Tuesday, June 16, 2020

Studies Show That SMS Is One Of The Best Marketing Techniques, But Most Retail Marketers Are Not Leveraging It

On overage, only 21% of emails sent by retail brands are opened by consumers, however, recipients open more than 98% of text messages they receive from retail marketers. Although text messaging is becoming popular as a marketing channel, most retail marketers and businesses are still not utilizing...

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by Arooj Ahmed via Digital Information World

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