"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
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Tuesday, October 22, 2024
Despite Google’s AI Overview Impact, Organic Search Traffic Remains a Crucial Channel for Websites and SEOs
According to Conductor’s 2024 Organic Search Traffic Benchmark Report, organic search produces 33% of the total website traffic in 7 major industries. The report also mentioned that 1 in 3 website visitors come from organic search traffic. Even though there was some decline in the benchmarks of those industries because of Google’s efforts to engage users in SERPs with the help of AI overviews, organic search has still remained the impactful and reasonable channel.
The industry that gets the most organic search traffic is Professional Services with 39% of its total traffic from organic search. Followed by Professional Services is Technology with 36% organic traffic. Education and Healthcare gets 35% traffic each from organic search results. Travel and Hospitality is also an industry that gets traffic from organic search results (31%). Even though Finance and Retail industries are getting a little less search results traffic compared to the above mentioned industries, they are still among the top website domains getting visitors from organic search (27% each).
Read next:
• Google Chrome's New Tab Groups Feature: Save Your Tabs for Future Use
• AI Transformations: Everyday Applications You Didn’t Know About
by Arooj Ahmed via Digital Information World
Reddit's CEO Takes Stand Against Data Misuse by Tech Giants in AI Arms Race
As per Huffman, the app’s content is considered to be some of the best training data for AI. Many do consider it very valuable and it’s great timing because Reddit is trying to figure out where it lies in this AI race.
The news comes as the Reddit CEO made an appearance recently at the Wall Street Journal’s much-talked-about Tech Live conference yesterday. This is where the future of online search in a period of AI was discussed.
The CEO hopes to stand out brighter than before during the times when AI generated content is out of control. And because of that, finding authentic human content and insights is super hard to find. And that is where Reddit boasts its power.
The firm went public about its AI aspirations in March this year. It’s a platform that many turn to for help on a wide number of topics. The best bit is how it keeps getting updated. Hence, that’s why it’s so valuable in training models and helping them think and speak like one of us.
Reddit has a massive database featuring content and comments that users generate. It plays a vast role in helping to bring AI models to life and that’s why Reddit is finally confirming its place in the growing AI ecosystem.
During the start of this year, Reddit rolled out public content policies and made major deals with the likes of Google and OpenAI to enable data for training AI models. Google confirmed its $60M yearly partnership with Reddit for content access. Meanwhile, OpenAI’s deal details are still discreet and yet to be revealed.
As per Huffman, the internet needs to be more open than restricted. But that should never come at the cost of giving out material for free, he adds. When asked if other leading tech giants in today’s world were misusing Reddit and taking data for AI training without consent, he said yes. This is why deals are now in place to stop that from happening and so both parties can benefit.
Reddit is rumored to be in discussions with many other companies for data licensing and that includes Microsoft. Huffman concluded that Reddit is very transparent and it doesn’t like the sounds of a closed internet. But if that is what’s required to maintain the firm’s values and achieve sustainability, then so be it. Remember, internet scraping is not a fun game when you’re at the losing end.
Read next: Google Confirms Removal Of Extra Site Search Box Within Search Results
by Dr. Hura Anwar via Digital Information World
Google Confirms Removal Of Extra Site Search Box Within Search Results
It always seemed like the search giant was encouraging users to dig down further and search for answers from specific websites. Thankfully, that site-linked search box will no longer be found because as per Google, the usage is not that high.
Google confirmed the news through a blog post where it says that it’s been there for more than a decade. With time, they noticed the usage kept falling. So to make search more simple, they’re getting rid of this visual element starting next month.
Some might not be too happy as you could always use that extra search box as shortcuts to look for something inside a website. After the deadline arising in November, Google vows to not display the box in any other nation or language.
If they didn’t see this announcement from the search giant, many users feel they wouldn’t have ever noticed that it disappeared because that’s how less the usage is. As a whole, it’s a tiny tweak when compared to others that Google makes across its search engine. In case you forgot, the company is leaning more towards AI and shuffling the team that heads Search.
Read next: Meta Takes Anti-Scam Measures By Expanding Tests On Facial Recognition
by Dr. Hura Anwar via Digital Information World
Meta Takes Anti-Scam Measures By Expanding Tests On Facial Recognition
Facebook’s parent firm is currently undergoing tests on facial recognition to combat the increase in celebrity scam ads. The company’s VP for content privacy explained through a blog post on how they are boosting anti-scam measures. This includes automated ones that run as parts of Meta’s ad reviewing system.
The goal is to make it more difficult for threat actors to avoid checks and roll out fake ads that click users on apps like Facebook and Instagram. Frequently, scammers make use of popular names from the entertainment work that link to scam websites. These places ask users to reveal personal details or give money. The more commonly used term for such scams is celeb-bait. These not only look real but are hard to detect.
The tests make use of facial recognition as backstops for checking ads. When a fake celebrity image is detected, the system alerts users that they’re at risk of celeb bait. Now, Meta is working on expanding this by using facial recognition tech for face comparisons against profile images on apps. If a match gets confirmed, the system will block it.
For now, Meta is not using this technology for other purposes than fighting scams. In cases when facial data is generated through ads, it will be deleted. It’s like a one-time comparison, regardless if the system finds a match or not.
Early tests for such approaches with a small number of celebs and public faces did prove promising for the tech giant. Not only did it enhance the speed of detection but also the efficacy of highlighting scams of different kinds.
Meta feels using facial technology can be great when detecting deepfake scam ads or when generative AI is used to produce images of famous faces. The tech giant has been accused for several years of not doing enough to bring this sort of fraud or scam to an end. Many people fall into the loopholes of crypto scams and lose money.
This is why the company is pushing hard to ensure anti-fraud measures do their job and stop turning into a nuisance now. It’s also interesting how it’s getting done at a period when it hopes to store as much user data as possible for AI training purposes.
In the next few weeks, Meta hopes to send in-app alerts to a large number of public figures that are commonly targeted. This makes them aware that they’ve enrolled in Meta’s system. If anyone begs to differ, they are free to opt out by going to their Accounts Center, the company explained.
Meta is also testing facial recognition for celeb imposer account detection. Scammers here will try to impersonate public figures to get better success with fraud. So that’s why Meta is targeting these threat actors who have suspicious accounts and make use of others’ images to get gains.
In other news, Meta is also pushing for facial recognition training on video selfies. This enables quicker account unlocking for those getting locked out of social media accounts after scammers hack them.
It’s going to be quite similar to how users unlock their devices or gain access to apps like the Face ID feature on iPhones. Whenever video selfies are uploaded, they will get encrypted and safely saved. You can never see it on profiles.
Meta says that no tests are getting rolled out for places like the EU and UK for now. However, other parts of the world will be a part of Meta’s efforts, it confirmed.
Read next: Google Chrome's New Tab Groups Feature: Save Your Tabs for Future Use
by Dr. Hura Anwar via Digital Information World
Monday, October 21, 2024
Google Chrome's New Tab Groups Feature: Save Your Tabs for Future Use
If you like to keep a lot of tabs open on Chrome at the same time, Tab Groups help a lot in organizing all of those tabs into different categories. Each user can organize the tabs according to their styles. But these tabs are only temporary, meaning that they are only present until Chrome is open. Once you close Chrome, tab groups likely disappear.
Google introduced a new feature to tackle this problem and now users will be able to save tab groups for later use. This way users won't have to worry about losing their work on the desktop. Google went through different design changes for the saved tab group and right now, the icon for Saved Tab Group is at the left of the bookmarks bar.
The good things about the improved feature is that even if you choose to "Close Group" tabs by right clicking on it, they will still be saved in the Chrome browser's tab icon (just be sure to not close individual tabs inside Group as Chrome won't be able to retrieve them back). To open again the closed group tabs, just click the group icon on the left side of the bookmarks bar to reopen the Tab Group you saved. If you want to see your saved tabs, click on the small grid icon. Keep in mind that you cannot open the same tab group in different windows at the same time.
Read next: Consumers Spent $16.2 Billion on Apps in September 2024; App Store Generated $13.7 Billion Revenue
by Arooj Ahmed via Digital Information World
AI Transformations: Everyday Applications You Didn’t Know About
But what exactly is AI? While most people won’t need to know exactly how it works under the hood, we will all need to understand what it can do. In our conversations with global leaders across business, government and the arts, one thing stood out – you can’t fake it anymore. AI fluency that is.
AI isn’t just about chatbots. To help understand what it is about, we’ve developed a framework which explains the broad broad range of capabilities it offers. We call this the “capabilities stack”.
We see AI systems as having seven basic kinds of capability, each building on the ones below it in the stack. From least complex to most, these are: recognition, classification, prediction, recommendation, automation, generation and interaction.
Recognition
At its core, the kind of AI we are seeing in consumer products today identifies patterns. Unlike traditional coding, where developers explicitly program how a system works, AI “learns” these patterns from vast datasets, enabling it to perform tasks. This “learning” is essentially just advanced mathematics that turns patterns into complex probabilistic models – encoded in so-called artificial neural networks.
Once learned, patterns can be recognised – such as your face, when you open your phone, or when you clear customs at the airport.
Pattern recognition is all around us – whether it’s license plate recognitionwhen you park your car at the mall, or when the police scan your registration. It’s used in manufacturing for quality control to detect defective parts, in health care to identify cancer in MRI scans, or to identify potholes by using buses equipped with cameras that monitor the roads in Sydney.
The AI capabilities stack is a framework for understanding how AI is used. Sandra Peter & Kai Remer, CC BY-NC-NDClassification
Once an AI system can recognise patterns, we can train it to detect subtle variations and categorise them. This is how your photo app neatly organises albums by family members, or how apps identify and label different kinds of skin lesions. AI classification is also at work behind the scenes when phone companies and banks identify spam and fraud calls.
In New Zealand, non-profit organisation Te Hiku developed an AI language model to classify thousands of hours of recordings to help revitalise Te Reo Māori, the local indigenous language.
Prediction
When AI is trained on past data, it can be used to predict future outcomes. For example, airlines use AI to predict the estimated arrival times of incoming flights and to assign gates on time so you don’t end up waiting on the tarmac.
Similarly, Google Flights uses AI to predict flight delays even before airlines announce them.
In Hong Kong, an AI prediction model saves taxpayer money by predicting when a project needs early intervention to prevent it overrunning its budget and completion date. And when you buy stuff on Amazon, the ecommerce giant uses AI to predict demand and optimise delivery routes, so you get your packages within hours, not just days.
Recommendation
Once we predict, we can make recommendations for what to do next.
If you went to Taylor Swift’s Eras tour concert at Sydney’s Accor stadium, you were kept safe thanks to AI recommendations. A system funded by the New South Wales government used data from multiple sources to analyse the movement and mood of the 80,000 strong crowd, providing real-time recommendations to ensure everyone’s safety.
AI-based recommendations are everywhere. Social media, streaming platforms, delivery services and shopping apps all use past behaviour patterns to present you with their “for you” pages. Even pig farms use pig facial recognition and tracking to alert farmers to any issues and recommend particular interventions.
Automation
It’s a small step from prediction and recommendation to full automation.
In Germany, large wind turbines use AI to keep the lesser spotted eagle safe. An AI algorithm detects approaching birds and automatically slows down the turbines allowing them to pass unharmed.
Closer to home, Melbourne Water uses AI to autonomously regulate its pump control system to reduce energy costs by around 20% per year. In Western Sydney, local buses on key routes are AI-enabled: if a bus is running late, the system predicts its arrival at the next intersection and automatically green-lights its journey.
Generation
Once we can encode complex patterns into neural networks, we can also use these patterns to generate new, similar ones. This works with all kinds of data – images, text, audio and video.
Image generation is now built into many new phones. Don’t like the look on someone’s face? Change into a smile. Want a boat on that lake? Just add it in. And it doesn’t stop there.
Tools such as Runway let you manipulate videos or create new ones with just a text prompt. ElevenLabs allows you to generate synthetic voices or digitise existing ones from short recordings. These can be used to narrate audiobooks, but also carry risks such as deepfake impersonation.
And we haven’t even mentioned large language models such as ChatGPT, which are transforming how we work with text and how we develop computer code. Research by McKinsey found that these models can cut the time required for complex coding tasks by up to 50%.
Interaction
Finally, generative AI also makes it possible to mimic human-like interactions.
Soon, virtual assistants, companions and digital humans will be everywhere. They will attend your Zoom meeting to take notes and schedule follow-up meetings.
Interactive AI assistants, such as IBM’s AskHR bot, will answer your HR questions. And when you get home, your AI friend app will entertain you, while digital humans on social media are ready to sell you anything, any time. And with voice mode activated, even ChatGPT gets in on the inter-action.
Amid the excitement around generative AI, it is important to remember that AI is more than chatbots. It impacts many things beyond the flashy conversational tools – often in ways that quietly improve everyday processes.
This article is republished from The Conversation under a Creative Commons license. Read the original article.Read next:
AI Concerns Grow in 2024: Data Security Tops at 46%, Costs at 43%, Accuracy at 36%by Web Desk via Digital Information World
Sunday, October 20, 2024
Apple's AI Launch Falls Short, But Long-Term Success Likely, Says Gurman
Gurman initially noted that Apple’s AI features are set to debut with iOS 18.1, expected to be released on October 28. While the rollout is eagerly anticipated, his latest assessment suggests these features may not live up to expectations. The centerpiece, a notification summary feature, will prove useful only if it performs reliably. Gurman points out that Apple's own research showed significant shortcomings compared to other AI chatbots, with OpenAI's ChatGPT outperforming Siri in both accuracy and overall capability.
"The research found that OpenAI’s ChatGPT was 25% more accurate than Apple’s Siri, and able to answer 30% more questions.", revealed the report, adding further, "In fact, some at Apple believe that its generative AI technology — at least, so far — is more than two years behind the industry leaders."
Apple's track record though, hints that this difference might shrink faster than we think. Gurman points to past cases like Apple Maps saying the company's way of bringing new ideas to life—whether by working on them in-house, bringing in the best people, or investing in tech startups—will push it ahead.
Apple's deep pockets and huge user base give it a big edge. The company can roll out new features across its wide-ranging ecosystem, with billions of devices ready to take on updates. Also, Apple can tweak its hardware to work with new software changes. At first, Apple Intelligence worked on certain devices, but now it's compatible with most iPads and the newest iPhone models, and more are in the pipeline.
Apple's plan to launch M4-based Macs and a new iPhone SE in 2025, plus its move to add AI features to gadgets like the Apple Watch and Vision Pro, show how serious the company is about growing its AI presence. By 2026, we can expect almost every Apple product with a screen to have AI capabilities.
Apple’s more cohesive hardware and software integration stands in contrast to rivals like Google and Samsung, which face challenges in rolling out updates across their more fragmented ecosystems. According to Gurman, these competitors may struggle to match Apple’s pace in releasing new features and upgrades.
Despite Apple’s advancements in AI, Gurman questions whether consumers are genuinely interested in these innovations, suggesting that camera improvements are a more compelling factor for iPhone buyers. He predicts that if the iPhone succeeds this year, it will likely be due to features unrelated to AI.
Image: DIW-Aigen
Read next:
• AI Revolution Reshapes Work and Home, Accelerates Faster Than Any Previous Technology
• ChatGPT Might Be Top Dog, But These AI Apps Are Snatching Up Profits!
• Consumers Spent $16.2 Billion on Apps in September 2024; App Store Generated $13.7 Billion Revenue
by Asim BN via Digital Information World







