Thursday, May 27, 2021

77 Percent of Twitter Users are Comfortable Sharing Data with the Microblogging Platform To Improve Ad Experience

Recently, Integral Ad Science (IAS), a digital ad verification provider, conducted a study of over 1,000 people’s social media behaviors and, particularly, Twitter users’ chances of interacting with in-feed ads and their general content preferences. Tony Marlow, IAS CMO, said that the purpose of...

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by Ali Siddiqui via Digital Information World

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