10 Ways to Earn Money from Your Site

This article was updated on the 9th of November, 2016 to modernize the list of suggestions and improve formatting.

Two years ago, Jacco Blankenspoor wrote a wonderful article detailing the 10 best ways to earn money from your website, but as the web evolves at an accelerated rate (and as a result, the way we engage with the web evolves), it’s ever the more important that our monetization methods evolve with it. If we want to monetize our websites effectively, it’s essential that we stay up-to-date with the current web and social trends.

Let’s discuss 10 of the best ways to monetize your site in 2016.

1. Cost-Per-Click Ads

Cost-Per-Click advertising (CPC for short) is still very relevant in 2016. CPC works by displaying ads on your website, and when a visitor clicks on one of those ads, your website generates revenue.

Google AdSense (yes, it still exists!) is still a viable choice, but Infolinks might be a better alternative (you can use AdSense and Infolinks side-by-side to see what works best for you).

First of all, Infolinks works by finding relevant keywords in your content and displaying ads when you hover over those keywords, which is far less intrusive than Adsense. Other than inline ads, Infolinks offers several other options, and a useful self-serve ad buying platform for those who'd like to boost their own traffic.

Infolinks ads are also loaded after the content so that the ads don’t affect your website loading speeds. Despite still being the third largest ad marketplace, Infolinks actively try to help their publishers increase revenue, whereas AdSense tends to save these efforts for their more premium users.

2. Cost-Per-Mille Ads

Cost-Per-Mille (CPM) basically means “cost-per-thousand-impressions” — it’s all about how much traffic your blog has.

BuySellAds offers you 75% of the revenue share and pays out on-demand, and with no minimum traffic requirements, it becomes an ideal option for those starting out. Even better, you can substitute unsold space for AdSense ads, ensuring that you’re always making money. Personally, the only downside that I’ve noticed is that there’s a lot of competition among design blogs.

Exponential (formerly Tribal Fusion) is at the other end of this spectrum, requiring a whopping 500,000 monthly views. That being said, the payout rates are very lucrative. Its highly targeted ads make it an excellent choice for niche websites, so it’s certainly something to aim towards while building up your audience with Adsense or BSA.

FYI: Google AdSense also offers CPM advertising.

3. Fixed-Price Ads

Fixed-price advertising is when you set a flat fee for your ads, a setup that tends to attract smaller advertisers with a very specific budget. I’d also recommend BuySellAds for this due their extensive range of tools that can help the smaller website (those with less than 100,000 impressions) sell their inventory directly to advertisers. Fixed pricing = clear expectations.

4. Sponsored Content

Sponsored content is a terrific way of monetizing your website without using up your screen real estate, for those that like to keep the focus on the content without distracting the user with web ads. Sponsored content is supposed to be cohesive with the webpage, as if the content would still be there even if it wasn’t sponsored to be. When you observe eye-tracking studies it’s clear that traditional ads tend to be ignored — that’s if they aren’t blocked by ad-blockers that is.

Sponsored ads (sometimes called “advertorials”) can deliver relevant, useful, high-quality content, and when relevant content equals higher engagement, higher engagement equals more value, and more value equals more revenue. If you’re looking for a modern monetization method, make sure you consider sponsored content.

Remember to stay in the ethical clear and disclose sponsorship, at the top of the content before the user invests time in reading the piece.

Cooperatize and Taboola are two big names in this field.

5. Subscriptions and Paywalls

Subscription-based content isn’t anything new, but as traditional web ads start to fall out of favor, paywalled content can generate high income when done right and with integrity. It also gives you full control over what actually appears on your site. By paywalled content I mean online courses, ebooks, downloadable goodies and so on.

Looking for inspiration? Check out Skillshare and Envato Tuts+, which offer both free and premium high-quality content side-by-side.

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by Daniel Schwarz via SitePoint