According to Kissmetrics, a product’s visual appearance is the number one factor influencing consumers’ purchasing decisions. Nowadays, it is common practice among marketing managers to hire color consultants to get assistance in determining a color (or colors) that would attract their customers. They understand that colors are an important marketing tool. Mobile app developers have many useful things to learn from them.
The color wheel based on the three primary colors (red, yellow, and blue) has been used by artists for centuries. The first color diagram was developed by Newton 350 years ago.
The color wheel used nowadays includes primary, secondary (green, orange, and purple) and tertiary colors (yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green).
Continue reading %Using Color Schemes in Mobile UI Design%
by Tatsiana Levdikova via SitePoint
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