Gamelight Over-Delivers D30 ROAS by 246% for Sunshine Island by Stillfront Group

In a recent campaign, game development company Stillfront Group partnered with user acquisition company Gamelight to scale the user base for their farming simulator mobile title, Sunshine Island.

The campaign ran on iOS and Android in the United Kingdom, Germany, Japan, and South Korea. Impressive results were achieved with Gamelight's AI-powered recommendation platform, which aims to find the perfect player for each title and user base.

The Campaign Success Factors

The key factors that made these results possible were primarily centered around Gamelight’s platform's sophisticated AI targeting for optimization, which utilized advanced algorithms to accurately target the potential players most likely to engage with Sunshine Island.

Additionally, the campaign incorporated 18 varied in-game events, strategically designed to maintain player interest and diversify their interactions within the game. A long-term event postback window provided deeper insights by allowing for extended analysis of user behavior, which enhanced targeting and optimization strategies. Furthermore, real-time data and feedback loops facilitated ongoing adjustments to the campaign, ensuring its responsiveness and sustained success in engaging players effectively.

Achieved Results

The campaign for Sunshine Island not only met but substantially surpassed Stillfront's objectives, thanks to the AI-driven platform utilized by Gamelight. The D30 ROAS goals were exceeded across multiple markets including the UK, Germany, South Korea, and Japan, with an overall performance boost of over 200%.

Specifically, the ROAS over-delivery reached 246% on Android and 223% on iOS. This achievement highlights the effectiveness of Gamelight’s user acquisition platform, which, by leveraging its advanced AI algorithms, was able to pinpoint and engage the target audiences effectively, thereby exceeding the set targets by significant margins.

The campaign experienced extraordinary success in Japan and South Korea, significantly over-delivering the D30 ROAS goals by 284%.

The high engagement levels in these regions indicate that players in Japan and South Korea particularly value and respond positively to personalized mobile content, highlighting the strategic importance of customized marketing approaches in these markets.

User acquisition manager Ana López from Stillfront Group who worked on the campaign, commented about the collaboration: “Gamelight's excellent track record in delivering high-performing traffic has enabled us to quickly and profitably scale our campaigns, ultimately exceeding our game goals. Excited to keep working together for more success!”

About Stillfront Group

Stillfront Group is a global games company established in 2010 in Sweden. They develop digital games that cater to a diverse audience, with their extensive portfolio reaching nearly 70 million users monthly. Their title, Sunshine Island, is a vibrant island-building tycoon game where players start from scratch to create an island, raise animals, explore new archipelagos, compete with other players, and build a thriving community.

In Conclusion

Gamelight's campaign for Stillfront’s Sunshine Island not only reached but significantly exceeded its objectives, achieving an impressive 246% ROAS over- delivery on Android and 223% on iOS. These results demonstrate the success of Gamelight's AI-driven strategy in effectively engaging target markets and optimizing user acquisition. The outstanding results in Japan and South Korea, with a 284% over-delivery on D30 ROAS goals, underscore the platform's ability to tailor content that resonates with specific audiences, setting the stage for future collaborative successes and sustained growth in global markets.

by Web Desk via Digital Information World

Google’s AI Overviews Are Deeply Impacting Publisher Visibility On Search, New Study Shows

A new study is shedding light on Google’s AI Overviews and how they are negatively impacting the visibility of publishers inside search results.

Image: DIW-Aigen

For those who might not be aware, Google delivers AI-generated summaries at the top of search results for all of its users across the US and UK. While this technology was first cut back in May of this year, thanks to the widespread inaccuracies, it’s back.

Google says it has worked long and hard to fix the errors that many had noticed in the past. Now, it appears like it’s back to where we began as a study carried out on queries in the US and UK showed how Overviews continued to trend, affecting up to 17% of all search results in these regions.

The authors also highlighted how AI-generated summaries are rarely ever delivered by Google when the topic of discussion is current affairs. However, they do negatively impact publisher visibility when seen in search for content that’s not time-sensitive.

In the past, we saw a leading website under the ownership of Martha Steward take the lead position for search results linked to killing wasps. Now, AI versions have replaced that easily and take the lead in the search along with sponsored links. The old trending article from Martha Stewart is found towards the bottom third of the page.

Plenty of other examples can be found where old trending stories are now nowhere to be seen and therefore cannot compete with the rankings of new AI-generated stories which makes authors upset. If that was not enough, link symbols on AI Overviews ensure readers stay on Google’s website and stop them from hovering over the source directly. They just open a source window that needs another click to open.

Google’s AI Overviews will soon turn into the norm for search results, as explained by one research expert. It was first a test that was limited to content type and region. Now, it’s getting famous around the globe. And will soon include all topics where AIO results are displayed.

Google will also not provide any useful data on its Search Console about clicks and publisher traffic. Most of the world will need to come up with better tools to estimate their content’s impact through data from API and SERPs.

All in all, the future for publishers does not appear too great thanks to Google’s latest venture. Experts predict it will have a negative impact unless a publisher already has a leading position across AIO.

Today, the Android maker has the single biggest traffic source for nearly all news publishers. Such findings suggest even if the past organic ranking had a good foundation, AI Overviews might force you to do better to fight with competition.

As per Google, its AI Overviews generate a greater number of clicks than that seen with search results in the past. However, they’re yet to provide evidence on this front.

H/T: Pressgazette

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by Dr. Hura Anwar via Digital Information World

Google Trends Researching Made Easy: Unlock Expert-Level Insights with These Simple Tips

Google is shedding light on its popular Google Trends tool and how it entail some powerful features that most of us didn’t know existed! The search giant published a video tutorial (featured at the end) for making use of Trends for research and sharing keywords as well as subject-specific data.

The tutorial shows ways to find hidden filters and search tools through its interface. Similarly, how users can highlight actionable data is also in discussion. As per Google, there are six ways to explore and share through Trends. This includes punctuation, language, YoY trends, Comparison, Seasonality Discovery, Regional Interest, and ways for sharing and exploring. We’re describing each of them for your ease below.

For starters, punctuation goes a long way. Three ways to advance search is through the use of quotation marks ("test words"), plus + operator, and minus - operator. If you carry out a search without punctuation like adding keywords, you’ll see a big difference in search volumes. When there are two keywords, it’s always great to try a plus (+) sign to research more about the same theme.

Next, Google talks about specific languages and how you can limit your search for them. If you’d like to combine two, simply use the plus sign for a great combination.

Thirdly, filters on Google Trends are a great way to compare keywords to ensure more meaningful results. To have meaningful comparisons, make use of filter capabilities inside the search, such as time frame and location.

Next comes seasonality discovery, where users can enter the desired word in the explore search tab and then alter the timeframe as per their liking. This gives rise to the most interesting charts that display whether or not the term is seasonal. People look more for vacations during the holiday season than when it’s back to school time in the fall. But you can remove them if you want.

Special filters analyze various trends YoY and it assists in analyzing seasonal effects. This makes sure users compare similar things at the same time. You can alter filters by altering the date to the past 12 months, adding the same term to compare boxes, and then hovering over that card. To change filters, click on the 3 dot menu and apply "change filters".

These kinds of comparisons can be done for up to five searches. This ensures no noises for seasonality get implemented.

Google Trends wants users to know that they can compare interests by nation or region. This allows search query comparisons from one country to the next or between two of them at the same time. For this, simply go to the menu and select the filters. It really does make a difference in terms of analysis.

Last but not least, you can share and save trend results with ease. You can make use of URLs, Embedded, and even Export to spreadsheets. URL is simply copying URL links from browsers and sharing them.

Embedding produces embeddable charts with data that is added to web pages. The benefit is that this can be updated routinely. Simply generate the embeddable card to websites from any search found on the page.

Also, exporting data is a simple task now. Simply click on the export data and it gives rise to Google Trends information in CSV formats. How quick and convenient is that?

If you ask us, Google Trends is one of the best tools for keywords search data and carrying out research on certain topics. Above all, it’s free of cost. Making use of these methods will assist you in getting the data you need at that time.



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by Dr. Hura Anwar via Digital Information World

New Study Shows Students Who Use AI Are Less Productive and Have Low Chances to Succeed in the Future

According to a recent repot, most of the youth use generative AI like ChatGPT because they lack cognitive skills and have less chances to succeed in life. Many AI tools like ChatGPT and Gemini have become crucial parts of people’s lives, especially students, and they are being used for enhancing learning. But generative AI also encourages cheating in students. That’s why the researchers of a new study wanted to know how generative AI correlates with the performance of students.

Executive functioning (EF) or cognitive processes are important for learning as they have focus, research and memorize the stuff. These processes are important in educational settings as they play a role in completing complex tasks like writing papers. People with lower EF levels often struggle to complete their tasks. On the other hand, higher EF levels promise success in school and professional life.

The report says that when adolescents use AI tools, their EF levels get challenged. Students who already have lower EF levels often use generative AI to write their assignments. This means that AI tools provide support for students who are suffering from low EF and cannot do well in schools. Even though AI tools are said to boost productivity, it can be more harmful for people who are not even productive at all.

To find out more about it, the researchers conducted a study among two groups: Group one had 385 adolescents between the ages of 12 to 16 and group two had 359 students between the ages of 15 to 19. The results of the study showed that 15% of the adolescents and 53% of the older teens use AI tools for work. As older students have more complex assignments, there is more AI use among them.

The use of AI tools is getting more common in educational institutions with a German study showing that two thirds of the university students use AI tools for different purposes. 75% of the adolescents in Sweden use AI tools to structure their presentations, write analysis and for other studying purposes. But there should be a line drawn between what is cheating and what is just taking help from AI for studying. Many students copy entire assignments from AI tools which is considered cheating. If students are just using AI tools for getting ideas or for outlines, then it should be considered okay. Students and educators should also check for AI generated work as many academic papers have AI writing.

Image: DIW-Aigen

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by Arooj Ahmed via Digital Information World

Major Blow To X As Brazil’s Supreme Court Orders Immediate And Complete Suspension Of The App

Elon Musk is not going to be happy as Brazil’s Supreme Court has issued an order for an immediate and complete suspension of the X platform. Furthermore, both Google and Apple were directed to remove the app from their stores on an urgent basis.

Musk had already anticipated this yesterday when he published through his X account that the country was freezing Starlink’s accounts. This was a clear signal that the X app would be suspended soon and today the news has been confirmed.

The decision was taken by the top judge in the Brazilian Supreme Court after a legal battle with the platform. Musk was ordered to block several accounts known for spreading misinformation but X failed to do so, calling it a violation of free speech.

This did not sit well with Judge Alexandre de Moraes who was sick and tired of the constant feuds with the tech billionaire. The judge further imposed a daily fine of nearly $9000 for anyone using other means such as VPNs to evade this ban.

Elon Musk reacted to the news by rolling out some more controversial opinions including baseless conspiracies about the country’s voting machines. He also accused the government of bankrupting those who tried to promote truth.

Friday is when we first saw the country freezing Starlink’s accounts which meant no domestic transactions could be done. This is Musk’s satellite broadband service which links more than a quarter of a million users in the country.

It’s a big blow to X because Brazil is the second most populated nation in South America so that’s losing out on a lot of revenue and users. Clearly, Musk is not going to be happy.

Before Musk could announce shutting down operations in Brazil, it looks like the court acted swiftly to ensure things went down just like they had planned to do so. They felt the operations were undermining their democracy and they had proof of many accounts spreading false information.

We saw an incident taking place in January last year that was an insurrection similar to that seen on Capitol Hill on January 6. A lot of controversial elements and stories were published online that Brazil felt could further worsen matters in the country.

This ban is not the first time that we’ve seen lawmakers and authorities make similar threats in the past, calling out apps for noncompliance. In 2022, the same judge ordered a complete shutdown of Telegram in the nation. The reason was the same, it failed to combat misinformation.

In this case, Elon Musk has taken the threats and ban more seriously and on a more personal level. He criticized the judge in a hostile manner and has been feuding with him on several occasions now. Musk anticipated the ban but vowed to be more transparent about the matter with the world while vowing to take legal action.

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by Dr. Hura Anwar via Digital Information World

Massive Data Breach Raises Questions About Data Brokers' Security Practices and Responsibility

A dataset of 170 million sensitive data which included names, addresses, phone numbers, emails, skills, education history and employment history of individuals roaming freely on the internet. After tracing who leaked the data, it was found that it was leaked by a San Francisco based data broker, People Data Labs (PBL). The website of PBL has data of 1.5 billion individuals which is used for recruiting, sales, marketing and data enrichment purposes.

The data was leaked because of an Elasticsearch server which was left unprotected, and was not directly linked to the company. It is being said that a third-part is probably responsible for this data leak. Even though the third-party hasn’t been identified yet, it is very important to have a password on Elasticsearch server or else your data can easily be obtained by threat actors. These threat actors can easily expose your data in seconds which can end up in identity theft and fraud.

Cybernews research team says that data brokers are always in controversy because they do not check and control the data completely and it often ends up in the hands of wrong parties. The threat actors can use your data for many large attacks. PDL was also responsible for leaking data in 2019, and it was also done by an unprotected Elasticsearch server and PDL refused to take responsibility.

The current data leak was marked as Version 26.2, suggesting that it can be related to the previous data leak. Even if PDL is not responsible for the leak, these kinds of leaks taint the reputation of data brokers and clients cannot trust them anymore. As PDL experienced a data leak in 2019 previously, it shows how ignorant they are being with people’s data and are not thinking about personal data security.

If you think that you have been potentially affected by a data leak, make sure to stay cautious of phishing attacks and scams. Use some data removal services to protect against future data leak, use strong passwords and enable two factor authentication. Always monitor your accounts to check any suspicious activities.

Image: DIW-Aigen

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• How Many Hours Do People Work Around the World?
by Arooj Ahmed via Digital Information World

How Many Hours Do People Work Around the World?

The chart below ranked countries according to their average working hours by sourcing data from OECD (Organization for Economic Co-operation and Development).

An interesting fact about this ranking is that there is a gap of 864 hours (36 days) between the country with the most working hours and the country with the least working hours.

The country with the most working hours, as of 2023, is Mexico with 2207 hours worked annually per person. The second and third countries with the most working hours are also from the Americas: Costa Rica and Chile with 2171 and 1953 hours worked annually respectively. The reasons why these countries have the most working hours could be due to several factors like economic structure of the country, social policies and lower wages. If the workers are getting low wages, they need to work more to create a comfortable living for them.

Some other countries with the most working hours include Greece, Korea, Canada, Poland and the USA. The countries with the least working hours are from the European Union and have strong economies. All the employees from these countries also get 4 weeks paid holiday every year. These countries include Sweden, Luxembourg, Lithuania, and the Netherlands. Denmark and Germany are at the end of the list, meaning they have the least working hours. Denmark has 1380 annual working hours, whereas, Germany has 1343 annual working hours which makes 168 8 hour workdays in a year.

Country	No. of 8-hour workdays	Annual Hours Worked per Person
Mexico	276	2207
Costa Rica	271	2171
Chile	244	1953
Greece	237	1897
Israel	235	1880
Korea	234	1872
Canada	233	1865
Poland	225	1803
U.S.	225	1799
Czechia	221	1766
New Zealand	219	1751
Estonia	218	1742
Italy	217	1734
Hungary	210	1679
Australia	206	1651
Lithuania	205	1641
Ireland	204	1633
Spain	204	1632
Portugal	204	1631
Slovak Rep.	204	1631
Slovenia	202	1616
Japan	201	1611
Latvia	194	1548
UK	191	1524
France	188	1500
Finland	187	1499
Luxembourg	183	1462
Iceland	181	1448
Sweden	180	1437
Austria	179	1435
Norway	177	1418
Netherlands	177	1413
Denmark	173	1380
Germany	168	1343

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