I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure a lot of UX experts will agree with me on that, so naturally, an article sharing UX lessons from Amazon might raise some eyebrows at first.
However, while Amazon still has a lot of work to do on their visual design (it’s 2017 after all, users care about aesthetics!), we can still learn a lot from Amazon in regards to user experience. In fact, Amazon has an amazingly-effective UX system, where research shows that they were responsible for 53% of ALL online retail sales growth in the U.S. in 2016 alone. Yes, read that again.
One single company was responsible for 53% of retail sales growth in a country as big and diverse as the U.S.
How did Amazon do it? Let's take a look.
1. Having a Well-Oiled "Recommendations Engine"
If there's something Amazon has mastered, it's the subtle art of reading their users’ mind (or, rather, putting things into their users’ mind?). If you shop on Amazon, as soon as you order something, before you even realize that you need something to complement it, complementary options are staring you right in the face.
Continue reading %UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions%
by John Stevens via SitePoint
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