In-App Subscription Revenue Expected to Hit $120B in 2024

According to a new report, in-app subscriptions are continuing to grow even though many consumers do not want to subscribe to different services. For the past few years, consumers do not want to buy the full app features. They just subscribe to different services in the app on a weekly or monthly basis. Right now, weekly subscriptions are getting popular with a 15% YoY increase in apps which are supporting this model.

Many of the app developers say that weekly revenue motivates them to keep improving the apps but many experts say that this model can be problematic. Even with a subscription fatigue among consumers, the in-app subscription market is thriving. As per Adapty, the global revenue of in-app subscriptions is expected to hit $120 billion in 2024 which is way higher than last year.

The most common subscription period now is weekly, with 55% of consumers subscribing to in-app services on a weekly basis. Some time ago, many apps just offered monthly or yearly subscriptions so consumers had to choose monthly. There are three reasons why consumers and developers enjoy weekly subscriptions. The first reason is that consumers see weekly subscription as a free trial and the subscription fee is also fairly lower than monthly subscription. Developers also get revenue on a weekly basis with this. Secondly, consumers like weekly subscriptions because they are not completely committed to the app which makes the in-app subscriptions rise in numbers. Third reason is that when the app shows a weekly subscription amount instead of monthly, it will make the app look cheaper and affordable.

Read next: Instagram Reels Are Getting Popular, Leaving TikTok Behind
by Arooj Ahmed via Digital Information World

Study Finds that AI is Capable of Working at Healthcare as It Gives Better Answers than Most of Physicians

A recent study published in JAMA Internal Medicine says that most of the ChatGPT’s responses about health related queries are 79% times more accurate and superior than general physicians. We can see how smart Artificial Intelligence (AI) has become. From the past year, AI has been proving itself useful in a number of tasks and is capable of understanding and communicating in normal human language. ChatGPT is one of the most important and advance models of AI which was released in 2022.

The author of the study, John W. Ayers, found out that use of AI, especially ChatGPT, can be very useful in healthcare. Physicians and healthcare workers are currently experiencing a burnout and with AI contributing in healthcare, it can answer questions of patients. To prove that ChatGPT is truly capable of that, the researchers conducted a study and asked ChatGPT the question a patient would ask physicians. Reddit was used for this study. They asked questions in a subreddit r/AskDocs with 474,000 members. The study was focused on getting answers from physicians as physicians could give better quality answers as compared to other healthcare workers.

• Also read: ChatGPT’s Fake URLs Highlight Ongoing AI Hallucination Issues, Nieman Lab Reports

ChatGPT also gave answers to the same questions which were asked in Reddit. ChatGPT’s responses were given to experts to evaluate. After the responses were gathered from both sources, they were given to experts without telling them which response was AI generated and which was human. 79% of the responses given ChatGPT were evaluated as better. The ratings given to physicians were just ‘acceptable’. 27% of the physicians answers were below ‘acceptable’. Only 3% of ChatGPT’s answers were below ‘acceptable’. ChatGPT’s answers were said to be more empathetic than physicians’ too.

Image: DIW-Aigen

Read next: OpenAI Comes Up With New CriticGPT Model That Finds Errors In ChatGPT’s Replies
by Arooj Ahmed via Digital Information World

ChatGPT’s Fake URLs Highlight Ongoing AI Hallucination Issues, Nieman Lab Reports

Nieman Lab, a company focused on the future of news and innovation, ran a test on ChatGPT to find out if it will provide accurate links to news articles and publications. The test revealed that ChatGPT didn’t provide accurate answers. Instead, ChatGPT made up its own URLs which are known as “AI Hallucinating” to prove itself right. This proved that AI chatbots are prone to lying and making up information more than you think.

Andrew Deck, a researcher working at Nieman Lab, asked ChatGPT to provide URLs to ten high profile news from major news companies like The Financial Times, The Times, The Wall Street Journal, The Verge, Politico, Le Monde, El Pais, and Associated Press. In response to the prompt, ChatGPT provided fake URLs which led to error 404 pages. One of the OpenAI spokesmen said that the company is still working to incorporate news into the AI chatbot. After some more developments, ChatGPT will be able to cite accurate links to news publications. But he said nothing about AI’s hallucination and providing made-up URLs.

OpenAI has deals with many of the big news companies. So, ChatGPT not providing correct URLs to the news from those companies is a major area of concern. We still don’t know when OpenAI will make news accurate on ChatGPT or how reliable it will be. But one thing is for sure – If AI is making up news URLs, it is also definitely can make up other fake facts. So, don’t use AI chatbots mindlessly, including ChatGPT, to find out accurate information and facts.

Image: DIW-Aigen

Read next: Not Many Research Marketers are Using AI Despite Saying that AI is Useful for Their Work
by Arooj Ahmed via Digital Information World

Instagram Reels Are Getting Popular, Leaving TikTok Behind

Instagram’s reels are giving tough competition to TikTok. Meta launched this short-form video feature on Instagram in 2020. At that time, it didn’t succeed in capturing users’ attention as everyone was more fond of TikTok. But in 2024, the stats say something else. According to a survey done in March 2024 among 1000 Americans over the age of 16, 37% of the Instagram users watch reels daily while 78% watch them monthly. The survey also shows that reels are making TikTok engagements decrease as 26% of the Instagram reels users do not even open TikTok. This was 20% in September 2023.

In April, the study by research company Omdia found out that the IG reel takeover isn’t only happening in the USA but globally. Instagram reels have taken over TikTok in countries like Japan, Brazil and UK in the rankings of short-form videos. In the USA, and Brazil, IG Reels was ranked at number two (after YouTube) while TikTok was at fourth position. In Span, reels even overtook Netflix.

Instagram has quickly risen to popularity in terms of viewer engagement and short-form videos. The way people consume video content has also been transforming. TikTok has also gained a lot of popularity in the last few years as most of the Gen-Z using it as a Google. 31% of the US adults use TikTok daily which was 30% last year. Reels is the one to blame as 50% of the US adults were engaging with TikTok in September 2023, which has gone down to 46% in 2024.

There are many reasons other than reels behind TikTok’s low engagements too. TikTok introduced Creator’s Reward Program which was for creators to make longer videos on TikTok. Users want to watch shorter videos so they watch reels instead. Talks of banning TikTok in some countries have also made creators make less content on TikTok. In addition to that, YouTube Shorts are also getting popular too. 40% of the users who watch shorts on YouTube do not watch TikTok. The YouTube Shorts users who use TikTok too have decreased to 25% this year.

Read next: Top AI-Powered Text-to-Speech Convertors for Voice Overs
by Arooj Ahmed via Digital Information World

Baidu's Ernie 4.0 Turbo Boosts API Capacity to Handle 500 Million Queries Daily

Baidu has released Ernie (Enhanced Representation through Knowledge Integration) 4.0 Turbo, an upgraded large language model (LLM) based on Ernie 4.0 from October 2023. This new model is faster and more powerful to keep Baidu ahead in the AI space.

Ernie 4.0 Turbo will be available on mobile apps and web platforms, and developers can integrate it through Baidu’s Qianfan AI platform. Wang Haifeng, Baidu’s chief technology officer, mentioned this during a recent event and highlighted Ernie’s applications such as Ernie Bot, a chatbot to compete with OpenAI’s ChatGPT.

Since 2019, Ernie has been growing in usage, powering innovations in smart cars, cloud computing and more. Ernie Bot has 300 million users already.

Baidu also upgraded its PaddlePaddle AI platform to version 3.0, supporting 14.65 million developers and 370,000 businesses worldwide.

In response to the growing demand, Baidu’s Ernie API now handles 500 million queries a day, up from April. Baidu also launched AI tools for the agricultural sector, expanding the application areas.

This development coincides with broader industry shifts, including OpenAI's decision to restrict access to its API in certain regions, prompting Chinese AI firms to offer migration services and incentives to affected users. In contrast, OpenAI recently introduced GPT-4o and a new macOS desktop app, amidst ongoing developments and challenges in the AI landscape.

Image: Baidu Inc. / X

Read next: Microsoft AI Chief Sparks Debate with Fair Use Claims for Internet Content

• Not Many Research Marketers are Using AI Despite Saying that AI is Useful for Their Work

• Top AI-Powered Text-to-Speech Convertors for Voice Overs
by Asim BN via Digital Information World

Microsoft AI Chief Sparks Debate with Fair Use Claims for Internet Content

Microsoft may have entered controversial territory following recent statements by Mustafa Suleyman, the tech giant's AI CEO, during his conversation with NBC’s Andrew Ross Sorkin at the Aspen Ideas Festival. Suleyman asserted that any content on the internet can be used for AI training unless the creator explicitly says otherwise.

Suleyman suggested that, since the 1990s, the accepted understanding has been that publicly accessible web content falls under fair use. This perspective implies that anyone can copy, recreate, or repurpose such content. However, he acknowledged a distinction for content where publishers explicitly prohibit scraping or crawling, a matter he believes will ultimately require legal clarification.

These assertions prompt several critical inquiries. The first question is whether it is permissible to use others' content to generate new material. Closely related is the issue of whether profiting from derivative works created from existing content is acceptable. Another important consideration is how creators could have specified restrictions on AI training before the technology became prevalent. Additionally, there is the question of whether Microsoft has honored requests from organizations to limit content usage solely to search indexing. Finally, it is worth examining if Microsoft's partners, including OpenAI, have respected similar restrictions.

Suleyman’s perspective is met with opposition from many publishers, evident in ongoing legal battles.

Image: NBC News / YT

The issue of training AI models with existing content versus potential theft has sparked heated debate within the tech and creative communities. While some argue that using such content for AI training is analogous to artistic study, others view it as intellectual property theft, particularly when it involves monetizing derivative works.

YouTube's approach of offering substantial payments to record labels for training its AI models on their music libraries illustrates a consensual method of content utilization. In contrast, Suleyman's remarks suggest that any content not explicitly protected is fair game for AI training.

Microsoft and OpenAI have faced numerous copyright infringement lawsuits. Recently, eight U.S.-based publishers filed suits against these entities, adding to existing litigation initiated by The New York Times.

AI-generated content has sparked controversy beyond just its training data. For instance, an animated video using AI, which reached the finals of a competition, provoked backlash among Pink Floyd fans.

In essence, Suleyman posits that publicly accessible content is akin to freeware unless stated otherwise by the creator. This stance, however, raises complex legal and ethical questions that extend far beyond the simplicity of social media disclaimers.



Read next: New TP-Link Wi-Fi 6 Travel Router Provides Secure Wireless Networking On The Go

• How Does Google Measure Search Quality: Surprising Methods And Tactics Unraveled
by Asim BN via Digital Information World

Not Many Research Marketers are Using AI Despite Saying that AI is Useful for Their Work

According to a recent research by Market Research Institute International (MRII), many of the researchers are not yet using Artificial Intelligence for their work even though they say AI is going to be important in their work in the future. The survey from 269 research marketers around the world showed that only 40% of these marketers and their teams are using AI everyday to get the work done. Most of the time, research marketers are using AI for report generation, sentiment and data analysis, questionnaire developments and literature reviews.

59% of the marketers who were surveyed said that they know AI is going to be important in the research market, but only 23% of them said that they are using their AI skills in their work. Upon asking if they find AI favorable for their job, 74% of those research marketers said that they find AI favorable for them.

• Also read: Study Uncovers Risks in AI Models: Multimodal Systems Highlight Unsafe Outputs

Research marketers also said that use of AI can help them save their time and enhance their efficiency. AI can also help in routine research tasks and streamline report generation. The top problems research marketers can face with AI are algorithm biases and data and privacy issues. AI can also be sometimes inaccurate in research.

Read next:

• Study: 6 In 10 U.S. Credit Card Holders Affected by Fraud, Unsafe Habits Persist

• New Study: How Gen-Z Behave on Digital Platforms is More Interesting Than You Think

by Arooj Ahmed via Digital Information World

Mark Zuckerberg Gives Insights On The Future Of AI While Shunning The Concept Of A Single AI Model

Meta CEO Mark Zuckerberg was recently seen sitting down for an interview where he provided insights on the future of AI.

The CEO explained how the company is going full throttle in the AI arena but he is not a fan of the concept of having just ‘one AI’ or a singular AI God.

Speaking to YouTuber Sane Sutter, Zuckerberg mentioned how his firm’s strategy in this field is not simple. It’s complex and does not solely include a single model as he feels the future would include making use of many AIs where different people can curate different things.

Other tech giants in the industry are indeed focusing on bringing forward a single model. We’ve got the likes of OpenAI and Google doing just that but for Meta, that’s not going to be the case as they wish to integrate more than one AI.

Image: Kallaway / YT

The general view of Meta involves interactions with different firms, individuals, and AIs to attain diversity in terms of the interests of people. Zuckerberg feels AI models that are open-sourced are where the future lies and where everyone can benefit. He added how a single firm indulging in hoarding to attain one product is not justified.

The Meta CEO called it a turnoff when he saw the tech world speaking of a single true AI because, in his books, that does not exist. ‘You are not creating God, this is tech and we need to understand that more than one is needed and possible’ - he added.

The CEO of Facebook’s parent firm seemed to have his discussion inspired by other experts who might pursue the AI concept like it was a religion, holy and sacred, where only one exists.

Many companies have been expressing concern in the recent past in terms of where AI stands and where it’s heading in the future. Discussions about it superceding the human race are another point worth mentioning. But Zuckerberg does not feel the same way.

Meta is indeed a clear participant in today’s AI race and it hopes to design systems that are not only powerful but diverse so users can curate their systems via the company’s tools.

While nobody knows what the future holds, Zuckerberg is certain that a single big and true AI is not going to happen. What do you think?



Read next: New Study: How Gen-Z Behave on Digital Platforms is More Interesting Than You Think
by Dr. Hura Anwar via Digital Information World

New Study: How Gen-Z Behave on Digital Platforms is More Interesting Than You Think

Jigsaw, a Google’s subsidiary, studied Gen-Z behavior online to know how much information literacy Gen-Z has. This was the first kind of study about Gen-Z’s navigation through memes, photos, videos, online friends and social media apps to see how they separate what’s important, useful and true on digital platforms. During the research, the researchers took out the term ‘information literacy’ out of their study as the CEO of Jigsaw, Yasmin Green, said that the most appropriate term is ‘information sensibility’ as Gen-Z knows what is true and what’s AI generated on the internet.

Jigsaw found that Gen-Z don’t even bother to fact check information like older generations. When they see a headline, they don’t go to the article, rather just open comments to see what people are saying. If they find an article too long, they just try to skip it. Anything that makes them think too hard or affects their emotional health, they don’t bother reading. They read and learn new stuff to stay relevant among their group of friends. Gen-Z don’t think of telling the truth just as an ultimate. According to them, they have to just speak their version of truth and what they find will prove them to their peers.

Jigsaw didn’t do their study with a large group of Gen-Z. They just gathered a few 13 to 24 years old as quality of the study mattered more to them than quantity. According to the study, Gen-Z don’t see a difference in going to social media for news and for social interaction. They have filtered their own feed to what they find important. If something shows up on their feed, it means it is important for them to know. They also don’t trust any ads or paywalls that are asking for subscriptions or donations. One of the respondents of the research said that they don’t read the articles of New York Times or CNN because they use clickbait. Instead of going to traditional news sources for news, Gen-Z go to influencers. They speak Gen-Z language and make their personal experience more authentic.

This doesn’t mean that Gen-Z aren’t intelligent. They just know when to research, do fact finding and use their time to gain more information. Accuracy of information isn’t that important to them. When it comes to diet and wellness, Gen-Z prefer to try it on themselves instead of trusting the source that says it works on the rest of the population. If it works on them, it means it is reliable. If any kind of fact-finding stuff manages to sneak on their feed, they just head towards the comment section to choose a side as they are afraid of choosing a cancelable opinion.

Gen-Z is well-versed with cancel culture. They know what to perform, say and do and what to not do to keep themselves safe. That’s why they head to the comment section as it’s a matter of life and death to them.

Image: DIW-Aigen

Read next:

• Study Reveals Most Trusted and Distrusted Big Tech Companies in the US

• 2024's Indispensable Digital Marketing Tools: What You Need to Succeed
by Arooj Ahmed via Digital Information World

Google Tests Moving Link Cards To The Bottom Of AI Overviews For Enhanced Visibility

Google is carrying out experiments on its much-debatable AI Overviews feature including shifting link cards to the bottom for enhanced visibility.

The search engine giant says the goal is to make links more visible so that it’s noticed more often by the searcher, leading to greater clicks. In the past, the link cards were always found below the reply for the AI Overview, making them less noticeable when searching for results.

A series of screenshots were rolled out by experts who noticed the move to better explain how the new interface for AI Overviews would appear with this change on Search in place. Bartosz Góralewicz shared screengrabs on X made it easier to understand what we can expect when it goes live.

As revealed, the default version does not entail any link cards. If you wish to see them, you have to click on the ‘show more’ option. This goes on to expand the overview, giving rise to the link cards that are found at the bottom.

We can see why the Android maker is keen on going live with this new change as it can lead to content creators getting greater clicks and enhanced visibility which they deserve for their efforts and therefore ensure AI Overviews remains successful with maximal engagement from the users’ end.

Google did acknowledge recently how the feature is just a trial for now and failed to add more details on this front.

As it is, we don’t see any impressions from Google’s end across its Console yet but having more insights can really help to understand where engagement lies and how many clicks a certain link is getting. After all, true success lies in getting noticed and attaining maximal exposure, right?

Read next:

• New Breakthrough DIVID Tool Can Detect Fake Generative AI Videos

• Google Introduces Address Bar Shortcuts and Live Event Scores for Chrome Mobile
by Dr. Hura Anwar via Digital Information World

Google Introduces Address Bar Shortcuts and Live Event Scores for Chrome Mobile

Search engine giant Google is making users’ lives easier with a few subtle changes to its list of Chrome mobile apps.

The browser for both Android and iOS will provide swift access to important data, and scores for live events, and also give users more information about what’s trending in the world of search across their Discovery feed.

The latest Chrome Actions is designed to present important tasks so they appear across the address bar on the browser and get activated when the keywords are typed inside. For instance, search has never been more convenient than now as shortcuts pop up across the bar when you need the address to a local nearby library or perhaps directions to your favorite coffee shop. You can even read reviews and use the call feature to make reservations.

The offering is currently up for grabs to all Android users with Chrome but the company says iOS users won’t have to wait too long as it’s coming this fall.

Meanwhile, Chrome Mobile will soon be getting shortcut suggestions depending on usage. For instance, typing specific phrases to reach a webpage will activate the browser’s memory and entail links so that next time it’s easier to find by being embedded into search suggestions.

As shown by a recent example, when you wish to look for schedules of the City Metro, one keyword is enough for it to instantly pop up through recommendations.

Furthermore, Google is enhancing users’ Discover Feed on Chrome for Mobile with the option to view live scorecards. Whenever Google realizes that your favorite sports team might be playing, it activates the Discovery Card to feature the live scores and it keeps getting updated automatically.

Last but not least, Google is rolling out Trending Searches that are already featured on Android devices but iOS users can benefit from it too. This is where you’ll find what’s trending on search before typing a single term.

Additionally, users will find that Chrome’s table address bar is more in sync with Google’s Material You design terminology. This address bar would also entail the current website in use at the very top that stays put and hence remains visible at all times.

Read next: 

• 2024's Indispensable Digital Marketing Tools: What You Need to Succeed

• Study Reveals Most Trusted and Distrusted Big Tech Companies in the US
by Dr. Hura Anwar via Digital Information World

2024's Indispensable Digital Marketing Tools: What You Need to Succeed

Digital marketing tools have made the reach of online businesses easier and more comfortable. These cost-effective digital tools not only are a helping hand in establishing the digital presence, but also boosting up the range of online businesses by providing digital marketing opportunities, customers’ feedback, surveys, quality content, web optimization, customers’ experience, fast communication, customer support service and insightful data.

To save your time, the scrutinization of all categories of tools has been carried out, and the top five most widely used tools from each category are listed below for you to choose from.

1) For Site Audience Comparison

Similarweb

The tool is utilized to analyze website performance, competitor analysis and audience research behavior. It helps in getting the idea of your competitor content and web traffic.

Ahrefs

Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.

Google Analytics

Google Analytics shows audience behavior on different devices and platforms and also helps in digital marketing and improving your website.

Semrush

The tool allows you to do content marketing, competitor analysis, digital marketing and to increase organic traffic of your website.

Comscore

Comscore provides marketing data and analytics to allow you to make better decisions for your website and consequently build traffic.

2) Digital Analytics Tools

Google Analytics

Google Analytics shows audience behavior on different devices and platforms and also helps in digital marketing and improving your website.

Analytics 360

Google Analytics 360 allows you to gain deep insights regarding your websites from provided data; it also gives access to advanced tools like Unsampled Reports etc.

Adobe Analytics

The tool analyzes and matches data from a customer’s journey and helps in building better customer experiences. Also, it provides in-depth analysis of provided data.

PIWIK Pro

The tool is utilized to connect and integrate data ; it also allows the analysis of given data in a simple way and helps in campaign optimization and performance.

Mixpanel

Mixpanel allows the tracking of users’ interaction with the web and mobile applications; the analytics helps in engaging and retaining users for a long time.

3) SEO Keyword Analysis

Google Adwords

Google Adwords allows its users to place their ads in their desired market, which helps the growth of their business.

Google Trends

This Google website finds a number of web searches done over a specific period of time; it also does the analysis of famous search queries across regions and languages.

WooRank

WooBank uses Google to judge your site to generate an audit of your site’s off-page and on-page SEO; it helps users by giving analysis and allowing them to know what needs to be done for their sites.

• Also read: Top 4 Free Keyword Research Tools Every SEO Should Know

SEMrush

The tool allows you to do content marketing, competitor analysis, digital marketing and to increase organic traffic of your website.

Ahrefs

Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.

4) SEO Rank Checking

Google Search Console

Google Search Console enables users to maintain and monitor their sites’ presence on Google Search; Users can track the performance of their sites vigilantly.

WooRank

WooBank uses Google to judge your site to generate an audit of your site’s off-page and on-page SEO; it helps users by giving analysis and allowing them to know what needs to be done for their sites.

Advanced Web Ranking

It is an advanced keyword-tracking tool; it enables its users to track down their sites’ performance on Google Search.

Search Metrics

Search Metrics provides search engine ranking keyword, content information and competitor data to its users; it allows users to know about web traffic behavior.

Brightedge

Brightedge provides users with search volume and competition, and it enables them to find out the intent behind users’ behavior.

5) SEO Site Crawling

ScreamingFrog

It is a site crawler that allows its users to find any technical issue holding back a site from being ranked higher on the search engine.

Google Search Console

Google Search Console enables users to maintain and monitor their sites’ presence on Google Search; Users can track the performance of their sites vigilantly.

Ahrefs

Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.

XML SiteMaps

The tool organizes your sites and URLs under all sections and finds data for you faster and more efficiently; it helps users in maintaining their sites.

Yoast

Yoast helps users by organizing their webpages and takes care of technical SEOs; it also provides AI optimization.

6) SEO Backlink Analysis

Google Search Console

Google Search Console enables users to maintain and monitor their sites’ presence on Google Search; Users can track the performance of their sites vigilantly.

Ahrefs

Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.

Majestic

The tool provides users with link-intelligence data to help them dominate the market; it also monitors link building.

Cognitive SEO

This tool helps in increasing traffic and sites’ performance, and provides high level backlink analysis and content audit.

MOZ

MOZ provides keywords and content optimization; it also tracks down and solves all technical SEO issues and monitors your competition in the market.

7) Google Ads and Paid Search Analysis

Google Ads

Google ads allows you to expand and advertise your business by placing business ads wherever you want them to appear.

Search Metrics

Search Metrics provides search engine ranking keyword, content information and competitor data to its users; it allows users to know about web traffic behavior.

WordStream

The tool enables you to track down your ads over the internet and to know how your ads are performing or whether you are just wasting your money or not.

Semrush

The tool allows you to do content marketing, competitor analysis, digital marketing and to increase organic traffic of your website.

SpyFlu

Spyflu searches keywords and adwords that are used currently in the searches by competitors.

8) Influencer Outreach and Management

Followerwonk

Followerwonk analyzes twitter data to find out famous trends and to increase followership of users.

Buzzsumo

It tracks down trends on social media and then analyzes data to spot outreach opportunities; it also helps in finding new content ideas.

BuzzStream

The tool provides link building and content promotion, and helps in building lists; it makes email outreach far easier.

Analytica

Analytica builds and shares visual environments to provide quantitative models to help users make better decisions; in its functions, it is way better than its alternatives.

Traackr

Traackr makes sure the authenticity and value of the influencer audience; it tracks down any pretentious activity involved to establish better influencer audience relationships.

9) Data Management Platforms and Audience Targeting

Salesforce

It automates sales and marketing processes; it keeps the history of customer interactions and sales data. The tool also provides email outreach.

Google Marketing Platform

It combines analytics and advertising to provide better marketing and faster action on insights provided by the data.

Nuestar

The tool is used to do marketing as well as communication; it also provides security against any potential cyber threat and fraud.

Oracle Marketing Cloud

The cloud allows marketing solutions of all types to enable higher returns on investment and better online campaigns.

Adobe Experience Manager

It enables users to design and maintain web solutions as per business needs. It can be used for web pages as well as for mobile applications.

10) Website Interactions and UX Tools

PIWIK Pro

The tool is utilized to connect and integrate data ; it also allows the analysis of given data in a simple way and helps in campaign optimization and performance.

Hotjar

Hotjar provides analytical data of customers behavior and their feedback to understand customers. The insights from data helps in future planning.

Clicktale

Clicktale allows users to track down and analyze customer behavior; the insightful data sheds light on customers needs and issues.

Crazyegg

The tool enhances customers' experience by optimizing web visitor behavior, and also boosts up conversion rates.

Tealeaf

Tealeaf visualizes customers’ experience to enable you analyze and study their experience to get insightful data for the future.

11) Content Management Systems

Acquia

It is a cloud platform to build, maintain and optimize websites and digital experiences; it also helps in governing content.

Optimizely

Optimizely helps users with commerce tools and content management; it helps in placing content in front of the right audience.

Adobe Experience Manager

It enables users to design and maintain web solutions as per business needs. It can be used for web pages as well as for mobile applications.

Oracle Marketing Cloud

The cloud allows marketing solutions of all types to enable higher returns on investment and better online campaigns.

Sitecore

The tool creates, manages and maintains digital content on the web; it also analyzes customers’ experiences to provide insightful data.

12) Blogging Tools (CMS)

Hubspot

It is a marketing, sales and customer service software, helping users to increase their sales and growth.

Wordpress

Wordpress allows the creation of websites and their management; it provides a variety of tools to organize and publish content.

Moveable Type

Moveable Type offers a friendly user interface. It provides solutions to the creation and management of web content.

Expression Engine

Just like Wordpress, it allows the creation and management of websites and their content, providing additionally a variety of tools.

Drupal

It is a CMS. Drupal users can create and manage websites by using it; it also builds and manages ecommerce stores and intranets.

13) Content Curation and Authoring Tools

Evernote

Evernote organizes all your notes as well as sync them timely to make sure that they are up-to-date; it also allows users to store and edit notes on their devices.

IFTTT

The tool allows its users to connect different web applications to automake tasks. You can write just once and post on many networks at once using the tool.

Feedly

Feedly provides up-to-date data on any given topic after collecting information from across the web. In this way, users can know about the new trends.

Scoop.it

Scoop.it allows users to create a journal on a specific topic and to discover, curate and classify content on a given topic.

Seismic

Seismic provides users with the necessary tools to make clients inclined towards your business to let your business grow.

14) Landing Page Creation and Testing Tools

Unbounce

The tool helps you create, manage and optimize landing pages quickly, without the help of a professional.

Leadpages

Leadpages is helpful in creating landing pages easily without much skill.

Click Funnels

It is a great business tool. ClickFunnels converts a series of pages into a conversion event: it can make all potential shoppers into buyers.

Ion

Ion enables marketers to target high-level leads and convert them using data-driven solutions.

Optimizely

Optimizely helps users with commerce tools and content management; it helps in placing content in front of the right audience.

15) Digital Asset Management

Filecamp

Filecamp is a cloud platform that enables businesses to share their digital content like images and videos.

Bynder

Bynder provides an easy way for businesses to manage their digital content across multiple platforms; it provides the right assets to people when required.

Adobe Experience Manager

It enables users to design and maintain web solutions as per business needs. It can be used for web pages as well as for mobile applications.

Libris

Libris provides its users with the best possible solutions regarding the usage and management of their digital assets; it helps in developing a practical strategy to enhance web content.

Widen

A cloud platform allowing access, management and delivery of digital assets across various platforms, and managing marketing copy.

16) On-Site Push Notification

Hello Bar

The tool enables more conversions and engagement with visitors on a website. Also, the tool is not intrusive.

Optinmonster

Optinmonster helps in increasing your sales from traffic you have, increases leads and grows email list. It is highly recommended for businesses online

SaleCycle

Salecycle provides on-site remarketing and email remarketing to businesses that have lost their customers. It helps businesses by reconnecting with ex-customers.

Wunderkind

The tool helps businesses in enhancing their web content to connect them with their potential customers and to increase their revenue.

Salesforce

It automates sales and marketing processes; it keeps the history of customer interactions and sales data. The tool also provides email outreach.

17) Personalization for E Commerce

Freshrelevance

Freshrelevance provides tools to commerce websites to generate revenue across websites, apps, emails and ads; it also boosts up conversion rates.

Barilliance

The tool provides real time personalization; it creates powerful incentives through advanced segmentation and tracks down customers’ behavior.

Ominiconvert

It provides personalization and helps in converting traffic into customers with advanced tools; it also has lower acquisition cost.

SaleCycle

Salecycle provides on-site remarketing and email remarketing to businesses that have lost their customers. It helps businesses by reconnecting with ex-customers.

KIBO

KIBO breaks down the complexities of modern commerce, ranging from management and ecommerce. It helps retailers in personalizing the whole order cycle.

18) Notification and Email Retargeting

SaleCycle

Salecycle provides on-site remarketing and email remarketing to businesses that have lost their customers. It helps businesses by reconnecting with ex-customers.

Freshrelevance

Freshrelevance provides tools to commerce websites to generate revenue across websites, apps, emails and ads; it also boosts up conversion rates.

Klaviyo

The tool helps in increasing and retaining customers by sending automated SMS and emails to them.

Pure 360

Pure 360 offers automated campaigns, email segmentation and customizable templates to its users for detailed analytics.

Airship

The tool allows its users to create personalized messages for their customers to be sent through SMS and push notification.

19) A/B and Multivariate Testing Tools

Google optimize

The Google tool allows its users to create personalized experiences on their websites, which is helpful in conversion rates.

Visual Website Optimizer

VWO creates digital experiences for your whole optimization; it helps in studying customers’ behavior and boosts up conversion rates.

Optimizely

Optimizely helps users with commerce tools and content management; it helps in placing content in front of the right audience.

Oracle Maymiser

Oracle offers website testing, behavioral targeting and product recommendations across various platforms. It claims to be more advanced than the others.

Adobe Target

The tool allows tailoring of customers’ experience to enhance it and revenue on websites and apps.

20) Ecommerce Management

Opencart

Opencart enables users to start an online store; it provides advanced features and is affordable, with a variety of themes.

Shopify

Shopify allows users to build and manage an online store, with a variety of features available. It also accepts debit and credit cards.

Spree

Spree is an ecommerce platform to build a marketplace. It offers multistore, multi-language and multi-currency features.

PrestaShop

It allows third-party developers to sell modules and themes. Users can also add more features to it by using add-on module.

WooCommerce

WooCommerce is for wordpress based websites. It allows users to build online stores to do business, with a volume of features available for tailoring.

21) Products and Customer Review Tools

Feefo

It is a customer review and feedback management system, allowing users to collect and analyze authentic reviews and feedback.

TrustPilot

TrustPilot improves and increases the number of reviews. It also analyzes reviews for better results in the future.

YotPo

The tool is helpful in retaining customers for a long time through quality reviews, sms, referrals and email marketing.

Bazaarvoice

Bazaarvoice employs tools to reach customers to gain their trust by providing quality content.

Reevoo

Reevoo is now owned by Feefo. Just like Feefo, it allows users to collect and analyze reviews and feedback.

22) Call Tracking

Convirza

The tool tracks calls and decodes conversation with the help of conventional tracking and AI powered calls analysis.

Infinity

Infinity provides call analysis and insightful data from conversations to make better business decisions in the future.

• Also read: GenAI Prism: This Infographic Illuminates the Expansive Universe of Generative AI Tools

Responsive Tab

Responsive Tab provides keywords and runs campaigns that lure users to pick up your phone calls, making your marketing better.

CallTrackingMetrics

The tool informs users about the source of calls and what made calls happen. It has modern call tracking features, which provide good insights into conversations.

CallRail

CallRail provides marketing channels generating more calls; it has features that depict the quality of marketing campaigns done through emails, newspapers and T.V.

23) Customer Messaging and Live Chat

Intercom

Intercom provides support, help desk and live chat at a simple platform to its users. This leads to a better customer service experience.

Olark

Olark provides live chat and customer service to its users for marketing and sales. It drives sales and lures more leads.

Liveperson

It enables online businesses to interact with their customers via sms, chat and voice. The interaction can enhance outcomes.

LiveChat

The tool allows customers to interact with a human support service in no time via messaging.

Nuance

Nuance provides speech recognition to people and businesses; it is the first company to introduce conversational AI.

24) Social Media Publishing Focus

Buffer

Buffer is a social media manager that schedules posts and engages with customers. It is mostly used by small businesses.

Hootsuite

The tool allows scheduling of posts, curation of content and publishing of content on social media.

Sproutsocial

It is an optimization platform, which enables its users to publish all their content across all social media platforms; it collects data from users’ profiles and then employs analysis and publishing.

Cision

The tool offers publicity services and social media engagement, analysis and monitoring.

Falcon.IO

Falcon.io provides digital solutions to all businesses. The tool helps in interacting with customers to receive data from social media to optimize marketing strategies.

25) Social Media Listening Focus

Talkwalker

It is a social media analytical platform which listens and monitors media with the latest technology; it also does social benchmarking.

Brand24

The tool is utilized to identify, monitor and analyze conversations about your own product or business across social media platforms.

Mention

Mention allows users to crawl across the web to find and analyze any mention of their product and business to form marketing strategies.

Agorapulse

Agorapulse has an advanced listening tool, allowing you to find any mention of your brand across social media.

Brandwatch

Brandwatch listening allows users to listen to what people are commenting about their products and brands across social media; it lets users monitor all online campaigns about things that mean something to you.

26) Generative AI

ChatGPT

Developed by OpenAI, it is a virtual assistant, answering any query with a detailed answer just like a human being.

Gemini

It is generative AI developed by Google to answer any query in any language with a detailed answer.

Jasper

This generative AI helps by providing AI assistant content in article writing, blog posts, sales emails and social media posts.

• Also read: Top 9 Alternatives of Midjourney that Are Easy to Use For Beginners

Writesonic

The tool provides AI content including images to its users. The content is high quality and ranks well on search engines.

CopyAI

It helps website owners with quality content. It does creating and posting of content in a lesser amount of time. It is also simpler to use.

27) Online Customer Service Tools

Zendesk

Zendesk offers a variety of tools to its users, from email marketing, sales management, live chat to helpdesk.

Helpscout

The tool provides customer support to people via emails. It also integrates live chat and phone systems to make things smoother.

Freshdesk

It provides customer support via helpdesk having automations to make things happen faster.

Groove

Groove provides smoother and streamlined communication to customers, so website owners can concentrate on their business.

Sprinkle

It provides users with website management, content marketing, social media management, social experience and paid advertisement.

28) Marketing Cloud, CRM and Campaign Management Tools

GetResponse

GetResponse delivers professional emails, automates campaigns and creates sales funnels. It helps in converting contacts into customers via email marketing.

Hubspot

It is a marketing, sales and customer service software, helping users to increase their sales and growth.

Salesforce

It automates sales and marketing processes; it keeps the history of customer interactions and sales data. The tool also provides email outreach.

Oracle Marketing Cloud

The cloud allows marketing solutions of all types to enable higher returns on investment and better online campaigns.

Adobe Marketing Cloud

Adobe marketing cloud is a combination of various online marketing and web analytics, allowing users to manage sales and digital marketing.

29) Email Service Providers Marketing Automation Services

Mailchimp

Mailchimp allows users to interact with potential customers and parties. It employs strong data analysis and well designed emails.

Dotmailer

The tool allows users to create and send emails in no time; it grows email marketing of businesses.

GetResponse

GetResponse delivers professional emails, automates campaigns and creates sales funnels. It helps in converting contacts into customers via email marketing.

Adestra

It is an advertising network for businesses to deliver ads to potential customers. It also helps in managing their email campaigns.

ActOn

ActOn allows users to manage their email marketing; it employs segmentations, personalization, automation and analysis.

30) Survey and Voice of Customer Tools

SurveyMonkey

SurveyMonkey is a professional tool used to create and run surveys. These surveys and their feedback allows users to analyze data and make better decisions.

CrowdSignal

The tool is employed to create surveys, polls and quizzes and are sent via emails for data analysis.

Typeform

Typeform is used to create surveys as well as apps; Both can be created without any prior knowledge of code writing. The tool makes the collecting of information easier.

Alida

Alida allows users to create and distribute surveys to get constructive feedback. It is user-friendly, and surveys can easily be created by using it.

Confirmit

It is used to create and manage research projects and feedback programs. It gathers data about markets for businesses to help them grow.

The above-listed tools cover all aspects of customer experience and business growth. Now you know which tool to utilize for your digital campaigns, so bookmark them and start executing your ideas one by one.

2024 essential digital marketing tools [Infographic]

Chart Courtesy of Smart Insights.

Read next:

• These Are The Best Cloud Storage Apps of 2024

• The Essential Guide to Implementing Generative AI in Small Businesses
by Ehtasham Ahmad via Digital Information World

Google Search Reverts to Pagination on Desktop

Google Search has opted to switch off its continuous scroll experience for users when searching through the desktop.

The search engine giant recently mentioned how the old feature would enable more results to load when users scroll past the initial page for search results. Instead, the classic and old bars located at the footer would be visible now on Google Search, it explained.

The change would come into play starting today as the search giant first rolled out continuous search in December of 2022 and then on mobile in October of 2021. So it would not be wrong to mention how the feature only lasted 1.5 years on a desktop.

As far as the change taking place on mobile search is concerned, that will be sunet by next month or so.

The news was confirmed by the company’s spokesperson who added recently how the Next button would arise at the page’s bottom on Desktop while the More Results feature would show up across mobile phones.

Google mentioned how this kind of change is designed to enable search companies to serve results at a faster pace across different searches, instead of the usual automated loading results feature that users did not request.

• Also read: Top 4 Free Keyword Research Tools Every SEO Should Know

The company also mentioned how such changes were designed to ensure users get faster search results across different searches, instead of continuous result loading for searches that were never requested to begin with.

So if you happen to be on page two while searching through your desktop, you might see fewer clicks across a particular website. It all depends on whether or not the searcher scrolls and clicks to the next page or if they don’t. Also, this could affect data seen on the Search Console as many searchers attend to this feature than the Next feature.

Image: DIW-Aigen

Read next: 

• NCMEC: Instagram, Snapchat Lead in Child Sextortion Cases, Boys Now More Vulnerable

• Google Chrome Tests New Security Feature For Android That Provides Identity Credential APIs

• Shift in Google AI Overview Visibility Noted by SEO Analysts
by Dr. Hura Anwar via Digital Information World

NCMEC: Instagram, Snapchat Lead in Child Sextortion Cases, Boys Now More Vulnerable

According to a report by National Center of Missing and Exploited Children(NCMEC), there has been an 82% increase in the financial sextortion of children between 2021 and 2022. These kinds of incidents have been seen for many years now where scammers ask kids for their compromising pictures and blackmail them with the pictures in exchange for money. NCMEC receives about 812 reports of this kind of blackmailing weekly on average and most of the blackmailers ask for money.

NCMEC says that about 3.5 to 5% of the children have gone through financial sextortion before reaching adulthood. Girls get impacted from this more than boys but now NCMEC is getting reports of boys between the ages of 14 and 17 being more impacted with financial sextoration than girls.

Most of this crime is being done on Instagram where scammers lure innocent children into sending their compromised pictures. Snapchat is the second closest culprit. 75% of the times scammers send the messages first on these two social media apps while Facebook is in the third position with 7% reports.

65% of the victims are asked to move to a private chat from a public chat to make the victim vulnerable enough to share their data. The scammers then blackmail them with the pictures and ask them to transfer money on different payment apps like Venmo, CashApp and PayPal. NCMEC says that social media should improve their reporting methods so the arrest of these scammers can be possible.

Read next:

• Study Uncovers Risks in AI Models: Multimodal Systems Highlight Unsafe Outputs

• Is ChatGPT Is Bias Against Disable People?
by Arooj Ahmed via Digital Information World

Study Uncovers Risks in AI Models: Multimodal Systems Highlight Unsafe Outputs

Almost a decade ago, when AI was starting to get wind of its progression, there was a lot of skepticism around the idea of machines with AI taking over human beings. But slowly and gradually, AI grew at such an exponential rate that the mere possibility of machines taking over humans is now a reality dawning upon us.

As the progression of machines gaining superintelligence is an unstoppable process, the best that we can do is bind its growth with laws and regulations in the research and advancement stages of AI to prevent the machines from achieving Artificial General Intelligence, which will put the future of humanity at severe risk of being replaced in various domains of professional life.

To regulate AI and its progress, particularly after seeing the inevitable wave of ChatGPT's ability to reason and rationalize like a human, super alignment teams were set for all AI generative models to supervise and govern in restricted capacities to prevent harm to society. However, the superalignment teams were dissolved in May due to disagreements, mainly from the researchers, that AI should have free space without any restrictions to grow and adequately improve itself.

To allow AI to progress in unbounded ways, ChatGPT in May gave its platform Open AI free access to multimodal, which means taking image and text input from the internet to its newly developed system, GPT-4o. But after some time, things begin to get out of hand. The study done by arXiv found that these models, like GPT-4V, Gemini 1.5, and GPT-4o, give dangerous outputs based on the text and image inputs.

To highlight the issue of unsafe outputs, a study named Cross-Modality Safety Alignment found safe inputs but pointed out unsafe outputs as per the benchmarks of nine safety domains such as morality, self-harm, privacy violation, harmful behavior, fake news and information misrepresentation, stereotyping, discrimination, and political controversy.

The study also found that LVLMs (Large Visual Language Models) faced a tough time spotting Safe Inputs and Unsafe Outputs during the receiving process of several images and text inputs. The visual language model systems were also incapable of giving a safe response to the unsafe outputs. As mentioned in the study analysis, 15 LVLMs were tested, and the accuracy of identifying unsafe outputs of ChatGPT-4v was 53.29%, GPT-4o had 50.9%, and Gemini 1.5 scored 52.1%.

To overcome these hurdles and to improve the accuracy of the models, the study further suggested that Visual Language Models should integrate information and insights from all modalities to have a generalized and universally applicable understanding of different situations. The system should also focus on building the ability to utilize cultural sensitivities, ethical considerations, and safety hazards in real-world conditions. One last thing that the study authors put a lot of emphasis on was the notion of identifying the intent of the user even if it's not directly mentioned, but through the reasoning of the text and images, they should be able to reach valid and accurate conclusions.

Image: DIW-Aigen

Read next: How Much Money Tech Companies Will Lose Without the Internet?
by Ahmed Naeem via Digital Information World

Apple’s Misery In The EU: Company Becomes First To Be Charged For Violating DMA

Tech giant Apple is one of the first of many to acclaim several achievements but this next piece of news isn’t something the company will be proud of.

The Cupertino firm has been called out by regulators in the EU for being the first to violate the Digital Markets Act in the region. The DMA has had several tech giants scrambling to try and make sure their operations were in line with the law.

The latest on this front has to do with Apple stopping developers from freely steering consumers to other alternative channels with various other offers and content.

The entire investigation started in March and focused on the developer’s ability to combine alternative methods for payment across both of these stores. Moreover, the EU also wished to examine whether or not the fees from Apple for App Stores belonging to third parties violated the law and if its ability to sideload was actually acceptable.

It turned out that the answer to this could be a yes as investigators have been pointing out that Apple is not keen on giving others a chance and wishes to be the head of the competitive race by adding restrictions.

Steering is said to be a key function that forces app developers to be less dependent on app stores owned by gatekeepers so that consumers might be more aware of what offers are at stake.

This might be the very first time that the EU took action against a leading tech firm for DMA.

The EU has already taken action with Apple’s operations. For starters, app developers were said to have been barred from adding pricing details across app stores and channels owned by third parties. Secondly, it enables developers to link out of platforms to external browsers but does end up regulating what the developer is allowed to do when linking out. Thirdly, it charges developers for acquiring new clients via this link-out endeavor.

The company is going to be given a chance to argue with all of the findings brought up against it by the EU before the levying of penalties. In case there is an infringement, the Commission would impose fines that go as far as 10% of the whole gatekeepers’ turnover around the globe. And such fines might be up to 20% in those cases when infringements keep getting repeated.

In other news, we know that the European Commission is even rolling out new proceedings about the support of Apple’s alternative iOS app stores. The case focuses on a new Core Tech Fee which is a multi-step process needed for users to download the marketplaces and what eligibility the company has brought forward for developers in this respect.

They also vow to open up proceedings against the tech giant with core tech fees and different rules for enabling third-party stores as mentioned above. This is a major point worth mentioning because a lot of people and developers are looking forward to welcoming alternative options that go above and beyond the usual App Store.

Hence, rumors about Apple undermining such efforts are not going to be taken too well, sources mentioned.

We even saw the iPhone maker recently blame various regulatory uncertainties linked to the DMA as the reason for the delay in launching its iOS lineup across the EU states which many saw as shocking news. But Apple says that the blame lies on all the interoperability restrictions that it feels might undermine both the security and privacy of users.

Image: DIW-Aigen

Read next: ChatGPT Recorded its Biggest Revenue Because of ChatGPT-4o After Declining for Some Months
by Dr. Hura Anwar via Digital Information World

ChatGPT Recorded its Biggest Revenue Because of ChatGPT-4o After Declining for Some Months

ChatGPT recorded its biggest month of revenue ever since the release of its mobile app. It is all due to the new model of ChatGPT, ChatGPT-4o. ChatGPT had been seeing a decline in its revenue for the past few months. It was because ChatGPT stopped the subscriptions for ChatGPT+ which made the revenue down by 26% in April 2024 as compared to November 2023. In May, ChatGPT showed the peak in its downloads. It went from 13.9 million downloads in April to 18.7 million in may, which is the highest since November.

On both App Store and Google Play, ChatGPT’s revenue grew from $5.8 million in April to $20.3 million in May 2024. Most of the revenue growth of ChatGPT was seen on the App Store. ChatGPT is always growing in revenue now and has hit the $20 million mark. $20.3 million is the net revenue of ChatGPT in April which means it is the amount after deducting App Store and Google Play’s fee.

Most of the ChatGPT’s revenue was from USA and Germany. UK and Japan were just behind Germany for giving ChatGPT the biggest revenue. ChatGPT is still growing internationally and it’s not long until ChatGPT will grow in other countries too, especially with the release of ChatGPT-4o.

Chart: Appfigures.

Read next:

• Can Esports rival traditional sports in the digital age?

• Here's How You Can Enable Or Disable JavaScript in Your Browser

• Who's Really on Board with AI: Youngsters or Boomers?
by Arooj Ahmed via Digital Information World