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Article: How to use Squarespace Email Campaigns

Squarespace Email Campaigns allows anyone to gather email addresses, send marketing emails and analyze their email performance – all using the same Squarespace platform.

A huge benefit of the platform is being able to send emails that look just as good as your website. The design aesthetic is already integrated within Squarespace Email Campaigns.

In this tutorial I’m going to show you exactly how to choose a layout, customize the content and send your first campaign using Squarespace Email Campaigns.

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Yay! Squarespace has been kind enough to give One Page Love readers the exclusive coupon OPL10 for 10% Off your first website or domain purchase. (There is a free 14-day trial with no credit card needed, so you can try risk free.)

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Step One – Create a mailing list

We need to create a mailing List to store our subscribers. For better context for this tutorial, I’ve created a Landing Page promoting a fictitious weekly newsletter called the Weekly Roast:

Weekly Roast Landing Page built using Squarespace

The video tutorial embedded above details how to insert the mailing list sign up block but also find a more comprehensive tutorial here on How to create a Newsletter Landing Page with Squarespace.

Head on over to the Marketing section within the Squarespace main navigation > Email Campaigns > Mailing Lists:

Squarespace Email Campaigns section

Steer over to the center of the page and click create a mailing list.

I’m calling mine Weekly Roast:

Create a new mailing list

Press save.

There is a real neat option to import full CSV files filled with emails but in this tutorial I’m going just add 1 subscriber manually. Remember to only add sub subscribers who have opted into your marketing communication, as highlighted here:

Adding new mailing list subscriber

Once added, you get a glimpse into your mailing lists activity in a neat dashboard. This really gets exciting over time.

 

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Step Two – Add sender profile

Head back over to Marketing > Email Campaigns then open up the Sender Profile settings:

Open up your Sender Profile

Create your profile then hit Next. You’ll notice an orange warning dot:

Adding your Sender Profile

This is because you haven’t verified your email address. Check your inbox, copy the code, head back, paste it in and hit Next. You are now verified.

The final step is Domain Authentication. It’s optional but I’d recommend it as it lessens the chance of your email campaigns arriving in spam folder.

We’re now ready to roll.

 

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Step Three – Create a campaign

Head on back to Email Campaigns and smash the Create button. Then choose the Blast option as this is a once-off email:

Creating a Blast email campaign

 

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Step Four – Choose a layout

There are literally dozens to choose from but a good tip is try match your use-case to the Layout categories.

I want to send a coffee deal, so I’m going to browse by ‘Announce a Sale’ where I’m after a minimal layout with a CTA button followed by my coffee bean image. The Wares layout looks perfect:

Filter email campaign layouts using the categories on the left

Remember these layouts are all starting points and customization is unlimited. Simply click the layout to begin editing.

To quickly run your through the Email Campaign editor… the left is of course your email design with a neat mobile preview feature. To the right is your editor bar with two main functions. Email Campaign sending details and Email Styles for customization:

Email campaign right bar breakdown

 

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Step Five – Edit content

I’d highly recommend watching the video for a better guide on editing content and customization. Here is the video again timestamped at the start of the editing chapter:

 

In the video we replace all text and images with our own by simply editing inline.

To add content blocks, you simply hover over the email section you want to add content and press the plus icon to kick off the options (shown below). There are options for text, images, buttons, spacers, lines and you can even import existing Squarespace blog posts and products:

Adding email campaign content blocks

Once we are happy with the content it’s time to customize.

 

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Step Six – Customize content

The UI is very intuitive, simply start by selecting the elements to the left then customization on the right:

 

I’m now happy with the font size, let’s change this email background to match my brand colors. Kick off the background color picker to the right and simply drop in your brand HEX color code over the colors like this:

 

Now you’ll notice this email layout has white color background area for the central content. We just need to select each item on the left and assign the transparent background color setting on the right using the striped icon:

 

Continue to edit all the elements as you need using the panel to the right.

 

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Step Seven – Prepare the email

Head over to the Email Campaign tab:

1. Set the Email Subject.
2. Add Email Preview text – this is the addition snippet that shows up in condensed inbox list views.
3. Select your Mailing List (we created in Step One)
4. We’ve already set our Sender Profile (in Step Two).
5. Then finally add the legal address of your business for the email footer.

Adding email campaign information before sending

 

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Step Eight – Send a test email

The final step is to send a test email to yourself or work colleagues to get a fresh set of eyeballs on the email campaign.

Once confirmed it’s ready to go we simply hit the Send button at the bottom right and you email will be sent safely using Squarespace Email Campaigns.

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FAQ: What are the benefits of using Squarespace?

Squarespace is a leading online website builder. What sets them apart from the rest is their superior level of design and customer support. They have a huge support team and are available 24/7. Other main benefits are:

• No Website Hosting Needed - their platform is fast and secure
• Online Content Management - all edits are done within your browser, no software needed
• Easily Drag and Drop Images - unlimited galleries with unlimited bandwidth
• Free Domain Name - when registering for your first website, if you pay annually (renews at standard rate)
• Beautifully Responsive - all templates work for all devices, so you only have to design your website once. Test and preview how your website will appear on a range of screen sizes.
• Blog Sections - can easily be added to start sharing your journey
• Commerce Solutions - are an upgrade away if you want to start selling products
• Email Marketing - gather email addresses, send marketing emails and analyze the reader email activity

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That’s a wrap! Don’t forget your 10% Off coupon: OPL10

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I hope you enjoyed this tutorial on how to send your next campaign using Squarespace Email Campaigns. Props to Squarespace for creating a platform where we can create beautiful announcement websites, easily. In case you missed it last month, I curated 10 Squarespace Portfolio Templates to showcase your talent in 2020.

by Rob Hope @robhope via One Page Love

21 Capital

21 Capital is a research-based global asset management firm and hedge fund dedicated to the active management of blockchain and digital asset based instruments and technologies.
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