Marketing Salaries Surge as AI Skills Drive Demand in Creative and Strategic Roles

According to a report from Robert Half research, the median annual salary of a corporate chief marketing officer in the US is $200,250. Nowadays marketing professionals with AI experience are much needed as using AI tools can boost work efficiency and lessen the workload. Because of this new added skill, there's an increase in salaries in marketing professionals. Professionals from marketing, content and PR professionals also have flexibility to work in remote and hybrid environments.

The report also talked about different salaries by profession in the US. The average salary for a creative director with advanced qualifications and skills is $163,500 while employees at starting positions get $101,750 median salary of $101,750. The creative services manager new to their role gets a $76,500 median salary while a professional gets a salary of $113,250.

69% of the marketers agree that advancements in AI are reshaping the skill sets needed in some roles. When managers were asked where they use contract talent the most, 42% said digital marketing, 41% said traditional marketing and 33% said that they use contract talent for content strategy, development and management. 57% of the marketers say that their top priority is a hybrid work arrangement, with managers saying that their ideal working plan is 4 days on-site for staff.

There are some specific skills that need to increase in salaries in marketing and creative fields. The most potential for a salary increase is in creative development and art direction (37%), UX and UI design (34%) and content strategy (26%). 52% of the managers said that they bridge the skill gap through upskilling, 50% pay for professional certifications and 45% reskill employees for new skills to bridge their skill gap. The most sought-after marketing and creative jobs right now are copywriter, digital marketing manager, digital project manager and graphic designer.

When managers were asked how they use AI, 47% use it for data analysis and reporting, 45% use it for customer service and 44% use AI for email marketing. The emerging AI marketing roles are prompt engineer, AI graphic designer and AI trainer.

Read next: LinkedIn Report Highlights Soaring Demand for AI Engineers and Consultants
by Arooj Ahmed via Digital Information World