"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Tuesday, August 12, 2025
Meta Expands Scam Ad Reporting Across Facebook and Instagram
The update means companies and brands can now flag suspicious campaigns even when the ads do not directly lift their logos or imagery. That covers cases where a brand’s name is used without permission or where false claims are tied to the brand in an attempt to mislead. The move follows a string of incidents in which prominent journalists, broadcasters, and entrepreneurs were impersonated in online investment schemes.
First launched in October 2021 and once known as the Commerce & Ads IP Tool, Brand Rights Protection lets registered trademark owners monitor and report misuse of their brands on Facebook and Instagram. It scans ads, posts, pages, and accounts for potential infringements, using image-matching technology to spot content that resembles uploaded reference files. Businesses can store up to 10 such images (logos, product shots, or other brand markers) to help the system flag suspicious material.
Meta has also reworked the tool’s navigation. The Drafts tab, previously called Requests, now splits reports into categories for copyright, counterfeit, impersonation, and trademark violations. In the Reports tab, users can filter results by keywords, trademark names, report owner details, or unique email report IDs. Those targeting scam ads specifically are advised to choose the “Other” violation type in the Ads section.
The system’s reach currently covers Facebook and Instagram, though scam activity has also been spotted on WhatsApp, where the same enforcement measures are not in place. Publishers and brand owners say that removing harmful ads can feel like an endless cycle, with new ones appearing soon after the old ones are removed.
Meta says its automated review and detection systems remove millions of fraudulent posts and accounts. In 2024 alone, the company took down more than 157 million pieces of advertising content worldwide for breaking its rules on fraud, scams, and deceptive business practices. The company believes that the expanded Brand Rights Protection features will give businesses more control over their identities online and help reduce the spread of misleading material.
Notes: This post was edited/created using GenAI tools.
Read next: Anthropic Expands Claude With On Demand Memory Retrieval for Subscribers
by Asim BN via Digital Information World
Anthropic Expands Claude With On Demand Memory Retrieval for Subscribers
The new option is intended for situations where someone needs to return to a task or review past research without going over old ground. When prompted, Claude searches earlier chats linked to the same workspace and project. It then returns a summary and offers to continue the work. The feature does not run automatically and can be switched off in the settings menu.
Anthropic’s design keeps the function limited in scope compared with memory systems from other AI providers. OpenAI’s ChatGPT, for example, stores all conversation history to shape later responses. Google’s Gemini can also draw on earlier discussions and, in some cases, search history. Claude’s feature instead focuses on retrieval at the user’s request, avoiding a constant record.
In a demonstration, Anthropic showed Claude reviewing a series of exchanges from before a user’s holiday, summarizing the progress, and offering to pick up the same project. The approach aims to keep context available while maintaining tighter control over stored information.
The rollout has started for eligible plans, with additional tiers expected to gain access in the coming months.
Notes: This post was edited/created using GenAI tools.
Read next: Mobile Devices Cement Lead in Global Web Traffic as Desktop Use Declines
by Irfan Ahmad via Digital Information World
Monday, August 11, 2025
Mobile Devices Cement Lead in Global Web Traffic as Desktop Use Declines
In early 2009, desktop devices dominated almost all internet activity, holding 99.3% of global web traffic, while mobile accounted for just 0.7% and tablets registered no measurable share. The following years saw a gradual erosion of desktop’s lead as mobile adoption accelerated, crossing the 10% mark by mid-2012. That year also marked the arrival of tablets as a measurable traffic source, though their share never exceeded single digits.
Between 2013 and 2015, mobile traffic grew steadily from under 20% to nearly 40%, while desktop’s share fell below two-thirds. By October 2016, mobile usage finally edged past desktop for the first time, with tablets contributing just under 5%. The gap widened quickly in subsequent years, reflecting the rise of mobile-first browsing habits and wider smartphone penetration across both developed and emerging markets.
From 2017 through 2021, mobile consistently held above 50% of global traffic, peaking at nearly 57% in December 2020. Desktop usage during that period stayed in the low-to-mid-40% range, while tablets gradually slid from about 5% to under 3%.
The trend continued through the early 2020s, with mobile surpassing 60% of traffic in mid-2022 and hovering near that level for much of the following two years. Tablets saw a modest but persistent decline, settling around 2% of traffic. Desktop usage, meanwhile, stabilized at just under 40% during most of this period.
As of July 2025, mobile accounts for 60.5% of all web traffic worldwide, compared to 39.5% for desktop and 1.6% for tablets. While seasonal and short-term fluctuations occasionally narrow the gap, the long-term trajectory suggests mobile will remain the dominant platform for internet access in the foreseeable future.
| Date (Year-Month) | Desktop (%) | Mobile (%) | Tablet (%) |
|---|---|---|---|
| 2009-01 | 99.33 | 0.67 | 0 |
| 2009-02 | 99.31 | 0.69 | 0 |
| 2009-03 | 99.2 | 0.8 | 0 |
| 2009-04 | 99.14 | 0.86 | 0 |
| 2009-05 | 99.14 | 0.86 | 0 |
| 2009-06 | 99.06 | 0.94 | 0 |
| 2009-07 | 98.95 | 1.05 | 0 |
| 2009-08 | 98.88 | 1.12 | 0 |
| 2009-09 | 98.88 | 1.12 | 0 |
| 2009-10 | 98.85 | 1.15 | 0 |
| 2009-11 | 98.79 | 1.21 | 0 |
| 2009-12 | 98.72 | 1.28 | 0 |
| 2010-01 | 98.44 | 1.56 | 0 |
| 2010-02 | 98.28 | 1.72 | 0 |
| 2010-03 | 98.04 | 1.96 | 0 |
| 2010-04 | 97.82 | 2.18 | 0 |
| 2010-05 | 97.68 | 2.32 | 0 |
| 2010-06 | 97.43 | 2.57 | 0 |
| 2010-07 | 97.14 | 2.86 | 0 |
| 2010-08 | 96.79 | 3.21 | 0 |
| 2010-09 | 96.5 | 3.5 | 0 |
| 2010-10 | 96.19 | 3.81 | 0 |
| 2010-11 | 95.98 | 4.02 | 0 |
| 2010-12 | 95.9 | 4.1 | 0 |
| 2011-01 | 95.7 | 4.3 | 0 |
| 2011-02 | 95.55 | 4.45 | 0 |
| 2011-03 | 95.3 | 4.7 | 0 |
| 2011-04 | 94.79 | 5.21 | 0 |
| 2011-05 | 94.25 | 5.75 | 0 |
| 2011-06 | 93.47 | 6.53 | 0 |
| 2011-07 | 92.98 | 7.02 | 0 |
| 2011-08 | 92.88 | 7.12 | 0 |
| 2011-09 | 93.26 | 6.74 | 0 |
| 2011-10 | 93.45 | 6.55 | 0 |
| 2011-11 | 93.05 | 6.95 | 0 |
| 2011-12 | 91.96 | 8.04 | 0 |
| 2012-01 | 91.51 | 8.49 | 0 |
| 2012-02 | 91.47 | 8.53 | 0 |
| 2012-03 | 91.01 | 8.99 | 0 |
| 2012-04 | 90.42 | 9.58 | 0 |
| 2012-05 | 89.89 | 10.11 | 0 |
| 2012-06 | 89.6 | 10.4 | 0 |
| 2012-07 | 88.91 | 11.09 | 0 |
| 2012-08 | 85.69 | 11.44 | 2.86 |
| 2012-09 | 85.33 | 11.66 | 3.01 |
| 2012-10 | 85.02 | 11.92 | 3.06 |
| 2012-11 | 84.13 | 12.66 | 3.22 |
| 2012-12 | 82.42 | 14.04 | 3.54 |
| 2013-01 | 82.41 | 13.56 | 4.03 |
| 2013-02 | 81.86 | 13.71 | 4.43 |
| 2013-03 | 81.69 | 13.79 | 4.52 |
| 2013-04 | 82.43 | 13.31 | 4.27 |
| 2013-05 | 81.68 | 13.98 | 4.33 |
| 2013-06 | 80.01 | 15.33 | 4.66 |
| 2013-07 | 78.66 | 16.51 | 4.83 |
| 2013-08 | 78.08 | 17.14 | 4.78 |
| 2013-09 | 78.39 | 16.98 | 4.63 |
| 2013-10 | 76.68 | 18.78 | 4.54 |
| 2013-11 | 76.13 | 19.08 | 4.78 |
| 2013-12 | 72.55 | 22.18 | 5.27 |
| 2014-01 | 71.95 | 22.39 | 5.66 |
| 2014-02 | 70.99 | 23.25 | 5.76 |
| 2014-03 | 70.23 | 23.93 | 5.84 |
| 2014-04 | 70.61 | 23.56 | 5.83 |
| 2014-05 | 68.55 | 25.41 | 6.04 |
| 2014-06 | 66.93 | 26.66 | 6.4 |
| 2014-07 | 65.83 | 27.51 | 6.66 |
| 2014-08 | 64.65 | 28.57 | 6.78 |
| 2014-09 | 63.84 | 29.36 | 6.8 |
| 2014-10 | 62.77 | 30.67 | 6.56 |
| 2014-11 | 61.92 | 31.54 | 6.54 |
| 2014-12 | 61.68 | 31.82 | 6.5 |
| 2015-01 | 62.38 | 31.06 | 6.55 |
| 2015-02 | 62.62 | 30.81 | 6.57 |
| 2015-03 | 62.26 | 31.58 | 6.17 |
| 2015-04 | 62.71 | 31.56 | 5.73 |
| 2015-05 | 61.49 | 32.82 | 5.69 |
| 2015-06 | 60.11 | 34.21 | 5.68 |
| 2015-07 | 57 | 37.15 | 5.85 |
| 2015-08 | 55.22 | 39.18 | 5.6 |
| 2015-09 | 55.91 | 38.78 | 5.31 |
| 2015-10 | 55.86 | 39.01 | 5.14 |
| 2015-11 | 57.21 | 37.62 | 5.17 |
| 2015-12 | 56.25 | 38.62 | 5.13 |
| 2016-01 | 55.86 | 38.88 | 5.26 |
| 2016-02 | 55.82 | 38.96 | 5.22 |
| 2016-03 | 54.19 | 40.6 | 5.2 |
| 2016-04 | 53.54 | 41.32 | 5.14 |
| 2016-05 | 51.46 | 43.5 | 5.04 |
| 2016-06 | 53.22 | 41.61 | 5.16 |
| 2016-07 | 50.1 | 44.75 | 5.15 |
| 2016-08 | 50.61 | 44.41 | 4.98 |
| 2016-09 | 50.28 | 44.91 | 4.81 |
| 2016-10 | 48.74 | 46.53 | 4.73 |
| 2016-11 | 46.93 | 48.25 | 4.82 |
| 2016-12 | 44.79 | 50.31 | 4.9 |
| 2017-01 | 45.27 | 49.6 | 5.13 |
| 2017-02 | 45.23 | 49.73 | 5.04 |
| 2017-03 | 44.36 | 50.75 | 4.88 |
| 2017-04 | 43.23 | 51.95 | 4.82 |
| 2017-05 | 43.59 | 51.7 | 4.71 |
| 2017-06 | 42.19 | 53.03 | 4.78 |
| 2017-07 | 41.22 | 53.99 | 4.79 |
| 2017-08 | 42.75 | 52.64 | 4.62 |
| 2017-09 | 43.29 | 52.29 | 4.42 |
| 2017-10 | 44.78 | 50.87 | 4.35 |
| 2017-11 | 45.68 | 50.02 | 4.3 |
| 2017-12 | 43.26 | 52.48 | 4.26 |
| 2018-01 | 43.87 | 51.92 | 4.21 |
| 2018-02 | 44.12 | 51.82 | 4.06 |
| 2018-03 | 44.27 | 51.56 | 4.18 |
| 2018-04 | 44.66 | 51.2 | 4.14 |
| 2018-05 | 44.1 | 52 | 3.89 |
| 2018-06 | 43.63 | 52.52 | 3.85 |
| 2018-07 | 43.11 | 52.95 | 3.94 |
| 2018-08 | 43.33 | 52.54 | 4.13 |
| 2018-09 | 44.12 | 51.7 | 4.18 |
| 2018-10 | 47.78 | 48.2 | 4.03 |
| 2018-11 | 52.07 | 44.19 | 3.74 |
| 2018-12 | 47.2 | 49.06 | 3.74 |
| 2019-01 | 47.02 | 49.11 | 3.87 |
| 2019-02 | 48.21 | 47.96 | 3.83 |
| 2019-03 | 47.04 | 48.98 | 3.98 |
| 2019-04 | 47.79 | 48.32 | 3.9 |
| 2019-05 | 48.27 | 47.9 | 3.84 |
| 2019-06 | 45.53 | 50.71 | 3.76 |
| 2019-07 | 45.18 | 51.11 | 3.71 |
| 2019-08 | 44.6 | 51.65 | 3.75 |
| 2019-09 | 44.57 | 51.78 | 3.65 |
| 2019-10 | 44.59 | 52.48 | 2.93 |
| 2019-11 | 45.17 | 52.03 | 2.8 |
| 2019-12 | 43.99 | 53.29 | 2.72 |
| 2020-01 | 45.29 | 52.02 | 2.7 |
| 2020-02 | 45.66 | 51.69 | 2.65 |
| 2020-03 | 45.32 | 52.03 | 2.65 |
| 2020-04 | 43.27 | 53.81 | 2.92 |
| 2020-05 | 46.51 | 50.48 | 3 |
| 2020-06 | 47.06 | 50.13 | 2.81 |
| 2020-07 | 46.39 | 50.88 | 2.74 |
| 2020-08 | 45.9 | 51.33 | 2.78 |
| 2020-09 | 47.17 | 50.21 | 2.62 |
| 2020-10 | 48.88 | 48.62 | 2.5 |
| 2020-11 | 44.22 | 52.95 | 2.83 |
| 2020-12 | 41.46 | 55.73 | 2.81 |
| 2021-01 | 41.45 | 55.68 | 2.87 |
| 2021-02 | 42.63 | 54.46 | 2.91 |
| 2021-03 | 42.93 | 54.22 | 2.85 |
| 2021-04 | 42.66 | 54.57 | 2.76 |
| 2021-05 | 41.98 | 55.3 | 2.72 |
| 2021-06 | 41.96 | 55.4 | 2.64 |
| 2021-07 | 41.36 | 55.89 | 2.74 |
| 2021-08 | 40.39 | 56.86 | 2.75 |
| 2021-09 | 42.87 | 54.61 | 2.52 |
| 2021-10 | 43.15 | 54.37 | 2.48 |
| 2021-11 | 43.55 | 53.98 | 2.48 |
| 2021-12 | 42.65 | 54.86 | 2.49 |
| 2022-01 | 42.54 | 54.98 | 2.47 |
| 2022-02 | 41.59 | 55.98 | 2.43 |
| 2022-03 | 41.15 | 56.45 | 2.4 |
| 2022-04 | 39.37 | 58.16 | 2.47 |
| 2022-05 | 38.65 | 59.02 | 2.33 |
| 2022-06 | 37.99 | 59.74 | 2.27 |
| 2022-07 | 37 | 60.73 | 2.27 |
| 2022-08 | 38.53 | 59.25 | 2.22 |
| 2022-09 | 39.27 | 58.64 | 2.09 |
| 2022-10 | 39.72 | 58.27 | 2.02 |
| 2022-11 | 39 | 59.02 | 1.98 |
| 2022-12 | 37.71 | 60.29 | 2 |
| 2023-01 | 39.41 | 58.52 | 2.07 |
| 2023-02 | 38.6 | 59.36 | 2.04 |
| 2023-03 | 40.8 | 57.18 | 2.02 |
| 2023-04 | 44.4 | 53.61 | 1.99 |
| 2023-05 | 47.41 | 50.71 | 1.88 |
| 2023-06 | 42.2 | 55.87 | 1.92 |
| 2023-07 | 42.4 | 55.67 | 1.93 |
| 2023-08 | 43.72 | 54.41 | 1.87 |
| 2023-09 | 45.13 | 53.03 | 1.84 |
| 2023-10 | 45.54 | 52.69 | 1.77 |
| 2023-11 | 44.52 | 53.66 | 1.82 |
| 2023-12 | 40.08 | 57.97 | 1.95 |
| 2024-01 | 39.76 | 58.21 | 2.03 |
| 2024-02 | 38 | 59.9 | 2.11 |
| 2024-03 | 37.8 | 60.01 | 2.2 |
| 2024-04 | 38.41 | 59.57 | 2.02 |
| 2024-05 | 37.85 | 60.08 | 2.07 |
| 2024-06 | 37.1 | 60.74 | 2.17 |
| 2024-07 | 36.1 | 61.74 | 2.16 |
| 2024-08 | 35.72 | 62.15 | 2.13 |
| 2024-09 | 36.36 | 61.66 | 1.98 |
| 2024-10 | 36.56 | 61.59 | 1.85 |
| 2024-11 | 35.2 | 62.96 | 1.84 |
| 2024-12 | 35.07 | 63.07 | 1.86 |
| 2025-01 | 35.43 | 62.69 | 1.88 |
| 2025-02 | 35.91 | 62.23 | 1.85 |
| 2025-03 | 36.06 | 62.21 | 1.72 |
| 2025-04 | 36.3 | 62.01 | 1.7 |
| 2025-05 | 35.28 | 63.07 | 1.65 |
| 2025-06 | 35.24 | 63.13 | 1.63 |
| 2025-07 | 40.07 | 58.36 | 1.57 |
Notes: This post was edited/created using GenAI tools.
Read next: Grok Leads Global GenAI Website Growth in July, DeepSeek Records Sharpest Decline
by Asim BN via Digital Information World
Google Fixes Flaw That Let Hackers Control AI Assistant Through Calendar Invites
Google has patched a security vulnerability that allowed hackers to remotely hijack its Gemini AI assistant by sending malicious calendar invitations to victims.
The flaw enabled attackers to access emails, control smart home devices and track user locations without requiring any interaction from victims beyond normal use of the assistant.
Researchers at SafeBreach Labs discovered the vulnerability works by embedding harmful commands in Google Calendar event titles. When users ask Gemini about their schedule, the assistant processes these hidden instructions as legitimate requests.
The bug affected all versions of Gemini, including web browsers, mobile applications and Android voice assistants connected to Google Workspace. Hackers could exploit the AI's permissions to access Gmail, Calendar and connected home devices.
Google says no exploitation occurred before the company implemented fixes.
Attack required basic skills
The vulnerability bypassed existing security measures and required no advanced technical knowledge. Researchers demonstrated successful attacks using standard calendar features available to any Google user.
Attackers could send up to six calendar invitations to maintain stealth, hiding malicious commands in the final invitation. Google Calendar displays only five recent events directly, concealing additional entries behind a "Show more" button that Gemini still processes during queries.
The attack method exploited "context poisoning," where hidden commands become part of Gemini's conversation history. This causes the AI to follow hostile instructions while users remain unaware of any compromise.
SafeBreach researchers demonstrated multiple attack capabilities during their investigation. These included triggering spam campaigns, generating inappropriate content and remotely deleting victim calendar entries.
More serious capabilities involved controlling smart home devices through Google Home integration. Researchers successfully opened windows, adjusted heating systems and controlled lighting by exploiting the assistant's connections to internet-enabled devices.
Privacy and security risks
The vulnerability enabled location tracking through forced website visits that captured victim IP addresses. Attackers could also initiate unauthorized video calls, potentially enabling surveillance through device cameras and microphones.
Data theft represented a significant risk. The flaw allowed extraction of email content and calendar information through specially crafted web addresses that transmitted sensitive data to attacker-controlled servers.
Mobile versions faced additional exposure due to Gemini's integration with Android system functions. This connection allowed manipulation of phone features including application launches, screenshot capture and media controls.
Researchers bypassed URL security restrictions using redirect services that forced Chrome to open malicious websites. This worked because Gemini automatically followed redirects without displaying security warnings normally shown in browser sessions.
The attack also supported "delayed execution" where malicious instructions activated during future user interactions. This persistence allowed attackers to maintain access across multiple Gemini sessions.
High risk rating
The research team developed a threat analysis framework specifically for AI-powered applications. Their evaluation assessed attack feasibility, required expertise and potential damage across privacy, financial, safety and operational categories.
Results classified 73% of identified threats as high or critical risk, requiring immediate remediation. The assessment found these attacks require significantly less technical skill than traditional cyber threats while potentially causing greater harm.
The vulnerability demonstrated movement between different Gemini functions and extension beyond application boundaries to manipulate external systems outside Google's direct control.
Google addressed the reported vulnerabilities before any documented exploitation occurred. The company implemented enhanced user confirmation requirements for sensitive actions and improved web address handling with validation protocols.
Advanced detection systems now employ content analysis algorithms to identify malicious instructions. These protections underwent extensive internal testing before deployment to all Gemini users.
Andy Wen, senior director of security product management for Google Workspace, acknowledged the researchers' responsible disclosure approach and said it accelerated deployment of new protective measures.
Wider implications
The discovery highlights security challenges facing artificial intelligence integration across digital services. Traditional cybersecurity approaches targeting software bugs may prove insufficient for AI-integrated systems.
Security specialists anticipate shifts in application attack methods as AI adoption increases. These new threats target reasoning processes rather than code vulnerabilities, representing a fundamental change in attack methodology.
User trust in AI assistants compounds the security risk since people typically accept system recommendations without questioning potential external manipulation.
SafeBreach researchers Or Yair, Ben Nassi and Stav Cohen notified Google in February 2025 following responsible disclosure procedures. The team provided detailed technical documentation and collaborated during the remediation process.
The findings were presented at Black Hat USA and DEF CON 33 security conferences. Complete research documentation enables organizations to assess similar risks in their AI-powered systems.
Future threats may include attacks requiring no user interaction and methods targeting multiple users simultaneously through public platforms.
Read next: Man Develops Rare Bromide Poisoning After Following AI Diet Suggestion
by Asim BN via Digital Information World
Man Develops Rare Bromide Poisoning After Following AI Diet Suggestion
A 60-year-old man was hospitalized with a rare condition linked to bromide toxicity after acting on advice from an artificial intelligence chatbot. The case was described in the Annals of Internal Medicine: Clinical Cases and shows how online information can influence unusual health outcomes.
The patient, who had no prior psychiatric history, decided to remove sodium chloride from his diet after reading about its health effects. He found information about reducing salt intake but little about removing it entirely. Drawing on nutrition courses he had taken years earlier, he replaced table salt with sodium bromide bought online. The decision followed a chatbot exchange that suggested bromide as an alternative, a substance generally used in industrial or cleaning applications rather than food.
For three months, he maintained this substitution while following a highly restrictive vegetarian diet and distilling his own drinking water. Over time, he developed fatigue, insomnia, increased thirst, movement imbalance, and skin changes such as acne and small red growths. He also began to suspect that his neighbor was poisoning him.
When he arrived at the emergency department, his vital signs and neurological examination were normal. Blood tests, however, showed unusually high chloride levels, a negative anion gap, low phosphate, and signs of both respiratory acidosis and metabolic alkalosis. Poison Control staff considered bromism the most likely cause.
Bromism was common in the early 20th century when bromide salts were used in sedatives and other over-the-counter products. Its incidence declined after U.S. regulators banned such uses between the 1970s and late 1980s. In this case, the man’s bromide level measured more than 200 times the upper limit of normal.
Within the first day of his admission, he developed hallucinations and worsening paranoia, leading to an involuntary psychiatric hold. He was treated with antipsychotic medication, intravenous fluids, and electrolyte replacement. He also received vitamins to address deficiencies from his restrictive diet.
His condition improved gradually during a three-week hospital stay. Blood chemistry returned to normal and psychiatric symptoms resolved. He was discharged without medication and remained stable at follow-up.
The report’s authors noted that bromide-containing products remain available through online sellers. They advised that unusual electrolyte results, especially high chloride with a negative anion gap, should prompt clinicians to consider bromism in patients with unexplained psychiatric or neurological symptoms.
Read next:
• Office, Retail, and Support Jobs Projected to Shrink by 2030
• YouTube CPM Rates in 2025: How Location Shapes Earnings
by Irfan Ahmad via Digital Information World
Sunday, August 10, 2025
YouTube CPM Rates in 2025: How Location Shapes Earnings
YouTube advertising payouts in 2025 look very different depending on where viewers are watching. Median CPM (cost per mille, or cost per thousand impressions) figures from 50 countries put the global midpoint at $2.91 per thousand ad views. The United States comes in at $11.95, the highest in the dataset. Pakistan is at the other end of the scale with $0.42. Geography still plays a big part in deciding what a creator can make from their audience.
Where the Highest and Lowest Rates Fall
Several Asian and African countries remain well below the global average. Pakistan, Bangladesh, and Egypt all report less than $0.55. India, Vietnam, and Indonesia stay under $1.00. These figures reflect smaller ad budgets, lower spending power, and frequent use of ad blockers.
Latin America and Eastern Europe are more mixed. Mexico and Brazil record between $1.30 and $1.64. Poland and Czechia are near the midpoint. Romania, Croatia, and Bulgaria fall in the $1.75 to $1.94 range, showing steady but limited advertiser activity.
| Country Name | CPM median (USD) |
|---|---|
| United States of America | $11.95 |
| Australia | $8.93 |
| Norway | $8.19 |
| Switzerland | $8.02 |
| United Kingdom | $7.60 |
| Denmark | $7.43 |
| New Zealand | $6.72 |
| Canada | $6.65 |
| Belgium | $6.52 |
| Netherlands | $6.44 |
| Germany | $6.43 |
| Sweden | $6.30 |
| Austria | $4.95 |
| Finland | $4.77 |
| France | $4.54 |
| Ireland | $4.29 |
| Singapore | $3.62 |
| Italy | $3.59 |
| Japan | $3.41 |
| Hong Kong | $3.31 |
| Czechia | $3.20 |
| Spain | $3.14 |
| United Arab Emirates | $3.03 |
| Poland | $2.94 |
| Israel | $2.91 |
| Republic of Korea | $2.91 |
| Portugal | $2.78 |
| Greece | $2.33 |
| Saudi Arabia | $2.18 |
| Hungary | $2.10 |
| NaN | $2.08 |
| Croatia | $1.94 |
| Romania | $1.94 |
| Bulgaria | $1.75 |
| South Africa | $1.69 |
| Mexico | $1.64 |
| Brazil | $1.33 |
| Malaysia | $1.31 |
| Serbia | $1.28 |
| Philippines | $1.22 |
| Thailand | $1.22 |
| India | $0.96 |
| Turkey | $0.87 |
| Indonesia | $0.87 |
| Vietnam | $0.82 |
| Sri Lanka | $0.63 |
| Nepal | $0.58 |
| Egypt | $0.53 |
| Bangladesh | $0.52 |
| Pakistan | $0.42 |
How the Numbers Were Collected
CPM and RPM in Brief
Rates by Content Type
- Shorts: $0.02 to $0.15 CPM
- Entertainment and lifestyle: $1.36 to $1.82 CPM, RPM under $1.00
- Gaming: $4.55 CPM, $2.50 RPM
- Education: $9.09 CPM, $5.00 RPM
- Finance and digital marketing: $14.55 to $36.36 CPM, with higher RPMs
Why Some Views Earn Nothing
Ways to Lift RPM
- Make videos longer than eight minutes to allow mid-roll ads
- Target audiences in countries with stronger CPM rates
- Focus on topics that attract high-value advertisers
- Keep viewers watching for longer periods
The Takeaway
Notes: This post was edited/created using GenAI tools.
Read next: Office, Retail, and Support Jobs Projected to Shrink by 2030
by Irfan Ahmad via Digital Information World
Saturday, August 9, 2025
Office, Retail, and Support Jobs Projected to Shrink by 2030
The figures come from a global survey of more than a thousand companies employing over 14 million people, compiled in the World Economic Forum’s latest jobs report. It ranks the occupations most likely to lose ground between 2025 and 2030.
Postal clerks face the steepest decline, with projections showing a fall of around 40 percent. Bank tellers follow closely with a 35 percent drop, while data entry specialists are expected to contract by roughly a third. These jobs rely heavily on repetitive processing tasks, which employers are increasingly assigning to automated systems.
Retail and administrative work is also under strain. Cashiers, ticket clerks, and administrative assistants all feature high on the list, with estimated declines ranging from about 28 to 30 percent. Bookkeeping and payroll clerks, along with material-recording staff such as stock keepers, could see reductions of more than one-fifth. Transportation attendants and conductors appear just behind them with a 21 percent forecast fall.
Some occupations tied to customer outreach and sales are also projected to shrink. Door-to-door sellers, street vendors, and similar roles are expected to drop by about 20 percent. Graphic designers sit at the same level, while claims adjusters, legal officials, and legal secretaries are each predicted to see losses between 17 and 19 percent. Telemarketing is projected to fall by around 16 percent.
Technology is a driving force behind many of these changes, though real-world results have not always matched early promises. Some systems promoted as fully automated have required significant human oversight to work reliably, and certain AI-driven services have been scaled back when they failed to handle practical challenges. Even so, most employers in the survey anticipate steady advances in automation, pushing them to reshape their staffing plans.
The report suggests that by 2030, workplaces will be more dependent on technology for routine operations, while human staff will be concentrated in areas where adaptability, problem-solving, and complex interaction are essential.
Read next: Fraud Losses Among Seniors See Steepest Increase in Four Years
by Asim BN via Digital Information World






