A New Study Shows That The AR by Snap May Be The Next Important Step In The World Of Marketing

Augmented Reality (AR) is getting bigger and better and that's why many marketers are looking for this tech for their marketing and promotions. Obviously, this marketing will be carried out with digital 3D approaches according to the interests of the users. Snap partnered with Breakthrough to carry out a study on the effects of AR on the interests of consumers and how AR can change the lookout for many people, including promotional and marketing tactics.

Snap conducted a study between 7,500 people in the UK, US and DE, and it was found that many people working in marketing for various products including auto, health, beauty, fashion, entertainment, and travel has a different approach and behavior towards brand marketing because of the the shift they see when they imagine themselves going through AR as a shopper.

This study showed how consumers are looking forward to the possibility of using AR for shopping and how it will help them make faster decisions on different brands, and maybe that's how they will shop more. AR is also increasing its spending to $11.2 billion because it is hopeful that this category will attract more consumers. Another area where the consumers will be attracted is Travel. Snapchatters think that they will spend more on travel for AR. This is because they feel like AR will help them make quick decisions on travel and it can also help them in making a proper plan for their trip.

In simple words, AR will help to enhance the shopping experience of users and provide them with a proper context for their purchases. This way consumers will feel confident and knowledgeable about the product they want to purchase. Snap says that AR is already getting advanced as compared to its initial use. When Snapchat made lenses, it was only for fun and entertainment. But now it has evolved a lot and people are using it for many things including their businesses. In AR and Meta Verse, the usage of AR-enabled glasses and 3d virtual objects, brands will start taking these experiences seriously and that's how they will try to market their product on these platforms.

If you are interested in AR, you should make yourself a bit acquainted with the Snap Lens Web Builder Platform. It is the basic thing if you want to know more about AR. You can watch many tutorials available on the web. Having some knowledge of Lens is important, and after that, you can think of the next stages. The possibilities are infinite and if you start working with AR, you can get ready to capitalize on the trends.

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by Arooj Ahmed via Digital Information World