Transcript: Ask the UXperts:Using Insights to Inform Design & Innovation—with Steve Portigal

Yesterday saw me back in our Campfire chatroom, this time with insights and innovation expert Steve Portigal.

We were talking about a subject that I found very interesting – using insights to inform design decisions and innovation. We spend a lot of time talking about how and why to conduct user research, but very little time talking about the specifics of applying the things that we learn from that research.

Steve is Principal of portigal.com – a consultancy which specialises in helping companies discover and act on new insights about their customers and themselves. He is also the author of Interviewing Users: How to Uncover Compelling Insights.

It was a busy session, but Steve absolutely nailed it. A lot of handy resources came out of it, and I’ve listed them below so that you don’t have to sift through the transcript to find them.

When to Use Which User-Experience Research Methods  Christian Rohrer
Championing Contextual Research in your Organization  Steve Portigal
Well, We’ve Done All This Research, Now What? Steve Portigal
Fons Trompenaars’ Global Cultures Model
Steve’s obligatory Star Wars reference Kobayashi Maru
Dollars to Donuts Steve’s podcast (with transcripts)

If you didn’t make the session because you didn’t know about it, make sure you join our community to get updates of upcoming sessions. If you’re interested in seeing what we discussed, or you want to revisit your own questions, here is a full transcript of the chat.

HAWK	OK, so I’m going to start things by introducing today’s UXpert – Steve Portigal. Steve runs a consultancy that helps companies discover and act on new insights about their customers and themselves. He is also the author of Interviewing Users: How to Uncover Compelling Insights http://ift.tt/1ziGZxv;
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