A new study suggests that a powerful context and meaningful content adjacency increase the effectiveness of advertising campaigns

In terms of product promotions, marketers, and advertisers often focus more on the brand safety factor while determining which content should be adjacent to video ads. However, a recent study by IPG Media Lab, Twitter, and Magna has unveiled some other aspects that have a larger effect on...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Arooj Ahmed via Digital Information World

4 Cybersecurity Protocols Companies Have to Adopt to Keep Their Data Safe

The first step in protecting your business from a cyber-attack is acknowledging the fact that you are at risk. Large corporations, medium-sized enterprises, and small businesses all have fallen victim to cyber criminals. Many small businesses do not even know that they have been targeted until the...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Web Desk via Digital Information World

This study reveals the most common phrases people use in passwords

A password is a barrier between a hacker and everything you hold dear. Your personal emails, banking details, access to social media, and basically the entire data of your device rely on a single word, phase, or a character combination. And lots of people ignore the importance of it. You see, a...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Irfan Ahmad via Digital Information World

How Affordable is Apple Music in Different Countries Around the World?

Apple Music is proving to be a strong competitor to Spotify in the battle to win over the booming on-demand music streaming industry. With 89% of internet users using streaming services globally and 52% of 16-24 year olds signed up to paid streaming subscriptions, there’s a lot of profit in...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Web Desk via Digital Information World

Instagram's Updated Terms of Use Have Struck A Tender Chord With Its Userbase

Instagram recently had to announce via their Comms Twitter account that the backlash towards their updated Terms of Use is misguided. But what are these terms, and why have they invoked such an adverse reaction? Let's have a look. Instagram's farewell to 2020 consisted of an update to their Terms...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Arooj Ahmed via Digital Information World

Top Start-Up Tips from the World's Most Successful Founders (infographic)

There’s never a shortage of people giving out advice for businesses on how they can be successful. It’s a whole cottage industry all of its own, filling magazines and bookshelves with often contradictory advice on what you absolutely should or shouldn’t do when starting up your own company. So it’s...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Irfan Ahmad via Digital Information World

WhatsApp revealed the list of Android and iPhone devices on which it will stop working from 2021 onwards

Recently, WhatsApp has updated its support page that highlights that the phones operating an older version of Android and iOS software will not be able to run WhatsApp from 2021. WhatsApp has been in the forefront throughout the whole year for releasing a variety of features. A Facebook-owned App,...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Arooj Ahmed via Digital Information World