Crypto Search Surge Places New York at the Forefront of U.S. Digital Currency Interest

A new report examining internet search behavior across the United States has found that New York is the most interested state when it comes to cryptocurrency. The study, carried out by online crypto retail platform Zellix, identified the Empire State as leading the country in monthly online searches for crypto-related terms, suggesting a high level of curiosity and engagement with digital currencies.

According to the findings, New York residents carry out an average of 298 searches per 100,000 people each month for phrases linked to the world of crypto. This puts the state ahead of others including Nevada and California, which came in second and third place respectively.

The researchers behind the report analyzed Google search data for a wide range of cryptocurrency terms – from investment queries such as “what crypto to buy today” to more platform-specific phrases like “Coinbase login” or “Kraken Crypto”. The number of searches was then adjusted according to population size in order to reflect relative interest across the 50 states.

Nevada followed closely behind New York, with roughly 258 searches per 100,000 people, while California, home to Silicon Valley and several major tech firms, averaged just over 252. Hawaii and Alaska completed the top five, with figures suggesting that even states with smaller populations are demonstrating strong levels of engagement with the crypto space.

Where Curiosity Runs High

In several of the highest-ranking states, search terms such as “NFT”, “how to invest in crypto”, and “which cryptocurrency will explode in 2025” appeared frequently. Data suggests that much of the online interest is driven by a mix of speculative enthusiasm, basic education, and account management activity.

Florida, North Dakota, Washington, New Jersey and Massachusetts also made it into the top ten, with average monthly search figures ranging from just over 220 to 232 per 100,000 residents.

At the other end of the spectrum, Mississippi recorded the lowest level of interest, with around 124 searches per 100,000 people. Other states with relatively low search volumes included Kentucky, West Virginia and Louisiana – all of which fell below 135 monthly searches per 100,000 residents.

Political Patterns and Cultural Clues

One striking pattern in the data is the apparent divide along political lines. Of the ten most crypto-interested states, seven voted for the Democratic candidate in the 2020 US presidential election. Alaska, North Dakota and Florida were the only Republican-leaning states to appear in the upper tier of the ranking.

Speaking on the findings, Zellix’s Chief Financial Officer Trajan King pointed to a wider cultural and technological context that may explain the variation in interest.

“States with a strong technology sector or a history of financial innovation tend to show higher levels of engagement with cryptocurrency,” he said. “It’s also worth noting the political divide. Conservative-leaning states have generally been slower to embrace newer financial technologies, particularly those associated with decentralization and disruption.”

King also suggested the trend could have implications for former President Donald Trump’s foray into digital currency. His $TRUMP token project has faced turbulence in recent months, and it remains to be seen whether Republican-leaning areas will be as receptive to crypto ventures under his name.

What People Are Searching For

The study’s methodology involved compiling a broad set of search terms tied to cryptocurrency, including basic questions such as “how to buy bitcoin”, “crypto for beginners”, and “can I invest in crypto”, alongside terms connected to popular platforms like Binance, Kraken and Coinbase.

By focusing on search volume per capita, the analysis was designed to highlight interest levels irrespective of state size. The inclusion of both casual and technical queries paints a picture of a public that is still learning, exploring, and (perhaps in some cases) speculating.

Below is a look at the most crypto-curious states, based on average monthly searches per 100,000 people:

State	Keyword searches per 100K
New York	298.58
Nevada	257.63
California	252.43
Hawaii	244.69
Alaska	235.09
Florida	232.85
North Dakota	228.44
Washington	222.86
New Jersey	220.84
Massachusetts	209.78
Colorado	203.75
Oregon	202.44
Rhode Island	201.12
Connecticut	200.39
Virginia	200.15
Georgia	196.12
Texas	193.68
Illinois	192.24
Arizona	191.77
New Hampshire	191.39
Maryland	190.43
Maine	188.25
Vermont	187.91
Delaware	186.23
Wyoming	184.91
Minnesota	183.79
Kansas	177.77
Utah	175.8
North Carolina	174.13
South Dakota	170.05
Michigan	161.36
Nebraska	160.74
Pennsylvania	160.69
Montana	157.94
Idaho	157.91
South Carolina	155.78
New Mexico	154.93
Ohio	152
Missouri	150.78
Tennessee	150.27
Oklahoma	142.93
Arkansas	141.91
Alabama	140.88
Wisconsin	139.39
Iowa	137.77
Indiana	134.89
Louisiana	134.74
West Virginia	133.75
Kentucky	132.67
Mississippi	124.05

Methodology at a Glance

Zellix began by building a seed list of common search phrases linked to cryptocurrency, which included everything from investing advice to questions about crypto exchanges and NFT platforms. Using Google Keyword Planner, the team gathered monthly search data for each term across all US states. These figures were then adjusted by population to produce a final ranking based on searches per 100,000 people.

Read next: Where in the World Are LinkedIn Users Most Likely to Call Themselves CEOs?
by Irfan Ahmad via Digital Information World

YouTube’s Expanding Creator Network Fuels a Booming Digital Economy in the U.S.

The influence of YouTube’s creator economy continues to expand, with new figures showing a sharp rise in both job creation and economic impact across the United States.

In a report released on Tuesday, data from Oxford Economics reveals that YouTube's broader creative ecosystem was responsible for generating more than 490,000 full-time jobs and contributing over 55 billion dollars to the US economy in the past year alone.

This economic network includes far more than just the individuals producing content. It draws in a range of professionals such as editors, production assistants and media strategists, alongside third-party companies that offer tools or services tailored to creators, including platforms like Patreon and Linktree. Together, they form a growing infrastructure that supports online content as a serious business sector, not just a form of personal expression.

What makes these figures especially notable is their rise during a period when investment into the creator economy has slowed. Venture capital firms, once enthusiastic backers of creator-focused startups, have become more cautious since their peak interest around four years ago. Yet despite that shift, YouTube’s ecosystem has expanded significantly. Just two years ago, similar research placed its economic contribution at 35 billion dollars with around 390,000 jobs supported, meaning the industry has added roughly 100,000 jobs and 20 billion dollars in new economic value since then.

Part of this momentum stems from YouTube’s ability to offer creators a more dependable income than most competing platforms. Those accepted into its Partner Program are eligible to receive a majority of the advertising revenue their videos generate. While mega-creators with enormous audiences earn headlines, many smaller creators also make thousands of dollars each month through steady video publishing, helped by YouTube’s more developed ad infrastructure. Short-form video platforms, by contrast, have struggled to find consistent ways to distribute advertising revenue, which leaves many creators there with fewer reliable earnings.

However, the financial side of the creator industry has not yet caught up with its cultural visibility. Many creators still face practical obstacles when navigating traditional business systems. Some encounter difficulty applying for loans or securing business credit, even when their income is stable and their audience reach is significant. In some cases, institutions lack the frameworks needed to understand how a digital career fits into existing models of self-employment or entrepreneurship.

With these concerns gaining visibility, lawmakers have begun to take notice. Last week, two members of the US House of Representatives announced the formation of a bipartisan caucus dedicated to the creator economy. The group aims to explore how policy can better reflect the realities of this fast-growing sector and support those working within it more effectively.

Image: DIW-Aigen

Read next: OpenAI's CEO Reveals Tiny Energy Footprint for ChatGPT Amid Rising Global Concerns Over AI Power Demands
by Irfan Ahmad via Digital Information World

OpenAI's CEO Reveals Tiny Energy Footprint for ChatGPT Amid Rising Global Concerns Over AI Power Demands

OpenAI's CEO says a typical ChatGPT request now uses around 0.34 watt-hours of energy and just 0.000085 gallons of water. That’s roughly what an oven consumes in a second, or a high-efficiency lightbulb burns in a couple of minutes. The water use, by comparison, equals about one-fifteenth of a teaspoon.

The numbers were shared in a blog post from Sam Altman, who outlined a vision in which artificial intelligence becomes cheap, powerful and widespread. He suggested that over time, the cost of using these systems could fall to match the cost of electricity alone.

Energy use in AI has become a growing concern. Recent research warned that by the end of this year, AI could consume more power than Bitcoin mining. Another study last year found that generating a single 100-word email through GPT-4 could require more than one bottle of water, depending on where the data center is located.

OpenAI’s estimates suggest improvements in efficiency, but they reflect average usage and don’t account for peak demand or training costs. Tools like ChatGPT are now used by hundreds of millions of people, and even small changes in performance or cost can scale quickly.

The blog also outlined a future timeline. In 2025, AI agents are expected to take on deeper cognitive work like writing code. In 2026, systems may begin offering new insights rather than just processing known information. By 2027, OpenAI believes robots could handle real-world tasks.

The post argues that AI systems are starting to improve their own development process. Faster tools help researchers discover better models and algorithms. These tools are now being used to accelerate the design of the next generation of AI, in what the company describes as a kind of early self-improvement loop.

As the technology spreads, OpenAI warns that both benefits and risks will grow. A minor error could have a wide effect when amplified across millions of users. But the company believes that with strong governance, abundant intelligence and cheap energy, it’s possible to achieve rapid scientific progress and quality-of-life improvements, while keeping systems aligned with human goals.

OpenAI says the future might not feel like a sharp break, but rather a steady shift. Looking back, though, the changes could seem vast.

Image: DIW-Aigen

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• Meta's Threads to Pilot Native Messaging Feature, Starting in Asia and South America
by Irfan Ahmad via Digital Information World

Meta's Threads to Pilot Native Messaging Feature, Starting in Asia and South America

Meta is preparing to roll out a long-anticipated messaging function within its Threads platform, removing the current reliance on Instagram for private conversations. This week, the company begins testing the internal direct messaging capability, initially in Hong Kong, Thailand, and Argentina, before scaling the feature to additional markets.

Instead of routing messages through Instagram’s infrastructure, Threads will handle them natively using a standalone inbox. The change marks a shift away from the previous approach, where Threads activity was tightly coupled with Instagram accounts, everything from sign-up credentials to the automatic syncing of follower lists depended on the older platform.

Access to the new inbox comes through a redesigned interface. On mobile devices, both iOS and Android, users can tap a newly added envelope icon situated along the bottom navigation bar. Desktop users will find the messaging symbol placed on the left-hand panel. Meta has yet to provide a specific timeline for a broader rollout beyond the initial test regions.

The lack of private communication tools has been a persistent complaint from the Threads user base. Until now, those wishing to engage in one-on-one exchanges had to switch apps and initiate chats on Instagram. Introducing a dedicated messaging layer on Threads not only streamlines communication but also caters to creators and business accounts that often juggle engagement across multiple platforms.

The move signals Meta’s intent to refine Threads into a fuller social media ecosystem, one that could eventually rival competitors like X (formerly Twitter), which has long provided integrated messaging as a core component.

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• TikTok and ChatGPT Took the Lead in Mobile App Revenue as Spending Jumped in May

• How Many People Visit a Website? These 6 Free Tools (With Paid Features) Can Help You Analyze That

by Irfan Ahmad via Digital Information World

How Many People Visit a Website? These 6 Free Tools (With Paid Features) Can Help You Analyze That

Checking how much traffic a website is getting is crucial when you want to analyze a competitor or track your own site so you can make adjustments accordingly. So, to check monthly/weekly website traffic, you need different tools to keep track of that data. SEO, information researchers, and digital marketing experts use different traffic checker tools every day. Although some of them don't show the exact number of traffic a website is receiving, they give solid estimates and reveal which keywords are helping in driving the traffic towards the website.

These website traffic checker tools are important if you want to do content planning, keyword research, and competitor analysis. This article is for you if you are looking for free website checker tools (that also offered better paid features), as we will look at what insights you can get from them and how to use them to track your (or any other) website’s traffic.

Why is Checking Website Traffic Important?

Knowing how much traffic a website gets, especially your competitors, is important as it can give you insights about how to improve your own marketing strategy to get maximum eye-balls.

When you have the right traffic checker tools, you can:

• Get to know a lot of top traffic sources and know which channels drive the most visitors to the website.
• You can discover the keywords' performance of the website and see which keywords are helping the competitor’s website rank and which ones they are losing.
• You can find out which pages and posts bring high traffic through traffic checker tools.

• You can also get to know which ads the competitors are running and where.

Website traffic checker tools aren't used for copying the competitor’s content; they are used to spot your own website’s content gaps and what changes you can make to create more useful and better resources that attract the same audience as your competitor. This way, you can get organic traffic and can add things that your competitors have missed.

It is also important to remember that tracking website traffic isn't the whole thing. You have to check the digital presence of your competitors like email campaigns, social media, and ads, to get the whole picture about their digital strategy.

Top 6 Best Website Traffic Checkers

Here are the top 6 best website traffic checkers that can help you know the stats about websites:

1. SimilarWeb
2. Semrush
3. Ahrefs
4. NeilPatel's Website Traffic Checker
5. Sitechecker
6. SERanking

Now let’s take a look at them in detail.

1. SimilarWeb

What makes SimilarWeb different from others is its Chrome extension. Once you install it, you can click on the extension to see basic traffic metrics of any website and check again for more detailed data. It has many useful tools for marketing and SEO professionals.

Features:

• You can check the global ranking of a website on SimilarWeb.
• It can also help you find the top traffic countries of the website.
• You can also find the visits over time on the website.
• You can check traffic sources as well as keyword rankings.
• SimilarWeb also gives you organic traffic estimates.

If you are just starting out, the free version of SimilarWeb is enough, but you can unlock more features in the premium version. There is also a full suite of tools for marketing professionals on SimilarWeb. The Competitive Research tool helps in comparing market share with selected competitors, and you can access many of the same metrics as Semrush and Ahrefs.

• Also read: Top SEO Tools for 2025 Every Marketer Needs to Dominate Google Search Results

We chose SimilarWeb as our number one pick because, during our research, we were specifically looking to find out how many daily visitors/users ChatGPT receives, a figure not publicly disclosed by OpenAI. With no official numbers available, we turned to SimilarWeb for a reliable estimate (combined from both mobile and desktop devices). Among all the tools we tested, SimilarWeb provided the most comprehensive and consistent traffic data, helping us determine that ChatGPT attracts approximately 170 million daily visitors. (You can read the full post here, if you want.)

2. Semrush

Semrush is undoubtedly one of the best website checker tools, and it does a lot more than that. It has a lot of features that can help you grow your traffic and improve your SEO.

Features:

• Semrush finds out which keywords competitors are ranking for.
• You can get an idea about how much traffic your competitors are getting.
• You can track keyword rankings from your own website.
• It can also mine your competitors' backlinks to find opportunities for your website.

You just have to give Semrush the URL of the website and it can give you information about top organic keywords, traffic, backlinks, top landing pages and more. The Domain Overview report by Semrush helps you take a look at your competitor’s website, and there's also another feature called Traffic Analytics that shows the total number of visits, traffic sources and countries that send traffic to the website.

There is also another tool known as the Keyword Magic Tool, which helps you find the best keywords for your website. All you need to do is type in a keyword and Keyword Magic Tool gives you related keywords, search trend, search volume, keyword difficulty and other keyword-related things. You can use the limited version of Semrush to get an idea about its website traffic checker, as its paid version may seem too costly for some.

3. Ahrefs

Another nifty traffic checker tool is Ahrefs, which gives you important insights about what your competitors’ websites are up to. There is also a full suite of SEO tools that go beyond competitor research.

• Related: 2025’s Best Social Sentiment Tools to Help Brands Know Customers Better

Features:

• Ahrefs can help you measure a competitor’s organic traffic.
• You can see estimated monthly visits on the website.
• Ahrefs can help you view organic keywords on the website.
• It can analyze traffic value and competing domains.
• It also performs technical SEO audits.
• Ahrefs also finds content gaps in your website.

All you need to do is paste the website URL and you will get all the information about the competitor's website. You can also use Ahrefs to find broken links. Ahrefs also has an Organic Keywords report which helps you discover the search terms that others rank for and do keyword research to optimize your own page.

4. NeilPatel's Website Traffic Checker

Website Traffic Checker is a free and simple tool for checking website traffic. It has many useful features and is part of Neil Patel’s Ubersuggest keyword and SEO platform, which makes it a non-standalone tool. One draw back is though it shows too many popups whenever you try to visit the tool.

Features:

• It gives you estimates for organic traffic on websites.
• You can check organic keywords on websites using Website Traffic Checker.
• You can also take a look at the top pages of the website.
• You will also get estimates for domain authority and backlinks on Website Traffic Checker.

On the free version of the Website Checker tool, you get data from the past 4 months. If you want to check data prior to that, you have to upgrade to the paid version of Ubersuggest.

5. Sitechecker

Sitechecker also has a Website Traffic Checker tool which lets you see organic website traffic for free but in a limited way.

Features:

• Sitechecker gives you three months of website traffic overview
• You get to know about the engagement metrics of the website.
• Sitechecker gives you metrics about traffic by country and source.
• It also tells you the top five organic keywords of the traffic.
• You can also find out the top referrals and competitors of the website using Sitechecker’s website traffic checker.

In its free version, you get a basic understanding of a competitor’s website traffic. For more detailed data, you have to subscribe to its paid plan.

6. SERanking

SERanking’s Competitor Analysis Tool is part of its full SEO and marketing dashboard. When you give it a website URL, you get different tools and insights about your competitor’s website.

Features:

• By using SERanking, you get to see domain and page trust.
• It gives you insights about estimated organic traffic, organic keywords, and organic competitors.
• You also get to know about total keywords, and referring domains and backlinks.
• SERanking also tells about SERP features of the website.

SERanking’s Competitor Analysis Tool is a very useful tool that gives you a decent amount of data in the free version. If you want to track your own keywords or want more information, you have to buy its monthly plan.

Frequently Asked Questions

1. How can I see the traffic of the website?

You can use different tools like Google Analytics, for the websites/blogs you own, while Semrush, and SimilarWeb to see the traffic of any other website (or the one you owned) and get insights about user behavior, page views and web performance.

2. Can I see how much traffic a website gets for free?

Yes, you can see different website traffic for free using limited versions of tools like SimilarWeb, Semrush or Ahrefs.

3. Is there a free tool or software to get info about a website’s visits traffic?

Yes, the tools mentioned in this post can help you estimate a website’s monthly traffic. While you can divide this number to get rough weekly or daily figures, keep in mind that traffic often fluctuates, so such breakdowns may not be precise. Accurate traffic numbers are usually only available to the site owner via tools like Google Analytics or Cloudflare Analytics.

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by Arooj Ahmed via Digital Information World

Brute Force-Friendly Loophole in Google Recovery Flow Got Fixed After Researcher Demonstrated Full Number Exposure

A now-patched vulnerability in Google's account recovery system briefly opened the door to a subtle but powerful form of data exposure, allowing determined attackers to retrieve a user's private recovery phone number without their knowledge. The weakness, while no longer active, once relied on a series of overlooked interactions between separate account features rather than a single critical flaw—a method that made it difficult to detect and even harder to trace.

The issue came to light after an independent researcher, operating under the name Brutecat, noticed that one of Google's recovery forms continued to function even when JavaScript was disabled. This small detail, seemingly harmless at first glance, proved to be the foundation of a broader attack chain. By using this non-scripted version of the form, it became possible to query whether a given phone number or email address was linked to a specific Google display name, a process that unintentionally provided attackers with confirmation about the validity of recovery methods tied to individual accounts.



Once that connection was established, the next step involved the standard password reset process, which displayed a partially hidden version of the associated phone number. While the masked format protected most of the digits, enough information remained visible to guide a targeted brute-force approach—particularly when the attacker already knew the victim's country of residence. With the international dialing code fixed, the number of unknown digits dropped to as few as six or seven, a range that could be cracked in a matter of seconds by running automated scripts on relatively modest hardware.

To improve the accuracy of the attack, the researcher also found a creative way to extract a user's full name by exploiting a function within Looker Studio, Google's data visualization platform. By creating a shared document and transferring ownership to the target account, it triggered the appearance of the user’s complete display name in the interface. This detail, when combined with the earlier methods, allowed the attacker to craft highly specific requests that reduced guesswork and accelerated the brute-force phase of the exploit.

Testing revealed that the process was not only effective but alarmingly fast. With a simple server setup, the researcher demonstrated that thousands of number combinations could be tested every second. In some countries, the full recovery number could be exposed in under half a minute. For others, it took just a few minutes longer—still well within the range of practical exploitation.

Although the underlying flaw has since been addressed, with Google confirming the deactivation of the vulnerable endpoint and implementation of additional safeguards, the incident underscores how separate components of a digital ecosystem can be manipulated in tandem to bypass intended protections. While no known widespread abuse occurred before the fix was deployed, the method serves as a reminder that security is not only about strong individual barriers but also about how those barriers connect.

Read next: Apple Overhauls Software Aesthetics, Launches AI Tools and Developer Upgrades in Privacy-Centered WWDC 2025 Refresh
by Irfan Ahmad via Digital Information World

Apple Overhauls Software Aesthetics, Launches AI Tools and Developer Upgrades in Privacy-Centered WWDC 2025 Refresh

Apple has taken a deliberate step toward a more cohesive and intelligent future for its devices, using this year’s Worldwide Developers Conference to unveil what may be its most far-reaching software refresh in more than a decade. At the heart of these changes lies a complete redesign of the interface language across its platforms, which the company now refers to as Liquid Glass—a visual style that reflects light, adapts to user interaction, and adds depth to previously flat screen elements. This new aesthetic, which replaces the static transparency of older designs with a more responsive and immersive surface, has been engineered to appear across iPhones, Macs, iPads, and other devices, pulling the ecosystem into tighter visual alignment.

In parallel with the design overhaul, Apple introduced a new naming system for its operating systems. Rather than assigning each platform a distinct version number, the company will now identify releases by year, simplifying the naming convention that had grown inconsistent over time. All major platforms, from iOS and iPadOS to macOS, tvOS, and watchOS, will now adopt labels like 26, creating a unified software identity under a single annual release cycle.

Much of the company’s attention this year turned toward the integration of artificial intelligence, though Apple’s approach remains cautious and grounded in privacy. Under the umbrella of Apple Intelligence, a collection of new features has been built to operate primarily on-device. Live Translate, for example, enables real-time conversation translation directly within apps like Messages and FaceTime, without requiring data to be sent off-device. Another addition, known as Visual Intelligence, recognizes content displayed on screen and suggests actions accordingly, such as adding an event to the calendar if it detects date and time details within a viewed image or webpage.

Developers will be given access to Apple’s foundational AI models through a new framework, allowing them to embed machine learning into their apps while maintaining user privacy and offline functionality. Within this shift, Apple also opened the door to integration with third-party models such as OpenAI’s ChatGPT, which can now be used within certain apps like Image Playground. However, the company emphasized that no data will be shared externally unless a user gives explicit permission, reinforcing its privacy-first stance in contrast to cloud-reliant competitors.

Software tools have also seen major upgrades, particularly for developers. Xcode now includes built-in support for AI-assisted programming, offering suggestions, debugging help, and code testing with support for external models as well. This move appears designed to lower the barrier for building apps that incorporate Apple Intelligence, even for smaller development teams.

Beyond the system-wide updates, a range of feature-focused additions have been announced. A new dedicated Games app will act as a central hub for players, bringing together installed titles, achievements, leaderboards, and a social layer that enables users to see what friends are playing and initiate multiplayer sessions. The app introduces score-based challenges and makes it easier to manage and discover gaming content across Apple platforms.

Other systems are receiving their own tailored improvements. macOS 26, nicknamed Tahoe, brings AI enhancements to Shortcuts, enabling faster automation and task execution. On iPad, new features such as Preview and markup tools offer users greater flexibility for editing and exporting visual content, particularly when using Apple Pencil. The Apple Watch gains new gesture-based controls and a Workout Buddy function that uses on-device intelligence to track fitness in a more personalized way. Apple TV now supports profile switching upon wake, a karaoke feature, and a refreshed Liquid Glass layout that simplifies navigation. VisionOS, designed for Apple’s AR/VR headset, will support additional accessories, including Logitech’s Muse stylus and Sony’s VR2 controller, expanding the input options for immersive experiences.

Even Apple’s peripheral services saw meaningful updates. AirPods will now support higher-quality audio recording and offer remote camera control, while CarPlay users gain message pinning, live activities, and interactive widgets. Apple Wallet introduces new travel features, Maps learns regular commute patterns, and iMessage adds polling tools and enhanced customization for chats.

While the presentation lacked the theatrics that often accompany major hardware reveals, Apple’s software direction this year carries significant weight. Instead of relying on spectacle, the company has chosen to embed progress more subtly into the everyday user experience, combining design, intelligence, and cross-platform coherence in a way that suggests quiet confidence rather than urgency. In doing so, Apple may not be trying to outpace its competitors on AI — but it is clearly intent on ensuring every piece of its ecosystem moves forward in lockstep.

Read next: Where in the World Are LinkedIn Users Most Likely to Call Themselves CEOs?
by Irfan Ahmad via Digital Information World