Saturday, April 30, 2016

7 Tips to Help You Set up a Killer Email Drip Campaign

7 Tips to Help You Set up a Killer Email Drip Campaign

How are you planning to market your products and services?

That's probably the most relevant question for any business owner.

And the answer isn't an easy one.

Not because you don't have any marketing procedure to embrace, but because you're spoilt for choice these days.

But have you ever given a thought about embracing drip marketing for your business?

They are in-vogue these days.

Want to know why?

Because email drip marketing increases the open rate of emails significantly.

Average single open rate of drip campaigns is 32.85%. In fact, drip open rates are about 3 times higher than the click through rates of emails sent individually.

So, there’s no reason why you shouldn’t start a drip campaign to increase the return on investment for your business.

So, what's the best way to do that?

In this post, I’ll discuss how powerful drip campaigns are and will share actionable tips to build a killer email campaign that’ll increase sales and enhance customer retention.

by Mike Dane via Digital Information World

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