Generative AI Awareness and Usage Soar, But Premium Smartphone Adoption Faces Challenges

According to a new survey conducted by CounterPoint Research, 32% of the people from countries like Japan, France, UK, Canada, Poland, USA and Germany are familiar with generative AI (GenAI) tech. The people from North America are most familiar with GenAI, with 72% of the respondents saying that they have heard of it. On the other hand, only 7% of the people in Japan are familiar with generative AI (GenAI). The biggest source of using generative AI tools is through smartphones, and Gen-Z are the most likely to use GenAI technology as well as three-fourths of respondents in the survey. As GenAI is getting popular, 59% of the respondents of the survey said that they are going to purchase a smartphone with GenAI capabilities. Most of the respondents who said so were from Germany, US and France.

This survey was taken among more than 3,535 respondents from 7 different countries to know how aware they are of generative AI, what they think about the impact of generative AI and what’s their stance on purchasing a GenAI smartphone. According to the survey, 69% of the respondents also think that using generative AI can help them save their time, which means that these people think that GenAI is doing value addition in their life. There were 73% of the respondents who said that they have used generative AI on their smartphones, and there are also one-thirds of the respondents who said that they don't mind paying some extra for GenAI smartphones.

The research director at Counterpoint, Tarun Pathak, said that generative AI has quickly become popular because it provides endless benefits in all sectors of life, from professional to educational. He also said generative AI can help a lot in writing and as writing is a skill needed in almost every area of life, GenAI has become nothing short of an assistant for people. As many people are using generative AI tools, GenAI smartphones also hold value and can influence users on their smartphone purchasing behaviour. But many consumers still have no idea about this emerging tech which can become a problem in GenAI smartphone sales. Smartphone manufacturers need to adopt better strategies to attract users towards GenAI smartphones as only 19% of the respondents of the survey are willing to pay for premium GenAI smartphones. They can offer LLM services to developers and monetize applications as an alternative revenue stream.

Read next: BMJ Study Finds Cognitive Weaknesses in AI Models, Challenging Human Replacement Claims
by Arooj Ahmed via Digital Information World