Social Media: A Level Playing Field For Marketing

Small companies are at a tremendous disadvantage for many forms of Internet marketing. Paid search marketing (pay per click, retargeting, etc.) often requires enormous budgets and a campaign scope of millions of keywords, far beyond the resources of a smaller enterprise. SEO is a similarly formidable challenge: beyond the large budgets and multifaceted campaigns, profitable results may take months or even years to achieve.

Social media marketing, in sharp contrast, is an area where small businesses can compete. The barriers to entry are low, the hard costs of conducting campaigns are minimal, and small businesses have a few built-in advantages they can profitably leverage in the social media space. Let’s review these ideas in a little more depth:

by Irfan Ahmad via Digital Information World