Google Trends Researching Made Easy: Unlock Expert-Level Insights with These Simple Tips

Google is shedding light on its popular Google Trends tool and how it entail some powerful features that most of us didn’t know existed! The search giant published a video tutorial (featured at the end) for making use of Trends for research and sharing keywords as well as subject-specific data.

The tutorial shows ways to find hidden filters and search tools through its interface. Similarly, how users can highlight actionable data is also in discussion. As per Google, there are six ways to explore and share through Trends. This includes punctuation, language, YoY trends, Comparison, Seasonality Discovery, Regional Interest, and ways for sharing and exploring. We’re describing each of them for your ease below.

For starters, punctuation goes a long way. Three ways to advance search is through the use of quotation marks ("test words"), plus + operator, and minus - operator. If you carry out a search without punctuation like adding keywords, you’ll see a big difference in search volumes. When there are two keywords, it’s always great to try a plus (+) sign to research more about the same theme.

Next, Google talks about specific languages and how you can limit your search for them. If you’d like to combine two, simply use the plus sign for a great combination.

Thirdly, filters on Google Trends are a great way to compare keywords to ensure more meaningful results. To have meaningful comparisons, make use of filter capabilities inside the search, such as time frame and location.

Next comes seasonality discovery, where users can enter the desired word in the explore search tab and then alter the timeframe as per their liking. This gives rise to the most interesting charts that display whether or not the term is seasonal. People look more for vacations during the holiday season than when it’s back to school time in the fall. But you can remove them if you want.

Special filters analyze various trends YoY and it assists in analyzing seasonal effects. This makes sure users compare similar things at the same time. You can alter filters by altering the date to the past 12 months, adding the same term to compare boxes, and then hovering over that card. To change filters, click on the 3 dot menu and apply "change filters".

These kinds of comparisons can be done for up to five searches. This ensures no noises for seasonality get implemented.

Google Trends wants users to know that they can compare interests by nation or region. This allows search query comparisons from one country to the next or between two of them at the same time. For this, simply go to the menu and select the filters. It really does make a difference in terms of analysis.

Last but not least, you can share and save trend results with ease. You can make use of URLs, Embedded, and even Export to spreadsheets. URL is simply copying URL links from browsers and sharing them.

Embedding produces embeddable charts with data that is added to web pages. The benefit is that this can be updated routinely. Simply generate the embeddable card to websites from any search found on the page.

Also, exporting data is a simple task now. Simply click on the export data and it gives rise to Google Trends information in CSV formats. How quick and convenient is that?

If you ask us, Google Trends is one of the best tools for keywords search data and carrying out research on certain topics. Above all, it’s free of cost. Making use of these methods will assist you in getting the data you need at that time.



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by Dr. Hura Anwar via Digital Information World