When a YouTube video is being watched by your customer and you are given the option to advertise your business to that customer, on that video - would you do it?
It makes sense to target watched (or viral) videos with adverts across multiple networks and devices - a bit like winning a prime time slot on TV. However, sourcing an expert to create and market a video ad for your business is probably equivalent to a prime time nightmare.
by Imran Sq via Digital Information World
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