"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Wednesday, June 12, 2024
Danny Sullivan Recommends SEO, Unique Content for Better Web Traffic
Another thing that Danny Sullivan asked the websites to focus on was their content. Websites which have unique and different content make audiences go for them. Another important thing along with good content is promotion. If the content on your website is good, a little bit of effort on promotion can bring a lot of traffic to the website. There should also be continuity in the content you are making. If you are continuously making interesting content, nothing can stop any traffic from coming to your website.
The third thing websites who want to have some traffic and rank on Google search should focus on is making your traffic sources diverse. Do not just depend on Google Search as the single source of traffic on your website. Websites should also try to get traffic from emails, links on other sites and even social media sites. To get traffic from emails and social media, websites should build an audience who directly comes to the site via emails and social media. Websites should provide the authentic and unique content audiences want so they regularly check the new content and visit the site. The best way to build these audiences is to market and promote your website across all platforms.
Sources: 1 / 2 / 3 / 4.
Image: DIW-Aigen
Read next:
• Is Your Smartphone Eavesdropping? Here's How to Protect Your Privacy
• Digital Nomad Visas Are In Demand And These Countries Are Your Best Bet At Working Abroad
by Arooj Ahmed via Digital Information World
Tuesday, June 11, 2024
Is Your Smartphone Eavesdropping? Here's How to Protect Your Privacy
The fear of your device listening to what you’re saying is no longer a far-fetched reality, it’s happening without most of us even knowing. Popular AI assistants, social media and productivity apps are to blame which are designed to serve users with quick replies to their queries.
Any app having access to the microphone could listen if you permit it to do so. That’s why we’re here to help with some tips and tricks on how to keep your privacy guarded and stop your device from eavesdropping.
Phones eavesdropping is not something new!
For starters, why phones listen to us is a debate that has been going on for years. The answer is simple. The device wants to make use of the data for the sake of personalized advertising so that you’re served with relevant ads that serves your interests. So that’s where your voice comes into play.
It’s just another tactic for companies to make money from users without attaining consent and breaching their privacy on a whole new level altogether.
Now the question is whether or not your device is always hearing you out? The answer is yes, surprisingly. The device is designed in a manner where it’s always hearing what you have to say technically. But the truth goes far beyond just that.
For it to actually hear you out, it needs to eavesdrop constantly and pick up on certain words. This is true for all phones with voice activation installed. Simple terms or phrases like ‘Hey Sir’ or ‘OK Google’ are just a few examples. Meanwhile, others like Alexa are always present to do the deed.
Does this mean that everyone else gets ignored? The answer is no! Smartphones make use of all kinds of data being thrown in their direction to develop a user profile so that you’re served the best ads in the business.
It’s amazing how the practice has been taking place for years and yet not a lot of us are aware. But wait, you can now keep yourself guarded at all times with the right privacy measures in place.
iPhones vs Android. Is there a difference?
Whether you’ve got an iPhone or an Android, they’re both capable of hearing what the user has to say and it’s sad how so much is taking place with no check and balance in place.
As far as Google’s Android operating system is concerned, terms like ‘OK Google’ are enough to get the device activated. Meanwhile, other keywords are also easily noted and recorded for future reference. Not everyone you speak to is getting recorded and sent to Google as not every single voice recording carries major ad value. Now what is said after these terms are spoken is key. It’s just like how your search or browsing history gets saved.
In some cases, the device could be activated by accident and end up recording sensitive chats or details from a user’s personal life. This could lead them to have chats with a pal about a certain fact linked to their lives.
As far as iPhones are concerned, it’s also listening to what you have to say. Siri was said to be one of the first assistants working virtually on a device and it’s listening to what you’re saying constantly. However, the device tends to select certain parts in a chat recorded by Siri to see how it can be improved.
The creators of iPhones were called out in the year 2019 when people started to complain about assistants hearing way more than they should and they were concerned about that in terms of privacy basis. Apple did claim that it cracked down on this front and admitted to the embarrassing situation, it raised a lot of questions in people’s minds in regards to how compliant it was for mobile phones today.
How is this legal when I never gave consent?
Now the other question worth mentioning is how legal it is for certain phones to hear what others have to say today.
Remember, phones are not only listening to you but phone makers are 100% able to do it legally. Now the question on your mind might be linked to how you never provided consent, right? No, you actually did, unfortunately.
Whenever you go about accepting terms and conditions for any kind of software update or app installation, you’re doing just that. It’s how a device works and how app developers collect user data. Be it audio commands or other kinds of web activity, the playground is huge to attain user data. Now is that fair or not is another topic altogether. But the fact that it’s taking place and considered legal is overwhelming, to say the least.
Now if a device can hear you legally does not mean it should be doing that in the first place. Similar to how you link a device online, your phone could have malware infected which tracks the user’s identity. This is why it’s a great idea to restrict permissions and double-check before signing terms and conditions.
What can I do to prevent my device from listening to me?
Android Users
If you’ve finally come to the conclusion that this practice of your phone listening to you is not right, then we’ve got news for you. It’s time to create the right digital boundary with a few easy steps.
To start, you need to get rid of all malware from your phone. You need to begin by getting rid of suspicious platforms/apps that give away too much to begin with.
Sometimes there are instances when you never need to give an app the microphone access, so in that case you can simply revoke/remove access to microphone, for example, if you've never used Google Chrome or ChatGPT's voice command feature then you can safely remove the microphone access on these apps.
You can even turn on safe mode on device. This means no third-party apps would be running in your device’s background. For that, simply press and hold the device’s power button until you see the power off display/screen. Now press and hold the "Power off" icon and it will reveal a Safe mode screen, now press the safe mode and your device will reboot and get into the safe mode. (To turn off Safe Mode on an Android device, pull down the notification panel. If your phone supports this feature, you'll see a "Safe mode enabled" notification. Tap this notification to turn off Safe Mode, and your phone will automatically restart to normal mode.)
Another common strategy to use is resetting the device’s browser to factory settings or getting rid of downloads in the history. Or simply factory resetting the whole deice. As a whole, you’ll be doing yourself a great favor with these proactive measures that prevent the device from being infected. Other than that, experts do recommend anti-malware applications or making use of the company’s Play Protect features by going to settings.
Disabling Google Assistant on Google Maps and Android Auto
Believe it or not, Google also hears what you’re saying through some of its most popular apps. This is Google Assistant across Google Maps. The same is the case for Android Auto which you can simply switch off.
All you need to do is enter the settings on the device and say ‘Hey Google’ followed up by ‘Open Assistant Settings’. This provides prompts for turning off the assistant by clicking on settings and then the General Tab.
You can access Google Assistant through the phone’s Maps app. For that, simply open the platform, click on the profile image, and press Settings. You can select Navigation and toggle that off access to the Assistant by pressing on OK.
iPhone Users
If you have an iPhone, you’ll be amazed at how a simple step can allow you to safeguard yourself from your own device listening to you. Siri is the biggest culprit here so you’re better off switching it off.
Simply go to your device’s settings and tap and Siri and Search. Next, turn off listen to ‘Hey Siri’ and then long press the side button designed for Siri and allow Siri when locked. Once that’s done, press on Turn Off Siri seen across the Pop-up.
In case you are worried about the phone malware on your iPhone device, simply restart the device and clear the browsing history. Another easy tip is to back up the device and restore that to factory settings.
Top 5 privacy tips for all smartphone users
While we tried our best to cover the basic measures iPhone and Android users can take to ensure they remain guarded at all times, here’s some more great advice from the experts.
- Always delete your phone’s voice request history
Did you know that Android devices featuring Google Assistants have a memory back of what’s said and done? Yes, you need to delete your voice request history as soon as possible. This also keeps you safe in the unfortunate incident of a cyberattack and also makes sure sensitive data remains safe at all times.
- Ensure timely software updates
As days go by, cybercriminals are getting ahead of the security game. This is why stopping them from exploiting your security and privacy must be attempted with timely software updates that keep your device working at optimum levels.
- VPN is your best friend when it comes to privacy and security
The best-added layer of security and protection that you can give your device is through a VPN. This adds encryption to ensure all personal data sent out and received is secure including passwords and bank details.
- Only download apps after careful verification
We’re surrounded by apps of various kinds but did you know that not all of them can be trusted? Experts recommend downloading from trusted and verified sources only and that means resorting to the Apple App Store or the Google Play Store.
- Don’t forget to review application permissions
No matter how much in a hurry you might be, sparing a few extra minutes to read your app’s terms and conditions is always recommended. This helps you evaluate if the app really needs access to your microphone and in turn your chats or not.
Remember, a little precaution goes a long way here so we recommend making the most of these tips today.
Read next: Meta, Amazon, Apple Most Impersonated in Phishing Scams: Studyby Dr. Hura Anwar via Digital Information World
Apple Equips Siri With ChatGPT While Opening Up Endless AI Opportunities To Other First-Party Apps
But that’s not all! The company hopes to have a wide range of apps owned by the company be equipped with OpenAI’s powerful AI-based chatbot endeavor. This was certainly major news and a serious highlight at this year’s WWDC conference that took place yesterday.
The company explained how it was so thrilled for this new collaboration that sees two tech giants uniting on one front most uniquely. Apple shared how it was still committed to giving users the safest and most innovative experience out there today. And these types of collaborations would make the feature accessible to everyone in search of advanced AI.
Siri would be asking ChatGPT for its expert advice when needed and when it feels it could be useful, the company explained during its keynote last night. For instance, if you require menu ideas or need help with your next garden project, don’t be afraid to ask. All you need to do is request Siri for help and that would feed the data into the app automatically and roll out the answer if and when permission to do so is given.
Users can use images alongside queries that are thrown in ChatGPT’s direction via the Siri assistant. Furthermore, you can ask queries linked to docs of any kind of PDF. Meanwhile, Apple has also chosen to combine the feature of OpenAI with a host of writing tools that enable users to curate content using the technology such as pictures or even requests for ideas that can be sent out to the assistant to get revised editions or any kind of variation.
The combination of ChatGPT with Siri would be arriving on all iOS 18 devices, including Macs and iPads, the company revealed. The launch would take place during the latter part of this year and would be free without the need to produce OpenAI accounts like one would normally do to use the powerful AI tool.
At the start, all the Siri assistants would be powered using GPT-4o which is the company’s newest and flagship form of Generative AI model.
On the other hand, we know that subscribers to OpenAI’s premium plans would be able to attain paid features that come with a host of Apple’s leading apps including the likes of Siri as they’re in-build now.
Many critics feel this is serious or major news. Who knew Apple who is so strict on privacy and security would ever reach a day that it would partner with ChatGPT? Well, in case you’re wondering. Apple claims all privacy protections are built inside such systems. So any request generated from the user’s end would not be stored by OpenAI while the user’s IP address would always stay obscured.
Read next: Apple Finally Embraces RCS in Latest iOS 18 Update
by Dr. Hura Anwar via Digital Information World
Apple Finally Embraces RCS in Latest iOS 18 Update
The company shared the glad tidings with users yesterday and how this new standard would soon be replacing the classic SMS that’s deemed to be the default means of communication amongst Android as well as Apple phones.
The decision is certainly a major one after the company faced mega backlash and scrutiny from regulators who asked the company to do more so that others could find it simpler to communicate.
That’s all that we know so far in regards to the release and how iOS 18 users can benefit from it. To find out more, we dragged ourselves to the company’s website which reveal what the upcoming release is going to appear like on devices.
The text field would entail RCS that shows you’ve attained connectivity. Meanwhile, the rest would remain the same and is deemed to be the usual standard with nothing new being observed.
In case you did not know, those with the usual iOS and Android devices have trouble messaging and when they do, it tends to fall upon SMS. Meanwhile, all images and videos are rolled out at poorer quality while the texts are shortened. And if that does not sound daunting enough, the chats have no E2E encryption like that witnessed across iMessage.
All texts seen on Android devices pop up in green bubbles and it’s just a little chaotic for so many people.
RCS was first rolled out as the key replacement for SMS. It gave rise to plenty of offers including read recipients and typing field indicators that enable users to generate long texts and provide more support for pictures and videos featuring better quality.
So as one can imagine, it’s quite similar to iMessage. Today, this is deemed to be a standard tool for Android devices as American wireless carriers fully take on the ordeal nearly five years ago.
But when it came down to Apple joining hands, it refused to do so and just behaved in the most stubborn manner imaginable and withheld any support in this regard.
Beginning with the iOS 18 device, some of the iMessage-like offerings would be seen through cross-app conversations. We would also witness pressure campaigns getting rolled out from Google and Samsung’s end.
Apple mentioned last year in November how it would include RCS support by next year. However, the timing in this regard is not a huge coincidence. We saw the Cupertino firm’s rollout very similar in effort as one trying to win the support of regulators across the European Union.
For now, we’re all going to breathe a huge sigh of relief in this regard. We want to know that this change is here to stay and so far, that’s exactly what Apple has aimed for, despite years of trolling and backlash for stubborn behavior.
Read next: Meta, Amazon, Apple Most Impersonated in Phishing Scams: Study
by Dr. Hura Anwar via Digital Information World
Meta, Amazon, Apple Most Impersonated in Phishing Scams: Study
The research speaks about which tech giants are amongst the most impersonated in this regard and from what we can see, Meta, Amazon, and Apple lead the pack.
The study by MailSuite sheds light on which companies continue to be targeted between January 2022 and March 2024. Meta's Facebook for instance has received more than 10,000 attempts in around two years span where scammers try their best to impersonate the company to get more out of it.
The threat actors involved are really doing wonders in terms of making sure their moves don’t get noticed as fake, leading to so many falling into the trap.
Further more, scammers have impersonated Microsoft 4,518 times, with PayPal being imitated 4,111 times. Meanwhile, when you look outside the US, it was a top mobile brand from Japan called "au by KDDI" that led the pack in terms of being scammed over and over again.
As per MailtSuite, near to 25% of phishing scams linked to impersonation entail those names which had to do with IT and tech sector. Meanwhile, banking and the finance sector were not left behind, coming in a close second position.
This analysis was based on phishing reports that served as scams getting listed across Phish Tank which is a top name in terms of impersonation attempts.
Experts urge industry professionals to rigorously verify emails to avoid phishing scams that prompt clicking on malicious links and sharing personal information.
Clicking on links in phishing emails can install ransomware, leading to data theft over time. It's crucial to verify emails to distinguish legitimate messages from scams.
Read next: How to Create a Strong Password in 2024
And: Scammers Are Now Tricking Victims More With Phishing Emails And Texts Than Phone Calls
by Dr. Hura Anwar via Digital Information World
Monday, June 10, 2024
Survey Reveals 80% of Firms Use AI for Visuals, But 70% Fear Data Leaks, Plagiarism
Many designing and editing tools like Canva, Figma and Adobe have introduced AI features. Because of this, many companies are using AI for producing visual content. CEO of Klarna Sebastian Siemiatkowski said (in a deleted post on X) if we produce visual content with the help of AI, it can save $10 million on marketing this year. One thing to know is that marketing isn’t the only thing that needs visual content generation as it is also used in decks and proposals by sales leaders.
46% of the business leaders who were surveyed said that their PR professionals use AI to create their communication material while 96% of the leaders said that they are using AI to train their employees. Because businesses are interested in using AI, Canva has introduced its package known as Canva Enterprise that has all the tools and AI features under one subscription. Canva also says that due to its Magic Media Tool, users have generated over 1.4 billion images.
Read next:
• eMarketer Report Shows Video Takes Center Stage on Facebook and Instagram
by Arooj Ahmed via Digital Information World
AI Systems May Soon Run Out Of Human Content Used To Keep Them Updated
The systems in use today are now gobbling up collections of human data at a rate that not many people had anticipated. This is why authors of new research are ringing alarm bells to make others realize how data might run out soon.
So can you imagine what would happen if content used to keep making AI smarter no longer exists? It’s like turmoil because that means systems cannot be updated and therefore won’t be working at the pace that most of us may wish it to.
Wee now know that AI systems including ChatGPT might soon be out of trillions of words produced by humans that keep getting published online.
The study by Epoch AI mentioned how the human supply of such content would soon get exhausted and that means they couldn’t be trained any further in terms of what keeps getting shared and produced on a usual basis.
The research was rolled out on Thursday where it was mentioned how tech firms that have been taking content without consent for so long to transform their AI models into the best thing out there today might be facing more hurdles now than before.
You might like to liken it to the gold rush witnessed when you deal with a long list of finite natural resources. One author of the study highlighted how AI will soon be facing some serious challenges on this front.
To ensure progress is maintained after natural reserves are diminished means so much.
This is why you’ll find plenty of companies working in the short term who are racing against time to pay for quality data like Google and OpenAI. So what we can confirm is that such AI chatbots won’t have access to new articles or blogs that carry on with AI development and therefore won’t be putting a lot of pressure on firms to tap into data deemed to be private.
Yes, so as you can tell, the bottleneck here is not small but it’s massive. If you begin hitting such constraints, it’s high time models are scaled up as a means to expand capabilities and better quality of what they produce.
Image: DIW-Aigen
Read next: eMarketer Report Shows Video Takes Center Stage on Facebook and Instagram
by Dr. Hura Anwar via Digital Information World