YouTube Helps Creators Increase Viewership By Adding New ‘Notify Me’ CTA Button To Livestream Listings

Popular video-sharing platform YouTube says it’s trying its best to enhance the viewership of its creators.

And that includes the company’s latest addition of a CTA button called ‘Notify Me’ across its live-stream listings. The feature would maximize viewership and keep fans updated about progress on its live streams.

The company announced the news recently by putting forward a new example that entails some exclusive live reminders. So many users who seem to be expressing a greater interest in upcoming broadcasts would be able to tap to get alerts when the stream starts.

This just makes it so much simpler to stay at the top of the game in terms of broadcast times while making sure people do not miss out on it. And that means it may get more fans to tune in on a more regular basis.

The company says that live creators are really desperate for more features that ensure their audience gets alerts for broadcasts. And by the looks of it, this might be one way to ensure engagement and awareness are running high.

On another aspect, YouTube also sent out an update through the Studio analytics feature regarding data ranges. This would entail more chips that add ease while scanning through statistics related to performance.

It’s definitely not a huge shift but it really does make things so much simpler when going through the creator’s content response stats. Similarly, it gauges which areas are open up for opportunities in the present and future.

For now, the updates being discussed are getting launched by popular demand from this week onwards. So in case you haven’t gotten yours yet, stay tuned and keep checking because it should be there soon.

Read next: The US advertising industry has marked its biggest decline since January 2021 after losing 2100 jobs in March
by Dr. Hura Anwar via Digital Information World

54% of Adults Say They’re Less Likely to Be Eco-Friendly if No One’s Looking

Adopting environmentally friendly practices and behaviors is critical because of the fact that this is the sort of thing that could potentially end up saving the world from an impending climate catastrophe. Major strides have been made in helping the world to become more eco friendly than might have been the case otherwise, but a recent survey revealed that things might not be quite as far along as many tend to believe.

The Avocado Green Mattress organization conducted a survey of 2,000 US based adults, and the findings of this survey are quite surprising. With all of that having been said and now out of the way, it is important to note that 53% of adults who responded to this survey stated that they exaggerate how eco friendly they are so that others see them in a more positive live than might have been the case otherwise.

What’s more, 54% openly admitted that they would not care about being environmentally friendly as long as no one found out. 39% of survey respondents stated that either societal pressure or the fear of people judging them led to them being more environmentally conscious in their day to day activities.

In spite of the fact that this is the case, 73% also said that it doesn’t matter why you are being eco friendly. The vast majority of Americans clearly feel like the end result is the real priority, which indicates that societal pressure that forces people to avoid environmentally destructive practices is by and large a good thing.

Sustainability is becoming the name of the game. 45% of people who responded to this poll stated that seeing an item marked as being sustainable made them purchase it. 79% said that everyone should try to buy from companies that try to be sustainable.

However, 42% of sustainable product consumers mentioned that they later found out that the company they bought from was lying about how sustainable it was. More transparency is needed in order to build trust among consumers, otherwise sustainability will be just another marketing gimmick that consumers will ignore.

Read next: How Has Social Media Impacted Users’ Lives? This New Survey Has The Answer
by Zia Muhammad via Digital Information World

New Recruitment Trend: Employers Prioritize AI Skills and Aptitude Over Traditional Qualifications

In a recent survey of approx. a thousand recruitment supervisors, it was revealed that the expertise of ChatGPT is now more valuable than a high school degree when it comes to recruitment.

As per a recent survey, eighty-six percent of HR's now consider expertise with this AI tech to be more important than a high school degree. The main cause for this shift is the growing role of AI and ML in various industries. As companies continue to integrate these technologies into their operations, they need employees who can work with these tools effectively.

In the past, a degree was considered the gold standard for hiring. However, as the job market has become more competitive and specialized, employers are looking for candidates with specific skills and experience. ChatGPT's capability to comprehend and interpret natural language has made it a priceless tool for businesses across a wide range of industries, from healthcare to finance to marketing. The investigation also highlights that as per ninety-three percent of individuals, the experience of this technology boosts their CV.

It also found that the demand for employees with the following expertise is particularly high in the technology sector. Companies that are developing AI-powered developments and services need employees who can understand and work with these technologies at a high level. The survey found that approx 90% of individuals urge that this experience will be more worthwhile in the coming years.

This shift in hiring priorities has implications for both job seekers and higher education institutions. For job seekers, it means that developing proficiencies in this sector could give them a significant advantage in the job market. It also means that traditional higher education pathways may no longer be the most direct route to a successful career.

Higher education institutions, on the other hand, may need to adapt their curricula to better prepare students for the changing job market. As AI and ML become more prevalent in various industries, universities, and colleges may need to offer more specialized programs that focus on these technologies.

The trend toward prioritizing ChatGPT expertise over a traditional degree also raises questions about equity and access. While some individuals may have had the opportunity to gain experience with this platform through internships or other work experiences, others may not have had the same opportunities. This could create a divide between those who have access to these technologies and those who do not.

Overall, the growing importance of AI & its platform's expertise in the recruitment process is a reflection of the increasing influence of artificial intelligence and machine learning in the corporate sector. As these technologies continue to evolve, likely, the demand for employees with experience in them will only continue to grow. Job seekers and higher education institutions will need to adapt to these changes to stay competitive in the rapidly changing job market.

H/T: Intelligent / ResumeBuilder

Read next: New Survey Proves The Average American Has Trouble Distinguishing AI Content From Human Writing
by Arooj Ahmed via Digital Information World

Twitter Faces Revenue Slump Amid Declining User Engagement and Ad Sales

Twitter, one of the immense internet platforms around the globe, has witnessed a massive drop in advertisement revenue and consumer time on-platform, leading to a drop in revenue prediction. This news comes as a surprise to many investors and industry experts, who expected the platform to continue its growth trajectory.

According to reports, the revenue from the advertisement of this platform has descended from approx. $4.1b at beginning of 2022, to approx. $3b by the end of this year. Also, the worldwide advertisement market stake of this platform is expected to decline from 0.8% to a half percent. This reduction is primarily due to a reduction in the number of engaged consumers on the platform, as well as a decrease in the share of the duration consumers spend on the site.

This downfall is a significant concern for the platform, as it is one of the key metrics that advertisers look at when deciding to place ads on the platform. If consumers are not spending enough duration on the site, it becomes less attractive to advertisers who want to reach their target audience effectively. The investigation further highlights that the global consumer metrics of this platform will decline by approx. four percent this year & five percent in the coming year.

As per Insider Intelligence, "We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending."

In response to this drop in income, Twitter has announced plans to focus on its advertisement targeting capacities, hoping to make its digital medium more appealing to advertisers.

Certain experts think that Twitter's fall in revenue and active consumer duration may be due to challenges from other internet sites such as TikTok and Instagram. They have become increasingly widespread among younger generations, who are known to be early adopters of new technology and trends.

Twitter's downfalls are a reminder that even the largest social media platforms are not immune to the rapidly changing digital landscape. As competition increases and customer manners evolve, platforms must adapt and innovate to stay relevant and profitable.

The decline may also have broader implications for the advertising industry as a whole. As more and more customers turn to online platforms for amusement and information, advertisers are seeking ways to reach their target audience efficiently. If Twitter and other platforms are unable to provide the engagement and targeting capabilities that advertisers require, it could lead to a significant shift in advertising expenses to other channels.

Thus, to sum up, Twitter's fall in various sectors is a concerning development for the platform, but it also presents an opportunity for growth and innovation. By investing in new features and technology, Twitter can better understand consumer behavior and improve its ad targeting capabilities, ultimately leading to more effective advertising and increased revenue.





Read next: TikTok ad revenue is expected to go up by 51.7 percent year over year in 2023
by Arooj Ahmed via Digital Information World

WhatsApp Finally Rolls Out Companion Mode for Android Users

One of the biggest changes that WhatsApp has made these past few years has to do with expanding beyond the smartphone landscape. Users can now open up WhatsApp on their laptops as well as various other devices, but in spite of the fact that this is the case the process for doing so can be quite tricky. Users would need to authenticate the device by scanning a barcode, and this can reduce the efficacy of opening up WhatsApp on an assortment of devices to stay connected.

With all of that having been said and now out of the way, it is important to note that WhatsApp has finally announced the long awaited rollout of its companion mode. This will keep the barcode scanning feature because of the fact that this is the sort of thing that could potentially end up making users more secure, but it will also greatly expand the capabilities of multi-device compatibility.

WhatsApp users can now use the instant messaging app on a secondary phone. While it might not have the same capabilities as the primary device, using a secondary device in companion mode will still allow users to see their chat history and interact with their contacts with all things having been considered and taken into account.

Many users have long been requesting a feature that allows them to use the same WhatsApp account on various different devices. This rollout is a definite step in the right direction. It is currently only available to beta testers on Android, but a far larger number have been given access to the update. In order to use companion mode, you will need to ensure that you have the latest update for the WhatsApp beta downloaded on all devices.

As many as four devices can be linked with this new companion mode, and it will be interesting to see how WhatsApp expands on this feature in the future. It is clearly a highly desired upgrade, and any further changes will only serve to improve the user experience. However, it is currently unknown when this update will make its way to iOS users.

Read next: WhatsApp Revamps Its Settings Menu And Is Working On An Exciting Video Message Feature
by Zia Muhammad via Digital Information World

WhatsApp Revamps Its Settings Menu And Is Working On An Exciting Video Message Feature

WhatsApp has really come a long way from where it once started.

The app is definitely way more advanced than what we saw a few years back, thanks to the company introducing a wide range of features. But there has always been one complaint from users and that entails its settings menu which many feel could be more user-friendly.

And if you happen to be a part of those who felt something was missing in that regard too then we’ve got some great news for you.

WhatsApp has finally revamped the settings menu and today, we can see it packing up a range of new options with sub-menus to control and alter different features. This means you can now find what you’re on the search for much easier.

The new search option being added enables users to jump directly to the settings of the platform or any feature users would like to tweak. And before this, it just was not possible to look through the settings of the platform.

You would be required to jump through different sub-menus to find exactly what you were in search of.

Now, it’s so much more different. You get to customize the privacy settings or even delete anything you don’t like from your device without the need to dig through that settings menu to look for relevant options.

You may make use of search options by entering the Settings menu and then jumping directly to a feature you’d like to customize. Clearly, the change is minor but with these settings on the app in place, we can see how many would welcome the change with open arms.

For now, we know that the respective change is solely for Android users and is still in beta so you’d need to wait patiently for a bigger rollout and public release.

Next up, the latest report by Wabetainfo is talking about the platform working on allowing users to send video messages both on Android and iOS devices. The news is super exciting and the thought of now messaging loved ones and friends by dropping down video messages sounds innovative and cool at the same time.

This is again being worked upon so we might be seeing it get rolled out as a part of the future update on the app. But what we know so far is how users would be allowed to record video messages that are no longer than 60 seconds in duration that their contacts can enjoy.

The difference between videos and video messages is that the latter would only be recorded and sent in real time. So this just adds a new element of timeliness and authenticity. You won’t be allowed to save these since they can only be made and sent then and there. But if you are keen on saving them, you always have the screen recording option up for grabs as the content isn’t a part of the ‘seen once’ feature.

Read next: WhatsApp Is Rolling Out New Updates For Users And Here’s What You Can Expect
by Dr. Hura Anwar via Digital Information World

Google Releases Its First Android 14 Beta With Meaningful Improvements And Here’s What To Expect

The much anticipated Android 14 Beta is finally here and Google is putting up an exciting preview for users to enjoy.

While the number of improvements isn’t major, experts are certainly calling them out as meaningful for those who wish to adopt them early on. Moreover, apps are now adding some customized options with necessary shortcuts for the share sheets.

Moreover, there is a cross-app functionality that needs to be considered and when the software takes advantage of it, it gets even more worthwhile.

For starters, you get to see a bolder back arrow feature that is based on gestures regarding the navigation interface. And it just ends up complementing the device’s theme as well as the wallpaper involved. While the touch is nothing major, it really does help in terms of understanding how it all works.

H/T: Androidpolice

Some more upgrades would include a limited amount of accessibility when seeing data that’s sensitive. And overall, it just stops malicious activities from taking in information and limits the chances of making errors.

Similarly, the Android 14 Beta also provides support for innovative visual effects on apps including morphing as well as interpolation.

So many Android 14 previews were making improvements, altering battery life, and enabling security features. Now, you’ll see greater support for phones that fold and tablets with regional customization based on the app.

But that does not mean you won’t require the Android Studio emulator to use this new beta. Overall, it’s just so much simpler to download as you only need to enroll using the Pixel across the Android Beta Program for updates.

While some critics do feel it’s not ready to be used on mission-critical devices, it’s definitely reliable enough for secondary handsets where one can withstand small glitches.

For now, Google is yet to reveal everything regarding Android 14. It is working hard to add some more excitement to the next until the I/O conference which is scheduled for Spring. And that’s where it hopes to put some leading features on display. But as far as a release is concerned, that will arise in June.

Many people consider this one of the world’s most popular mobile operating systems and we’re not too surprised about that. We are trying hard to wait for Google to give more sneak peeks and details about what’s in store, it’s still too exciting to handle the news.

We agree the list of changes is not too many but the tweak of the navigation bar is a complaint arising for so long.

A transparent navigation bar can now even be possible while your device is running in light mode. So seeing Google make amendments is great.

Google has also added some new toggles for the developer options. It’s transparent on the phone’s navigation and the UI is not really drawn from beneath. In this manner, you can bid farewell to visually overlapping one another.

We all know how versatile Android can be sometimes. It’s just so well suited for the likes of multitasking. And that is what brings us to the next point in question. Apps in Android can make use of PiP or picture-in-picture mode.

Similarly, Windows 11 may even run Android apps such as native programs, thanks to the WSA being included.

Windows 11 has allowed for scaling and resizing so many apps in the form of a grid while others make use of layout switchers. It’s like a split-screen endeavor across Android tablets and devices.

Each time a user opts to open up the app in the windowed mode, they will be provided options to minimize it to PiP. It’s quite similar to Android, where you can move it around and it won’t obscure other elements.

Read next: Google’s Auto-Archive Feature Allows Apps To Remain On The Phone Without Taking Up Space
by Dr. Hura Anwar via Digital Information World