Five centuries ago, the Gutenberg press made books available to the masses. Fifteen years ago, blogging platforms like WordPress and Movable Type made self-publishing available to anyone with a computer.
Inbound marketing firms encourage small business owners to blog because “it will cause your business to reach new heights and succeed in today’s virtual marketplace.” This means plumbers, roofers, and office managers are beginning to produce content for their company or organization’s website.
Perhaps you’re one of these. Or maybe you’re a WordPress developer cringing at the copy your client sent you. An amateur behind a keyboard can often be as scary as an amateur behind a camera. But that doesn’t mean someone with no writing experience or training can’t become a good web writer.
Write First, Edit Later
Editing while writing requires switching between your creative brain and your critical brain, so you end up not doing either job well.
Setting a timer can prevent this. Try the Pomodoro technique. If 25 minutes of writing is too intense, pick a shorter increment.
Continue reading %The Non-Writer’s Guide to Writing for the Web%
by John Tabita via SitePoint
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