The rise of AI has seen a lot of new developments take center stage in the tech world. And while some may have been appreciated, others are raising eyebrows.
Today, another shocking prediction was seen coming forward from the co-founder of DeepMind. He claims that the classic search box that Google is famous for would cease to exist, in a decade’s time. Instead, the focus would be on engaging in conversations.
The statement came from Mustafa Suleyman today who says the world needs to brace itself for some major change. But the question is why do we care so much or why should we care so much?
Well, the answer is simple. Google’s AI search is a major signal to us all that big things are coming soon and the shift is one that cannot be avoided. Yes, things will take time but it’s happening and it would really alter the way we’re seeing the search engine shape the online world and several byproducts like PPC and SEO.
There is a very clear cup search dialogue in store here and it’s so painful how chats are taking place at this moment in time. Google mentioned how it keeps on learning through the responses that people click on and how much time they’re spending on websites. This would include details on whether or not it would be coming back toward search to refine things or not.
Remember, the search engine giant is known for rewarding the likes of engagement and not just answers. Moreover, Google continues to alter content production in a manner that provides ad optimization and gives out benefits to content creators that continue to ensure users stay on a page for a longer time duration.
Google is able to give its users exactly what they need in the shortest time span. They’re trying to make the world of Search simpler with snippets that feature the solution of their query. However, most occasions prove to us that it’s all just high-quality things on Google that are getting the right engagement.
The co-founder of DeepMind says the point time is near when we will not be thinking about how to alter a particular query. It’s all going to be about talking to computers directly as that’s a new type of interface. And it’s worrisome that we won’t be having the same Google ten years from now that we have at this point in time.
The change won’t be something we see taking place overnight but it would happen in its due time. Now the topic of discussion is one that we’ve seen Google’s CEO engage in the past too. When asked about his thoughts on a search that’s based on links coming to an end, he failed to agree. He said the entire experience would alter with time in the next ten years but it’s important to meet the needs of users and get them what they’re in search of or else they’ll be leaving the platform soon.
Read next: New Study Says 70% Of App Developers Can’t Foster Innovation Due To Time Constraints
by Dr. Hura Anwar via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Saturday, May 27, 2023
Elon Musk Makes A Series Of Striking Changes On Twitter And Here’s What Users Can Expect
It’s never a boring day at Twitter with Elon Musk in charge and now, we’re seeing the tech billionaire make a series of changes on the platform.
The company has first opted to enhance the utility section for stock watchers through a new collaboration initiative with eToro. This would end up feeding more contextual data alongside a series of cashtag listings for the app.
As can be seen in this particular example whenever users click on cashtags that have the hashtag replaced with a dollar sign, they’ll be seeing stock movements on display and some more alerts by the system.
This particular movement of stock was up for grabs for a small number of firms since the month of December began last year but we can see how it’s opting to grow more.
In the past, a small fraction of users witnessed pricing charts that entailed several financial assets when it was searched through cashtags. Today, the app takes immense pride in supporting a staggering number of cashtag searches and we’re talking nearly 4.6 million.
A lot of users are informed about what’s going on in the industry and how that may affect any portfolio’s value. And that’s great news for Twitter as even youngsters are relying on this website to get the latest details on this front.
Next up. Elon Musk has stayed true to his promise of including two more video updates on the app. And they’re rolling out today.
The first feature is very unique and much needed, called PIP Playback. So that means users of the platform can keep on viewing clips while scrolling through the app. As you can imagine, it’s going to be a breeze now to multitask for users as they can continue to read tweets on the app while a video is being played in the background.
It might be the first variation of its kind that introduces this platform as a single source for both entertainments as well as information. And Twitter has been working hard to try and make its mark in that regard for a while now.
You can better understand it as an offering that’s called second screening and it’s a key trend that many users cannot get enough of. But over the years, we’ve seen Twitter struggle with this endeavor and not make the most of such behaviour where several inputs are involved.
The second experiment that Twitter is doing is related to a new native feature for video downloads on the app. It’s all very new but a feature that many users have been requesting for quite some time now.
We are certainly seeing this as some kind of value addition in terms of display and production.
Last but not least, Musk is putting out the idea that he may not be interested in carrying forward Twitter Circles. A possible shutdown might be on the cards soon as he agreed with one user that it was the epitome of bad chat groups.
Read next: Twitter’s Bot Problem is Spiraling Out of Control
by Dr. Hura Anwar via Digital Information World
The company has first opted to enhance the utility section for stock watchers through a new collaboration initiative with eToro. This would end up feeding more contextual data alongside a series of cashtag listings for the app.
As can be seen in this particular example whenever users click on cashtags that have the hashtag replaced with a dollar sign, they’ll be seeing stock movements on display and some more alerts by the system.
This particular movement of stock was up for grabs for a small number of firms since the month of December began last year but we can see how it’s opting to grow more.
In the past, a small fraction of users witnessed pricing charts that entailed several financial assets when it was searched through cashtags. Today, the app takes immense pride in supporting a staggering number of cashtag searches and we’re talking nearly 4.6 million.
A lot of users are informed about what’s going on in the industry and how that may affect any portfolio’s value. And that’s great news for Twitter as even youngsters are relying on this website to get the latest details on this front.
Next up. Elon Musk has stayed true to his promise of including two more video updates on the app. And they’re rolling out today.
The first feature is very unique and much needed, called PIP Playback. So that means users of the platform can keep on viewing clips while scrolling through the app. As you can imagine, it’s going to be a breeze now to multitask for users as they can continue to read tweets on the app while a video is being played in the background.
NEWS: Twitter launches faster Playback and Mini Player on all platforms (including iOS) pic.twitter.com/lsGXewcXwu
— T(w)itter Daily News (@TitterDaily) May 25, 2023
It might be the first variation of its kind that introduces this platform as a single source for both entertainments as well as information. And Twitter has been working hard to try and make its mark in that regard for a while now.
You can better understand it as an offering that’s called second screening and it’s a key trend that many users cannot get enough of. But over the years, we’ve seen Twitter struggle with this endeavor and not make the most of such behaviour where several inputs are involved.
The second experiment that Twitter is doing is related to a new native feature for video downloads on the app. It’s all very new but a feature that many users have been requesting for quite some time now.
We are certainly seeing this as some kind of value addition in terms of display and production.
Last but not least, Musk is putting out the idea that he may not be interested in carrying forward Twitter Circles. A possible shutdown might be on the cards soon as he agreed with one user that it was the epitome of bad chat groups.
Read next: Twitter’s Bot Problem is Spiraling Out of Control
by Dr. Hura Anwar via Digital Information World
New Study Says 70% Of App Developers Can’t Foster Innovation Due To Time Constraints
New research is shedding light on how 70% of the app developer community isn’t happy with the amount of time presented to them for innovation.
They feel their creativity is getting limited and that means fostering innovation is at a standstill, only because of time constraints. Remember, today’s industry is very fast-paced and people putting out great solutions for the future and supporting that with incredible plans for groundbreaking projects are highly appreciated.
Therefore, seeing someone get limited by time means a huge hurdle is at stake for professionals in the app development industry.
So as more and more days go by, the competition continues to get tougher. We’re restricted by time and it’s quite evident that the current situation must not be overlooked to see how concerning time constraints can be to produce an environment that’s designed for problem-solving on a creative front.
Thanks to a new study conducted by Onymos, we saw one developer clearly delineate how the majority of app developers are not happy with how much time they’re provided with from the start to get worthy results.
Most leaders spoke about the intense workload involved when it comes down to ensuring apps are up to date and that goes on increasing from one year to the next.
This particular research also showed how nearly one-third of the development leaders spoke of teams allocating 50% of their time to conducting maintenance ordeals.
Without any question, that’s a huge number of resources linked to the management of apps that already exist. And that has even less room for things like innovation.
A whopping 70% of developers in charge of apps say they’re not satisfied with the time allocated to get desirable and creative results. They call it humanely impossible to work at their best potential to give rise to such innovation.
In one particular industry, so many groundbreaking ideas were put forward with the right solutions that are extremely valued. This gave rise to plenty of unhappy faces and professionals who just couldn’t see why and how they were being asked to do so much in so little time. Remember, expectations are a lot of time is limited.
So many developers feel innovation cannot come in this manner. And the longer time provided, the better the results can be. Moreover, 50% of such developers spoke about getting dissatisfied with the manner in which teams behave in this regard.
This makes it clear how there is a bigger need now than ever for streamlined strategies to enhance the speed at which new feature developments can be done so firms stay on top of their game and ensure competition is at an all-time high in today’s growing market.
On average, the findings proved that a timeframe of four to six months was necessary to ensure the completion of projects and that was the response of 30% of the leaders. Meanwhile, another 28% revealed how an additional six-month period was required to complete projects. And such results just go to show how businesses struggle in staying on par with project deadlines.
Read next: This Report Reveals the Dangers of Second Hand Data Storage
by Dr. Hura Anwar via Digital Information World
They feel their creativity is getting limited and that means fostering innovation is at a standstill, only because of time constraints. Remember, today’s industry is very fast-paced and people putting out great solutions for the future and supporting that with incredible plans for groundbreaking projects are highly appreciated.
Therefore, seeing someone get limited by time means a huge hurdle is at stake for professionals in the app development industry.
So as more and more days go by, the competition continues to get tougher. We’re restricted by time and it’s quite evident that the current situation must not be overlooked to see how concerning time constraints can be to produce an environment that’s designed for problem-solving on a creative front.
Thanks to a new study conducted by Onymos, we saw one developer clearly delineate how the majority of app developers are not happy with how much time they’re provided with from the start to get worthy results.
Most leaders spoke about the intense workload involved when it comes down to ensuring apps are up to date and that goes on increasing from one year to the next.
This particular research also showed how nearly one-third of the development leaders spoke of teams allocating 50% of their time to conducting maintenance ordeals.
Without any question, that’s a huge number of resources linked to the management of apps that already exist. And that has even less room for things like innovation.
A whopping 70% of developers in charge of apps say they’re not satisfied with the time allocated to get desirable and creative results. They call it humanely impossible to work at their best potential to give rise to such innovation.
In one particular industry, so many groundbreaking ideas were put forward with the right solutions that are extremely valued. This gave rise to plenty of unhappy faces and professionals who just couldn’t see why and how they were being asked to do so much in so little time. Remember, expectations are a lot of time is limited.
So many developers feel innovation cannot come in this manner. And the longer time provided, the better the results can be. Moreover, 50% of such developers spoke about getting dissatisfied with the manner in which teams behave in this regard.
This makes it clear how there is a bigger need now than ever for streamlined strategies to enhance the speed at which new feature developments can be done so firms stay on top of their game and ensure competition is at an all-time high in today’s growing market.
On average, the findings proved that a timeframe of four to six months was necessary to ensure the completion of projects and that was the response of 30% of the leaders. Meanwhile, another 28% revealed how an additional six-month period was required to complete projects. And such results just go to show how businesses struggle in staying on par with project deadlines.
Read next: This Report Reveals the Dangers of Second Hand Data Storage
by Dr. Hura Anwar via Digital Information World
Friday, May 26, 2023
Which Broadband Service Provider Is Giving Americans The Fastest Results? This New Survey Says It All
A new report is shedding light on American fixed broadband service providers and how satisfied consumers really are in today’s time.
The study comes to us thanks to Opensignal who shares more insights on whose leading the pack in terms of speed for uploads and downloads as well as other factors that better the entire user experience.
This particular study provided more details on how plenty of regional markets are going head to head and how they’re comparing against one another in the competitive market.
The study was published this month and it entailed the latest figures on this front during the morning hours. Moreover, the company noted how every provider in this study listed important services in nearly four out of the five places and even passed more than one million residences.
OpenSignal says it had all of the leading broadband options inside of it including the likes of Starlink.
Verizon Fios was the front-runner in terms of the fastest download speeds across the American broadband internet market. The figures stood at 157 Mbps while in second place, it was AT&T’s fiber network with a speed of 140 Mbps. And the top three were rounded up by Google Fiber.
Closely trailing behind including Spectrum and Cox with 137 and 131 Mbps.
The study showed how Verizon and T-Mobile were a part of the list’s middle. As far as those who performed poorly on the list are concerned, it had to do with home services that were non-fiber and happened to be a part of the list of small-scale providers.
Coming down to stats for average upload speeds of broadband services, both Google Fiber and AT&T continued to beat out Verizon. And it was also witnessed creating a score of 107 when compared to the 96 Mbps figures for AT&T.
In terms of consistency, we saw Verizon lead the pack, beating out second and third-place winners Frontier and Google.
As far as video experiences are concerned, the search engine giant could beat Verizon by a small fraction as the authors even conducted a comparison that went head to head against the rest to see how well they faired against each other.
One prime example of that was T-Mobile’s internet service that’s based on 5G and it was compared against the likes of classic providers. The authors mentioned more about how well it performed and how it ended up beating the likes of Frontier and even CenturyLink. These both arise under the non-fiber category.
Read next: From Amazon's Throne to Gen Z's Surprising Shopping Habits; Online Shopping Spree Insight
by Dr. Hura Anwar via Digital Information World
The study comes to us thanks to Opensignal who shares more insights on whose leading the pack in terms of speed for uploads and downloads as well as other factors that better the entire user experience.
This particular study provided more details on how plenty of regional markets are going head to head and how they’re comparing against one another in the competitive market.
The study was published this month and it entailed the latest figures on this front during the morning hours. Moreover, the company noted how every provider in this study listed important services in nearly four out of the five places and even passed more than one million residences.
OpenSignal says it had all of the leading broadband options inside of it including the likes of Starlink.
Verizon Fios was the front-runner in terms of the fastest download speeds across the American broadband internet market. The figures stood at 157 Mbps while in second place, it was AT&T’s fiber network with a speed of 140 Mbps. And the top three were rounded up by Google Fiber.
Closely trailing behind including Spectrum and Cox with 137 and 131 Mbps.
The study showed how Verizon and T-Mobile were a part of the list’s middle. As far as those who performed poorly on the list are concerned, it had to do with home services that were non-fiber and happened to be a part of the list of small-scale providers.
Coming down to stats for average upload speeds of broadband services, both Google Fiber and AT&T continued to beat out Verizon. And it was also witnessed creating a score of 107 when compared to the 96 Mbps figures for AT&T.
In terms of consistency, we saw Verizon lead the pack, beating out second and third-place winners Frontier and Google.
As far as video experiences are concerned, the search engine giant could beat Verizon by a small fraction as the authors even conducted a comparison that went head to head against the rest to see how well they faired against each other.
One prime example of that was T-Mobile’s internet service that’s based on 5G and it was compared against the likes of classic providers. The authors mentioned more about how well it performed and how it ended up beating the likes of Frontier and even CenturyLink. These both arise under the non-fiber category.
Read next: From Amazon's Throne to Gen Z's Surprising Shopping Habits; Online Shopping Spree Insight
by Dr. Hura Anwar via Digital Information World
Advertising CPM Sees 33% Decrease YoY
After a turbulent time during which Apple’s App Tracking Transparency Protocol coupled with the EU’s new GDRP regulations wreaked havoc with the advertising ecosystem, it seems like the industry is getting a well deserved break. Data derived from the State of Digital Marketing report released by Adroll revealed that advertising CPM saw a massive 33% decline in the first quarter of 2023 as compared to the first quarter of 2022.
With all of that having been said and now out of the way, it is important to note that website visitors also increased by 13% in the same time period. This can make ads even more valuable than might have been the case otherwise. Cheaper ads will be seen by a greater number of users, although the data might also be misleading if taken at face value.
The fourth quarter of 2022 saw an abnormally low CPM which dragged the average down. Also, while site visits are certainly looking up, conversion rates saw a decline of 19%. This seems to suggest that fewer users are clicking on ads, and it also explains why CPM might be seeing its lowest levels in a long time.
Low conversion rates are bound to bring down CPM because of the fact that this is the sort of thing that could potentially end up making ads less valuable. However, the numbers still show some strong movement that could give the industry some much needed relief with all things having been considered and taken into account.
With ad costs reaching two year lows, marketers will be looking to capitalize on the current state of the industry. Some experts are predicting that CPM might rise over the course of the rest of the year, but in spite of the fact that this is the case, the cost per mille will still be lower than what was seen during the aftermath of the pandemic in 2021 and 2022.
All in all, the aftershocks that ensued after the multiple obstacles faced by the industry seem to be subsiding somewhat. It will be interesting to see what the future holds for digital ads and the platforms that use them.
Read next: Search Ad Conversion Rates Drastic Decrease Report; CPR Goes Up in 2023
by Zia Muhammad via Digital Information World
With all of that having been said and now out of the way, it is important to note that website visitors also increased by 13% in the same time period. This can make ads even more valuable than might have been the case otherwise. Cheaper ads will be seen by a greater number of users, although the data might also be misleading if taken at face value.
The fourth quarter of 2022 saw an abnormally low CPM which dragged the average down. Also, while site visits are certainly looking up, conversion rates saw a decline of 19%. This seems to suggest that fewer users are clicking on ads, and it also explains why CPM might be seeing its lowest levels in a long time.
Low conversion rates are bound to bring down CPM because of the fact that this is the sort of thing that could potentially end up making ads less valuable. However, the numbers still show some strong movement that could give the industry some much needed relief with all things having been considered and taken into account.
With ad costs reaching two year lows, marketers will be looking to capitalize on the current state of the industry. Some experts are predicting that CPM might rise over the course of the rest of the year, but in spite of the fact that this is the case, the cost per mille will still be lower than what was seen during the aftermath of the pandemic in 2021 and 2022.
All in all, the aftershocks that ensued after the multiple obstacles faced by the industry seem to be subsiding somewhat. It will be interesting to see what the future holds for digital ads and the platforms that use them.
Read next: Search Ad Conversion Rates Drastic Decrease Report; CPR Goes Up in 2023
by Zia Muhammad via Digital Information World
Twitter May Voluntarily Withdraw From EU’s Code Of Practice Over Disinformation
Twitter may opt to voluntarily remove itself from the European Union’s code of Practice as it feels it needs to do a better job at handling disinformation.
For those who might be concerned, well, it does not mean that the firm is quitting Europe as confirmed by one member of the EU yesterday.
The EC was seen stepping up its game and strengthening its code in 2022 and that forced so many firms to set out some routine reports on data and how keen they were to enable advertising revenue. This had been avoided in the past due to threat actors and those spreading disinformation throughout the platform.
Such obligations entailed putting out more details on the figure of political-themed ads and even saw rejections of incidents where manipulation was observed. Now, under the leadership of Elon Musk, we’re seeing the firm put out new signs of quitting that were not seen in the past.
The effort is clearly there and it means there will no longer be any form of meetings the firm will also not be setting out any reports on the matter either.
But that does not free the firm from its legal duties and by that, we mean to say landmark tech rules that happened to be adopted depending on which code of practice had been attached.
They’re not yet moving out of the European region, another EU official said during a statement to the press. But for now, we know that the firm is remaining awfully hush on the news and not providing a lot of comments on the subject.
Violations of such rules in the tech world means costing firms huge fines that go as far as the 6% figure for the world’s turnover.
Firms that signed up for such a code included Alphabet, Meta, TikTok, and software giant Microsoft.
Read next: Twitter Tries To Regain Developers’ Trust By Launching A Costly API Tier For Startups
by Dr. Hura Anwar via Digital Information World
For those who might be concerned, well, it does not mean that the firm is quitting Europe as confirmed by one member of the EU yesterday.
The EC was seen stepping up its game and strengthening its code in 2022 and that forced so many firms to set out some routine reports on data and how keen they were to enable advertising revenue. This had been avoided in the past due to threat actors and those spreading disinformation throughout the platform.
Such obligations entailed putting out more details on the figure of political-themed ads and even saw rejections of incidents where manipulation was observed. Now, under the leadership of Elon Musk, we’re seeing the firm put out new signs of quitting that were not seen in the past.
The effort is clearly there and it means there will no longer be any form of meetings the firm will also not be setting out any reports on the matter either.
But that does not free the firm from its legal duties and by that, we mean to say landmark tech rules that happened to be adopted depending on which code of practice had been attached.
They’re not yet moving out of the European region, another EU official said during a statement to the press. But for now, we know that the firm is remaining awfully hush on the news and not providing a lot of comments on the subject.
Violations of such rules in the tech world means costing firms huge fines that go as far as the 6% figure for the world’s turnover.
Firms that signed up for such a code included Alphabet, Meta, TikTok, and software giant Microsoft.
Read next: Twitter Tries To Regain Developers’ Trust By Launching A Costly API Tier For Startups
by Dr. Hura Anwar via Digital Information World
Twitter Tries To Regain Developers’ Trust By Launching A Costly API Tier For Startups
Elon Musk has been struggling in terms of getting more and more people on board to pay for their Blue Subscription.
While we wouldn’t deem it to be a huge success, it surely did bring in plenty of revenue across the board for the company. But again, those who did not wish to subscribe and attain the exclusive features opted against making any payments.
But now, we’re hearing more news about the company’s API endeavors that are designed to make startup developers happy when Musk first made it public. We're seeing the firm announce another startling decision of unveiling a new feature for developers called the Pro Tier.
It comes at a staggering cost of $5000 each month and falls into one of the most sought-after plans for the firm. But what exactly will it provide is a question on many people’s minds.
The firm says the new tier would be providing a lot of access to the huge number of retrieved tweets and the massive 300k posted ones that are seen on the platform today. In the same way, it would include some filtered streams taking place in real-time while adding another exciting archive search. And the latter would entail a long list of historical tweets.
Last, but not least, it hopes to include three different app IDs and even enable Logins through the app’s access points along the way.
The $5000 pricing plan for firms wishing to experiment and upscale their brands really does leave a huge pricing gap between this and the tier below it, which is priced at just $100 a month.
As one can imagine, the dilemma here is that brands are having trouble making the right decision. They do not know what to do when you’ve got a plan that’s cheap but does not offer much and then on the other extreme, you’ve got a pricier plan offering something that is great but at a cost that’s beyond so many people’s budgets.
Clearly, Twitter should have put in more thought into this and as we speak, people are raising their voices on how the imbalance is very strong and hard to ignore.
The sudden API changers have put out a really bumpy ride as so many developers want greater access to the firm’s data but paying so much has not made them happy with the news and now this.
Read next: Twitter Doubles Down on Videos With New Sidebar Section
by Dr. Hura Anwar via Digital Information World
While we wouldn’t deem it to be a huge success, it surely did bring in plenty of revenue across the board for the company. But again, those who did not wish to subscribe and attain the exclusive features opted against making any payments.
But now, we’re hearing more news about the company’s API endeavors that are designed to make startup developers happy when Musk first made it public. We're seeing the firm announce another startling decision of unveiling a new feature for developers called the Pro Tier.
It comes at a staggering cost of $5000 each month and falls into one of the most sought-after plans for the firm. But what exactly will it provide is a question on many people’s minds.
The firm says the new tier would be providing a lot of access to the huge number of retrieved tweets and the massive 300k posted ones that are seen on the platform today. In the same way, it would include some filtered streams taking place in real-time while adding another exciting archive search. And the latter would entail a long list of historical tweets.
Last, but not least, it hopes to include three different app IDs and even enable Logins through the app’s access points along the way.
The $5000 pricing plan for firms wishing to experiment and upscale their brands really does leave a huge pricing gap between this and the tier below it, which is priced at just $100 a month.
As one can imagine, the dilemma here is that brands are having trouble making the right decision. They do not know what to do when you’ve got a plan that’s cheap but does not offer much and then on the other extreme, you’ve got a pricier plan offering something that is great but at a cost that’s beyond so many people’s budgets.
Clearly, Twitter should have put in more thought into this and as we speak, people are raising their voices on how the imbalance is very strong and hard to ignore.
The sudden API changers have put out a really bumpy ride as so many developers want greater access to the firm’s data but paying so much has not made them happy with the news and now this.
Read next: Twitter Doubles Down on Videos With New Sidebar Section
by Dr. Hura Anwar via Digital Information World
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