Facebook explores the impact of ad frequency on the performance and engagement of brands

Facebook's new study sheds lights on the importance of ad frequency in maximizing the engagement on the respective sites. Basically, frequency calls for the number of times an advertisement of a particular product is shown to the user. According to the report, this frequency of ad, along with the...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Arooj Ahmed via Digital Information World