You’re more likely to complete NAVY SEAL training, survive a plane crash, win the lottery and do a slew of other ridiculously uncommon things than you are to click a banner ad.
To be specific, the average banner ad click through rate (CTR) is a measly .1%.
According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising.
We’re in the middle of an eyeball war for dominance in the attention share of Internet browsers, and banner ads are definitely losing to something known as native advertising and sponsored content or paid posts.
Continue reading %Why Native Advertising is Hotter Than Jennifer Lawrence%
by Lauren Holliday via SitePoint
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