Are You Improving Your UX with Analytics?

If you were to rate your UX savviness, what would it be out of 5?
If I were to be completely honest with myself, I’d like to think that I know some UX, perhaps not a 5 but a comfortable 3?

So what happens when you’re discussing or testing usability with a client or boss? How does that conversation end, if you both have different ideas on best practice? You know some UX but your client/boss, on the other hand, knows the customer inside-out. Who wins? Unfortunately, this time it probably won’t be you (or me).

Why? Well because when making design decisions, it’s not just about aesthetics. If your design is not made perfectly (which it probably won’t be), you’ll find that your user flow needs some additional work. You’ll need to find a solution to your design that may not be that obvious to the naked eye without data.

Learn about how you can use website and app analytics to make informed design decisions whilst your users' have a positive experience. It will inspire you, it will guide you, and you will improve your understanding within the digital playing field (as well as your career objectives).

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by Angela Molina via SitePoint