Landing pages are the bread and butter of any successful marketing campaign. They are choc full of customized content that speaks to your website visitors. This content speaks to your website visitors because it delivers the exact, specific information that your visitor was expecting. Landing pages are aligned with your marketing messages 110%, and always have one clear objective in mind: making your website visitors take a specific course of action.
When it comes to creating landing pages in WordPress, there is a multitude of plugin options available, all of which have their distinct advantages. In this article, we'll cover a selection of the most popular WordPress landing page plugins.
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What is a Landing Page?
A landing page is a stand-alone web page that has been designed with a specific goal or objective in mind. This goal or objective is usually focused on user actions, on motivating your landing page visitors to take action, to do something, to convert. Often, this something might be to request a quote, or sign up to a mailing list, or provide contact details in exchange for a freebie (like an e-book or a white paper or a template of some description).
Landing pages are completely separate from your main website. And, in general, are completely without the main menu navigation that would otherwise tie the landing page to your website. The main reason for this lack of navigation is to give visitors less choice in terms of actions. With less options available, your landing page visitors are more likely to take the course of action that you want them to take, inching them closer and closer to your intended conversion.
Continue reading %The Most Popular WordPress Landing Page Plugins%
by Sally Wood via SitePoint
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