Despite Google’s AI Overview Impact, Organic Search Traffic Remains a Crucial Channel for Websites and SEOs

There are different forms of website traffic like paid, search, social, referral and direct but search engine is the most common way to get traffic on websites and it attracts the most audience too. Search traffic is also responsible for creating reliable and long term website traffic. It is because there is no end date to this traffic like paid campaigns and that is why it can make your website rank even for years, if the content is relevant and educational.

According to Conductor’s 2024 Organic Search Traffic Benchmark Report, organic search produces 33% of the total website traffic in 7 major industries. The report also mentioned that 1 in 3 website visitors come from organic search traffic. Even though there was some decline in the benchmarks of those industries because of Google’s efforts to engage users in SERPs with the help of AI overviews, organic search has still remained the impactful and reasonable channel.

The industry that gets the most organic search traffic is Professional Services with 39% of its total traffic from organic search. Followed by Professional Services is Technology with 36% organic traffic. Education and Healthcare gets 35% traffic each from organic search results. Travel and Hospitality is also an industry that gets traffic from organic search results (31%). Even though Finance and Retail industries are getting a little less search results traffic compared to the above mentioned industries, they are still among the top website domains getting visitors from organic search (27% each).

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by Arooj Ahmed via Digital Information World