Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Adds Audience Restrictions to Facebook Live: Facebook rolled out “the ability to target live videos to only [...]
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- Your Guide to the Social Media Jungle
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ApproveJs is a simple JavaScript validation library that doesn't interfere. Using ApproveJs, you can automate validation however you please.
Have you played Pokémon Go yet? Not only has the game set a new record in customer acquisition and retention with its phenomenal ability to attract users, but it became so popular that many people won’t even admit they still haven’t had a chance to try it out.
It’s fascinating to see the entire global village sharing the excitement about a new concept that connects the online and offline worlds in a completely new way.
The question is, will people still be crazy about this app a year from now? Will the retention rate remain high? And more importantly, what can you, as an app developer, do to help your app set a new record for customer retention?
Your business may be in the retail, finance, travel, QSR, or even insurance sector, but don’t assume that because you’re in a “serious” industry that your app shouldn’t entertain its users. It’s true that your users open your app with a different intent: to search for credit card information, to buy a dress, to book a hotel, or something along those lines. But that doesn’t mean they can’t also have a bit of fun in your app! The one thing that Pokémon Go’s success proves more than anything is many of us are craving the company of others and a sense of playfulness.
When I say “entertaining,” I mean you need to use a less banal approach to communicating with them and walking them through your app’s services. Of course, you can’t suddenly become overly funny or too fun, but you can have in-app messages, videos, text and imagery that are more engaging while remaining loyal to your design guidelines.
Let’s say you have a banking app. Wouldn’t it be more entertaining to use an animated video to introduce a new savings plan instead of only displaying an informative screen? Millennials are now the largest consumer group in the United States, so if you want to attract and retain them, you should consider giving them information in an engaging format. Not only do Millennials prefer to consume videos on mobile, but entertaining videos will most likely reward you with higher conversion rates and growing affection for your app.
Another great way to engage and entertain your users is by presenting them with a fun quiz. You can then relate this quiz to your inventory. For example, if you’ve got a fashion app, you can offer a “Which Pokémon is your baby?” quiz on the babies’ clothing section of the app, and then direct it to display all related children items in that same color.
Even the best app has to refresh its content every now and again. Of course, that doesn’t mean changing your entire look and feel. It simply means showing your users you’re not stagnating but developing and expanding over time. Even Pokémon Go will have to offer something new after a while, something that hasn’t yet been seen before in the game, or else the excitement will wear off.
But be careful — when you show users your new functionality, it should be displayed in a friendly and contextual manner. A “breaking news” pop-up appearing as soon as users open the app is one option, but there are many other, even better, methods such as a new feature carousel (that can deeplink users to their point of interest), a banner, a tooltip pointing out the new feature, or even darkening your screen and highlighting the new feature area.
Continue reading %What Pokémon Go Can Teach You about Building Apps Users Love%
In this tutorial, we’re going to build an app that talks to the Google Drive API. It will have file search, upload, download and delete features. If you want to follow along, you can clone the repo from Github. Creating a New Google Project The first thing that we need to do when working with […]
Continue reading %Is Laravel Good Enough to Power a Custom Google Drive UI?%
Whilst they are often overused, notifications are an effective way to get a users attention and inform them of updates or actions they need to take. iOS 10 brings updates to notifications such as new messages, offers, and timetable changes. In this tutorial I will show you how to use notifications in your iOS apps and show the new features that iOS 10 introduces. To develop push notifications for iOS 10 you will need the latest version of Xcode available, Xcode 8 beta, which is available on the download page.
Continue reading %Developing Push Notifications for iOS 10%
