Wednesday, December 23, 2020

A new study suggests that a powerful context and meaningful content adjacency increase the effectiveness of advertising campaigns

In terms of product promotions, marketers, and advertisers often focus more on the brand safety factor while determining which content should be adjacent to video ads. However, a recent study by IPG Media Lab, Twitter, and Magna has unveiled some other aspects that have a larger effect on...

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by Arooj Ahmed via Digital Information World

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