iPhone 14 Pro Clinches Top Spot in 5G Speed Rankings

There have been a lot of bold claims that Apple’s latest offerings provide the highest possible internet speeds on 5G networks, and a new report from Ookla managed to confirm that with all things having been considered and taken into account. The study that Ookla conducted factored in data that was collected over the third quarter of 2022, and it revealed some important insights about which smartphone can provide the fastest 5G speeds.

The Apple iPhone 14 Pro ended up at the top of these rankings with a maximum download speed of around 177 Mbps. With all of that having been said and now out of the way, it is important to note that the second spot also went to an Apple phone, namely the iPhone 14 Pro Max. This phone’s top speed clocked in at around 175 Mbps which is just shy of the numbers that were obtained by its slightly smaller counterpart.

No other phone was able to come close to being competitive with these two. The three other phones in the top 5 rankings all came from Samsung, but in spite of the fact that this is the case none of them managed to crack the 170 Mbps mark. Samsung’s Galaxy Z Fold 4 came in third with a download speed of 162.5.

The Galaxy S21+ 5G came in at a distant fourth place with download speeds of a little over 140 Mbps being obtained. Surprisingly, this phone’s successor the Galaxy S22 Ultra failed to surpass it in terms of 5G download speeds, managing a maximum speed of just 137 Mbps.

These rankings were for smartphones in the US, and in the UK Apple performed even better than might have been the case otherwise. All of the top 5 smartphones in terms of 5G download speed were Apple products, with the iPhone 14 Pro Max clinching the top spot. Maximizing 5G speed is important because of the fact that this is the sort of thing that could potentially end up allowing users to obtain the most functionality from their phones, and Apple is clearly succeeding on that front.

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by Zia Muhammad via Digital Information World

Meta’s Security Team Says The US Military Is Involved In A Pro-Western Influence Operation

It may have taken Meta a while to finally say it but they are doing it now. The company’s security team has gone on to confirm how members of the US military are in fact involved in some sort of pro-western influence operation.

Meta revealed yesterday that its security team has removed nearly 39 different accounts from the Facebook app and then also deleted 16 pages on Facebook and around 26 different Instagram accounts. These had people trying to pose as if they were locals but in all reality, it was far from that.

Some networks had origins in places other than America like Afghanistan, Russia, Iran, Yemen, Tajikistan, Iraq, Uzbekistan, and even Algeria.

Hence, accounts that were posted in various languages around a number of different nations as a part of this influence operation means it had to praise all sorts of anti-terrorist efforts seen in the military of the country while criticizing regimes in both Russia and China.

Meta is now referring to this particular campaign as one that’s inauthentic and so many efforts are being done to alter public debate for both strategic goals where fake accounts are the center of attention.

Today, researchers claim that so many fake accounts are present that have links to various individuals working with military sources in the US. These are posing as locals in nations where they’re getting targeted.

Most of the posts made were in Arabic, Russian, and even Farsi. They had to do with news and some were linked to current events. Then there was a lot of concern about terrorism arising and special praise was put on the ongoing pandemic and other types of content that had to be deleted due to it violating the policy for misinformation.

We saw the operation go on and share posts that criticized Iran, Russia, and even China and the ongoing Russian invasion of Ukraine too.

For now, Meta is keeping its lips sealed in regard to which people of the US military are involved in this sort of operation. But we know for sure it is this same campaign that was first outlined in August of this year.

This particular operation was seen getting plenty of criticism and not a whole lot of engagement with Meta not disagreeing. In this particular report, it was mentioned how most of the posts outlined came with zero to little engagement, even with its own authentic communities involved.

Then we had Meta mention how so many individuals were present behind this particular network and it was working with people hiding their identities. For instance, you could well see how some accounts had profile pictures produced through the likes of machine learning.

A lot of the hidden disguise or concealment techniques failed to work because we had Meta mention that the timings during which posts were generated were based on the US and less on the working hours of the local or native nations.

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by Dr. Hura Anwar via Digital Information World

Necessity Of Business Is Either Maintaining Existing Customers Or Acquiring the New Ones?

A new report from the Twilio Segment claims that businesses are expected to keep focusing on their current clients instead of adopting new customers.

Considering all the consequences of an unpredictable financial situation, 67% of marketers are way forward to reform the approach from growing the number of customers at any cost to fostering prolonged client loyalty. In short, they tend to be more concerned with maintaining their present clients than finding new ones.

This concern is associated with the frequent marketing expenditures that seem to be reduced firstly when a recession period occurs. Due to this reason, marketers are over-focused on two business factors of utmost importance; efficiency and profitability.

To combat the macroeconomic conditions that currently exist, 93% of firms are making preparations and sighting the required actions to take for the sudden upcoming recession. Firstly, 43% of them are concentrating on consumer retention. Secondly, through analysis, they have found that their companies waste money on useless equipment. Therefore, without any surprise, 83% of marketers intend to integrate their marketing technology revenue in the forthcoming year. 69% of marketers favor the platforms with the highest Return on Investment.

Making the most of current client data is one aspect of profitable marketing tech stack optimization. Since 49% of marketers agree that valuable and standard customer data is the basic driving force to accelerate the development of businesses, about 71% of companies are aiming to acquire and utilize first-party data to fully understand their consumers.

Many of you might be unaware of the phrase first-party data and its importance, so let’s discuss and examine it in detail. First-party data is information that your company personally obtains, maybe from customers or via cookies on your website. This type of data has to be collected and operationalized by businesses to adhere to rising privacy requirements. First-party data is crucial since it has the potential to significantly lower corporate expenses. Furthermore, it has a more reliable source of information for refocusing social media users, demographic segmentation, and even analyzing past purchases. The foremost important piece of data a company possesses is first-party consumer information. It enables you to develop more targeted marketing that develops close bonds with your target market. Additionally, it improves the power of your brand and the effectiveness of your company's operations.

In Conclusion, First-party data is already paying off for marketers who are ahead of Google's 2024 ban on third-party cookies. When managing first-party data using customer data platforms, one in three businesses claims quicker revenue growth and twice as the upper level of satisfaction with customers.

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by Arooj Ahmed via Digital Information World

Microsoft Gives Its Latest Data on Hacks And Tells People the Importance of changing Their login information quickly

Password hacks are getting quite common and according to the statistics, 921 passwords get hacked every second of the day. According to Microsoft Digital Defence Report, password hacking has increased by 74% in 2022 as compared to last year. Microsoft and other big technologies are working on making their security system strong so their users can have a safe experience on the platform. The future doesn't look too good if all the information is getting constantly hacked by different hackers.

Many people can use face recognition and thumb prints to use different Microsoft but a lot of people still rely on passwords because they are easy to use. As long as passwords are being used, the information of people is at risk. To be safe from hacks, it is best if you use different usernames and passwords for different accounts. When you use the same usernames and passwords, it is easy for hackers to hack all of your accounts. A Microsoft report of 39 million IoT and OT devices showed that 20% of people use the same login information. If you are in that 20%, you should immediately take action and change your login information as soon as possible. You can start by changing usernames and passwords on email, financial, health care, and social media sites. These all are at a bigger risk of hacking. It is hard to change every single password on every single site, so you should start working on the most important ones.

Now that you have changed the passwords, security professionals recommend using a password manager like 1Password or KeePass to manage your passwords. All you will need to do is remember one password and all your other passwords will be saved in encrypted form on these apps. You can also use these apps to generate strong passwords. These password managers will do a good job of securing your passwords so you can use them efficiently.

While thinking about passwords, you should make sure to choose the random ones which cannot be easily tracked. Use two to three random words in a password. Using a singular word with the capital first letter will be cracked in milliseconds. So make sure to generate a password as tricky as possible. Enabling multi-factor authentication is a must too. Multi-Factor Authentication only lets a person use an account if they have verified information three times. This makes criminals and hackers stay away from your account. Google Authenticator works best for it.

According to the Identity Theft Record Centre, most people get their passwords hacked because they share them with someone they think is a friend or customer. Some also click on phishing links that ask them for their personal information and that's how hackers get the passwords. Never share your password with anyone, be it a friend or someone claiming to be from a bank.

If Apple or Microsoft is contacting you from an unknown number and asking you for your personal information, that's probably not them. Most of these hackers know your computer is having an issue and ask for your personal information so they can 'fix' it. Renowned companies never randomly contact their users for this. By keeping all these points in view, you can prevent your password from getting hacked.

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by Arooj Ahmed via Digital Information World

A New Study Shows That The AR by Snap May Be The Next Important Step In The World Of Marketing

Augmented Reality (AR) is getting bigger and better and that's why many marketers are looking for this tech for their marketing and promotions. Obviously, this marketing will be carried out with digital 3D approaches according to the interests of the users. Snap partnered with Breakthrough to carry out a study on the effects of AR on the interests of consumers and how AR can change the lookout for many people, including promotional and marketing tactics.

Snap conducted a study between 7,500 people in the UK, US and DE, and it was found that many people working in marketing for various products including auto, health, beauty, fashion, entertainment, and travel has a different approach and behavior towards brand marketing because of the the shift they see when they imagine themselves going through AR as a shopper.

This study showed how consumers are looking forward to the possibility of using AR for shopping and how it will help them make faster decisions on different brands, and maybe that's how they will shop more. AR is also increasing its spending to $11.2 billion because it is hopeful that this category will attract more consumers. Another area where the consumers will be attracted is Travel. Snapchatters think that they will spend more on travel for AR. This is because they feel like AR will help them make quick decisions on travel and it can also help them in making a proper plan for their trip.

In simple words, AR will help to enhance the shopping experience of users and provide them with a proper context for their purchases. This way consumers will feel confident and knowledgeable about the product they want to purchase. Snap says that AR is already getting advanced as compared to its initial use. When Snapchat made lenses, it was only for fun and entertainment. But now it has evolved a lot and people are using it for many things including their businesses. In AR and Meta Verse, the usage of AR-enabled glasses and 3d virtual objects, brands will start taking these experiences seriously and that's how they will try to market their product on these platforms.

If you are interested in AR, you should make yourself a bit acquainted with the Snap Lens Web Builder Platform. It is the basic thing if you want to know more about AR. You can watch many tutorials available on the web. Having some knowledge of Lens is important, and after that, you can think of the next stages. The possibilities are infinite and if you start working with AR, you can get ready to capitalize on the trends.

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by Arooj Ahmed via Digital Information World

How Will Metaverse Impact the Businesses and Consumers: The Future of Internet

Metaverse is the next buzzword in the IT cosmos, and given the amount of interest it has already created, it won't be long until it joins the ranks of the fastest-growing digital trends. According to experts, the Metaverse will generate a colossal revenue of $800 billion by the end of this decade.

It may appear to be a far-fetched ambition for new or tiny businesses, but for the social media giant with a population of over half the world, it is not an arduous task to attain. Furthermore, the virtual world experience that Metaverse would provide would be novel to many of its current users.

Moreover, if we observe the current trends, the virtual world is on the verge of dominating the physical world. How? Well, consider our daily activities! The adaptation of cryptocurrency is also at its all-time high, where we have the technology to readily monitor the values like Kadena price.

While the digital universe has evolved into a more popular world since the release of Meta World, it is not an entirely new concept. There are already various virtual worlds in the digital arena. However, Metaverse distinguishes itself from them regarding volume, the scope of investment, and technologies.

In this article, we'll look at how the Metaverse would affect us and global businesses and what genuine benefits we may expect from it.

Exploring several methods to enjoy the augmented reality

Metaverse would demand more sophisticated AR/VR-enabled IT equipment. It will propel the current IT gadgets sector forward by encouraging manufacturers to offer highly complex products with advanced AR and VR capabilities. More improved gadgets, in turn, will accelerate the digitization of real-world experiences, interactions, and assets. Be prepared to witness the birth of new companies producing and selling clothing, automobiles, furnishings, and even groceries- all virtually!

People will develop a "genuine" sense of connection to their virtual possessions like as houses, furniture, clothing, and so on, as they devote more time to the Meta universe. These virtual possessions, like real-world assets, would be viewed as a symbol of social standing.

More zealous individuals would not hesitate to spend real money to improve their virtual lifestyle by purchasing expensive attire, high-end homes, and dazzling equipment. It would not happen overnight or in a hurry. The companies would begin by providing virtual resources at extremely low pricing, with specific primary resources provided for free. As people get more active in Metaverse and form attachments to those assets, sellers will raise their prices.

Metaverse is all about getting as close to the virtual environment as possible. This necessitates the use of gear such as AR and VR devices. As a result, expect a significant increase in the sale of these devices. Moreover, manufacturers would respond to rising demand by expanding model inventories to meet various needs and budgets.

Furthermore, the virtual environment would be filled with virtual assets, such as residences, vehicles, clothing, gadgets, etc. People would be able to enter into the virtual space and relate to these assets in the same manner, they do in the real world using AR and VR.

Non Fungible Tokens for securing artwork from plagiarism

The Metaverse would transcend both geographical and geographic-based constraints. It will allow individuals and businesses to uncover the potential of the unique market economy. It will attract many investors and propel the company's expansion to new heights. Consider intensive online business coaching lessons delivered live by virtual mentors and coaches.

It will give things a human touch and assist small and home business owners in reaping the most benefits from digital techniques. In the actual world, cryptocurrency would take the same place as fiscal currency. Blockchain, its backend technology, would also have various applications such as accurate record-keeping, transparency, identifying ownership and accountability, automatic remittance distribution on work completion, and avoiding financial fraud.

Art, like in the actual world, would play an essential part in the Metaverse. It will give rise to NFT, or nonfungible tokens, another rapidly developing business with annual sales of up to $23 billion! Cloning or plagiarism would be a significant issue in Metaverse, just as it is in the real world. On the other hand, the Metaverse artisans would be better suited to combat this issue in the form of NFT. Nonfungible Tokens, as the name implies, cannot be forged or stolen. The growing number of successful NFT projects attests to this unique technology's promise.

Virtualization of Brand acquisitions

If you assume that only ordinary folks are interested in the Metaverse, think again. Even corporate entities, such as Gucci, have begun investing real money in purchasing virtual goods in the eight figures. For launching an excellent collection of Metaverse products, Nike purchased RTFKT, a virtual company that manufactured sneakers and collectibles—yes, virtual versions! Gucci, the trailblazer in the luxury fashion sector, opened a virtual exhibition in conjunction with Roblox in May 2021 to offer limited-edition Gucci goods. Many businesses are paying millions to own virtual estate in the Nascent met averse.

Another major company on the list is Samsung, which has opened 837X virtual copies of its stores on Decentraland.

More intense Ad experiences with sophisticated capabilities

Because of the Metaverse's large population, it would be a lucrative alternative for brands to market their products. It will not only provide an advertising with a novel outlet, but it will also elevate the online purchasing experience to new heights. In addition to viewing the designs, you could feel the clothing and even test it on your virtual avatar before making a purchase.

Ads will be more exciting and profitable with advanced formats such as 360-degree videos and VR billboards. The SEO statistics for digital advertisements, such as tracking traffic and demographics, would be altered as advertisers would be interested in learning statistics about decentral and or decoding the persona of virtual avatars. It will also impact the expectations/deliverables for sponsored content and social media marketing. Prepare to witness avatars of virtual influencers with a virtual following and imaginary successes charging solely in bitcoins.

Competition to capture GenerationZ attention

Generation Z constitutes most of the virtual world's population, making it the most lucrative target audience for enterprises. The introduction of the exclusive NFT collection by Gap, a well-known retail company, drew a positive response from the young public. Coca-Cola went even further, selling NFT trinkets only for decentral and residents (read virtual avatars) that may be resold to other metaverse avatars. It closely resembles the real-world behavior of the youthful generation, which sells their old phones to friends and upgrades to a better version by paying the difference.

The Metaverse has emerged as one of the most discussed topics in the digital world. It is a game-changing technology that promises to alter how people interact in the digital environment. This game-changing technology will not only change how we interact and communicate on the internet, but it will also significantly impact business and society.
by Web Desk via Digital Information World

Your Messages On Instagram Will Be Safe And Secure Soon Because Instagram Is Working On Creating A Pin For End-To-End Encrypted Messages

Instagram and other platforms always work to make sure that their users are getting a secure in-app experience. Due to a lot of users on Instagram, it is hard to maintain the security of the app along with introducing many other features. Instagram DMs are a great way to communicate with your friends and followers but they are not too secure, are they? Well, now it's the good news that Instagram is adding a pin to your end-to-end encrypted messages so you can securely access them, as spotted by Alessandro Paluzzi. This way if you are chatting with a friend, only you and them will be able to access the messages on the device with the pin.

This update is still in the development phase so we do not know when it will be available for all users. One thing to remember is that this update is only for encrypted messages on Instagram. Using this update, you will be able to securely access your end-to-end encrypted messages by going to the secure storage on your Instagram DMs. As end-to-end encrypted messages are only for you and the person you are messaging, it is great to add extra security to them.

Not even Facebook can access these messages between you and the other person. Both of you must have the pin if you need to open the chat. There is also an option to change the pin too. As the pin will be set in secure storage, there are many other settings in there too. You can manage as well as delete your secure storage. This means any messages between two persons will be deleted and no one will be able to access them ever.

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by Arooj Ahmed via Digital Information World