Saturday, June 29, 2024

Baidu's Ernie 4.0 Turbo Boosts API Capacity to Handle 500 Million Queries Daily

Baidu has released Ernie (Enhanced Representation through Knowledge Integration) 4.0 Turbo, an upgraded large language model (LLM) based on Ernie 4.0 from October 2023. This new model is faster and more powerful to keep Baidu ahead in the AI space.

Ernie 4.0 Turbo will be available on mobile apps and web platforms, and developers can integrate it through Baidu’s Qianfan AI platform. Wang Haifeng, Baidu’s chief technology officer, mentioned this during a recent event and highlighted Ernie’s applications such as Ernie Bot, a chatbot to compete with OpenAI’s ChatGPT.

Since 2019, Ernie has been growing in usage, powering innovations in smart cars, cloud computing and more. Ernie Bot has 300 million users already.

Baidu also upgraded its PaddlePaddle AI platform to version 3.0, supporting 14.65 million developers and 370,000 businesses worldwide.

In response to the growing demand, Baidu’s Ernie API now handles 500 million queries a day, up from April. Baidu also launched AI tools for the agricultural sector, expanding the application areas.

This development coincides with broader industry shifts, including OpenAI's decision to restrict access to its API in certain regions, prompting Chinese AI firms to offer migration services and incentives to affected users. In contrast, OpenAI recently introduced GPT-4o and a new macOS desktop app, amidst ongoing developments and challenges in the AI landscape.

Image: Baidu Inc. / X

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Friday, June 28, 2024

Microsoft AI Chief Sparks Debate with Fair Use Claims for Internet Content

Microsoft may have entered controversial territory following recent statements by Mustafa Suleyman, the tech giant's AI CEO, during his conversation with NBC’s Andrew Ross Sorkin at the Aspen Ideas Festival. Suleyman asserted that any content on the internet can be used for AI training unless the creator explicitly says otherwise.

Suleyman suggested that, since the 1990s, the accepted understanding has been that publicly accessible web content falls under fair use. This perspective implies that anyone can copy, recreate, or repurpose such content. However, he acknowledged a distinction for content where publishers explicitly prohibit scraping or crawling, a matter he believes will ultimately require legal clarification.

These assertions prompt several critical inquiries. The first question is whether it is permissible to use others' content to generate new material. Closely related is the issue of whether profiting from derivative works created from existing content is acceptable. Another important consideration is how creators could have specified restrictions on AI training before the technology became prevalent. Additionally, there is the question of whether Microsoft has honored requests from organizations to limit content usage solely to search indexing. Finally, it is worth examining if Microsoft's partners, including OpenAI, have respected similar restrictions.

Suleyman’s perspective is met with opposition from many publishers, evident in ongoing legal battles.

Image: NBC News / YT

The issue of training AI models with existing content versus potential theft has sparked heated debate within the tech and creative communities. While some argue that using such content for AI training is analogous to artistic study, others view it as intellectual property theft, particularly when it involves monetizing derivative works.

YouTube's approach of offering substantial payments to record labels for training its AI models on their music libraries illustrates a consensual method of content utilization. In contrast, Suleyman's remarks suggest that any content not explicitly protected is fair game for AI training.

Microsoft and OpenAI have faced numerous copyright infringement lawsuits. Recently, eight U.S.-based publishers filed suits against these entities, adding to existing litigation initiated by The New York Times.

AI-generated content has sparked controversy beyond just its training data. For instance, an animated video using AI, which reached the finals of a competition, provoked backlash among Pink Floyd fans.

In essence, Suleyman posits that publicly accessible content is akin to freeware unless stated otherwise by the creator. This stance, however, raises complex legal and ethical questions that extend far beyond the simplicity of social media disclaimers.



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Not Many Research Marketers are Using AI Despite Saying that AI is Useful for Their Work

According to a recent research by Market Research Institute International (MRII), many of the researchers are not yet using Artificial Intelligence for their work even though they say AI is going to be important in their work in the future. The survey from 269 research marketers around the world showed that only 40% of these marketers and their teams are using AI everyday to get the work done. Most of the time, research marketers are using AI for report generation, sentiment and data analysis, questionnaire developments and literature reviews.

59% of the marketers who were surveyed said that they know AI is going to be important in the research market, but only 23% of them said that they are using their AI skills in their work. Upon asking if they find AI favorable for their job, 74% of those research marketers said that they find AI favorable for them.
Research marketers also said that use of AI can help them save their time and enhance their efficiency. AI can also help in routine research tasks and streamline report generation. The top problems research marketers can face with AI are algorithm biases and data and privacy issues. AI can also be sometimes inaccurate in research.




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Mark Zuckerberg Gives Insights On The Future Of AI While Shunning The Concept Of A Single AI Model

Meta CEO Mark Zuckerberg was recently seen sitting down for an interview where he provided insights on the future of AI.

The CEO explained how the company is going full throttle in the AI arena but he is not a fan of the concept of having just ‘one AI’ or a singular AI God.

Speaking to YouTuber Sane Sutter, Zuckerberg mentioned how his firm’s strategy in this field is not simple. It’s complex and does not solely include a single model as he feels the future would include making use of many AIs where different people can curate different things.

Other tech giants in the industry are indeed focusing on bringing forward a single model. We’ve got the likes of OpenAI and Google doing just that but for Meta, that’s not going to be the case as they wish to integrate more than one AI.


Image: Kallaway / YT

The general view of Meta involves interactions with different firms, individuals, and AIs to attain diversity in terms of the interests of people. Zuckerberg feels AI models that are open-sourced are where the future lies and where everyone can benefit. He added how a single firm indulging in hoarding to attain one product is not justified.

The Meta CEO called it a turnoff when he saw the tech world speaking of a single true AI because, in his books, that does not exist. ‘You are not creating God, this is tech and we need to understand that more than one is needed and possible’ - he added.

The CEO of Facebook’s parent firm seemed to have his discussion inspired by other experts who might pursue the AI concept like it was a religion, holy and sacred, where only one exists.

Many companies have been expressing concern in the recent past in terms of where AI stands and where it’s heading in the future. Discussions about it superceding the human race are another point worth mentioning. But Zuckerberg does not feel the same way.

Meta is indeed a clear participant in today’s AI race and it hopes to design systems that are not only powerful but diverse so users can curate their systems via the company’s tools.

While nobody knows what the future holds, Zuckerberg is certain that a single big and true AI is not going to happen. What do you think?



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Thursday, June 27, 2024

New Study: How Gen-Z Behave on Digital Platforms is More Interesting Than You Think

Jigsaw, a Google’s subsidiary, studied Gen-Z behavior online to know how much information literacy Gen-Z has. This was the first kind of study about Gen-Z’s navigation through memes, photos, videos, online friends and social media apps to see how they separate what’s important, useful and true on digital platforms. During the research, the researchers took out the term ‘information literacy’ out of their study as the CEO of Jigsaw, Yasmin Green, said that the most appropriate term is ‘information sensibility’ as Gen-Z knows what is true and what’s AI generated on the internet.

Jigsaw found that Gen-Z don’t even bother to fact check information like older generations. When they see a headline, they don’t go to the article, rather just open comments to see what people are saying. If they find an article too long, they just try to skip it. Anything that makes them think too hard or affects their emotional health, they don’t bother reading. They read and learn new stuff to stay relevant among their group of friends. Gen-Z don’t think of telling the truth just as an ultimate. According to them, they have to just speak their version of truth and what they find will prove them to their peers.

Jigsaw didn’t do their study with a large group of Gen-Z. They just gathered a few 13 to 24 years old as quality of the study mattered more to them than quantity. According to the study, Gen-Z don’t see a difference in going to social media for news and for social interaction. They have filtered their own feed to what they find important. If something shows up on their feed, it means it is important for them to know. They also don’t trust any ads or paywalls that are asking for subscriptions or donations. One of the respondents of the research said that they don’t read the articles of New York Times or CNN because they use clickbait. Instead of going to traditional news sources for news, Gen-Z go to influencers. They speak Gen-Z language and make their personal experience more authentic.

This doesn’t mean that Gen-Z aren’t intelligent. They just know when to research, do fact finding and use their time to gain more information. Accuracy of information isn’t that important to them. When it comes to diet and wellness, Gen-Z prefer to try it on themselves instead of trusting the source that says it works on the rest of the population. If it works on them, it means it is reliable. If any kind of fact-finding stuff manages to sneak on their feed, they just head towards the comment section to choose a side as they are afraid of choosing a cancelable opinion.

Gen-Z is well-versed with cancel culture. They know what to perform, say and do and what to not do to keep themselves safe. That’s why they head to the comment section as it’s a matter of life and death to them.

Image: DIW-Aigen

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Google Tests Moving Link Cards To The Bottom Of AI Overviews For Enhanced Visibility

Google is carrying out experiments on its much-debatable AI Overviews feature including shifting link cards to the bottom for enhanced visibility.

The search engine giant says the goal is to make links more visible so that it’s noticed more often by the searcher, leading to greater clicks. In the past, the link cards were always found below the reply for the AI Overview, making them less noticeable when searching for results.

A series of screenshots were rolled out by experts who noticed the move to better explain how the new interface for AI Overviews would appear with this change on Search in place. Bartosz Góralewicz shared screengrabs on X made it easier to understand what we can expect when it goes live.

As revealed, the default version does not entail any link cards. If you wish to see them, you have to click on the ‘show more’ option. This goes on to expand the overview, giving rise to the link cards that are found at the bottom.

We can see why the Android maker is keen on going live with this new change as it can lead to content creators getting greater clicks and enhanced visibility which they deserve for their efforts and therefore ensure AI Overviews remains successful with maximal engagement from the users’ end.

Google did acknowledge recently how the feature is just a trial for now and failed to add more details on this front.

As it is, we don’t see any impressions from Google’s end across its Console yet but having more insights can really help to understand where engagement lies and how many clicks a certain link is getting. After all, true success lies in getting noticed and attaining maximal exposure, right?


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Google Introduces Address Bar Shortcuts and Live Event Scores for Chrome Mobile

Search engine giant Google is making users’ lives easier with a few subtle changes to its list of Chrome mobile apps.

The browser for both Android and iOS will provide swift access to important data, and scores for live events, and also give users more information about what’s trending in the world of search across their Discovery feed.

The latest Chrome Actions is designed to present important tasks so they appear across the address bar on the browser and get activated when the keywords are typed inside. For instance, search has never been more convenient than now as shortcuts pop up across the bar when you need the address to a local nearby library or perhaps directions to your favorite coffee shop. You can even read reviews and use the call feature to make reservations.


The offering is currently up for grabs to all Android users with Chrome but the company says iOS users won’t have to wait too long as it’s coming this fall.

Meanwhile, Chrome Mobile will soon be getting shortcut suggestions depending on usage. For instance, typing specific phrases to reach a webpage will activate the browser’s memory and entail links so that next time it’s easier to find by being embedded into search suggestions.

As shown by a recent example, when you wish to look for schedules of the City Metro, one keyword is enough for it to instantly pop up through recommendations.


Furthermore, Google is enhancing users’ Discover Feed on Chrome for Mobile with the option to view live scorecards. Whenever Google realizes that your favorite sports team might be playing, it activates the Discovery Card to feature the live scores and it keeps getting updated automatically.

Last but not least, Google is rolling out Trending Searches that are already featured on Android devices but iOS users can benefit from it too. This is where you’ll find what’s trending on search before typing a single term.

Additionally, users will find that Chrome’s table address bar is more in sync with Google’s Material You design terminology. This address bar would also entail the current website in use at the very top that stays put and hence remains visible at all times.

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