase anxiety, and diminish self-worth, especially among teens who find themselves trapped in cycles of comparison and constant notification.
Alarmingly, the study also sheds light on risky behaviors that have become normalized online. Four out of ten respondents admitted to misrepresenting their age to access content or services not intended for their demographic. Similarly, a sizable percentage reported using deceptive accounts to conceal their identity or impersonate others—actions that point to a broader issue of online insecurity and fractured self-image.
One in four participants said they had shared their real-time location with individuals they had never met in person, a behavior that raises serious safety questions. This type of digital openness, especially among younger users, has triggered calls from campaigners for tighter platform design rules, as reactive parental controls and curfews appear insufficient on their own.
Many of those surveyed also supported the concept of a structured limit on screen time, particularly in the form of a 10 p.m. cut-off for apps widely seen as addictive. This backing for digital curfews signals a notable reversal—young users, rather than just older policymakers, are beginning to ask for guardrails.
Some respondents tied their online dependence to the global lockdowns of recent years, which confined social interaction to screens and made scrolling an everyday norm. For this age group, which came of age during a uniquely digital chapter of history, the psychological aftershocks are still unfolding.
While curfews and restrictions may offer short-term relief, many experts believe a larger overhaul is necessary. Platforms, they argue, must take greater responsibility in designing for well-being rather than engagement alone.
This generational wake-up call doesn’t come from parents or educators—it comes from Gen Z itself, now pushing back against a hyper-connected world it once embraced.
Read next: Altman Signals Humanoid Robots Will Shake Up Society Before Most Expect
by Irfan Ahmad via Digital Information World
News Media Alliance Denounces Google’s AI Mode Rollout, Citing Harm to Publishers
The new interface weaves a chatbot experience directly into the core of Google Search, offering summarized answers drawn from across the web. Though branded as an improvement for users, the update raises serious concerns for those who produce original content.
The alliance, representing a broad group of media outlets, argued that Google’s shift further distances audiences from source material, reducing the flow of traffic to publisher websites. With fewer outbound clicks, revenue and visibility for news producers diminish—while Google keeps users and advertisers inside its own ecosystem.
In the alliance’s view, the search engine has crossed a critical line. The last meaningful connection between platforms and publishers—clickable links—is now at risk of becoming obsolete. They believe this shift undermines the foundation of digital journalism, where exposure and monetization depend heavily on being discoverable through search.
Earlier this month, the group lent its support to the ongoing antitrust case targeting Google’s market behavior. Submitting a legal filing, it emphasized the need for publishers to gain more control over how their work is used in AI-generated outputs. They called for new policy tools that allow media organizations to withhold participation in AI training or summarization, especially when such tools bypass original content creators.
Meanwhile, internal discussions at Google, recently revealed by Bloomberg, suggest that the company has no intention of granting opt-out choices to publishers who wish to stay visible in search but avoid being scraped for generative models. For many in the media sector, this development highlights what they see as a deliberate strategy by Google: absorb the value of original content while denying its creators a voice in how that value gets repurposed.
For the News/Media Alliance and its members, the conflict is no longer about influence—it’s about survival. With search behavior being reshaped by AI, the group is urging regulators to act before Google’s dominance becomes even more entrenched.
Image: DIW-Aigen
Read next:
• These Are the Key Chatbots Competing for Your Attention
• AI Summaries of Scientific Research Often Mislead Readers, Study Warns
by Irfan Ahmad via Digital Information World
These Are the Key Chatbots Competing for Your Attention
Alexa
Developed by Amazon, it is a voice-based and text-based platform, working as an AI assistant. The chatbot provides the seamless switching from voice to text for the input. It also gives users updates about current weather, sports and news.
Assistant
Before Gemini, Google used Assistant as its main AI model. It is a virtual assistant which is able to perform many tasks and answer questions. Moreover, it can also control devices which can run using the AI model.
Bixby
Developed by Samsung Electronics, the main purpose of Bixby is to assist Samsung device users in using its devices. The AI assistant can set an alarm, can show reminders, can make calls and send messages on Samsung devices.
Along with this, the model can integrate with other Samsung apps and services. The model is also capable of controlling and running Samsung mobile features, like settings and apps.
Braina
Developed for Windows, this AI assistant provides help to Windows users in launching apps, controlling settings, sending emails and answering questions.
This chatbot also has the ability to learn behaviour of users and then give personalized suggestions. This feature makes it more user friendly.
Celia
Celia is an AI assistant developed by Huawei. It is a Chinese response to western AI chatbots.
Just like other chatbots mentioned above, it provides assistance to Huawei's users through voice assistance, device management and device control. Moreover, personalised support is also given.
ChatGPT
ChatGPT made AI chatbots really famous globally. This OpenAI chatbot, used by millions, leverages a high level of machine learning and language processing to generate contextual responses.
Because it can generate answers based on context and words used, its responses mimicked human language and behaviour. This quality made it a hit around the world and forced other tech companies to compete in AI.
Chai
Chai AI is a platform that allows users to interact with various chatbots. This interaction provides users with information, and they can share their stories and thoughts.
Because various chatbots are involved and it is based on large language models, it creates a human-like scenario of companionship for users.
Claude
Claude is a conversational assistant. It uses natural language to communicate with humans and give them responses and information.
Developed by Anthropic, It performs the basic function of communication, which is present in all AI chatbots.
Cleverbot
Cleverbot has been around since 2008. So it is older than most AI chatbots. Because it is older, it performs the function of communication at the most basic level. Therefore, it is simpler than most chatbots.
Clova
Clova was developed by South Korean company, Naver. It is an AI assistant that provides voice assistance and conversational AI. The platform also does image recognition and natural language processing.
Most of the features it has are common among all AI chatbots, especially those chatbots developed in the last five years.
Copilot
Microsoft's Copilot is developed to help users in various technical tasks. These tasks include coding, editing, writing, data analysis etc.
It also gives suggestions, automates tasks, and helps as an assistant across Microsoft applications and devices.
DeepSeek
DeepSeek is China's reply to western AI models, such ChatGPT and Gemini. Its functions are similar to ChatGPT's or Gemini's. There are slight differences in results though.
It uses natural language processing and gives human-like responses to users. Also, DeepSeek has a code generation feature, which coders can utilize.
Ernie Bot
Another chatbot developed by a Chinese tech company, Baidu. Ernie stands for Enhanced Representation Through Knowledge Integration. Just like ChatGPT and Deepseek, it uses large language models to generate human-like text and replies according to context.
These similar chatbots are mainly used for information purposes. As said above, all of them give slightly varied responses.
GigaChat
GigaChat is a generative AI chatbot developed by Russian financial giant Sberbank and launched in April 2023 as a domestic alternative to ChatGPT. Designed to handle a wide range of complex and everyday tasks, GigaChat can participate in conversations, generate text and code, respond to questions, compile analytical reports, and assist with writing in various formats and styles. It also helps manage large volumes of text and simplifies information retrieval. As of February 2024, GigaChat had over 2.5 million users. It is particularly optimized for the Russian language, outperforming many global competitors in that area, though its multilingual capabilities remain limited. In December 2024, GigaChat added music and vocal generation, allowing users to create songs across any genre and voice style without restrictions.
Gemini
Gemini was Google's response to the emerging competitive AI market. It has proven to be efficient and an equal to other top AI chatbots in the world.
Similarly, it is used for information and inquiries. Gemini and other such chatbots are being used for creative and unique works, like generative images etc.
Grok
Grok was X's AI model to compete with latest AI models, like Gemini and Chatgpt. So far, its performance has also been satisfactory.
It generates human-like responses and generative images. Again, it is mostly used for information purposes throughout the world. What makes it different from other that it's image generation feature allows users to create influencers and personalities most other AI's don't allow.
Meta AI
Meta AI is developed by Meta (formerly Facebook) as part of its broader push into artificial intelligence and virtual interaction. It powers various products, including smart assistants in Meta's apps like Facebook, Instagram, and WhatsApp. The assistant can handle tasks like answering queries, summarizing messages, suggesting replies, and providing real-time information. Meta AI also integrates with the company's augmented and virtual reality platforms, such as Meta Quest, enhancing user experience in immersive environments. Its generative capabilities and multimodal functions continue to evolve, positioning Meta AI as a key player in the competitive chatbot landscape.
Perplexity
Perplexity is a fast-rising AI chatbot and search assistant designed to provide real-time, citation-backed answers. Unlike traditional chatbots that rely solely on pre-trained models, Perplexity integrates live web search results to generate accurate, up-to-date responses. It emphasizes transparency by showing sources for its answers, helping users verify information instantly. With a clean interface and support for both concise and in-depth responses, Perplexity is widely used for research, fact-checking, and learning. Its growing popularity has positioned it as a credible alternative to more established AI chatbots like ChatGPT and Gemini.Read next:
• What’s Better Than ChatGPT? These 6 Alternative Tools Are Making Waves in 2025
by Ehtasham Ahmad via Digital Information World
Google Just Launched a Tool That Tells You If Something Was Made by Its AI
At its core, SynthID Detector works like a kind of reverse fingerprint scanner. Users can upload a piece of content, and the system looks for invisible markers left behind by Google’s AI models. If the tool picks up those digital watermarks, it flags the content — whether the whole thing or just part of it — as AI-made.
The timing of the launch isn’t random. AI-generated media along with a flood of misinformation have been flooding social platforms and search results at a pace that’s hard to track. Deepfake videos alone have exploded in number, rising more than fivefold between 2019 and last year, according to industry estimates. And it’s not just obscure corners of the web: some of the most popular Facebook posts in the U.S. last fall were clearly AI-built, based on public reports.
Still, this isn’t a silver bullet. SynthID Detector can only recognize content made with Google’s watermarking tech — which means anything generated by tools from OpenAI, Meta, or Microsoft flies under its radar. And even when Google’s own tools are used, the watermarking isn’t flawless. The company has said as much: in particular, it admits that AI-written text can sometimes slip past undetected if the content is altered or reformatted.
Even so, Google points to the scale of adoption so far. Since it introduced SynthID back in 2023, more than 10 billion pieces of media have been stamped with its watermark, according to internal numbers.
Whether that will be enough to keep pace with the growing flood of synthetic content is another question — but for now, Google is betting that more transparency is at least a step in the right direction.
Read next:
• Best AI Tools to Instantly Enhance Photos Without Editing Skills
by Irfan Ahmad via Digital Information World
Tuesday, May 20, 2025
Google Expands Search Live to iOS and Search, Bringing Real-Time Visual Conversations Across Platforms
Initially developed under Project Astra, the feature first appeared in Gemini Live on Android, enabling live camera sharing with Google’s AI. It allowed the system to interpret real-world scenes—like identifying ingredients or suggesting related content—by continuously analyzing the camera feed. Now, Google is bringing that same functionality directly into Search’s evolving AI Mode, making it accessible to a broader audience.
Users will be able to activate the experience by tapping a new Live icon, available in both Google Lens and AI Mode. Once the camera is active, they can ask context-aware questions, and Search Live will reply with tailored answers, helpful links, and relevant media—adapting to whatever the user points at.
The update doesn’t stop there. Google is also integrating Search Live into the Gemini app for iOS, marking the feature’s first arrival on Apple devices. Previously limited to Android, it was tested on the Pixel 9 and Galaxy S25 before expanding to wider availability. Although initially positioned as a premium-only feature under Gemini Advanced, Google has now made it freely accessible across both Android and iOS platforms.
Rollout is expected to begin later this summer, with early access available through Google Labs. The tool joins a wider push toward a more immersive AI-driven experience in Search, with upcoming features like Deep Search for research tasks and web automation agents also on the roadmap.
By placing vision and voice at the center of search, Google is reshaping how people explore their surroundings—merging observation and inquiry into a seamless interaction layer powered by real-time AI understanding.
Read next:
• When TikTok Says Log Off, Some Users Stay Longer
• The Hidden Chemicals in Teflon Cookware You Use Daily
by Irfan Ahmad via Digital Information World
The Hidden Chemicals in Teflon Cookware You Use Daily
Fridges a few years back weren’t only just ice boxes, instead, they used to rely on a chemical through the back to keep them cold. Methyl Chloride, a toxic gas, was used for this purpose, and people didn’t even know that they were getting killed by this odorless gas from their fridges. Pair this up with a bit of sparking, and the whole house could end up in flames. But then one company created a ‘magical substance’ which made its way into countless household products, especially American homes.
But there was one drawback to these chemicals and it was that they were leaking into the environment and harming it, and contaminating not only humans but wildlife as well. Those synthetic chemicals were even found in polar bears, fish, and even all living things and there were some companies behind it.This article sheds light on the biggest chemical coverups in history, based on the publicly available documents, recordings, and third-party opinions.
DuPont: Where It All Started
In 1936, a chemical company called DuPont set out to find a gas that was neither toxic nor inflammable. The scientist on the project at that time was a 27-year-old chemist called Roy J. Plunkett, and he was experimenting with a gas called tetrafluoroethylene (TFE). One day, he took the cylinder full of gas and cut it in half, and found that it was full of white slippery powder. It happened because one of the double bonds between TFE atoms broke, while allowing each carbon to bond with other TFE molecules. Polymerization happened as the process kept on being repeated, forming long chains of TFE molecules, and the result was the white powder called polytetrafluoroethylene (PTFE).DuPont compressed the PTFE into solid blocks, shaped it into seals and pipe linings, and used it in nuclear facilities, and it worked well. DuPont saw the potential in it and trademarked it in 1944 and named it Teflon. However, making Teflon wasn't easy as it couldn't be dissolved in solvents or water, and it was hard to shape as well. It could only be molded into solid parts, but its resistance to chemicals and heat made it invaluable during World War 2.
Turning TFE into PTFE Using PFOA
Turning TFE gas into solid Teflon (PTFE) isn't easy, and you have to start the reaction with an initiator, which can break the first double bond in TFE to start the chain reaction. Whenever TFE joins the chain, it gives off heat, and too many TFE molecules give off too much heat. If it reaches 200°C, the TFE breaks down and releases more energy, and can cause an explosion.To prevent explosions, scientists needed to cool the reaction, and as water is good at absorbing heat, they tried doing the reaction in water. But there was the problem that TFE doesn't dissolve in water and just sits on top of it. The solution to this problem was a special chemical DuPont bought from 3M called PFOA or C8, a molecule which looked like Teflon but had a hydrophilic end too.
When C8 is added to water, it forms tiny bubbles with dry insides, and when TFE gas is stirred, it gets trapped inside the bubbles and evenly spreads through the water. Now, when the initiator is added, polymerization happens inside the bubbles, and the water absorbs heat, which stops the explosions. It was also now possible to spray Teflon as a coating, as it was suspended in liquid. But the question is, if Teflon doesn't stick to anything, how do you make it stay? The trick for this is to roughen the surface, which creates tiny grooves. When Teflon is sprayed, it gets stuck in the grooves.
Teflon Being Used Commercially and Its Impacts
After World War 2, the US military allowed DuPont to sell Teflon commercially, and people began using it in all kinds of products. In 1954, a French engineer named Marc Gregoire coated his fishing gear with Teflon, and his wife suggested using it on pans, and that's how non-stick pans came into being. Teflon and its related chemicals, like C8, were being used in:● Water-proof clothing
● Stain-resistant carpets and fabrics
● Bullets
● Medical Implants
● Even the Statue of Liberty needed it to be protected from corrosion
By the late 1990s, DuPont was making $1 billion a year because of Teflon.
Harmful Effects of Teflon and Lawsuits on DuPont
Around that time, a farmer noticed that his cows were getting sick, growing tumors, losing weight, and foaming at the mouth. This was because of a pipe from the DuPont landfill draining near the creek. So the farmer hired a lawyer, and the lawyer started investigating. The town people weren't happy because DuPont was providing people with jobs and community services. The lawyer named Rob Billot requested DuPont for its records and received 60,000 documents, and he found constant references to the chemicals called C8 (PFOA), which is the same one used to produce Teflon.In 1961, DuPont’s scientists tested C8 on rats, and it caused them liver damage. Dogs showed the same toxic effects, and monkeys died from exposure to C8 when it was tested on them in the 1970s-1980s. DuPont’s studies showed that there should be extreme caution with C8 and to avoid contact with the skin. But they still continued using it.
Higher C8 Levels in Blood
In the 1970s, researchers who were studying fluoride in drinking water found organic fluorine in people’s blood, not from water but from chemicals like PFOA. DuPont and 3M (C8’s company) tested the blood of their own workers and found C8 levels 1000× higher than the general public, and some workers also had signs of liver disease.DuPont was also dumping 10 tons of C8 per year into the Ohio River and storing thousands of tons in landfills, one of which leaked into that creek. There was also a link to cancer with C8, and tests on rats caused testicular tumors. DuPont also detected C8 in public water but kept it a secret, and they even discussed using a safer chemical, but didn't because C8 was profitable. The lawyer gathered all the evidence, and DuPont settled with the farmer but didn't admit guilt.
C8 in Water
The C8 chemical wasn't only found in farms, but it was also found in drinking water and wells near the Parkersburg area. In 2000, researchers tested blood samples of people across the US and found that 1000% of the samples had C8, and the average level was 5 parts per billion (ppb). Rob Billot filed a lawsuit and launched a medical study for the community that was exposed.Over the seven years (2005-2013), different types of health surveys and blood tests were done, and an independent science panel found a link between C8 and six diseases: testicular cancer, high cholesterol, thyroid disease, pregnancy-induced hypertension, ulcerative colitis, and kidney cancer. The average C8 level in Parkersburg was 28 ppb, while 1 in 43 average males had a chance of kidney cancer because of it.
In 2017, DuPont paid more than $600 million in settlements, but also made $80 billion in sales every year and still kept on denying their wrongdoing.
DuPont then spun off its Teflon division to Chemours and replaced C8 with GenX, which was marketed as safer than C8, but its testing still caused testicular, liver, and pancreatic tumors in rats, and it was more mobile as well.
Forever Chemicals: PFAS in Our Blood
PFAS was the bigger problem, which is the family of 14000+ man-made chemicals with carbon-fluorine bonds. They are also known as Forever Chemicals because of their persistence. C8 and GenX are two members of PFAS. Forever Chemicals are used in different things, including:● Food Wrappers
● Non-Stick Cookware
● Electronics
● Waterproof Clothing
● Contact Lenses
● Cosmetics
PFAS are contaminating everything and every continent and are found in fish, birds, polar bears, and in almost all humans. Many companies knew how much PFAS could be dangerous 50 years ago, but they chose not to tell regulators or the public. As a result, not many people are aware of it.
How Much PFAS is in Our Blood?
A PFAS tester said that he has never not detected PFAS in blood since 2007, and that means 98% of the population has PFAS in their blood.There are two types of PFAS (Forever Chemicals):
1- Fluoropolymers (like Teflon)
● Larger molecules
● Mostly safe and passes through the body
● Too big to enter the bloodstream
2- Perfluoroalkyl Acids (like GenX, C8)
● Small enough to enter the blood
● Most dangerous PFAS
● Can bind to proteins and accumulate in organs
Health Issues Linked to PFAS:
● Kidney Cancer
● High Cholesterol
● Poor Infant Growth
● Reduced Immune Response to infections and vaccines
● Dozens of other possible conditions
Derek Muller’s Blood Results for PFAS
Veritasium’s host, Derek Muller, tested his blood for PFAS, and the results showed that the amount of PFAS in his blood was too high. National Academies Guidance says that PFAS under 2 ppb is not harmful, while PFAS between 2-20 ppb has potential health effects. On the other hand, PFAS levels more than 20 ppb in the bloodstream are elevated at high risk. Derek’s total PFAS level was 17.92 ppb.Derek was surprised and confused about where these chemicals came from, as he had switched from stainless steel cookware and tried to avoid PFAS. But his sources of contamination included:
1- Drinking Water
Derek lived in Los Angeles near Santa Clarita, where the water is contaminated with PFHxS, and the water was 37 parts per trillion (ppt) PFHxS. After ten years of exposure, Derek had 6.85 ppb of PFHxS in blood.2- Food and Packaging
PFAS is found in fast food wrappers, microwave popcorn bags, and paper cups. PFAS can be released from them when they are heated, and can go into the bloodstream if these products are being used long-term.3- Environmental Exposure
PFAS are also found in waterproof gear, stain-resistant clothes, and cosmetics. Even though skin adaptation is low, their manufacturing and disposal can release PFAS into soil, air, and water.Water and PFAS:
PFAS gets inside the body over time, and even 4 ppt of PFAS in drinking water can lead to 2 ppb in the bloodstream. In Derek’s case:● Even low exposure added up over time.
● Local water sources are the key risk factors of PFAS.
● Because of global contamination, rainwater also contains PFAS, which means these chemicals are in the entire water cycle.
Removing PFAS from Drinking Water
Now, many of you must be wondering if PFAS (Forever Chemicals) can be removed from drinking water or not. There are some effective methods to eliminate or reduce PFAS exposure at home. But experts say that the individual level effort isn't enough, and PFAS should be stopped at the source.Water Filtration Options:
1- Reverse Osmosis
You can use reverse osmosis and push water through a semipermeable membrane to remove contaminants. This method removes up to 99% of many PFAS compounds, and its cost is moderate to high. It also requires regular filter changes.
2- Granular Activated Carbon
Through this method, long-chain PFAS like PFOS and PFOA can be removed. A porous carbon is used for the granular activated carbon method to absorb chemicals from water. It has a lower cost, but it is less effective for short-chain PFAS.
3- Ion Exchange Resins:
This method of removing PFAS from water uses charged beads to swap PFAS ions for safer ones, and it is highly effective for short-chain PFAS, even the ones that are harder to remove with GAC. It is mostly used in industrial or professional settings.
The most sustainable approach is to remove PFAS from the source before they can enter the environment. To do this, the following methods can be used:
● Paraffinity’s PFAS Capture Tech can be used for factor-level filtration.
● It combines hydrophobic, electrostatic, and hydrophilic interactions to trap PFAS.
● It can clean thousands of gallons before the media needs replacing, and a 10-liter unit could treat an entire household for a year.
Lowering PFAS Levels in Your Body
There are no FDA-approved treatments to remove PFAS from the body, but there are a few things that can help.1- Donate Plasma or Blood
A study in 2022 showed that there was up to a 30% decrease in PFAS levels in firefighters who donated blood regularly. But there should be ethical things considered as well, so if you suspect high levels of PFAS in yourself, don't give it off to someone else without disclosing health concerns.2- Reduce Future Intake
● Always try to use filtered water for cooking and drinking● Avoid foods that are in PFAS-treated packaging, like microwave popcorn bags or fast-food wrappers
● Check consumer products like outdoor gear and cosmetics for PFAS-free labels.
People At Highest Risks of PFAS:
1- PFAS can pass through the placenta and breast milk, so pregnant people and infants are more at risk.2- Military personnel and firefighters who get repeated exposure to PFAS through gear and fire-fighting foam are also at risk.
3- People living near contaminated water resources or known contamination zones like military bases, airports, or PFAS factories are also at risk.
Conclusion:
PFAS cannot be banned everywhere yet because we need it for a lot of things like vaccine tubing, medical implants, semiconductor manufacturing, and space suits. But we can still stop using products like textiles, cosmetics, firefighting foam, and food packaging that use PFAS, while better alternatives are still available.Read next: How to View Any Website’s Past Versions Using the Wayback Machine
by Arooj Ahmed via Digital Information World
Reels Drive Facebook Video Time Up as News Feed Engagement Drops, Meta Shows
The data—shared during its defense against the Federal Trade Commission—shows Facebook’s feed has evolved into a video-first environment. Over the last few years, time spent watching video on Facebook has surged, while activity around static posts and Stories has waned. One internal chart shows Reels, Meta’s short-form video format, pulling ahead. The classic News Feed is slipping. Stories never really caught on.
That’s no accident. Meta has leaned heavily on a recommendation system that pushes Reels to users regardless of who they follow. This tweak alone appears to be driving a major chunk of engagement across both Facebook and Instagram.
Buried in the documents was another striking stat: messaging now outpaces public sharing by a wide margin. For every post made on someone’s profile, around 63 messages are exchanged privately. That ratio highlights what many have sensed — these apps no longer revolve around public broadcasting. They function more like entertainment hubs paired with messaging services.
For brands, this shift means more than just a format change. Users might still see and tap on video ads, but the real engagement often happens in direct conversations. That’s where Meta’s Click-to-Message ads come in. These campaigns don’t just flash an offer — they invite users into one-on-one chats. And according to Meta, they’ve been gaining momentum.
The trial also revealed that when TikTok faced temporary restrictions in the U.S., traffic didn’t vanish. It rerouted. Platforms like Facebook, Instagram, and YouTube quickly filled the void. Should a ban on TikTok go through under the Protecting Americans from Foreign Adversary Controlled Applications Act, Meta stands ready to absorb even more of that displaced audience.
Another internal slide showed the feature overlap now blanketing social apps. From Stories to Shorts to DMs to algorithmic feeds, the big players are looking more alike every year. Innovation, at least on the surface, has slowed. Everyone’s chasing the same metrics with the same tools.
Meta’s fight with the FTC may hinge on legal definitions, but its internal data reveals something bigger — the way people interact on social media has changed, and the platforms are scrambling to keep up.
Read next: Sally’s Siblings Stump GPT-4: Why Hinton Says AI Isn’t Ready for Real Reasoning
by Irfan Ahmad via Digital Information World








