Ask the UXperts: How Psychology and Neuroscience Can Support Design — with Susan Weinschenk

We’ve spent November taking a close look at how psychology and neuroscience help us design for people. We used Susan Weinschenk’s amazing book 100 Things Every Designer Needs to Know About People as the inspiration for our discussions so we’re pretty excited that she’ll be joining us in our Slack channel this month to share her knowledge and answer our questions.

Whether you’ve been following us as we’ve explored the book or not, you’re welcome to join us for this amazing opportunity to learn from Dr Weinschenk.

The Details

• Where: Our dedicated ‘Ask the UXperts’ Slack channel (You’ll need to request an invitation if you haven’t yet joined our Slack channel)
• When: 3pm Wednesday 28 Nov PDT or 10am Wednesday 29 Nov AEST (or find out what time that is for you)

Meet Susan Weinschenk

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin.

Susan consults on with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online.

How to Ask Your Questions

If you can’t make the live session but have questions, we’d love to collect them ahead of time and we’ll ask Susan on your behalf. You can ask them in the comments below. We’ll publish the responses (along with the full transcript) in the days following the session.

Here are some questions to inspire you

1. How might we use these insights to create better designs?
2. How can we predict the types of errors people will make?
3. In your book you talk about placing content in the top third of the screen but many practitioners shun the ‘above the fold’ theory these days. Has your thinking changed?

How does Ask the UXperts work?

These sessions run for approximately an hour and best of all, they don’t cost a cent. We use a dedicated public Slack channel. That means that there is no audio or video, but a full transcript will be posted up on here in the days following the session.

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by Sarah Hawk via UX Mastery