Ask the UXperts: How to harness emotion to create meaningful products — with Edie Adams.

The human brain is tuned to perceive emotions.

In fact, this tuning is so ingrained that we don’t even require other people to perceive them! We perceive the expression of emotion and personality in things in our environment, including products, interfaces and websites.

— from designforemotion.com

 

Learning to harness these emotional connections that people make with products can be a powerful tool when designing. Understanding emotional engagement can help to inform design decisions and differentiate our work from that of others.

• Where: The UX Mastery Campfire Chatroom
• When: 2pm Thursday 17 March PDT or 8am Friday 18 March AEST
  (or find out what time that is for you)

Edie Adams literally wrote the book on designing for emotion. Design for Emotion (co-written with Trevor van Gorp) is a guide to understanding and applying emotion and personality to create products, applications and websites that are more desirable, usable and useful.

Edie currently holds the position of Principal Ergonomist in the Devices Design Team at Microsoft. She first joined Microsoft in 1994, and has held numerous ergonomics, user research and Design/UX Manager roles.  Her innovations have been recognized with over 80 US  and  international patents.

Her design work is included in the permanent collection of the Museum of Modern Art in New York and The Chicago Antheneum and has been recognized by IDEA and Red Dot awards. She is the co-author of a book targeted to design practitioners, Design for Emotion, published July, 2012, by Morgan Kaufman. A Chinese language edition was published in 2014.

Join us in our next Ask the UXperts session to chat with Edie about how we people develop emotional connections to products and how we can harness that as designers, to inform our choices. The sessions run for approximately an hour and best of all, they don’t cost a cent. They are text based so there is no audio or video, but a full transcript will be posted up on here in the days following the session.

• Where: The UX Mastery Campfire Chatroom
• When: 2pm Thursday 17 March PDT or 8am Friday 18 March AEST
  (or find out what time that is for you)

 

The post Ask the UXperts: How to harness emotion to create meaningful products — with Edie Adams. appeared first on UX Mastery.

by Sarah Hawk via UX Mastery