The coding is done, testing finished, and you're ready to launch your mobile app on the app stores. Seems simple enough, but the moments between coding completion and uploading the app are crucial to your app's success. It's this moment when many startups make critical mistakes. Before you upload to the app stores, here are some strategic procedures you need to consider.
1. What's Your Marketing Plan?
You can't just throw up an app and sit back while the signups roll in. App marketing is crucial, and you need a plan before launching mobile apps. At the very least, you should have a website for the app. The website should have a well-targeted landing page that explains the app and announces any changes or updates. Social media is another useful marketing channel.
Most apps start out with an MVP, and then updates are gradually rolled out as you collect user feedback. A landing page should have the latest developments and updates so that your users can stay informed. It's also a great way to collect email addresses to announce future development plans. This can often get users excited for the next update and keep them engaged with the app.
2. What's Your Bug-Fix Plan?
Even after testing, unforeseen bugs happen and you want to identify and fix them as soon as possible, especially with a new release. Buggy apps lose strength in the app stores as users rate the app poorly and remove it from their device.
You need a developer or an agency to work with bug reports. The best option is to keep the original app developer on-board, because they better understand the code design and architecture. They can more quickly fix errors since they coded the app.
3. Identify Decision Makers and Power Users
Your app solves a problem, and that's your key selling point. You need to identify key users for promotional events and feedback. A decision maker would be a person who can help distribute the app either in the enterprise or among like-minded users. They are the ones who need the app's solution to the problem, so you should get as much feedback from them as possible for future updates.
A secondary target is your power users. Power users can also be decision makers, but they are also people who are app-savvy, understand your industry, and are very vocal with their feedback. These users are also your target, because they will give you plenty of feedback on all aspects of your app including UI, UX, and workflow. They help you identify areas of improvement that can make your app much more engaging.
Both of these target markets should be identified before you launch for marketing purposes. Your website landing page and target email promotions can build higher quality users.
Continue reading %6 Things to Know Before Launching Mobile Apps on the App Store%
by Keith Shields via SitePoint
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